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THE MUSIC TRADE REVIEW
HANDSOME NEW EDISON SHOP OPENED IN NEW HAVEN.
CHANGES IN ST. JOSEPH, MO.
New Quarters of the Pardee-Ellenberger Co. Opened with Appropriate Ceremonies on Friday,
November 19—Elaborately Decorated and Furnished—Those Who Attended.
The Townsend & Wyatt Music Co. Disposes of
Jobbing Rights of Pathephone to E. E.
Trower, Who Organizes New Company.
(Special to The Review.)
NEW HAVEN, CONN., November 22.—The Edison
music room and the private booths, has been given
the most careful study. 1 he aim has been to obtain
Shop, 964 Chapel street, created, erected and owned
a result as individual and distinctive as is seen in
by the Pardee-Ellenberger Co., in this city, was
the exterior design. To this end the architects,
opened with appropriate ceremonies last Friday
Messrs. Shape and Bready, called into association
afternoon, people coming from all over the country
with them the aid and resources of the Herter
to participate and to view the splendors and mag- Looms, of New York, a company especially famous
nificence of this new phonograph salon.
for its original weaves and tapestries, which is
Guests were received by William Osmond Par- under the artistic direction of Albert Herter, wide-
dee and Henry Lucius Ellenberger, the visitors be- ly known as among tne first of mural painters. By
ing turned over to competent guides for an inspec-
such co-operation interiors have been wrought into
tion of the wareroom. During the afternoon a re- a unity of plan, architecture, color and furnishings,
cital of concert and chamber music was rendered
which carries to the last detail of fixture, lamp and
by Miss Elizabeth Spencer, soprano, assisted by Ar- drapery—a unity such as can only be obtained when
thur L. Walsh, violinist, during which Mr. Edison's
every article to complete the furnishings is consid-
recent labora'.ory re-creation of Miss Spencer's
ered as a part of the whole and so considered from
the very beginning.
Among those present were: From Boston, F. H.
Silliman, manager of the Boston offices of the Par-
dee-Ellenberger Co., Inc.; George Lincoln Parker,
M. P. Currier, manager dickering & Sons ware-
rooms ; E. C. Cressey, manager C C. Harvey Co.;
F. II. Thomas, of F. H. Thomas Co.; L. H. Ripley,
G. R. Coner. From other points were: Thomas
Vv ardell, Lowell, Mass.; W. D. Wilmot, Fall River;
J. F. Klem and Mr. Foster, Jr., J. A. Foster Co.,
Providence, R. I.; Alfred Fox, Bridgeport, Conn.;
G. L. Babson, Phonograph Corporation of Manhat-
tan; Thomas M. Bell and Mr. Bready, of Shape &
Bready, architects, New York; Mr. Cahoon, Wal-
tham, Mass.; R. G. Knuepfer, of Knuepfer & Dim-
mock, Lawrence, Mass.; Chas. Edison, New York.
From Thomas A. Edison, Inc., were: C. H. Wil-
son, vice-president and general manager; William
Maxwell, vice-president; A. C. Ireton, sales man-
ager; C. C. Phillips, credit manager; H. R. Skelton,
special representative, and Verdi E. B. Fuller, gen-
eral supervisor.
COLUMBIA CO.'S XMAS ADVERTISING.
Some Excellent Material Sent Out for the Aid
of the Retail Dealer—A Clever Booklet "A
Christmas Secret" Included, as Are Illustrated
Window Hangers and Car and Counter Cards.
The Columbia Graphophone Co. has just issued
an array of Christmas advertising matter which
voice was heard in comparison. A dinner was given cannot fail to prove of material assistance to Co-
at the Hotel Taft by Messrs. Pardee and Ellen- lumbia dealers throughout the country in profitably
berger, which was attended by nearly a hundred
developing their Christmas trade. For several
people. During the evening an informal recital was years past the Columbia Co.'s advertising depart-
held at the wareroom, dm ing which time the New ment has devoted much time and attention to the
Haven Publicity Club attended in a body.
preparation of artistic, sales productive Christmas
It is impossible to describe in cold type this beau- literature, but tnis year's publicity matter is far
tiful establishment so that the reader can picture in beyond anything it has ever issued.
his mind just how it looks. There is nothing like
The most important feature of this advertising
it in the country, and that means the world, and its material is a decidedly original and unique book-
opening marks a new epoch in phonograph history. let, entitled "A Christmas Secret—Don't Tell,"
It gives the people of New Haven a most artistic which is filled with timely, interest compelling
environment when purchasing the latest achieve- thoughts in the form of utterances of a youngster
ment of Mr. Edison, who, by the way, sent the who has a "secret" to tell regarding the ar-
firm a congratulatory letter.
rival of a certain Christmas present. His cryptic
remarks in connection with the many forms oi
In the design of the building individuality and
entertainment which the Columbia Grafonola will
distinction have been sought and the architectural
produce are illustrated by a series of drawings
style adopted is pure Italian of the period of the
early Renaissance. The character of the design is pertinent to the individital thoughts.
emphasized by the material vised, which is terra
When the youngster is finally ready to reveal his
cotta of a color and texture new in the use of this "secret" a double-page illustration in colors pre-
material. It is exactly the quality of fine axed
sents a Christmas tree with a Columbia Grafonola
granite and even the hammer-marks appear on the as the center of attraction. As the "secret" is care-
surface. The spandrel of the low arch which spans
fully guarded till the final revelation, the series of
the entrance and display window is enriched with
drawings are certain to be of unusual interest to
a grouping of classical figures, suggesting succes- the younger members of the household. This book-
sive periods of musical development, modeled es- let furnishes an ideal medium for use as a special
pecially for this panel.
inclosure to a "live" mailing list, as a list of suita-
On entering, one is in the main reception room, ble Christmas records follows the story, which
which resembles the drawing room of a Fifth ave- should interest buyers.
Other publicity helps included in this Christmas
nue palace plus dignity and harmony, At the left
are the booths; at the right are settees for select- material are a special hanger in two colors, featur-
ing records, as well as the record counters and rec- ing Christmas music, the illustration used being
ord racks. At the rear is the music room, with a exceptionally striking and attractive; a timely car
card and two handsomely designed window and
seating capacity for seventy-five people.
The treatment of the interior, reception room. counter cards.
(.Special to The Review.)
ST. JOSEPH, MO., November 22.—The Townsend
& Wyatt Music Co. has bought the interest in the
company of E. E. Trower and has disposed of its
jobbing interest in the Pathephone talking machine
to Mr. Trower, who no longer will be connected
with Townsend & Wyatt.
A new jobbing concern, to be known as the E.
E. Trower Music Co., will be opened in St. Joseph
as soon as quarters are provided. Articles of in-
corporation of the new company, capitalized for
$25,000, have been filed in the office of the County
Recorder. E. E. Trower holds 248 shares of stock
and Lila Landis Trower and S. R. Trower hold
one share each. The company will deal in musical
instruments and talking machines and will transact
only a wholesale business.
The Townsend & Wyatt Music Co. will continue
in the retail music business as heretofore.
SONORA DOWNTOWN WAREROOMS.
Formal Opening of These Attractively Arranged
Quarters in the Standard Arcade Occurred
Last Week—Represented Up and Downtown.
Formal opening of the new downtown ware-
rooms of the Sonora Phonograph Corp. occurred
last week, with a great many visitors helping in the
ceremonies. Located on the ground floor of the
Standard Arcade, 50 Broadway, with one ware-
room window on the Broadway side and several in
the main corridor, through which pass thousands
of people daily, the vantage of the new Sonora
spot is readily appreciated.
This wareroom is in charge of Thomas F. De
Laney, Jr., a talking machine man of wide expe-
rience in the retail end. Mr. De Laney comes
from Atlanta, where he made quite a record for
himself in the matter of sales.
With a Fifth avenue salon at Fifth avenue and
Fifty-third street, main offices and wareroom
(wholesale and retail) at 57 Reade street, and the
new downtown spot, the Sonora is well represented
throughout the city, to say nothing of the stores
at other points, where the puplic may hear the
musical qualities of this instrument.
Pardee-Ellenberger's New Home In New Haven.
A VISITOR FROM BUFFALO.
C. N. Andrews Brings Excellent Report from
Northern New York—New Association of
Talking Machine Dealers a Great Success.
Among the recent visitors to New York was C.
N. Andrews, of W. B. Andrews, the prominent
Victor distributer of Buffalo, N. Y., who was on
his way to the Victor factory at Camden, N. J.
Mr. Andrews stated that the business situation and
the holiday prospects in northern New York were
most satisfactory and that, although there was a
shortage of certain types of machines among the
jobbers, the wise dealers had taken the precaution
to stock up well in advance, and in many cases
were well equipped to meet any heavy demand.
Mr. Andrews is also enthusiastic regarding the
new association of talking machine dealers in Buf-
falo, which has succeeded in eliminating competi-
tive advertising of combination outfits with its
low terms, and has also brought about the general
adoption of interest charging on time sales.
COLUMBIA VS. GIMBEL BROS. ARGUED.
The suits of the American Graphophone Co.
(Columbia Graphophone Co.) versus Gimbel Bros.,
New York, were argued this week in the United
States District Court, New York, decisions being
reserved in both cases. One of these actions al-
leged an infringement of a record patent con-
trolled by the complainant and the other a
machine patent. Gimbel Bros, were made the de-
fendants owing to the fact that they were dis-
tributers of the products which are alleged to have
infringed the patents in question.