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THE MUSIC TRADE REVIEW
BETTER CLASS OFjMANOS SOUGHT
By the Purchasing Public, Says F. E. Case, Who
Says Dealers Are Concentrating on a Higher
Class of Instruments—Tired of Cheap, Unre-
liable Products—Pease Traveling Repre-
sentative Makes Interesting Trade Report.
" 'In answer to your inquiry in regard to the new
Pease player, would say it is perfection itself in
every way; also the price is right; as you know
we have sold your pianos here for over thirty-eight
years with the very best of satisfaction. I am sure
we will be as well pleased with your player.'
"This is only one of several similar, letters which
have been received, thus demonstrating that the
Pease institution is right in the front rank of
player development.
"I shall leave the city late this week for northern
New York, and from there will journey West-
ward, and I look forward to closing some very good
business on this trip."
13
THE OKLAHOMA WAY.
How the Retail Merchants of Sapulpa Attend
to Credits Is Worthy of Consideration of
Their Brethren in the Music Trade Field.
It might easily be imagined that in a country
where not 50 per cent, of the business done is ov. a
An excellent report regarding the growth in popu-
cash basis, the losses sustained through an abuse of
larity of Pease pianos and players throughout the
credit would be substantial. This is not the case,
West was made by Frank E. Case, the traveling-
however, in Sapulpa, Okla., as Arthur Finn, who is
representative in that territory for the Pease Piano
secretary of the Retail Merchants' Association
Co., New York, in the course of a chat with The
there, points out in a letter to a New York paper.
Review this week.
"Our association," he says, "is composed of all
"I found business conditions steadily improving
classes of business and professional men and our
on my present trip, and a very optimistic feeling
chief object is to correct trade abuses and dis-
prevailing," said Mr. Case. "This applies to deal-
1915 EXPORTERS^ENCYCLOPAEDIA.
tribute credit information. By co-operation the
ers in leading cities in Illinois, Michigan, Ohio, Latest Volume, In Addition to Usual Fund of stranglehold of the trading stamp has long since
Pennsylvana and New York on whom I called on
been broken and the public cares less for them than
Information for Exporters, Includes Details
my journey East. Stocks are low, and one of the
it does for the odd cent change from the ni;l:*>]
Regarding Transportation of Goods by Sea
most gratifying developments is the tendency to
which is laid down for two postage stamps. As yet
During War Times—Handy for Reference.
buy a better class of pianos and sell them on better
there has been no complaint on the part of the dry
terms than has heretofore been the practice. They
There has just been issued the eleventh or 1915 goods men on account of the manufacturers giving
are evidently tired of the cheap, characterless type edit on of the Exporters' Encyclopaedia, a volume coupons with merchandise, but the grocers ar? ob
of instrument which, has done so much to under- that exceeds in completeness and value even the jecting to having them placed in packages of
mine the confidence of the public in the dealer, and previous editions of the same work. The encyclo- coffee on the score that they clog up the eleOrio
are more willing than ever before to buy pianos paedia is a substantial cloth bound volume of nearly grinder when the customer desires the coffee
and players of reputation like the Pease, the merits 1,200 pages and is full of information vital to the ground.
of which, both musically and structurally, are so exporter, and in the present edition has been
"I believe," he continues, "that an importan f mat-
widely known and appreciated.
brought particularly up to date by the inclusion of ter the wholesalers and jobbers have overlooked is
"It is no uncommon thing to come across deal- information relating to war risk insurance, con- that of insisting that their customers be members
ers who have sold Pease pianos successively to four
raband of war, shipping to belligerents and other of the local Retail Merchants' Association in or-
generations in one family, and the latest purchaser matter of special interest at this time to export der to get accurate credit reports, instead of us'ng
is as enthusiastic as was the first who bought a shippers.
the antique methods of sizing up their custome"-:.
Pease square regarding the musical qualities of
The general matter in the encyclopaedia includes My observation is that, of the business failures in
these products.
an alphabetical index of countries of the world, the smaller cities, at least 85 per cent, are not mem-
"Another fact worth noting is that many dealers lists of steamship lines and agents, banks and bank- bers of the local association."
are cutting down the number of pianos represented ers in foreign trade, cable rates, arrangements of
Mr. Finn enclosed a blank which is distributed
and are confining themselves to three or four of bills of lading, consular invoices, etc., information to the members of his association. This si'} is
the recognized makes, among which I am glad to say regarding custom house practices, foreign drafts, filled in by the members according to the experi-
the Pease is numbered. I have received many com- postage rates, weights and measures, protection of ence they have had with the party seeking credit,
pliments from Pease representatives regarding our trade-marks abroad, and an abundance of other and forwarded to the secretary's office, where Lhe
latest styles of uprights, and particularly the Pease material equally valuable and all presented in an information is condensed and tabulated on a card
player-piano, which has won high encomiums, for exhaustive manner. The Exporters' Encyclopaedia, system. The responsibility of the customer is set
instance, the following letter which I received from which is subscribed to by many members of the down under any one of four heads. Those pacing
F. A. Benjamin, of the Benjamin Temple of Music, music trade, is kept up to date through the issuance on the day due, those taking their own time to
Danville, 111., which speaks for itself in this con- of a monthlv correction to subscribers.
settle or requiring the constant attention of ^he
nection :
collector, those paying within a few days after
due, those who allow their account to run
thirty days or more after maturity, and those whose
J. V. Dugan Returns from Northern Trip—
account has been secured by a note, mortgage, etc.,
and from whom security would be required.
Werlein's Special Sale—Simmons Pleased
with Business Progress—Free Use of Music
Space is given for designating the customer as
Roll Library for Three Years Interests Public.
either married or single and, finally, the extent to
which the customer has been credited in the p:*t
and the amount it would be safe to extend.
(Special to The Review.)
NEW ORLEANS, LA., February 8.—J. V. Dugan,
president of the Dugan Piano Co., has returned
FINAL BACON PIANO CO DIVIDEND.
from an extended trip to New York, Chicago and
Seaman Miller, referee in bankruptcy on Febru-
various points Northeast and West, visiting the
ary 1 declared a second and final dividend of 25
various manufacturers whom he represents in this
per cent, out of the estate of the Bacon Piano Co.,
section. Mr. Dugan is very much gratified at the
the same to be paid at the office of Chas. B. Law-
outlook for the season and promises among other
sen, trustee, 2868 Third avenue, New York, on or
things a number of new styles which he confidently
after February 10. With the first dividend of 12
believes will at once jump into popularity.
W. E. Grunewald left yesterday for Florida, per cent., declared some time ago, the creditors of
where he will remain for some time on a rest and the company will receive 'M per cent, of their total
If you have not carefully ex-
recreative tour. During his absence his brother, claim.
Benedict M. Grunewald, will be in charge, Benedict
Any member of the music trade can forward
amined LAUTER PIANOS for
Grunewald is the manager of the automatic depart- to this office a Want Advertisement and it will
yourself, you have no idea of their
ment of the company and an associate director.
be inserted free of charge.
Philip Werlein is putting on a "Mammoth Pur-
unusually beautiful quality.
chase Piano Sale," to make room for 1915 shipments
If you are not familiar with
en route from the East." Werlein is using big
space in all the papers, quoting any number of
our remarkably attractive propo-
special bargains. Fifty player-pianos are offered at
sition, you should write for it, for
$10 down and $10 a month.
J. P. Simmons, of the J. P. Simmons Piano Co.,
you should be handling LAUTER
says that he is highly pleased at the results of the
PIANOS now in your own in- initial few months of business. Mr. Simmons has
"The Piano of the
surrounded himself with nearly all of his old em-
terest.
Presidents,"
occupy-
ployes who were with him in another company, and
We invite inquiries.
his featuring in his advertising of the old friends
ing the White House
known for years to the local trade is one of his
for forty years.
great pulling cards aside from the line of pianos
and players he carries. Another telling point is the
SCHOMACKER PIANO CO.
free use of the music roll library for three years
1020 South 21st St.
NEWARK, -NEW JERSEY
to all purchases of player-pianos, in addition to
PHILADELPHIA
the twenty rolls of music, scarf, bench and one year's
free tuning, which goes with every player.
TRADE NEWS FROM NEW ORLEANS.
LAUTER CO.