Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70
THE MUSIC TRADE REVIEW
FINE SOUVENIRSFOR EMPLOYES.
VICTOR DISPLA^AT EXPOSITION.
ENTHUSIASTIC OVER THE OUTLOOK.
Twenty Dollar Bills Distributed to All at An-
nual Dinner of W. D. Andrews Co. Staff.
Formal Opening of Booth in the Palace of
Liberal Arts at Panama-Pacific Exposition.
H. A. Yerkes Makes Excellent Report Regarding
Conditions as They Affect Columbia Grapho-
phone Co. Throughout the Country—Lively
Local Ad Campaign—News of Officials.
(Special to The Review..)
BUFFALO, N. Y. February 22.—Last week the em-
ployes of the W. D. Andrews Co.., the well-known
talking machine jabbers and sporting goods dealers
of this city, were the guests of the company at an
annual dinner at Aldridge's restaurant and later
made up a theater party to attend a local vaude-
ville performance. The feature of the evening,
however, was the distribution of the souvenirs of
the o.ccasion. These consisted of crisp $20 bills,
and everybody, from office boy to department man-
ager, received one of them. Thirty-two employes
participated in the distribution.
Victor distributers and dealers throughout the
country received cordial invitations from the Vic-
tor Talking Machine Co. to attend the formal open-
ing of the Victor building in the Palace of Liberal
Arts at the Panama-Pacific International Exposi-
tion. This opening was held Tuesday afternoon,
and in response to the invitation many Victor rep-
resentatives in near-by territory visited the Victor
building. The Victor exhibit is one of the finest in
the Liberal Arts Palace, and well reflects the inter-
national prestige and success of the Victor Talking
Machine Co.
H. A. Yerkes, New England district manager for
the Columbia Graphophone Co., left Tuesday for a
week's visit to the Columbia representatives in this
territory. Mr. Yerkes, who returned but recently
from a trip to Birmingham, Atlanta and Washing-
ton, D. C , which are also included in his ter-
ritory, is enthusiastic regarding the general outlook
for Columbia products throughout the country.
Machine business is excellent, and the demand for
Columbia records closely resembles the usual fall
and holiday trade. The new Joan Sawyer fox trot
records have met with phenomenal success, while
TALKING MACHINE EXPORTS.
The Figures for December Presented—Exports the "Leader," "Mignonette" and "Favorite" ma-
chines are even more popular at the present time
Show Falling Off for the Month.
Contained in the Monthly Service Sheet Issued
than they were at the time of their introduction
by the New York Talking Machine Co.—A
(Special to The Review.)
to the trade.
Valuable Guide for the Dealer in Placing
WASHINGTON, D. C, February 20.—In the sum-
Continuing its far-reaching local newspaper cam-
Record Orders—Number Strips for Monthly mary of the exports and imports of the commerce
paign, the Columbia Co. used another large "T"
Supplements Prove a Great Success.
of the United States for the month of December advertisement this week devoted to a general talk
(the latest period for which it has been compiled), on its March record list. The one record featured
The monthly service sheet issued this month by
the New York Talking Machine Co., 81 Chambers which has just been issued by the Bureau of Sta- was the "Arrival of British Troops in France," a
street, New York, Victor distributers, contains a tistics of the Department of Commerce and Labor, selection in two parts which is being issued in view
the following interesting figures relating to talk- of the widespread demand for records of a patriotic
number of valuable helps for the company's dealers
strain. Quite a number of local Columbia dealers
which were perfected after much consideration. ing machines and supplies are set forth:
The total exports of talking machines for De- availed themselves of the opportuniy to secure some
This service sheet was issued for the purpose of
aiding the company's trade in every possible way, cember, 1914, amounted in value to $88,901. while profitable publicity by using their individual adver-
records and supplies for December, 1914, amounted tisements along the sides of the "T" shaped copy.
and the March sheet is of practical assistance in
The foreign record department of the Columbia
adding to the Victor dealer's profits and enhancing in value to $75,748.
Co. is now completely established in the executive
the efficiency of his establishment.
HANDLING THEPATHE LINE.
headquarters of the company, Woolworth building,
Among the features of the March service bulletin
A complete line o.f Pathephones and Pathe Anton Heindl, manager of the department, and his
are a record revision sheet which acts as a guide
to' the dealer in placing his order for" the month's double disc records manufactured by the Patlic staff removing there this week from the Columbia
new records, a book of gummed numbers for the Freres Phonograph Co., 29 West Thirty-eighth recording laboratories at 102 West Thirty-eighth
whole Victor domestic record catalog for use on street, New York, has been placed with Pye & Co., street, where they have been located in the past.
H. B. Ray, advertising manager of the Columbia
the record stock envelopes, and two attractive fea- 2918 Third avenue, New York, one of the best-
known and most successful furniture establish- Co., received word Saturday from Mortimer D.
ture cards exploiting the new Victor records, "A
Easton, manager of Dictaphone advertising refer-
ments in the upper section of the city.
Medley of Airs from Aida" and the new Hawaiian
ring to the unusual experiences Mr. Easton has en-
record (instrumental).
countered on his trip to the Coast. Among other
In connection with the record revision sheet it
things, the party was rescued from gigantic snow-
is interesting to note that last month the averages
(Special to The Review.)
drifts in the nick of time, and the trip as a whole
picked by the company were correct in every in-
Los ANGELES, CAL., February 19.—A branch of
was
somewhat hazardous. Mr. Easton is in charge
stance, the winners being gauged absolutely. The the Sonora Phonograph Corporation, of New York,
figures on these revision sheets are based on the was opened in this city last week at 808 South of the Columbia booth at the Panama-Pacific Ex-
position in San Francisco, Cal., and will remain
averages obtained from the dealers' orders in hand
Broadway, occupying space in the Zellner Piano
on the Coast until the close of the fair at the end
when the sheet is issued, and the order suggested
Co.'s store. Demonstrating booths have been es-
is subject, of course, to multiplication or division tablished and a large assortment of instruments is or t^e year.
C. R. Parish & Co., Springfield, O., Columbia
to suit the dealer's individual needs in his terri- carried.
dealers,
have been using printers' ink to excellent
tory.
The company's Pacific Coast headquarters are in
The book of gummed numbers is issued in re- San Francisco, but the Los Angeles branch will con- advantage in their local newspapers. The com-
sponse to requests from dealers throughout the trol the southern California territory, with the pany is specializing on the machine end of their
business, and are using cuts of machines fre-
country, as the gummed number strips for the privilege of establishing sub-agencies and selling in
monthly supplements which have been issued by wholesale quantities. The branch house of this quently to enhance the value of their publicity.
city is under the management of E. M. Bonnell,
the New York Talking Machine Co. for some
"Which is my part of the duet?" asked the prima
time have proven very popular. These monthly an old-time talking machine man. Mr. Bonnell was donna of her husband, who was the tenor.
a road salesman for the Berliner Gramophone in
strips will be issued the same as heretofore, and
"Your part? Here it is, of course. The one
1896.
the use of the book with these supplement num-
with the last word in it."
bers will enable the dealer to keep his entire record
GROUP OF VICTOR ARTISTS.
stock numbered in an orderly and legible way.
The Victor Talking Machine Co. sent out this
week one of the most beautifully colored supple-
The Norfolk Record Exchange, Inc., Norfolk, ments that has ever been issued in the talking
Va., has been incorporated with capital stock of machine trade. It took the form of a group por-
$12,500 for the purpose of selling talking machines. trait of some of the famous artists who record
for the Victor Co., and its delicate coloring repre-
George C. Roper is president of the company.
sented the pinnacle of perfection in the litho-
graphic art.
INCREASE CAPITAL STOCK.
The Victor Co. suggested that its representatives
The Vanophone Co., of New York, has certified
frame this supplement and display it prominently
to an increase of capital stock from $250,000 to
in their stores. A numbered key to the artists is
$375,000. This company manufactures talking ma-
furnished at the bottom of the supplement, accom-
chines.
panied by a list of the artists who are internation-
For Best Service, write to
A brief explanation of the mechanical details ally famous: Caruso, Schumann-Heink, Clement,
of the new Victrola XVI Electric was sent out to Amato, Calve, Dalmores, Tetrazzini, Martinelli,
Victor dealers recently by the Victor Co. These Homer, Destinn, Alda, Hempel, Gadski, Wither-
CHICAGO
Largest Distributors
explanatory instructions clearly set forth just how spoon, Eames, Sembrich, Goritz, Bori, Ruffo, Sam-
marco,
Gluck,
Farrar,
McCormack,
Scotti,
Journet,
the new Electric should be set-up and placed in
Melba.
perfect running order.
SALES HELPS FORJICTOR DEALERS
SONORA BRANCHJ^OR LOS ANGELES.
RECORD EXCHANGEJN NORFOLK, VA.
LYON & HEALY