Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
WONDERS OF THE GOLDEN WEST—(Continued from page 3 ) .
men of the East who hit the trail to the West will find the experi-
ence will be a broadening and widening one.
Many Easterners have little idea of the size and extent of
California. This State has an area of practically 156,000 square
miles, and while it has a temperate climate in the Northern coun-
ties, almost tropical conditions prevail in the South.
with the peculiar environments of the Coast trade. The develop-
ment of the Far Wesf has been marvelous.
After the days of the early pioneers came a flood of empire
builders who began to develop that specially favored section of the
country. Then, as the beauties and charms of the Pacific Coast
became better known to the East, and the modes of transportation
became developed so that it was possible to journey to the Ear
West with exceeding comfort, came a tide of men with money—
men who desired to pass their days in the charming climate of the
Pacific Coast, where they could enjoy within a few hours a variety
of climatic conditions impossible in less favored sections. These
men brought with them money so that they were enabled to satisfy
their tastes in any particular direction.
Naturally pianos and other musical instruments appealed to
them, and as the trade was conducted by a virile, energetic class of
men, the demand for pianos and musical accessories steadily iu-
-...NewYor'k State Building at the Panama-Pacific Exposition.
• ; .•*ifif©"'.$ta^-'c:aiT boast of such a diversity of products. She ex-
cels in dairying, cattle and wheat growing, agriculture, horticulture
and viticulture. One county produces more raisins than the whole
of Spain; one, more artichokes than the south of France; while yet
another county produces more French prunes than the mother
country, and the orange and lemon crop of California is greater
than that of Europe. Everything produced in the Torrid or Tem-
perate zones is grown—and grown to perfection—in California.
The products of all the other States in the Union are duplicated
here, together with many others, not grown elsewhere, but peculiar
to the rich soil and kindly climate of California.
The mineral output of the State is another big asset. In fifty-
five out of a total of fifty-eight counties minerals are found in
paying quantities. Over one billion and a half in gold has been
mined since 1848. The estimated mineral production for 1913 is
one hundred million dollars.
What is colloquially known as "Coast trade'' has long been
viewed with exceeding interest by piano manufacturers, and the
absorptive power of the Ear West for musical instruments has far
surpassed that of equal population of any other section of the
country.
This condition is easily understood by those who are acquainted
Fountain of Energy So Much Admired by Visitors to Fair.
creased, and as the population of the Pacific Coast vaulted upward,
there was a corresponding increase in the piano demand.
Take Los Angeles for illustration. Few Easterners have a
comprehensive idea of the development of this wonderful city of
the West.
Recently a Pacific Coast dealer was in my office, lie was a
native son, born in Los Angeles forty years ago, which was then a
city of less than 3.000, and to-day it is a hustling metropolis of
over half a million, rich, ambitious and prosperous.
The history of Los Angeles, while it might not be duplicated
in another city on the Coast, reads like a romance, and the same is
true of other sections of that countrv.
... • ;^ ^Jffl^SSjQsg
A/.-;
•--••3
U;;
-* JA ' *
View of San Francisco and the Panama-Pacific Exposition, Showin