Music Trade Review

Issue: 1915 Vol. 61 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
the cost of production the company has from its
inception been able to produce for the piano man-
ll
always been striven for and many improvements the road H. D. Griffith has had much success in
have been made from time to time which have not placing these actions with high-grade manufactur-
only increased these important features, but have
made the process of installation much easier and
the action more sensitive.
During the last year three new Simplex styles
were placed on the market: The Simplex Special,
a double valve act on, equipped with a pneumatic
hammer rail and loud pedal, and also having the
Simplex unit pneumatics and a four-piece valve.
The 1915 Simplex is a single valve action which
also has the many individual Simplex characteris-
tics. Another action, known as the Worcester,
has also been produced.
One of the most important features of the Sim-
plex action is the trapezoid tracker bar, which aids
materially in eliminating tracker troubles and is
found only on this action.
A patented roll adjuster was also perfected a
few years ago and is being used with much success
on these actions.
The Unit System and the Four Piece Valve.
All
Rubbing
Is Done with Electric
Machines.
Rubbing
Among those improvements which have been
made in the action during the last two years which
may be considered the most important are the unit
system and the four-piece valve. These, it is
claimed, make the pumping easier, the action
tighter, and in several other respects improve the
appearance and operation of the action.
The construction has also been simplified, which
has made it possible to produce the high-grade
product which is now being marketed at the low
price being asked for it.
In one of the accompanying illustrations Mr.
ufacturer a mechanism of the highest quality at
the lowest possible price. Among the automatic
machines which Mr. Brown has perfected is a
valve block machine, which is shown in one of the
The Machine with Which All Simplex Valve
accompanying illustrations, which was developed
Blocks Are Produced.
especially for the production of Simplex valve
blocks. There are eleven operations performed
ers. To-day the company has practically doubled
by this machine. Tt is fed by the use of a hopper
the output that it had two years ago, and there
and one boy does the work of eleven
is always an increasing demand.
men. The use of the machine as-
The company has always rendered
sures that each block shall be uniform
every service possible to its custom-
in construction, which is a very im-
ers and has gained the confidence of
portant feature, especially in the
the trade, owing to its activity and
manufacture of a high-grade player
many achievements.
action.
The last few years have maVked an
era of progress for this company. Al-
Another machine which has re-
though founded in 1898, seventeen
duced the cost of production mate-
years ago next month, the company
rially is a varnish sprayer, which may
was not incorporated until March,
be seen also in one of the photo-
190"). Its growth since that time has
graphs reproduced herewith. The
been healthy and the improvements
Simplex Player Action Co. manufac-
which have been made in the action
tures all its own metal parts and
are a forerunner of greater things
maintains one of the best-appointed
which are to be accomplished during
machine shops in the industry for
the next few years.
this purpose. Two photographs re-
The company has always been
produced herewith give a very good
managed along the most broad-
idea of the efficient manner in which
minded lines and in its advertising
this shop is maintained. The pneu-
campaigns has given every aid pos-
matics for Simplex player actions are
sible to the piano manufacturer who
made in units, so that any one may
exploits the Simplex action. The fact
be used in the place of another,
that the player is now made in ac-
should the occasion arise. All the
cordance with the unit system has
rubbing of the varnish is done by an
practically eliminated any serious
electric machine, which may be seen
complications for either the manu-
being operated in one of the accom-
The Varnish Is Sprayed on with This Machine, Reducing the Cost by Half. f a c t u r e r o r t h e d c a l e r t 0 c o n t e n d
panying illustrations. An important
department of the company is the testing room,
with, with the result that after the player action
Brown may be seen seated at the drafting desk in
where each individual action is subjected to a se- the experimental room. It is here that many of the
is installed in the piano what little troubles there
vere test before leaving the factory.
are may be remedied by anyone familiar with
great problems of the company are worked out.
pneumatics. The factory force is at present work-;
Mr. Brown is ably assisted in his work by Gustaf
Improvements of Note.
ing overtime in order to meet the demand.
]
A. Swanson, who has been associated with him for
Although, as spoken of before, the Simplex ac-
many years.
tion lias always had an enviable reputation for ease
Since his initial trip on
of operation and expression, greater results have
All Simplex Unit Pneumat : cs Are Made in This Room
All the Hardware Is Made by Automatic Machinery.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
SELLS HAINES BROS. PIANOS TO CONNECTICUT COLLEGE.
Silas Maxson, Jr., Proves His Ability as a Salesman by Putting Through Big Deal with Connecti-
cut State College for Women—Has Made Rapid Progress in Trade.
This picture shows sturdy Silas Maxson, Jr., deliv-
ering to the Connecticut State College for Women
one of a number of Haines Bros, pianos, with
which he has equipped this well-known institution.
This sale is a
t r i b u t e to the
Haines Bros, pi-
ano as well as to
Mr. Maxson's ef-
ficiency as a sales-
man, as he has
had several keen
opponents equally
desirous of secur-
ing the coveted
recognition of a
m u s i c a l depart-
ment of so high
an order. T h e
Haines Bros, pi-
ano has become
k n n w n as the
" College P'ano "
b e c a u s e of its
wide distribution
among places of
learning.
Mr Maxson, Jr.,
has had an inter-
esting career. He
is a son of Silas
Silas Maxson, Jr.,
Maxson, Sr., for
many years the secretary of the famous Rochester
group known as the Eoster-Armstrong Co. He had
a large share in the early development of this great
industry, and is remembered as a man of strong
character and immense industry. Some years ago he
placed his son in the Haines Bros, factory to learn
the rudiments of piano building. An inherited instinct
must have aided, for the son "took" to it like the
proverbial duck to water. His progress was rapid,
and after several years spent in various depart-
ments Si, Jr., was qualified as a thorough piano ar-
tisan, his knowledge of piano details, tone regu-
retail salesmen in the trade. He has built up a
large business in New London and the surround-
ing country on clean competitive methods, and his
future is bright with the success which his career
has already demonstrated his capacity for win-
ning, for Mr. Maxson is still a young man with
a young man's strength, hope and ambition, and,
having "found" himself, has every reason to look
forward hopefully.
Naturally enough, Mr. Maxson deals heavily
with the old company in Rochester, making par-
ticular stress with the Haines Bros, as a strong
leader. His success with the lines has .been
marked, and the latest evidence of his efficiency is
attested by the equipment with Haines Bros, of the
Connecticut State College for Women.
A STRONG KNABE CAMPAIGN
Being Carried on in Local Newspapers by Gold-
smith's Music House, Columbus, 0.
( Special to The Ucview.)
and His Method of Delivering Pianos.
COLUMBUS, O., October 11.—Goldsmith's Music
Store, (19 South High street, is conducting a news-
paper campaign on behalf of the Knabe line, its
leader, which is producing splendid results. One
recent advertisement, in this campaign featured a
"circle" of prominent musicians who have used or
indorse the Knabe piano, showing a photograph
of each musician, including Leopold Godowsky,
Eugene Ysaye, Mary Garden, A. Bond, Emil
Sauer, Emma Eames, C. Saint-Saens and Jan
Kubelik. The text for this advertisement was
well conceived in every detail, and served to in-
terest local music-lovers in the prestige and mu-
sical standing of the Knabe piano.
lat'ng and tuning fitting him for his definite
purpose in life—to become a piano merchant.
Here again inherited qualities asserted them-
selves, for his father was a thirty-third degree
salesman whose record has remained undisturbed
as among the highest. Si Maxson, Jr.'s, course of
preparation has served him well, for he is re-
garded as one of the most efficient and successful
The piano department of Lord & Taylor, New
York, carried a large sized advertisement in the
Sunday newspapers, featuring the Chickering line,
its leader in an interesting and convincing manner.
This store has been closing an excellent Chickering
business, due in a considerable measure to its ag-
gressive and quality advertising campaign in the
local newspapers.
Lindstrom Motors
1 HE MOTOR OF QUALITY
Six different styles playing
from one to eight Records
with one winding
Write
for Mew Complete Cmtmlog
OTTO HEINEMAN
45 Broadway, New York
2701 Armitage Avenue, Chicago
...... s

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.