Music Trade Review

Issue: 1915 Vol. 61 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com
-- digitized with support from namm.org
HE NEW YORK
PUBLICLIBRARY
THE
VOL. LXI. N o . 2
Published Every Saturday by Edward Lyman BUI at 373 Fourth Ave., New York, July 10,1915
slNG E
fe oo C PER ES VEAR^ ENTS
Stirring National Campa
T
HE power of the press in moulding public opinion can hardly be estimated, and advertising
is a part of the great formulating press machinery, carrying information to millions of read-
ers of the latest developments of brawn and brain. It must be readily admitted by all
that advertising to-day is a piece of the great press power which is generously utilized by
the biggest brained business creators in this country.
I have sought in my previous editorial to show how this machinery could be utilized in the piano
trade for the creation of new interest in the piano and player-piano, thus revitalizing the trade with
a virile force.
It cannot be successfully disputed that a certain public indifference is now manifest toward these
instruments. Why is it? Pianos are better made than ever. It is in truth an automatic age, and our
people are leaning toward various devices which will give them the best results through the least effort.
The talking machine manufacturers caught the public trend in this direction and turned the
tide irresistibly toward their products.
Then the dance craze swept over America, and the talking machine became the instrument
which provided music for home dances and made entertainment easy, while the piano, which should
always occupy the foremost musical position, was relegated to a rear position in the family esteem.
The talking machine factories are about the only ones in any line, outside those producing war
materials, that are run to their fullest capacity. Disturbed industrial conditions have had no effect
upon them, and the sales have been limited purely by the physical ability of the factories to supply
the demand. This condition has existed while piano factories have been run on such reduced time
that it has been an extremely discouraging situation which many have had to face.
Men who looked upon the talking machine with indifference years ago have changed their senti-
ments. They are now selling them and making money, and they realize that the talking machine has
come to be an important factor in the entertainment life of America.
The talking machine manufacturers, through the association of great artists with their product,
and by using mediums of great circulation, impressed readers so that the entire people began to view
the talking machine with interest.
This campaign was carried on on a gigantic scale, expending vast sums of money annually for
publicity purposes. It was no haphazard guesswork system, but one which was worked out carefully
in every detail.
Now, what have the piano men accomplished as an impelling power to their industry?
A few leading firms have put forth intelligently prepared advertising copy, but I contend that
the situation is one in which the individual is to a degree powerless—that it requires the co-oper-
ation of all the producing forces.
I affirm, and I may say that many agree with me in the advocacy of my sentiments, that the only
way to bring the piano into its own is to organize the piano forces of this country into a pub-
licity committee whose duty it should be, through the expenditure of money, to impress upon the
reading public the wonderful possibilities of the piano and player-piano.
What is talked about is purchased. That is an undisputed fact, and if the talking machine
men to-day were to drop out of the public mediums for six months their business would be cut
in two.
(Continued on page 5.)

. . . .
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL • Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
B. BmiTTAiN WILSON,
A. J. MicKLiN,
CARLETON CHACE,
L. M. ROBINSON,
AUGUST J. TIMPE,
WM. B. WHITE,
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950
GLAD HENDERSON,
L. E. BOWERS.
CHICAGO OFFICE*
£. P. VCAN H _ ARLINGE 2J. Consumers' Building,
220 So. State Street. Telephone, Wabash 5774.
HENRY S. KINGWILL, Associate.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
NEWS SERVICE IS SUPPLIED W E E K L Y BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA. ,
Published Every Saturday at 373 Fourth Avenue, New York ' .
_
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Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $110.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill.
Departments conducted by an expert wherein all ques-
PlaVPP
9 fill
• lajCl PlSHlA
• lauv ailU
t ; o n s o f a technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
y
. d e a i t w i t h t w i l l b e f o u n d i n a n o t h e r scc tion of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905.
KONG DISTANCE T E L E P H O N E S - NUMBEBS 5982—5983 MADISON SQ.
Connecting- all Departments
Cable address: "Elbill, New York."
NEW YORK, JULY 10, 1915
EDITORIAL
I
N this broad land where the sunshine of peace glints over all,
and where the fields are rich with an abundant harvest, we can
have little appreciation of the fearful suffering which war, with all
its attendant horrors, is bringing upon the people in the war-torn
lands across the seas.
America has given generously to the charitable funds of every
warring nation, and our people are quick to respond at all times
to the pity calls of others.
An appeal by Paderewski to Americans to contribute to the
Polish Relief Committee carries with it such pathos—gives such
an index to human suffering—that it touches the heart.
After recounting how an enormous part of Poland has been
laid waste, Paderewski says:
"And there are millions of families helpless, hungry. In the
face of such a disaster individual efforts must remain inefficient.
Only a great wave of mankind's pity can surmount so immense a
wave of human misery. Only a great, enlightened, generous nation
can help effectually our perishing multitudes.
"Nobody knows better than I do the kindness and generosity
of the American people. Ardent and prompt, warm-hearted, free-
handed, they always respond with the enthusiasm of youth to every-
thing that is true, sincere.
"Is there anything more true than human pain?
"Is there anything more sincere than the cry for help from
those who suffer?
"In the name of Christian charity, in the name of common
humanity 1; therefore, appeal to the great American people. They
have already given much to other stricken nations; they may be
tired of giving; yet 1 am certain that there is no soul in this noble
country who will condemn me for asking, even before our thirst
for liberty is relieved:
"Some bread for the Polish women and children!
"Some seed for the Polish farmers!"
Paderewski and Mme. Sembrich are both in this country for
the purpose of raising funds for this purpose. They have aban-
doned their regular vacations and will give freely of their talent
to aid the stricken in their Motherland.
Frank A. Vanderlip, of the National City Bank, will act as
honorary treasurer of the fund raised. A number of prominent
music trade houses have already made substantial contributions to
this fund, and when great artists, whose musical talent has charmed
and enraptured thousands of Americans make so touching an appeal
it will undoubtedly have the effect of adding materially to the fund
to aid those in distress.
T
H E R E has been an unusual indulgence in pessimistic talk in
the piano trade during the past six weeks, particularly in
the larger cities—not excepting Chicago and New York. Busi-
ness is not what it should be by any means, but dull times are not
made to disappear by continually harping on dull times, or by sit-
ting down and lamenting conditions.
If the enemy is to be routed there must be offensive tactics.
This implies pretty lively action. Piano salesmen or managers
must not overlook the fact that there can be no resting on past
laurels and that despite humid weather and the summer season,
orders can be secured and business done, or at least developed, by
careful, deliberate preparation and action.
In the smaller towns business is more active than in the larger
cities, and where this condition exists it can be attributed to more
active campaigning on the part of piano merchants and salesmen,
who recognize that they must do business to meet expenses.
The old-time idea that no piano business can be done in the
summer time has been undermined successfully by the fact that the
concerns advertising and intelligently aggressive in their plans of
campaign to capture trade have won most pleasing results. And
this applies not only to sales, but to collections, which is not a
matter of seasons, but a matter of necessity for the health and
proper conduct of a business every week and every month in the
year.
One definite policy should be adopted by the sales manager,
and that is, not to allow the sales force to believe that such a thing
exists as dulness; it may require extraordinary mental gifts to
make this view prevail, but seriously speaking the man who be-
lieves that business is to be had at all times is the man who wins—
to some degree—because he fails to recognize failure, no matter
what the conditions.
NUMBER of readers of The Review have taken pains to
send in complimentary communications anent our production
of last week. It certainly created a favorable opinion everywhere,
and as. one man writes, "should act as an inspiring force to cause
men to plan a visit to San Francisco who were previously in doubt."
A
COMMITTEE of the National Civic Federation has been
engaged in the apparently hopeless task of trying to over-
take a popular untruth which had a start of fifteen years. This
untruth was that as the census of 1900 showed a gro-s product of
$2,420 per worker in manufactures, and as the average wage per
worker was $437. it followed that labor's share in the product wa;
only 18 per cent., against 82 per cent, for capital. Only recently
the Vice-President of the United States stated as a fact that labor's
proportion of the industrial product was "less than one-fifth."
The committee has caught up with the lie. The $2,420 i i gross
product. The cost of materials was $1,395 per worker, which must
be deducted. There is left $1,025 as the product per worker.
Deducting taxes, insurance, royalties and so on, the product falls
to $889 per worker, and of this amount $590 and not $437 went to
the worker and $299 to capital—66.4 per cent, to labor and 23.6 to
capital. But plant must be allowed a depreciation charge, which
at 5 per cent, is given as $124 per worker. This leaves $764. to be
divided, or practically 80 per cent, to labor and 20 to capital as
interest and profits—the reverse of the Vice-1'resident's statem• iit.
More important than this, snys the N T ew York World in com-
menting on the matter, is the finding 'from a study ot later census
reports that labor's proportion of the product is increasing. If it
was unjustly small before, it has since been becoming more just.
If it is approximately just now, labor's gain will increase with in-
crease in the product.
A
H E only difference between a rut and a grave is the width and
the depth—and we graduate from one to the other, as a rule.
Every man ought to grow with his business—particularly every
young man. But while some grow, others only "swell."

T

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