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THE MUSIC TRADE REVIEW
EDISON ON THE_PACIFIC V COAST.
ception of a small section of southern California.
This, it is believed, makes the Pacific Phonograph
Pacific Phonograph Co., of San Francisco, Edi-
'Co. the largest Edison jobber in amount of terri-
son Jobbers, Extends Its Territorial Juris-
tory covered, which includes four zones besides the
diction—Occupying Magnificent New Home
entire territory of Alaska. A. P. Pommer, head
on Geary Street—Palatially Equipped.
of the Pacific Phonograph Co., has been visiting
the Northwest making arrangements for suitable
(Special to The Review.)
SAN FRANCISCO, CAL., July .'5.—A change of far- jobbing quarters in Portland and Spokane.
The San Francisco headquarters of the Pacific
reaching importance has recently"been made in the
Pacific Coast representation of the Edison line by Phonograph Co. (shown in the accompanying cut)
which the Pacific Phonograph Co.,'of "Sari Fran- are in the Sachs building at 140 Geary street, in
cisco, adds to its jobbing territory ' the ' districts the midst of the downtown 'retail district, an up-
to-date class A building with the most modern
facilities in every way. The company occupies the
entire third and fourth floors, 60x120 feet, giving
room for the complete stock which this house has
always prided itself on carrying and for con-
venient offices in which provision is made for the
comfort of visitors. While such a location is
rather unusual for a strictly wholesale business,
its convenience for visiting dealers proves a great
advantage, especially this year, when so many are
coming in from all over the Coast.
COOPERATES WITH THE SCHOOLS.
How Thor Norberg, of Moline, III., Helps to
Increase Interest in the Talking Machine in
His Locality by Giving Free Lectures.
TALKING MACHINE EXPORTS.
The
Figures for April Presented — Exports
Show Falling Off for the Month.
(Special to The Keview.)
WASHINGTON, D. C , July 3.—In the summary
of the exports and imports of the commerce of the
United States for the month of April, 1915 (the
latest period for which it has been compiled),
which has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and LaJbor,
the following interesting figures relating to talking
machines and supplies are set ferth:
The total exports of talking machines for April,
1015, amounted in value to $75,614, while records
and supplies for April, 1915, amounted in value to
$62,861.
C. K. BENNETT JVIJH ECLIPSE CO.
(Spcci.il to The Review.)
CLEVELAND, O., July '{.—Charles K. Bennett,
formerly connected with the sales department of
the Victor Talking Machine Co., for a number of
years, and well known in the trade, has become
general manager of the Eclipse Musical Co.,
Cleveland, O., and has already assumed his new
duties under the direction of T. 'H. Towell, presi-
dent of the company. The Eclipse Co. is a large
distributer of Victor products.
(Special to The Keview.)
Aloi.iNK, III., July 3.—Thor Norberg, a success-
ful Victor dealer of this city, is utilizing an orig-
inal and essentially helpful idea to assist the local
schools in raising funds to purchase Victrolas and
adequate libraries of Victor records. Mr. Norberg
is well known in athletic circles, both here and
abroad, having captured first prize in gymnastics
in the London Olympic games in 1908, and owns
a large number of medals given him for swim-
ming, high diving and similar accomplishments.
He has a very fine collection of interesting and
informative lantern slides which he uses to illustrate
a well-prepared lecture on the "Olympic Games in
Stockholm, 1912." Mr. Norberg attended these
games as a special representative for a number
of newspapers and his knowledge of the various
events is complete and informative. He gives this
lecture in the schools gratis, and in this way co-
operates with the schools in their efforts to secure
sufficient funds to purchase Victrolas.
HAVE BUILT UP A GOOD BUSINESS.
New
Home of Pacific Phonograph Co.
VICTOR CO. DIVIDENDS.
The Victor Talking Machine Co. has declared
quarterly dividends of 1% per cent, on preferred
stock and 5 per cent, on common stock, both pay-
able July 15 to stockholders of record June 30,
together with an extra dividend of 10 per cent.
INCORPORATED.
(Special to The Keview.)
covered from Portland, Ore., and Spokane, Wash.,
where the distribution of Edison phonographic
goods has for some years been handled by the
Graves Music Co. The Pacific Phonograph Co.,
about a year ago, took over the jobbing business
at Seattle, Wash., which had been in the hands of
the Eilers Music House, and the new change gives
it control of the entire Pacific Coast, with the ex-
SUGGEST ADVERTISING IDEAS.
The Victor Talking Machine Co. sent out to its
dealers this week advance proofs of its usual series
of advertisements to be used in the newspapers
during the month of July. The company sug-
gested that its dealers take advantage of these
advertisements in a practical manner, using a local
card writer to make a sign on which the heading or
catch-line for the various ads could be printed
with the dealers announcement above and below.
These cards, if prominently displayed, will enable
the dealer to considerably enhance the Victor pub-
licity in his local newspapers.
BROCKTON, MASS., July 2.—Two young men who
have made a great success of the talking machine
business are Charlie Popkin and C. Feldman, who
operate the United Talking Machine Co. of this
city. They lately have finished first five years in
business, and their store, which is centrally located,
is known to practically everyone in town.
The patent suit instituted by the Victor Talking
Machine Co. vs. Thomas A. Edison, Inc., in 1914,
alleging infringements of various patents, was dis-
missed recently in the United States District
Court, New York, by Judge Learned Hand.
The E. H. Smith Co., of the Bronx, was incor-
porated at Albany this week with a capital stock of
$10,000 for the purpose of handling talking ma-
chines, automatic musical instruments, sporting
goods, etc. Capital stock, $10,000. Incorporators:
F. Nanheimer, E. H. and E. Smith, 1023 Southern
Boulevard, New York.
* * *
The Wonderphone Phonograph Co. of Chicago
was incorporated with the Secretary of the State
recently with a capital stock of $30,000 for the pur-
pose of manufacturing phonographs and other talk-
ing machines.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successful and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York