Music Trade Review

Issue: 1915 Vol. 61 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
HALLBT
<
& DAVIS
PIANO
CC
IBS
1O Extraordinary \ears
of Merchandising
:
Progress
T
EN years ago this fall two enthusiastic young men came out of the
West with an Idea. This idea to them was big in possibilities.
It was the idea of building up a great piano business out of two
tried elements of success—the brisk merchandising policies of the West,
plus the high quality of manufacturing known only in the East.
So these two young men of the West joined hands with an Easterner,
and together they started the rearing of their structure.
They built on the solid foundation of a time-honored piano, one
which had a reputation over three score years for beauty of tone, for
excellence of construction; an instrument praised by world-famous
musicians and composers throughout those sixty-odd years. Great Franz
Liszt himself played on it. Johann Strauss, whose beautiful "Blue Danube"
waltz will live forever, applauded its tone. Celebrated opera singers of our
own day use it in their homes.
^
And so the Idea began to live.

W—llallct & Davis Make a Modest Beginniuy
1905—The East Boston Factory
1852—A Larger Home for the Haltet & Davis Piano
HALLET & DAVIS
PIANOS—THE VIRTUOL
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ALLET
& DAVIS
PIANO
TABU 5 MED
CO.
1839.
I9lf)—77i<' A/ojf Modern Piano factory in the World. A Distinguished Example of "Daylight" Construction, and Efficiency Equipment.
Ten busy years have passed by and this is what the Idea has produced.
1. The completion of the most modern factories known in the piano industry, where the
craftsmen who build the famous Hallet & Davis Piano have at their command every up-to-
date aid to highest grade manufacture;
2. The development of a financial system of greatest benefit to both dealer and manufacturer.
A financial system based on the slogan "The credit we give, we carry, ourselves."
3. And finally, the building up in their two factories of a complete line of high quality instru-.
ments to meet every need of every dealer in every locality. This sweeping assertion we are
able to prove conclusively to the most skeptical dealer.
He can see first the famous Hallet & Davis Piano, finer than ever, in styles ranging
from $365 to $675. He can see the sweet-toned, reliable Conway Piano at $250 to $375.
And he will open his eyes in wonder at the beauty of the Lexington Pianos, ranging from
the little home instrument at $195 up to the handsome $300 model.
He can see a line of player pianos that marks an epoch in the industry. The
Virtuolo, the most sensational invention in players offered in a series of handsome styles,
from the Conway Virtuolo at $550 up to the wonderful new Hallet & Davis Solo Virtuolo
at $750. And then the Lexington Player Piano, for more modest homes, in handsome
styles, varying from $390 to $500.
^
He sees the closely woven net of prices, which cover every price requirement in any
range of prospects. He sees beauty of design which captivates. He hears quality of tone
which richly satisfies.
,
And so, after ten years of tireless effort, the Hallet & Davis house is in order for a
quality of service which every piano dealer in the country is bound to take into serious
consideration sooner or later.
Every dealer must consider the speculative value of a Hallet & Davis agency. He
will weigh the company's remarkable progress of the last ten years against the coming era
of assured prosperity in this country. He will see the Hallet & Davis proposition as he
would the buying of a business property where the trend of business is coming.
DNWAY AND LEXINGTON PIANOS AND PLAYERS

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