Music Trade Review

Issue: 1915 Vol. 61 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
9
Universal Music Rolls and Service
RIGHT MUSIC SERVICE IS T H E BACKBONE
OF EVERY SUCCESSFUL PLAYER DEPARTMENT
T TNIVERSAL Music Rolls and Universal Service enable the dealer
U
to make of his player customers SATISFIED PLAYER-
OWNERS—the foundation of Player Department Success.
Perhaps you are already building your player business on this solid basis.
If not you should be interested in knowing how The Universal
Music Company is aiding dealers to increase player sales by making
their Roll Departments better and more profitable.
Here Are the Vital Facts!
HE Universal Music Company makes without ex-
ception the FINEST MUSIC ROLL ON THE
MARKET.
They are PIONEERS IN ROLL MANUFACTUR-
ING—their product is the result of a development be-
ginning with the advent of the player it-
self. A development which is being con-
stantly carried forward by the foremost
experts in the Roll industry, working with
superior facilities and equipment.
UNIVERSAL ROLLS are rightfully
called the "STANDARD FOR COMPARISON"—
every part and material in their make-up is the best
obtainable.
The use of Universal Music Rolls is a GUARAN-
TEE AGAINST PLAYER TROUBLES traceable to
music-roll deficiencies.
Universal and Uni-Record Rolls are the only music
rolls on the market on which the MELODY PER-
FORATIONS are plainly distinguishable from
the accompaniment. This feature is fully pro-
tected by patents.
Universal and Uni-Record ARRANGEMENTS
are conceded to be the most attractive, brilliant
and musically correct.
T
Uni-Record RECORDING PIANISTS—artists of
highest ability, who through training and temperament
have achieved the greatest recording capability—play
for us exclusively.
UNIVERSAL BULLETINS containing, not a hit-
and-miss collection of riff-raff, but a
careful selection of the best new num-
bers of every class of music, are pub-
lished monthly.
SERVICE CARDS are mailed dur-
ing the month announcing the imme-
diate availability of new, popular publications—to ap-
pear in subsequent bulletins—thus keeping the dealer
up-to-date in information and stock.
WALL BULLETIN HANGERS of a most artistic
design, giving the complete Bulletin for each month
are supplied.
A specially designed metal wall rack, "THE SILENT
MUSIC ROLL SALESMAN," for holding Universal
Bulletin Hangers, is obtainable.
Universal and Uni-Record LIST PRICES are
as low as the lowest.
Universal DISCOUNTS are high as the high-
est consistent with the quantity of purchase.
Universal Orders are shipped with unequalled
promptness and precision.
The attached coupon filled out and returned will bring
detailed information—PROMPTLY. Mail it today.
It means better roll service and bigger Player sales.
/
/
Universal
Music
Company
Gentlemen:
Please send without obli-
gation to me, your catalogs,
discounts, etc.
THE UNIVERSAL MUSIC COMPANY
NEW YORK 29 W. 42d St.
CHICAGO 425 So. Wabash Ave.
Mail Coupon to Office Nearest You
'
y
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MUSICALLY
SPEAKING.
{Continued from page 8.)
out in the least indulging in eccentricites of tempo
lever control. Play in time, play to get beautiful
tone, play unhurriedly, play it as you would sing
it; these are the instructions that alone one can
give.
The greatest of the nocturnes, however, is, in
our opinion, the piece in G minor (op. 48, No. 1).
For one thing, it is technically, perhaps, the most
formidable to the manual pianist, demanding from
him complete technical mastery, while emo-
tionally it is undoubtedly Chopin's most profound
work in this genre. Chopin's melodies are always
grateful to the ear, always lovely, always exqui-
sitely polished; but they are very seldom "strong,"
; as we apply that word to the opening of Beetho-
ven's Fifth Symphony, for instance. This asser-
tion is amply confirmed in the thematic structure
of the C minor Nocturne. The treatment is cer-
tainly virile, but the opening theme is shorn of
rude; strength. The second melody is quieter, yet
iicertainly more definite and significant. The nub of
i;the'Nocturne is, of course, the repetition of the first
ijtheme in most elaborate part-writing, where each
'imelody note seems to be the tip of a great surging
wave of sound below it. Technically, it is to the
manual pianist extremely difficult, but to the player-
pianist the chief interest is in the development of
ithe thematic ideas. After all, the player-piano is
•most useful and fulfils its mission best when it is
i disentangling an elaborate complex of writing
which embarrasses and perhaps defies the best ef-
forfs of the fingers. The accenting of the melody
Jin this nocturne presents a nice problem to the
!player-pianist, perhaps beyond the reach of all but
ithose who have really mastered and love their in-
jstrument.
i These short notes on the Chopin nocturnes will
serve, we hope, a useful purpose in stimulating
the interest of player-pianists in some of the most
beautiful music ever written.
AN ATTACHABLE MUSIC ROLL
Is the Subject of a Patent Just Granted Geo.
;,
Howlett Davis, West Orange, N. J.
(Special to The Review.)
WASHINGTON, D. C, October 25.—Patent No. 1,-
156,891 was last week granted to George Howlett
\ Davis, West Orange, N. J., for a music roll, which
• is termed "an attachable music roll"; that is to
say, a perforated music roll which has an attaching
hook at its rear end, and the usual attaching ring
at the frotit end so arranged that the hook fastener
may be connected to the ring fastener of an ordi-
nary music roll, and the attachable music roll
wound upon a spooled music roll, the purpose be-
ing to connect two or more such rolls in tandem
and wind the same upon a spool, so that the en-
tire collection of rolls may be mounted in a player
instrument and played consecutively in the ordi-
nary way. The result of such structure is to very
materially reduce the cost of music rolls, inasmuch
as the cost of the spool constitutes a material item
in the manufacture.
The present application discloses an improvement
upon the structure of the above-named prior appli-
cation, and it has for its object the provision of a
substitute for the spool of a music roll, and at the
same time the provision of improved attaching de-
vices whereby all of the results accomplished by
the structure of prior application are accomplished
by this present improvement.
Royal Music Rolls
are made in the most
efficient and clean-cut
plant in the country—
modernized in every par-
ticular. Machinery, men
and methods are para-
mount to achieve quality.
When you sell Royal
Rolls you sell music, and
you make a customer
who likes to buy and to
play his rolls.
Just say '.'prove it
to us" on a postcard
so we can give you
details.
ROYAL MUSICRfJLL CO.
3333 MAIN STREET
BUFPAtO, N, Y.
tance to make the sheet as short as possible, and
accordingly the margin of waste paper between the
For Improvement in Player-Pianos Whereby last perforations of one piece and the first perfora-
the Travel of the Music Sheet Can Be tions of the following piece must be as narrow as
Stopped at a Predetermined Point.
possible. However, it is a matter of equal impor-
tance to stop the movement of the sheet before
(Special to The Review.)
the perforations of the piece next to be played
WASHINGTON, D. C , October 25.—John A. We- reach the vents in the tracker board and when the
ser, New York, is the inventor of an automatic
vents in the tracker board are covered, in order
player-piano, patent No. 1,156,956 for which was
that the operating devices may again be set in mo-
granted last week, and has for its object to pro- tion by automatic devices.
vide automatically operated means controlled by a
It is an object of this invention to provide means
perforation in the music sheet, to stop the travel
operated and controlled by the music sheet, which
of the music sheet at a predetermined point when
shall stop the travel of the music sheet quickly,
desired.
shall be invariable in their operation and shall per-
The invention is designed with particular refer- mit the mechanism to be started again automati-
ence to player-pianos in which is used a music
cally.
sheet provided with perforations to form a series
A further object is to provide in combination
of musical compositions adapted to be rendered
with the means just referred to devices controlled
successively, either upon the introduction of a coin
by the same perforation which initiates the move-
for each piece or upon the proper manipulation of
ment of the pneumatic stopping devices and opera-
manually controlled devices. In the use of a sin- ble substantially simultaneously with the latter to
gle sheet having thereon several independent musi-
render inoperative the primary power means em-
cal compositions it is a matter of primary impor-
ployed in the piano player.
JOHN A. WESER SECURES PATENT
Do You Know How We
Help Our Dealers?
No doubt you have heard of SCHULZ player-pianos. No
doubt you have seen them: but have you ever realized just
how big a proposition the SCHULZ PLAYER proposition
is? Do you know, for instance, how we look after the
interests of those who sell our players? If you do not,
then read what follows:
FOR THE PROSPECT.
FOR THE REPAIRMAN AND TUNER.
The Schulz Player Book; the most
Practical guide to the construc-
tion, regulation and care of
the M. Schulz Co. Player Mech-
efficient piece of sales argument ever put
out for the dealer to hand to his prospect.
It tells the things the prospect wants to
}(non>; a n d nothing else.
Musical News; a Schulz periodical
filled with interesting reading matter and
preaching the Schulz
gospel without
!
"knocking."
'
anism;
a complete treatise on player
pneumatics, so easy a child can under-
stand, so accurate an expert will approve.
Tells the tuner all he needs to know; and
shows him how to do what he needs to do.
For Our Dealers and For Their Salesmen
Not alone the books mentioned and described
above, but the following unique publications:
Advertising
Cuts and Copy for
Schulz Dealers; containing selections
from the best recent work of our adver-
tising department, including many illus-
trated ads.; all ready for immediate use,
suitable for newspaper work, and FREE.
Rubber vs. Metal Tubing; a state-
ment of our position in this respect; for the
dealer who has to meet arguments.
Talking Points on M. Schulz Co.
Player-Pianos;
a little statement of the
big features which give our players their
salable qualities.
These are but the most recent among the many features which
make the work of our Service Department so valuable to those
who sell Schulz Players. WE HELP OUR DEALERS!
Why not get in touch with us?
M. SCHULZ COMPANY
General Offices: 711 Milwaukee Ave., CHICAGO
SOUTHERN WHOLESALE BRANCH:
730 Candler Building, Atlanta, Ga.

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