Music Trade Review

Issue: 1915 Vol. 60 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
PHONES FROM COAST TO COAST.
Arthur D. Geissler Takes an Order from Wiley
B. Allen Co., San Francisco, and Plays Victor
Record for Mrs. Moore at Ross, Cal.—Up-to-
the-Minute Achievement Worth Noting.
THE MUSIC TRADE REVIEW
erously, all of which tends to show that the talk-
ing machine has considerable of a grip on the
Buffalo's taste for music.
REX CO. TO RESUME WORK SOON.
Bankruptcy Proceeding in Philadelphia Court
Friendly Suit, Official Says—Liabilities Are
Arthur D. Geissler, vice-president of the New
Less Than $20,000 It Is Claimed.
PROMOTION FOR EDMOND F. SAUSE.
Appointed Manager of the Columbia Export De-
partment—Well Experienced and Popular—
L. S. Sterling to Europe—Columbia Co.'s
Wholesale Headquarters Removed.
Edmond F. Sause, for the past nine years as-
sistant to Vice-President Burns, of the Columbia
York Talking Machine Co., 81 Chambers street,
Graphophone Co., was this week appointed manager
(Special to The Review.)
New York, Victor distributer, took advantage on
of the Columbia ex-
PHILADELPHIA, PA., February 8.—That the bank-
Wednesday last of the recently perfected tele-
port department. Mr.
phonic system between San Francisco and New ruptcy proceedings started last week in the
Bums, who has here-
York to sell a substantial bill of Victor products to United States Court in this city will have no effect
tofore occupied this
a prominent Coast concern and to also play a Victor on the company's future was the statement of
post, in addition to
Philip Wohlstetter, president of the Rex Talking
record over this distance of 3,000 miles.
his other duties, is
The announcement of the perfection of telephone Machine Co. The suit is merely an incident in
planning to devote
service between New York and the Pacific Coast a plan of reorganization, and creditors are friendly
more of his time in
was made the early part of last week, and realizing to the concern, according to Mr. Wohlstetter.
the future to the de-
Mr. Wohlstetter declares the Wilmington plant
the fact that this engineering feat represented an
velopment of Colum-
epoch in the history of the telephone, Mr. Geissler of the company soon will be reopened, the concern
bia export business,
on Wednesday morning secured communication by having arranged to pay employes at once. The
and the designation
telephone with James Bradt, of the Wiley B. Allen concern is liable to workmen for about half a
of Mr. Sause as ex-
Co., San Francisco, Cal. 1 he connection was made week's wages.
port m a n a g e r will
"Our company is in process of reorganization and
with comparatively no difficulty, and at the close of
place the responsibil-
the conversation, which embraced numerous im- soon will be ready to continue business," Mr.
E. F. Sause.
ity of this important
portant business topics, Mr. Bradt placed a sub- Wohlstetter said. "We have no thought of sus- post in
in most capable hands. Mr. Sause has
pending
and
the
bankruptcy
action
against
us
stantial order with the New York Talking Machine
been associated with the Columbia Co. for the
Co., which was the first Victor order received over comes from men who wish us well, but who acted past twelve years and, starting in a clerical
to
protect
the
interests
of
all
concerned.
I
haven't
the telephone from such a distance.
capacity, has embraced every phase of Colum-
That same evening Mr. Geissler, enthusiastic over the slightest doubt that we shall be able to satis- bia business in his steady march forward. He
factorily
arrange
matters."
his morning's experience, called up his mother-in-
has traveled in all parts of the world on behalf of
law, Mrs. George A. Moore, at her home in Ross,
Columbia export trade and is versed in every detail
PUBLICLTY TOJiELP DEALERS.
Cal., and in addition to an informal talk played for
of the successful merchandising of Columbia prod-
her edification John McCormack's new Victor rec-
The New York Talking Machine Co., 81 Cham- ucts in South America, Central America and the
ord of "Tipperary" on his Victrola XVI electric bers street, New York, Victor distributer, launched other countries included in the Columbia export
The playing of this record made a reality of the a new idea this week to help its dealers in the sphere.
once seemingly improbable thought that "John Mc- nature of an artistic and finely finished feature card
Louis S. Sterling, general European manager of
Cormack while singing in New York is heard by a for show window and wareroom display. This the Columbia Co., sailed for England Saturday on
San Francisco audience."
card, which is designed in a number of colors which the steamer "Lusitania" after a two months' stay
harmonize very effectively, is devoted to a pithy in this country. Mr. Sterling spent some time visit-
CLEVER STUNT WITH THE VICTROLA. sentence regarding the new Celesta Victor records ing Columbia wholesale branches while here, and
played by Felix Arndt, the well-known pianist. th Columbia factory at Bridgeport, Conn.
Manager of the Regent Theater in Buffalo
The card reads, "Victor Celesta Solo Records
The wholesale headquarters of the Columbia Co.
Pays Tribute to the Wonderful Perfection
Played with a Fibre Needle Are Charming." It is moved on Monday from 89 to 83 Chambers street,
of the Modern Talking Machine by Replac-
planned to issue these feature cards at frequent New York. New booths were finished in time for
ing Human Singers with the Victrola.
intervals, featuring one special phase of the Vic- the opening of the store, and Manager Bolton is
tor record library or machine catalog on each card. greatly pleased with the many advantages of the
(Special to The Review.)
new store as compared with the former quarters.
BUFFALO, N. Y., February 1.—Just how much of
WONDER TALKING MACHINE CO.
About the first of May it is planned to have the
an element of perfection in the creation of the
New York Dictaphone headquarters remove from
The
Wonder
Talking
Machine
Co.
was,
incorpo-
sounds of the human voice has been attained in
the latest high price models of talking machines rated at Albany early this week for the purpose their present address, 2G1 Broadway, to the store at
was forcibly and clearly demonstrated recently, of handling phonographs and music boxes, with a 83 Chambers street, where ample facilities will be
when a brand new and startling innovation into the capital of $10,000. C. Hollender, H. B. McNulty placed at their disposal for the extension and de-
velopment of their business.
local theatrical world was born to Manager Gus and B. Doktor are the incorporators.
The foreign record department of the Columbia
Schlesinger, of the Regent Theater, an amusement
Co. sent out to its dealers this week an attractive
palace located in Buffalo's most fashionable resi-
window hanger featuring patriotic records in the
dential section at Main and West Utica streets.
The Victor Talking Machine Co. sent out to
'Manager Schlesinger used a Victrola in such its trade this week new repair catalogs for Vic- German and Austrian languages.
Notwithstanding the temporary business depres-
clever fashion, that many left the theater wonder- tor XXV B, Victrolas XVI H, XVI Electric,
ing where the opera singers had been secreted, in- and numerical price lists of parts. To properly sion in the Southern States, the Toomer Music
asmuch as a troupe of trained soloists had appeared accommodate these important publications, the House, Athens, Ga., a successful Columbia dealer,
on the stage but a short time before the Victrola Victor Co. suggested the use of a new style has continued to use good-sized space in the local
newspapers, featuring Columbia products.
was set in action.
patented spring binder which will hold about 200
The Victrola was introduced as part of the per- pages and is provided with an inside folder for
formance scheduled for "Grand Opera Week." retaining the repair part catalogs. This binder is
High class singers known as the "Milano Quin- offered to Victor dealers at 75 cents, the price of
tette" offered operatic numbers, and as soon as the former style' of binder.
they withdrew from the stage the music from a
Victrola floated into the big auditorium from the
CHANCE FOR MANUFACTURER.
wistaria covered crest in the rear of the house.
A firm in Russia informs an American con-
The machine was completely hidden, and the sular officer that it desires to establish connections
audience craned necks long in an effort to locate with American manufacturers of gramophones,
the singers.
parts and accessories. Prices should be stated in
With the completion of the Victrola offering, the rubles, c. i. f. destination. Correspondence pre-
operatic singers appeared. Applause in large meas- ferred in Russian. It is stated that if terms and
ure came as a finale to each Victrola number. prices are satisfactory, orders will be placed at
Every night throughout the week the big Victrola once. Manufacturers interested in this query
For Bett Service, write to
was used with success. With the opening of the should address the Bureau of Foreign Opportuni-
number on the Victrola the lights were dimmed and ties, Department of Commerce and Labor, Wash-
more of a surprise created when the audience, ington, D. C., referring to Inquiry No. 15463. $
upon brightening of the lights, saw that the singers
Largest Distributors
were not on the stage. When the plan was dis-
The F. C. Spiegel Piano Co., Fort Wayne,
covered the Victrola selections were applauded gen- Ind., has opened a talking machine department.
CONVENIENT REPAIR CATALOGS.
LYON & HEALY
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
LANDAY BROS/ HANDSOME NEW STORE IN NEW YORK.
The new Victor
store of Landay
Bros, at 23 West
F o r t y - second
street, New York,
is proving to be
one of the most
successful
estab-
lishments that this
enterprising a n d
successful Victor
firm has yet open-
ed.
Situated i"
the heart of the
high-grade shop-
ping district and
e a s i 1 y accessible
to all modes of
transit, this new
member of t h e
Landay chain has
closed a remark-
able business in
the short time it
has b e e n open.
There a r e now
five Landay stores
in New York, all
of which are situ-
ated in the most
desirable li i g h -
clasj business dis-
t r i c t s of New
York. They rep-
resent clearly and
convincingly t h e
progress that the
products of the
V i c t o r Talking
Machine Co. has
achieved in recent
years, in addition
to being a tribute
to t h e business
success of Landay
Entrance to Landay Bros.' New Establishment, on West Forty-second Street,
New York, Showing Great Electric Sign.
THE RECORD REPEATER CO.

• lhe Record Repeater Co.. New York, has been
incorporated with a capital stock of $115,000 for
the purpose ol manufacturing automatic repeaters
and stops for talking machines, etc. The incor-
porators ar e Matthew 15. Sentner, Owen McHarg
and Cornelius A. Cole.
DISCUSS MUSIC^APPRECIATION.
Victor dealers received this week from Mrs.
Frances E. Clark, director of the Victor educational
department, a copy of a very interesting paper on
the appreciation of music and its vital importance
of life, read by Dr. A. E. Winship, a prominent New
England educator, before the National Conference
of Music Supervisors. Mrs. Clark suggests that all
Victor sales people should carefully peruse this ad-
Bros, due to their
progressiveness.
dress, and states that "Dr. Winship has been a
firm believer in the efficiency of Victor education
u s e o f m u s i c a n d h a s c o n s i s t e n t l y a n d cont inuously
advocated the V i c t o r even since the
department > s work .»
Dr
Winship
beginning of the
I n o n e p o r t i o n of h i s a d d r e s s
says .
t h a t it p r o m o t e s
«. The g l o r y o f t h e Victrola is
appr eciation of the best in music."
An American consular officer reports that one
of the largest department stores in Europe is in
the market for large quantities of gramophones
(cheaper grades) and discs. It is stated that Lhe
manager of the store intends to visit the United
States to secure supplies. Manufacturers interest-
ed in this inquiry should address the Bureau of
Foreign and Domestic Commerce, Department of
Commerce, Washington, D. C, referring to in-
quiry No. 15,355.
51
PATHE LINE WITH^PIANO HOUSES.
A Number of Important Institutions Secures
the Representation of These Phonographs.
The Pathe Freres Phonograph Co., 2!) West
Thirty-eighth street, New York, announced this
week the consummation of a number of important
deals whereby the Pathe products will receive rep-
resentation by prominent and successful concerns.
The Story & Clark Piano Co. will handle the
Pathephone and Pathe discs in its Chicago, Detroit,
Cleveland, Pittsburgh and St. Louis stores, and a
complete line of Pathe goods will be handled by
Schuler liros., Buffalo, N. Y.; C. W. Snow & Co.,
Syracuse, N. Y.; Fisher Piano Co., Cleveland, O.
This, following the announcement last week that
the Starr Piano Co. had secured the Pathe line for
its various stores, tells a story of progress.
ANNUAL R E P O R T T S H O W S PROGRESS.
Interesting Figures Shown in Annual Report
of the Victor Co-operative Beneficial Asso-
ciation—Big Increase in Membership.
(Special to The Review.)
CAMDEN, N. J., February 1.—Some interesting
and enlightening figures that indicate the success
ot the Victor Co-operative Beneficial Association,
made up of the employes of the Victor Talking
Machine Co., is contained in the annual report of
the association for 1914, which has just been is-
sued.
During the year the membership of the associa-
tion grew from 4,512 to 5,45G. The total receipts
were $30,852.23, and the disbursements $24,091.54,
of which $10,207.25 was paid in sick benefits to
076 members and $4,209 death benefits to 29 mem-
bers. The fund at the close of the year enjoyed
a snug balance of $16,649.05, as compared with a
balance of $0,888.36 on January 1, 1914. The large
balance is due in considerable measure to the fact
that the operating expenses of the firm, $1,907.08,
were paid by the Victor Co. The demands upon
the association are indicated from the fact that dur-
ing the year the visiting secretary made 1,575 per-
sonal visits to members who made application for
benefits.
The officers of the association appointed to act
throughout the year 1915 arc: President, E. F.
Haines; vice-president, W. H. Nafey; treasurer,
G. W. Jaggers; secretary, E. K. MacEwan, and
visiting secretary, F. A. Sparks. There are also
six trustees.
ANNUAL MEETING OF DEALERS.
To Be Held in Rooms of Merchant's Association
of New York on February 25.
The annual meeting of the Eastern Talking
Machine Dealers' Association will be held on Feb-
ruary 25 in the rooms of the Merchants' Associa-
tion of New York in the Woolworth building,
New York, for the purpose of electing officers,
considering the changing of the name, constitution
and by-laws of the association, taking action on
various existing evils and handling other business
of importance.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successful and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York

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