Classic Mode

Music Trade Review

Issue: 1915 Vol. 61 N. 16

Page 47 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
47
DAMP PROOFING HAMMER BUTT CENTERS FREE.
Stab-Abendschein Co. Making Small Charge, However, for Damp Proofing of Other Lines of
Bushing in All Actions—George F. Abendschein Tells of Success of New Process.
(icorge F. Abendschein, of the Staib-Abendschein
Co., ]'Mth street and Brook avenue, New York, left
mi Sunday last for the Middle West, where he will
remain for two or three weeks and will visit piano
manufacturers in that territory, making his head-
quarters as usual in Chicago. Before leaving, Mr.
Abendschein stated to a representative of The Re-
view that the new method of damp proofing the
Mastertouch and the Staib-Abendschein actions
bad proved most satisfactory. "We have just re-
ccntlv received a letter," he said, "from J. Giralt e
11 ijo, of Havana, Cuba, who have several of the
damp-proofed actions, which they have been test-
ing and who state that they have had no trouble
whatsoever wkh them, while other actions which
have been made in foreign countries and also in
lliis country have always given them more or less
trouble on account of the dampness affecting them.
"We are now damp proofing the hammer butt
center of all actions without extra charge, but al!
other liius of bushing will be charged for at the
rate of ten cents a Lne, or if three lines are or-
dered damp proofed the charge will be twenty-five
cents for the three. We do the hammer line free
as a protection to the manufacturer; the other
three important points to be done, however, are the
whippen, fly and tongue. Manufacturers who are
making pianos for export trade in Central, South
America or Cuba should have all seven points damp
proofed, the charge for which will be fifty cents.
We do not mean to make a profit on this work.
These small charges merely pay for part of the
labor entailed by the damp-prooiing process.
"1 he improved Mastertouch which was recently
put on the market and which has a much lighter
touch than the model with the Grand touch lias
had a splendid call. With the addition of this
model we are able to suit the great varie:y of taste.;
as far as touch is concerned, while in any model
all the repetition des.red may be found."
CAUSES OF "SWtiATliNG" UN VAKMSHLD PIANOS
And How the Trouble May Be Avoided in Part , Described by an Expert—Too Much Haste in
Applying the Various Coats of Varnish One of the Mistakes.
Replying to an inquiry as to what causes
":.\\ eating" out on varnished goods, Rudolph Kil-
bourne says in Veneers that sometimes it is the
result of the varnish being too long in oil, but
more frequently the result of wrong methods of
applying or of rubbing before it is dry. In many
shops where three or four coats of varnish are
put on the goods they are put on in something like
this iirder: August 1, first coat; August 3, second
coat; August 6, third coat; August l'\ fourth
coat. Recent experiments have shown the above
method to be wrong, because it gives the first coat
too short a time and the last too long to dry, with
the result that the thi'd c at frequently has an
outer surface too hard to form a proper union
with the fourt l coat; and when the rubber rubs
through the last coat into the one below the var-
nish looks as though nne coat war. peeling off the
other.
Sometimes sweating is the result of crowding
the under coats too fast to allow t iem to dry
properly. The drying of varn'sh is really not
"drying" as we usually understand the term. '! lie
process is one of hardening. Instead of throwing
off moisture, as is the case with ordinary drying,
varnish hardens through the absorption of oxygen
from t.ie air, the process being known as oxida-
tion. Jf the coats are crowded one on top of the
other so fast that the air is shut out from the
under coats before they have had a chance to ab-
sorb a reasonable amount of oxygen and become
fairly hard, the process of hardening is inter-
rupted and tie last coat:; prevent its rcsumpt on
properly. Varnish hardened under these condi-
tions cannot be expected to give the best satis-
faction, as it is sure to sweat more or less when
rubbed and rapidly grow dim when polished.
To prevent this the order of applying the coats
should be reversed. Instead of giving but a short time
between the first and second coats and a long time
between the third and fourt ii coats, it should be a
long time between the first and second coats, and
t!:e la:t coat should be put on before the previous
coat has become anything like hard. Here i«
about the correct time for a mediim drying var-
nish: August 1, first coat; August fi, second coat;
'\ugust 10, third coat; August 13, fourth coat.
It will be seen from this that the time required
is no longer than for the old way, and that the
under coats have a chance to become properly
hardened before 'being covered over, and the third
coat is not likely to be too hard to properly unite
with the last coat when it is put on.
The bad results of a wrong method of apply'ng
varnish may be minimized by observing certain
precautions when rubbing. If the goods are re-
quired before they are dry enough to stand oil
rubbing, if they are to go dull, it would be well
enough to water rub them and finish them off in
oil from twelve to twenty-four hours after. If
the goods are to be pol'shed, rubbing should be
clone twenty-four hours before the polishing; this
will give the varnish some of the chance to oxi-
dize which it should have had before the last
coats were put on, and insure a more brilliant
and lasting polish.
A n d w h e n y o u ' r e satisfied
that w e ' v e t h e best p u n c h -
ings o n t h e market, c u t
clean and accurately from
t h e best of material in cellu-
loid, c l o t h , felt, fibre,
leather, paper, rubber or
whatever you want, give
us credit and send your
orders to
C.FGOEPELACD
137 E A S T I3 T -* ST.
N E.W YORK
LAYING CROTCH VENEERS.
Most Valuable of Veneers Requires Unusually
Careful Handling to Secure Satisfactory Re-
sults Whether Used in Pianos or Cabinet
Work.
Of all the veneers, the crotch is the acme of per-
fection in its possibilities. I he crotch in its crude
form docs not mean very much to the uninitiated,
but to the trained and experienced it contains a
world of possibilities.
There are no two just alike; each is different
from the other. Kvery one requires separate care
and different handling if we would get all there is
out of it. After it lias been duly treated, sliced
and dried, it is a question how best to apply it, and
that leads me to mention a few facts that I have
learned in the use of crotch venters.
Where it is possible, and in order to set the best
results, I would use only the veneers from one log
to finish tin- work in hand, for seldom will two
logs furnish similar veneers, says W. l\ Meyer in
Veneers.
The venee s should be kepi in a cool place until
used. 1 would suggest cold storage of uniform
temperature, not higher than thirty degrees V. Heat
is fatal to good results.
Crotch veneers need more glue than any other
kind of veneers. The pores should be tilled and
saturated with glue in order to make lasting work.
The sin of this age is the sparing use of glue.
Air is fatal to work veneered with crotch. Tt
should be protected from the time it is taken out
of the press until it is time to apply the first coat
of varnish. T generally use paper over the face of
the veneer. Often enough glue comes through to
bold the paper in position ; if not, I either tack or
tie paper over the piece.
INVISIBLE
HINGES
The Ohio Veneer Co.
'OUT OF SIGHT
EVER IN MIND"
CINCINNATI, O.
When you fail
to see an un-
sightly hinge
protruding
you k n otv
Importers a n d Manufacturers of
Figured Mahogany, Circassian Wal-
nut and Foreign Woods for high-
grade piano cases and cabinets.
SOSS is the
answer.
Write to'day.
Nmw York Office and Samplm Room
Grand Central Palace Building
Lexington Ave. and 46th St.
G. H. VAUGHAN, Eastern Representative
SOSS MFG. CO.,
Atlantic Ave-
BROOKLYN, N. Y-

Page 48 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
PLAN NATIONAL ^'EDISON WEEK."
Great Program of Advertising Concerts, Win-
dow Displays, Etc., Arranged by Thomas A.
Edison, Inc., for Week of October 18-23—
Dealers to Co-operate—October 21 Edison
Day at Panama-Pacific Exposit:on.
An occasion of unusual importance to the job-
bers and dealers in Edison phonographs and rec-
ords will be the celebration of Edison Week
throughout the country, from October 18 to 23, in-
clusive, and for which an elaborate program of
publicity for the Edison products has been pre-
pared by Thomas A. Edison, Inc. October 21 will
be Edison Day at the Panama-Pacific Exposition,
and it is expected that Mr. Edison will attend the
exposition on that date.
Pages are be'ng used in the Saturday Evening
Post, Collier's Weekly, Litecary Digest and other
papers, advertising Edison Week, as well as the
new Edison diamond disc phonograph. Window
displays will be made by Edison dealers; electro-
types of newspaper advertisements are being fur-
nished gratis by the factory, so that dealers can
co-operate in a local way; concerts will be promi-
nently exploited and held during all hours of the
days comprising Edison Week, and nothing will be
left undone by jobbers and dealers to make a tre-
mendous success of the event. In addition to the
general advertising, the Edison Co. is furnishing
multigraph letters, window signs, cards and hang-
ers, a handsome imitation oil painting of Mr. Edi-
son, some "ready-made" news dope for the daily
press of each locality, and the services of the en-
t'.re advertising department of the corporation for
the solving of individual problems that may con-
front the dealers and jobbers.
All told, this campaign is wide in scope and of-
fers an unusual opportunity for Edison dealers to
attract the attention of the buying public to their
products.
TALKING MACHINE EXPORTS.
The
Figures for
July
Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C , October 9.—In the summary
of the exports and imports of the commerce of the
United 'States for the month of July, 1915 (tiie
latest period for which it has been compiled),
which has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and Labor,
the following figures relating to talking machines
and supplies are set forth :
Talking machines to tiie number of 2,251, valued
at $67,649, were exported for July, 1915, as com-
pared with 5,070 talking machines, valued at $87.-
701, sent abroad in the same month of 1914. The
total exports of records and supplies for July
were valued at $68,780, as compared with $104,252
in July, 1914. For the seven months 15,227 talking
machines were exported, valued at $432,324, and
records and supplies for the same period were sent
abroad to the value of $406,870.
THE PATHE JNPORTO RICO.
The Pat.ie Freres Phonograph Co., 29 West
Thirty-eighth street, New York, received this week
the accompany'ng photograph from R. A. Macfie,
Pathe dealer in San Juan, P. R., who recently k
opened attractive warerooms in that city. Mr.
Macfie is enthusiastic regarding the prospeUs for
NEW LANDAY MAJUGERS APPOINTED.
Max Landay, of Landay Bros , 563 Fifth avenue,
New York, Victor distributer, announced this week
the appointment of Arthur Hill as manager of the
Landay Bros, store at 437 Fifth avenue, New York.
Edward Ginsburg has been placed in charge of the
Landay Bros, store at 27 West Thirty-fourth
street, New York, which position Mr. Hill for-
merly occupied.
These appointments are in line with the Landay
Bros.' policy of promoting the members of the
sales force whenever the opportunity presents itself.
Mr. Ginsburg was formerly a member of the sales
staff at 427 Fifth avenue, while Mr. Hill has been
connected with Landay Bros, for a number of years.
THE EDISON SHOPJN NEW HAVEN.
-.
(Special to The Review.)
NEW HAVEN, CONN., October 11.—Work is prog-
Showroom of R. A. Macfie, San Juan, P. R.
his Pat.ie business in San Juan, and has spent con-
siderable money in fitting up an attractive, com-
fortable establishment, which he is making a Mecca
for San Juan music lovers. Mr. Macfie reports
the closing of a splendid Pathe business during the
past few weeks, and has made plans for a banner
fall trade.
ENLARGE HARVEY CO. DEPARTMENT.
(Special to The Review.)
BOSTON, MASS., October 11.—The talking machine
rooms of the C. C. Harvey Co., in Boylston street,
are being considerably enlarged owing to the rapid
growth of the business in Victor and Edison out-
fits. The entire second floor of the adjoining
building, numbered 141 and 142, have been leased
and two new doorways connect with the present
showrooms. The decorations of the new apart-
ments are to be vermilion and old gold, with
touches of black, and they promise to be something
The Victor Talking Machine Co. sent out to its startlingly original.
dealers this week three posters consisting of a spe-
cial illustrated sheet on Hawaiian music, a list of
Victrola styles, a Christmas caution poster and a
W. D. Andrews, Victor distributer at Syracuse,
reproduction of a two-page advertisement to be
N. Y., was a caller on the New York trade this
used by the Victor Co. in the October 23 issue of
week spending some time with several of his
the Saturday Evening Post. The Christmas caution
friends, including the Blackman Talking Machine
Co., 97 Chambers street, New York, Victor dis-
poster is especially worthy of mention, as it pre-
tributer. Mr. Andrews was most optimistic in his
sents a reasonable argument on the advisability of
the public purchas : ng its Victrolas now and not predictions for business this coming season, stating
waiting until a few weeks or days before Christ- that his sales are only limited by the Victrolas and
records he has been able to receive.
mas.
ressing rapidly on the building at 962 Chapel street,
this city, being erected for the Pardee-Ellenberger
Co., New England distributers for the Edison dia-
mond disc phonograph. It is expected that the
building will be ready for occupancy about Novem-
ber 1, and among the features will be a large recital
hall. It will be conducted under the title of the
Edison Shop.
COLUMBIA^BRIEFLETS.
Columbia Graphophone Co. Announces Three
New Types of Grafonolas Equipped with
Electric
Motors—Machines
and
Records
Ordered for Canada—Recent Advertising.
1 he Columbia Graphophone Co. announced this
week three types of Grafonolas equipped with elec-
tric motors. These new electric machines are the
Grafonolas De Luxe, Nonpareil and Mignonette,
and they will retail at $250, $200 and $150, re-
spectively, or $".0 more than the selling price of the
regular models. The Mignonette with electric mo-
tor is also furnished with the record ejector for
$160.
Sales Manager Bradt, in a letter to the
trade, announcing these electric machines, stated
that the company had been delayed in merchandis-
ing these types until tests of every conceivable
condition and over a long period of time could
justify the company having entire confidence in
the product. The Grafonola electric will work on
any kind of current.
Rafael Cabanas, who was recently appointed
manager of the Canadian business of the Columbia
Graphophone Co., with headquarters in Toronto,
was a visitor to the company's executive offices
this week, to arrange for the shipments of Grafo-
nolas and records. Mr. Cabanas was enthusiastic
regarding the outlook in Canada, stating that the
prospects for the holiday trade were far in excess
of all his expectations.
Next week's issue of The Saturday Evening
Post will contain a striking Columbia back-cover
page in colors. This advertisement features the
design that is being used in other magazines of
national circulation, and on the front cover of the
November supplement. The company by concen-
trating on this one attractive design is enabled to
closely link together every factor in its national
advertising campaign.
R. F. Bolton, district manager of the Columbia
Co., 83 Chambers street, New York, visited several
of the up-State cities in his territory this week,
and reports a demand for Columbia product that
is only limited by the dealers' stocks.
The Columbia Co. has issued an attractive four-
page folder devoted to the record featuring the
lamous "R goletto" quartet and the sextet from
"Lucia" selections. This folder is appropriately
illustrated and may be placed in the dealer's mail
as an envelope enclosure.
B. H. Gray, of the Adirondack Art Shop, Sara-
nac Lake, N. Y., Columbia dealer, was a caller at
the Chambers street headquarters this week, and
p'acvd a substantial order for immediate delivery.
SECURES THE SONORA AGENCY.
(Spe:ial to The Review.)
DUBUQUE, IA., October 11.—Tne A. A. Deckert
Piano Co., 850 Main street, this city, has secured
the local agency for the Sonora phonograph and
has installed a large assortment of those machines.
OPTIMISTIC ONJTRADE OUTLOOK.
For Best Service, write to
LYON & HEALY
Largest
Distributors
CHICAGO

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