Music Trade Review

Issue: 1915 Vol. 61 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
72
THE MUSIC TRADE REVIEW
OPEN VICTOR DEPARTMENT.
WORKING FOR THE^ STEVENS BILL.
LECTURE=RECITALS INTEREST.
Piser & Co., the Big Furniture House at 2887
Third Avenue, Secure Agency for Victor Line,
with Harry Baish in Charge.
J. N. Blackman and F. P. Oliver Stimulating
Interest in and Getting the Views of Con-
gressman
on the Stevens Bill—Dealers
Should Get in Touch with Representatives.
The Work of J. K. Reynard at the Pathe Shop,
487 Fifth Avenue, New York, Wins High
Praise from Visitors to This Establishment.
Piser & Co., 2887 Third avenue, New York, one
J. Newcomb Blackman, president of the Black-
of the most successful furniture houses in the
man Talking Machine Co., New York, Victor dis-
Bronx, have secured the agency for the Victor line
tributer, who is a member of the special committee
and will open in the very near future a handsome
recently appointed by the National Association of
talking machine department, devoted exclusively to
Talking Machine Jobbers to further the interests oi
the display of Victrolas and Victor records.
For a number of months past Piser & Co. had the Stevens Bill, has been meeting with gratifying
been desirous of entering the Victor business, but, results in his activities in this direction. Mr. Black-
man is handling the New England States, New
owing to the embargo placed by the Victor Co. on
York and near-by New Jersey, one of the most
the establishment of new dealer accounts because
important territories in the country.
of the oversold condition of the Victor Co.'s prod-
Mr. Blackman states that he has found the deal-
ucts and the Victor Co.'s desire to co-operate with
ers, not only in the Victor line, but in other mer-
its present dealers, they were unable to secure the
cantile lines, taking a personal interest in the
agency until a fortnight ago.
The opening of a Victor department in Piser & passage of the Stevens Bill and writing their Con-
Co.'s store was made possible by the company buy- gressmen regarding its tremendous value to both
the retail merchant and the consumer. Mr. Black-
ing out the stocks and dealer franchises of three
man has personally interviewed many Congressmen,
Victor representatives, each of whom in the past
had closed an annual business totaling five figures. very few of whom are willing to say that they are
Piser & Co. will merge the interests of these dealers opposed to the Stevens Bill.. The majority state
that they are in favor of the principles embodied in
in their establishment, and although these three
the Stevens measure, but naturally few of them
Victor representatives were all closing a substantial
care to pledge their votes in favor of the bill, as
trade there is no doubt but that Piser & Co.'s pres-
they feel that their minds should be open when the
tige in their territory, combined with the tremen-
bill is placed before Congress for a vote.
dous increase in the demand for Victor products,
Fred P. Oliver, vice-president of the Blackman
will result in a steady gain over the dealers' sales
Talking Machine Co., spent an entire week visiting
figures.
the New England Senators and Representatives on
Harry Baish, for four years a member of the
behalf of the Stevens Bill, and was gratified to lind
Victor Co.'s traveling staff, has been appointed
manager of Piser & Co.'s Victor department. He an almost unanimous sentiment among the retailers
is familiar with every phase of the Victor business, in this territory regarding the desirability of making
this measure a law.
and his success has been based on his ability to
Both Mr. Blackman and Mr. Oliver are planning
handle all divisions of the Victor dealers' activities,
to
devote a considerable portion of their time the
including the executive, financial and sales ends of
next few months to furthering the interests of the
the business. Mr. Baish is now conferring with
Stevens Bill, and although Mr. Blackman is well
V. W. Moody, sales manager of the New York
Talking Machine Co., Victor distributer, regarding pleased with the progress made to date on the
bill's behalf, he considers that the work has only
the installation of sales and stock systems which
begun and that every Victor dealer, if he has not
will make the Piser Victor department a model in
done so already, should communicate with his Con-
this respect.
gressman immediately regarding the immeasurable
value of the Stevens Bill from every sound stand-
F. A. DENISONJTAKES CHARGE
point.
Of the Columbia Territory on Pacific Coast as
District Manager with Headquarters in San
Francisco—Succeeded in Detro t by R. H.
Mills, Formerly Asst. Manager at Pittsburgh.
The Columbia Graphophone Co. announced this
week the appointment of Fred A. Denison as dis-
trict manager of the Pacific Coast territory, suc-
aeding Walter S. Gray. Mr. Denison, who will
make his headquarters in San Francisco, left last
v, i-ek for the Coast to assume his new position.
Mr. Denison has been associated with the Co-
lin: bia Graphophone Co. for a number of years,
luiv'rg been successively manager of the Buffalo,
Baltimore and Detroit wholesale distributing estab-
lishments. His success in Detroit was most grati-
fy i. g, well justifying his promotion to the very
important post he will now occupy.
Mr. Denison is succeeded as Detroit manager
by R. H. Mills, formerly assistant manager of the
Ciumibia establishment at Pittsburgh, Pa., who has
v.hit been connected with the Columbia Co. for
.-e\ iral years past.
TO SELL HOUSTON CO. ASSETS.
(Special to The Review.)
HOUSTON, TEX., November 22.—II. II. Houston,
trustee for the Houston Phonograph Co., bank-
rupt, of this city, has been authorized to sell the
stock in trade, consisting of phonographs, pianos,
records, etc., together with all fixtures belonging
to the estate, at public or private sale to the high-
est bidder on November 27.
OPENING OF THE EDISON SHOP
In Indianapolis an Event of General Interest—
New Home Palatially Designed and Beau-
tifully Equ : pped—Concert Hall a Feature.
(Special to The Review.)
INDINAPOLIS, IND., November 20.—One of
the
most important events in the local talking machine
trade was the formal opening recently of the
Edison Shop on North Pennsylvania street by
Walter E. Kipp, some three thousand people being
present on the opening day.
Mr. Kipp has spared nothing to make this one
of the most beautiful and attractive temples for
the demonstration and sale of the Edison diamond
disc phonographs. The reception room, as well as
other rooms, are most palatial; the architec-
ture, furnishings and system of lighting are most
artistic. The approach to the record department
with its beautiful staircase effect is unique while
the concert hall of the Edison Shop is a gem.
Other features are the sales corridor and the seven
demonstrating booths. Mr. Kipp is to be compli-
mented on this beautiful new Edison home, which
reflects credit on him as well as on the line he
represents.
J. K. Reynard, who is in charge of the recital
hall at the Pathe Shop, 487 Fifth avenue, New
York, and who is giving a series of valuable lec-
tures on the phonograph
art in addition to the
usual form of recitals, is
one of the best-known
members of the talking
machine field, h a v i n g
been associated with the
industry since 1895.
Mr. Reynard, some
twenty years ago, organ-
J. K. Reynard.
ized the Diamond Quartet, which made a number of
records for several of the then leading companies
of the industry. He was associated with the Co-
lumbia Phonograph Co. for a number of years,
working in several important divisions of its re-
cording laboratories.
Prior to becoming a member of the Pathe Shop
staff Mr. Reynard was connected with the Pathe
Freres Phonograph Co., New York, where he ac-
quired a detailed knowledge of the musical quali-
ties and distinctive features of the Pathephone and
Pathe discs. Owing to his lengthy experience in
the field and his thorough knowledge of the Pathe
product, Mr. Reynard's recitals and lectures at the
Pathe Shop have been a pronounced success.
.•-"•.•
BUSINESS IS SIMPLY WONDERFUL.
In the West and Northwest, Says H. N. Mc-
Menimen, Managing Director of the Pathe
Freres Phonograph Co. Who Has Just Re-
turned from That Section—Some Interesting
Facts That Tell of Busy Times.
"Business is simply wonderful in the West and
Northwest," said II. N. McMenimen, managing
director of the Pathe Freres Phonograph Co.,
New York, who returned Saturday from a week's
trip through tins territory. "In fact, I do not re-
member seeing such evidences of prosperity and
optimism in the West on any trip I have made in
recent years.
"This business activity is general, applying to all
lines of business. I had occasion to discuss con-
ditions with several prominent manufacturers in
other branches of the mercantile world, and they
ali report boom times in their respective industries.
The enormous crops which the Western farmers
harvested have placed vast sums of money in cir-
culation with consequent benefits to manufacturers,
wholesalers and retailers.
"As an illustration of tlv prosperity in his section
of the country one Western banker called my at-
tention to an automobile dealer in a city of 5,000
w'.io during the past season has sold 200 automo-
biles retailing from $750 upward. Only two of
these cars were sold on notes, every other sale
being for cash.
"Our own business has far exceeded our expec-
tations, and November has been the best month in
our history, showing a very large gain over last
month, our previous record-breaker. We have
increased our machine capacity materially during
the past month, but notwithstanding these addi-
tional facilities have been unable to keep pace with
our orders. During the past week the capacity of
our record pressing plant has been increased by
160 per cent., but further additions will be im-
perative in the very near future."
The Plaza Talking Machine Co., 11 East Fifty-
Consult the universal Want Directory of
ninth street, New York, Victor dealer, has dis-
posed of its stock of machines and records, and The Review. In it advertisements are inserted
has retired from business. O. A. Marsh was the free of charge for men who desire positions
of any kind.
owner of this concern.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
HANDSOME NEW EDISON SHOP OPENED IN NEW HAVEN.
CHANGES IN ST. JOSEPH, MO.
New Quarters of the Pardee-Ellenberger Co. Opened with Appropriate Ceremonies on Friday,
November 19—Elaborately Decorated and Furnished—Those Who Attended.
The Townsend & Wyatt Music Co. Disposes of
Jobbing Rights of Pathephone to E. E.
Trower, Who Organizes New Company.
(Special to The Review.)
NEW HAVEN, CONN., November 22.—The Edison
music room and the private booths, has been given
the most careful study. 1 he aim has been to obtain
Shop, 964 Chapel street, created, erected and owned
a result as individual and distinctive as is seen in
by the Pardee-Ellenberger Co., in this city, was
the exterior design. To this end the architects,
opened with appropriate ceremonies last Friday
Messrs. Shape and Bready, called into association
afternoon, people coming from all over the country
with them the aid and resources of the Herter
to participate and to view the splendors and mag- Looms, of New York, a company especially famous
nificence of this new phonograph salon.
for its original weaves and tapestries, which is
Guests were received by William Osmond Par- under the artistic direction of Albert Herter, wide-
dee and Henry Lucius Ellenberger, the visitors be- ly known as among tne first of mural painters. By
ing turned over to competent guides for an inspec-
such co-operation interiors have been wrought into
tion of the wareroom. During the afternoon a re- a unity of plan, architecture, color and furnishings,
cital of concert and chamber music was rendered
which carries to the last detail of fixture, lamp and
by Miss Elizabeth Spencer, soprano, assisted by Ar- drapery—a unity such as can only be obtained when
thur L. Walsh, violinist, during which Mr. Edison's
every article to complete the furnishings is consid-
recent labora'.ory re-creation of Miss Spencer's
ered as a part of the whole and so considered from
the very beginning.
Among those present were: From Boston, F. H.
Silliman, manager of the Boston offices of the Par-
dee-Ellenberger Co., Inc.; George Lincoln Parker,
M. P. Currier, manager dickering & Sons ware-
rooms ; E. C. Cressey, manager C C. Harvey Co.;
F. II. Thomas, of F. H. Thomas Co.; L. H. Ripley,
G. R. Coner. From other points were: Thomas
Vv ardell, Lowell, Mass.; W. D. Wilmot, Fall River;
J. F. Klem and Mr. Foster, Jr., J. A. Foster Co.,
Providence, R. I.; Alfred Fox, Bridgeport, Conn.;
G. L. Babson, Phonograph Corporation of Manhat-
tan; Thomas M. Bell and Mr. Bready, of Shape &
Bready, architects, New York; Mr. Cahoon, Wal-
tham, Mass.; R. G. Knuepfer, of Knuepfer & Dim-
mock, Lawrence, Mass.; Chas. Edison, New York.
From Thomas A. Edison, Inc., were: C. H. Wil-
son, vice-president and general manager; William
Maxwell, vice-president; A. C. Ireton, sales man-
ager; C. C. Phillips, credit manager; H. R. Skelton,
special representative, and Verdi E. B. Fuller, gen-
eral supervisor.
COLUMBIA CO.'S XMAS ADVERTISING.
Some Excellent Material Sent Out for the Aid
of the Retail Dealer—A Clever Booklet "A
Christmas Secret" Included, as Are Illustrated
Window Hangers and Car and Counter Cards.
The Columbia Graphophone Co. has just issued
an array of Christmas advertising matter which
voice was heard in comparison. A dinner was given cannot fail to prove of material assistance to Co-
at the Hotel Taft by Messrs. Pardee and Ellen- lumbia dealers throughout the country in profitably
berger, which was attended by nearly a hundred
developing their Christmas trade. For several
people. During the evening an informal recital was years past the Columbia Co.'s advertising depart-
held at the wareroom, dm ing which time the New ment has devoted much time and attention to the
Haven Publicity Club attended in a body.
preparation of artistic, sales productive Christmas
It is impossible to describe in cold type this beau- literature, but tnis year's publicity matter is far
tiful establishment so that the reader can picture in beyond anything it has ever issued.
his mind just how it looks. There is nothing like
The most important feature of this advertising
it in the country, and that means the world, and its material is a decidedly original and unique book-
opening marks a new epoch in phonograph history. let, entitled "A Christmas Secret—Don't Tell,"
It gives the people of New Haven a most artistic which is filled with timely, interest compelling
environment when purchasing the latest achieve- thoughts in the form of utterances of a youngster
ment of Mr. Edison, who, by the way, sent the who has a "secret" to tell regarding the ar-
firm a congratulatory letter.
rival of a certain Christmas present. His cryptic
remarks in connection with the many forms oi
In the design of the building individuality and
entertainment which the Columbia Grafonola will
distinction have been sought and the architectural
produce are illustrated by a series of drawings
style adopted is pure Italian of the period of the
early Renaissance. The character of the design is pertinent to the individital thoughts.
emphasized by the material vised, which is terra
When the youngster is finally ready to reveal his
cotta of a color and texture new in the use of this "secret" a double-page illustration in colors pre-
material. It is exactly the quality of fine axed
sents a Christmas tree with a Columbia Grafonola
granite and even the hammer-marks appear on the as the center of attraction. As the "secret" is care-
surface. The spandrel of the low arch which spans
fully guarded till the final revelation, the series of
the entrance and display window is enriched with
drawings are certain to be of unusual interest to
a grouping of classical figures, suggesting succes- the younger members of the household. This book-
sive periods of musical development, modeled es- let furnishes an ideal medium for use as a special
pecially for this panel.
inclosure to a "live" mailing list, as a list of suita-
On entering, one is in the main reception room, ble Christmas records follows the story, which
which resembles the drawing room of a Fifth ave- should interest buyers.
Other publicity helps included in this Christmas
nue palace plus dignity and harmony, At the left
are the booths; at the right are settees for select- material are a special hanger in two colors, featur-
ing records, as well as the record counters and rec- ing Christmas music, the illustration used being
ord racks. At the rear is the music room, with a exceptionally striking and attractive; a timely car
card and two handsomely designed window and
seating capacity for seventy-five people.
The treatment of the interior, reception room. counter cards.
(.Special to The Review.)
ST. JOSEPH, MO., November 22.—The Townsend
& Wyatt Music Co. has bought the interest in the
company of E. E. Trower and has disposed of its
jobbing interest in the Pathephone talking machine
to Mr. Trower, who no longer will be connected
with Townsend & Wyatt.
A new jobbing concern, to be known as the E.
E. Trower Music Co., will be opened in St. Joseph
as soon as quarters are provided. Articles of in-
corporation of the new company, capitalized for
$25,000, have been filed in the office of the County
Recorder. E. E. Trower holds 248 shares of stock
and Lila Landis Trower and S. R. Trower hold
one share each. The company will deal in musical
instruments and talking machines and will transact
only a wholesale business.
The Townsend & Wyatt Music Co. will continue
in the retail music business as heretofore.
SONORA DOWNTOWN WAREROOMS.
Formal Opening of These Attractively Arranged
Quarters in the Standard Arcade Occurred
Last Week—Represented Up and Downtown.
Formal opening of the new downtown ware-
rooms of the Sonora Phonograph Corp. occurred
last week, with a great many visitors helping in the
ceremonies. Located on the ground floor of the
Standard Arcade, 50 Broadway, with one ware-
room window on the Broadway side and several in
the main corridor, through which pass thousands
of people daily, the vantage of the new Sonora
spot is readily appreciated.
This wareroom is in charge of Thomas F. De
Laney, Jr., a talking machine man of wide expe-
rience in the retail end. Mr. De Laney comes
from Atlanta, where he made quite a record for
himself in the matter of sales.
With a Fifth avenue salon at Fifth avenue and
Fifty-third street, main offices and wareroom
(wholesale and retail) at 57 Reade street, and the
new downtown spot, the Sonora is well represented
throughout the city, to say nothing of the stores
at other points, where the puplic may hear the
musical qualities of this instrument.
Pardee-Ellenberger's New Home In New Haven.
A VISITOR FROM BUFFALO.
C. N. Andrews Brings Excellent Report from
Northern New York—New Association of
Talking Machine Dealers a Great Success.
Among the recent visitors to New York was C.
N. Andrews, of W. B. Andrews, the prominent
Victor distributer of Buffalo, N. Y., who was on
his way to the Victor factory at Camden, N. J.
Mr. Andrews stated that the business situation and
the holiday prospects in northern New York were
most satisfactory and that, although there was a
shortage of certain types of machines among the
jobbers, the wise dealers had taken the precaution
to stock up well in advance, and in many cases
were well equipped to meet any heavy demand.
Mr. Andrews is also enthusiastic regarding the
new association of talking machine dealers in Buf-
falo, which has succeeded in eliminating competi-
tive advertising of combination outfits with its
low terms, and has also brought about the general
adoption of interest charging on time sales.
COLUMBIA VS. GIMBEL BROS. ARGUED.
The suits of the American Graphophone Co.
(Columbia Graphophone Co.) versus Gimbel Bros.,
New York, were argued this week in the United
States District Court, New York, decisions being
reserved in both cases. One of these actions al-
leged an infringement of a record patent con-
trolled by the complainant and the other a
machine patent. Gimbel Bros, were made the de-
fendants owing to the fact that they were dis-
tributers of the products which are alleged to have
infringed the patents in question.

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