Music Trade Review

Issue: 1915 Vol. 61 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
"fcs
— HALLET
"/ Do Not Need
Big Local Ex-
penses When I
Have the Hallet
& Davis Line"
Mr. G. I. S. Watts,
of Tallahassee,
Florida.
U T DO not need a store—I do not need big local expenses, when T have the Hallet &
. A
Davis and Virtuolo agency.
"With the Saturday Evening Post or other current national publication in my
pocket, along with a catalog of Hallet & Davis Pianos and Virtuolo Player-Pianos and
their famous endorsements, I have better prestige than some local man who tries to
depend on his local standing only.
"I would far rather be a direct dealer-representative for one big, well-known piano
institution like Hallet & Davis, with their complete line of fine instruments, than to try
to maintain an expensive store or to work out of the biggest branch organization.
"It is co-operation that counts and I am happy to be a member of the Hallet & Davis
family."



This is what Mr. G. I. S. Watts of Tallahassee, Florida, said to our vice-president
some time ago. Mr. Watts is a high grade piano man of the new school and we are
proud to consider him as one of our representative dealers.
So "pat" is Mr. Watts' point of view that we have repeatedly passed it on to other
piano men.
Why all this needless expense, if your capital is small? Your customer is not in-
terested in your local prestige—excepting your integrity—half so much as he is in the
Quality of the goods you are going to sell him.
1
This Quality, therefore, added to the reputation of the line and the standing of the
makers, becomes your capital—capital which you need never worry over.
These are the things that directly concern the buyer. Hut there are even more
vital things about a Hallet & Davis agency that concern the dealer. .
There is the elastic, co-operative Hallet & Davis Financial Plan, which gives you
the safest basis for doing piano business offered in the industry.
There is an absolutely complete line of guaranteed pianos and players to meet every'
requirement in any range of prospects. Pianos, $195 to $675. Player pianos, $395 to
$1,050. You can't ever lose a sale through failing to meet price or quality requirements.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PIANO
COMPANY--
Number 5 in our scries of Dealers' Ex-
periences with the llallet & Davis line
There is the backing 1 of national publicity, which
works doubly in establishing reputation and creating
actual demand.
And there is the enthusiastic co-operation of a
trained organization of piano men born in the industry,
who make the dealer's problems their own personal
problems.
There are several territories where we are open for
stronger representation. Perhaps you are located in
one of those territories.
If you are an alert, progressive piano dealer, to
whom the advantages of the Hallet & Davis line sound
interesting, write us.
The New Hallet &• Davis Virtuolo, jtyle S., combin-
ing the celebrated Hallet & Davis Piano and the won-
derful "Instinctive" Virtuolo player action,
All the exclusive Virtuolo features. Finest work-
manship throughout. Height, i ft. 8 ins.; width, 5 //.
2 ins.; depth, 2 ft. 4% ins.; Mahogany.
If you are an ambitious young man, even if your
capital is moderate, who would like to break into the
piano game for yourself, write us.
Write our Home Office to-day for interesting
complete information about the Hallet & Davis line.
Hallet & Davis Piano Co.
(Established 1839)
The New Style 100 Lexington Piano. Built of the
best materials and by the finest workmanship. A fine
instrument at a medium price.
Mahogany. Height, i ft. 9 ins.; Width, 5 ft. 3 ins.;
Depth, 2 ft. 3 ins.
Makers of
Hallet & Da vis Pianos, Uprights and Grands
I Conway Pianos
Lexington Pianos
The Virtuolo, the Instinctive Player Piano
Home Office
146 Boyhton Street
Boston, Mass.
New York Office
18 East 42c! Street
The New Conzvay Virtuolo, Style 10. Combining the
famous Conway Piano
Pianc and the wonderful exclusive
Virtuolo features which permit "instinctive" playing.
Best materials and finest workmanship. Height,
4
/(. 7 ins.; Width, f> ft. 2y 2 ins.; Depth, 2 ft. 3 r / 2 ins.
Style 70, Mahogany. Style 72, Walnut.
PIANO
COMPANY-
9

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