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THE MUSIC TRADE REVIEW
NEW PIANO HOUSE IN TACOMA.
The Tacoma Music Co., Organized with a Capi-
tal Stock of $100,000, to Make Its Debut in
the Trade Next Week—Policy to Be Sane,
Conservative Business, Says Manager Larson
—Well Known Tacoma Men as Officers.
TACOMA,
(Special to The Review.)
WASH., August 28.—The
LARGER QUARTERS IN TORONTO.
Work on New and Up-to-Date Building of
Gourlay, Winter & Leeming, Ltd., Practi-
cally
Completed—Private
Demonstration
Rooms and Commodious Recital Hall Among
the Features of This Establishment.
(Special to The Review.)
Tacoma
Music Co. has been incorporated at Olympia for
$100,000. Its store will be open for business in the
Temple of Music building the first week of next
month, according to announcement to-day by F. B.
McCord, president. It has absorbed the McCord
Music Co., 311 South Eleventh street, and will
handle pianos, all lines of talking machines, band
instruments, small instruments of every kind and
as complete a line of sheet and book music as it is
possible to handle.
The officers of the new company are all Tacoma
men of long experience in the music business.
They are: F. B. McCord, president, owner of the
McCord Music Co.; William O. Larson, vice-presi-
dent and general manager, for twenty years identi-
fied with music business in the Northwest and for-
merly salesman and manager for the D. S. Johnston
Co.; E. R. Marsden, secretary and treasurer, for-
mer credit manager for the D. S. Johnston Co.;
F. B. McCord, William O. Larson, E. R. Marsden,
II. Micklethwaite and Prof. Olsson, trustees. The
latter is a well-known Tacoma musician. Mr.
Micklethwaite is director of the Coast Artillery
Hand.
"Our policy will be to conduct the business along
sane, conservative lines," Mr. Larson said to-day.
"We will avoid all fake sales and advertising hav-
ing a tendency to draw people to the store by mis-
leading statements. We have not yet made a selec-
tion of piano lines to be carried, and may have to
go East before we fully decide. We will have ex-
clusive sale of the lines we handle.
"We expect to handle Tacoma-made goods inso-
far as possible, and will have our cabinets and
piano benches made here. Our pianos will be sold
as an art product should be sold. The maker of a
fine piano is an artist in every sense of the word,
and his product should be handled as such. OUT
line of sheet music will be as complete as it is pos-
sible to make it. No one in the world can have a
complete line of sheet music, not even the great
Chicago houses."
The corporation has leased the entire Temple of
Music and will sublet the studios on the upper
floors. The music house will occupy the main and
mezzanine floors, with a shipping entrance on
Commerce street. In the building is also a recital
hall, seating 500 people, which will be used for
demonstration recitals.
INCORPORATED IN NEW JERSEY.
The Warren Piano Co., Inc., has received a cer-
tificate of incorporation from the Secretary of
State, Trenton, N. J., to engage in the retail piano
business. The incorporators are F. R. Hansell,
G. H. B. Martin and E. T. Vennel, all of Camden,
N. J., and the capital is given as $5,000.
THE LEADING LINE
WEAVER PIANOS
TORONTO, ONT., August 30.—Building operations
at the salesrooms of Gourlay, Winter & Leeming,
Ltd., 188 Yonge street, are being hurried along in
anticipation of occupation by September 4. The
interior of the building has been entirely remodeled,
giving largely increased selling space and several
soundproof demonstration rooms on each floor.
The show windows will be unique in Toronto,
being an entirely new idea to obviate shadows in
the window. The elevator has been removed to
the front of the building and so placed that pas-
sengers have access to it from the inside, while a
panel opening out to the street gives access for
freight purposes, so that pianos are not handled
through the building from floor to floor.
A mezzanine gallery on the first floor provides
office space for the salesmen and cashiers, while
there will be a private office on the second floor.
The phonograph department will be in the base-
ment, reached by elevator or stairs. The sound-
proof rooms, unusually large, open from the record
room. The player roll room will also be sound-
proof and larger than the former one.
The space formerly occupied on the ground floor
by the offices, which have been transferred to the
factory, has been converted into a small recital hall,
and this, with the change in the elevator shaft,
gives additional display and demonstration rooms.
On the upper floors also the rearrangement gives
well-proportioned demonstration rooms impossible
with the old layout. These are all being fittingly
decorated, and when finished will make the Gourlay
and Gourlay-Angelus salesrooms as complete as
money and thought can make them.
DEATH OF J ^ . HURTEAU.
Head of Prominent Montreal Concern Dies
from Effects of Automobile Accident.
••
*•'
JOINS EMIL 0 . SCHMIDT CO. FORCE.
(Special to The Review.)
MILWAUKEE, WIS., August 31.—The sales force
of the Emil O. Schmidt Piano Co., handling the
Chickering & Sons, Kranich & Bach and the M.
Schulz Co. lines, has been increased by the addi-
tion of Elmer W. Keuper, at one time sales man-
ager of the Milwaukee branch store of the F. G.
Smith Piano Co. Mr. Keuper will cover a portion
of the State in addition to his work in Milwaukee.
He was formerly with Mr. Schmidt and is well
acquainted with the lines carried.
Grands, Upright*
and Playara
YORK PIANOS
Upright* and Player*
LIVINGSTON PIANOS
(Special to The Review.)
TORONTO, ONT., August 30.—J. A. Hurteau, head
of the firm of J. A. Hurteau & Co., Ltd., Montreal,
passed away recently. Mr. Hurteau was a com-
paratively young man at the time of his demise,
being in his forty-fourth year. Owing to an auto-
mobile accident complications set in, followed by a
paralytic stroke, from which he never rallied.
Evidence of the high esteem in which the late Mr.
Hurteau was held by his many friends and rela-
tives was found in the offerings of flowers, which
were numerous and beautiful. The business will
be carried on as usual.
INCORPORATED.
Noelck & Paus, Inc., Sturgeon Bay, Wis., was
incorporated last week to deal in pianos, with a
•capital stock of $5,000. The incorporators are:
Richard A. Hoelck, Frederick W. Paus and Wil-
lard A. Gaede.
Upright* and Player Piano*
If your competitor does not already have this
line, go after it at once.
Weaver Organ & Piano Co.
MANUFACTURES
YORK, PA.
he Smallest Real
Grand Piano
in the World
BRAMBACH
?
T
9 -T ST
crTbe
5RAM5ACH
BABY GRAND
PIANOCOMPANY
NEW ° YORK^'ciTy
Command the
Best BUSINESS
this
FALL
by inviting your customer
to inspect and hear the
best Pianos and Player-
Pianos on the market, in
every grade.
The
HARDMAN
LINE
meets this requirement at
every price.
The
Hardman Piano
commands the respect of
musicians the world over;
and is the official Piano of
the Metropolitan Opera
Co.
The
Harrington Piano
and
The Hensel Piano
are made by the makers of
the famous H a r d m a n ,
w h i c h guarantees their
musical excellence, at their
low prices.
The Autotone
is the Perf-ect P l a y e r -
Piano—the finest instru-
ment of its kind that is
made.
The Playotone
is another ex c e 11 e n t
Player-Piano, made by the
makers of the Autotone, to
be sold at a popular price.
H E S E splendid instru-
ments not only delight
and permanently satisfy their
purchasers; but they are easy
to sell to the most critical and
discriminating "prospect." In-
quiries concerning information
and territory invited.
T
Hardman, Peck & Co.
Founded 1842
Hardman House
433 Fifth Ave., New York
Chicago Office and Wareroom,
where a complete stock of the
output can be seen :
Republic Building
Corner of Adams and State Sts.
'UK.