Music Trade Review

Issue: 1915 Vol. 60 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BiiTTAiN WILSON,
A. J. NiCKLiN,
''ARLETON CHACK,
AUGUST J. TIMP«,
L. M. ROBINSON,
W K . B. WHITE,
GLAD HENDERSON,
L. E. BOWKKS.
BOSTON OFFICE
CHICAGO OFFICE:
roMN H. WILSON. 1*4 Washington St.
£ P. VAN HARLINGEN Consumers' Building.
_ , , ' , . _»,«
820 So. State Street. Telephone, Wabash 5774.
Telephone, Main 8950.
HENEY S. KINGWILL, Associate,
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
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LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
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REMITTANCES, In other tfcan currency forms, should be made payable to Eflward
Lyman Bill.
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
B
B
d e a U w i t h > w f n b e f o u n s i n an< >ther s«tion of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request.
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NEW Y O R K ,
FEBRUARY
6, 1 9 1 5
EDITORIAL
O
NE piano man said recently: "It is a wise man who, under
the new Federal Special Tax Law, knows when and how to
pay his taxes without either cheating himself or the Government,
and it will probably be found that in a majority of cases it will be
the individual and not the Government who will be the loser." At a
gathering of piano merchants in New York recently the question
of attaching stamps to piano sales contracts was brought up and it
developed that hardly any two of the score of dealers present had
the same idea regarding their tax liabilities or followed the same
procedure in attaching the tax stamps.
This condition was due largely to the fact that each State has its
own laws, and the piano houses of each State have a variety of rules,
covering the handling of instalment paper. In some States instal-
ment leases are not recorded and the piano men do not attach stamps
thereto. In other States they take the form of chattel mortgages
and are recorded according to law, with a consequent tax charge.
In still other cases a series of notes are accepted to cover the sale,
and these are subject to a stamp tax. In view of the uncertainty
regarding the tax, in the minds of many piano merchants, it would
probably pay the secretary of the National Association of Piano
Merchants to secure an official ruling from the proper authorities
at Washington covering all of the varied forms of piano instalment
contracts. Being a Federal tax such a ruling would apply in every
State of the Union.
At the present time in some States piano dealers are taxed for
pianos sold on instalment on the claim that they still hold title to
the instrument while the purchasers are taxed for the same instru-
ments on the claim that they are in possession of the piano. With
these local trials and tribulations to face the piano merchant should
at least be sure of where he stands under a tax law that is nation
wide in scope. It might be well, too, for the individual dealer to
get an opinion from the local Federal authorities in his district as to
his actual obligations under the law. If it does not actually save
him money in stamps such a ruling will very probably save him
from penalties for violation.
W
ITHOUT doubt one of the greatest single exhibitions of
art pianos ever made in the piano trade is the display of
instruments and special cases, originally designed for non-competi-
tive exhibition in various State buildings at the Panama-Pacific
Exposition and in its San Francisco store, made by the Baldwin
Piano Co., Cincinnati, O. Nineteen distinct and original examples
of piano case treatment, eleven of them grands, go to make up the
collection that is estimated to be worth more than $40,000. Such
work is of distinct value to the piano trade, and the I'aldwin Co. is
entitled to unstinted praise, not only for this exhibition of p'ano
craftsmanship, but for the spirit that made this display possible.
As the instruments are to be exhibited on a non-competitive
basis, the Baldwin Co. will be denied the series of awards that would
undoubtedly come to them under competitive conditions, and must
depend for its reward on the prestige that will be gained by the
Baldwin name. In no collection of a similar number of instru-
ments has there been shown such a variety of recognized decorative
styles, or such versatility in applying the style to the more or less
severe lines of the piano case. This is particularly noticeable in the
treatment of several grands along the lines laid down by Chippen-
dale, whose skill in the adaptation of the Chinese art in cabinet
work has never been surpassed. In these Chinese Chippendale mod-
els the Oriental spirit has been preserved in every detail of the case,
with a result that is hard to realize, but easy to appreciate. Not
only are the designs of the cases strictly in accordance with the
Chippendale school, but the finish in Chinese lacquer and gold leaves
nothing to be desired. More complete harmony in piano case deco-
ration would be hard to achieve.
In the Baldwin collection there are reproduced also the styles
of the Adam Bros., Sheraton, Hepplewhite and other masters of
decoration, whose art and cabinet work will stand as models for
generations to come. The use of Rockwood and Wedgwood pot-
tery was resorted to, and mirror panels and plain glass panels,
backed by brocade, used with complete success. There have been
art pianos made by leading American manufacturers, and it is safe
to say that in this particular the craftsmanship of Americans has
led the world, but in the production of nineteen new and original
art models, however, the Baldwin Co. sets a new standard for the
trade, a standard that indicates pride in its work rather than mer-
cenary desires. Tt is to be hoped that the appreciation for its
work will pay the Baldwin Co. in part for the progressiveness and
liberality it has shown.
S
OME interesting observations on the development of piano
trade with Australia are set forth in the interview with Fred
Sutton, of Sutton's Proprietary, Ltd., of Melbourne, which appears
elsewhere in this issue of The Review.
After a lengthy stay in the United States he pays a high tribute
to the American piano and to the methods of manufacturing in this
country. He points out that there is a market for the American
instrument in his country, provided the manufacturers conform
more particularly to the case designs that are in demand in Aus-
tralia, and says that necessarily price is a consideration in view of
the Australian high tariff duty of 40 per cent, on pianos and the
fact that Great Britain is given a preferential tariff of 10 per cent,
on exports.
He analyzes labor conditions in Germany and America, and
says that the greater use of mechanical devices in this country in a
measure offsets the lower cost of labor in Germany. He sees no
reason why American piano manufacturers should not be able to
take the better of the cheaper German pianos as a pattern and espe-
cially equip their factories to turn out a product that will be a
strong competitor of the German instrument in Australia and South
America.
The article is not only timely, but expresses the views of a
practical piano man of many long years of experience in all depart-
ments of the piano business in the Antipodes, and it should be read
more than once by manufacturers who are interested in the develop-
ment of foreign trade.
HPHOSF piano merchants and salesmen who once in a while get
A despondent and consider that the piano buying community
is declining instead of increasing should take heart for at 4 p. m.,
April 2, the population of the United States will have reached and
passed the hundred-million mark, according 1o C. D. Sloane, geog-
rapher of the Census Bureau, who estimates the population at that
hour will be 100,000,059. J. S. McCoy, actuary of the Treasury
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Department, however, calculates the population reached ioo,-
016,000 on February 1, and that the hundred-million mark was
passed on January 27 or 28. The disagreements in the estimates
arise from the different systems of computation employed by the
two statisticians.
In the Census Bureau the direct increase as shown by the dif-
ference in population in 1900 and 1910 is taken. By that system
the country would contain 100,399,318 persons on July I, 1915,
and more than 108,000,000 on July 1, 1920. The 1900 census
showed the population to be 75,994.575, while the 1910 figures
were 91,972,266. By the census estimates the population of all
the United States, including Alaska and Hawaii, would be 110,-
750,000 July i, 1915.
Census Bureau officials said to-day that decreased immigra-
tion, due to the European war and restrictive legislation now pro-
posed, would find their figures approximately accurate. They ex-
pect the great flood of immigration will not continue. Mr. Mc-
Coy, on the other hand, believes the conclusion of the European
war will see a tide of immigration that will make his estimates
conservative.
"Some" piano and player prospects truly in the hundred
million people that will soon comprise the population of the United
States. Meanwhile, if members of the music trade want real pros-
perity they must do their share to bring it on, and do it now. It is
time to get right to work—to ride on the cheer-up wagon. Quit
talking misery, get the correct mental viewpoint and you will find
that this country of ours is a pretty good place after all.
T
H E R E is food for thought and encouragement in the state-
ment made by the Collector of the Port of New York that
the export business of the United States for the year just opened will
approximate three billion three hundred millions of dollars.
"At present," declares Mr. Malone, "the value of exports from
New York ranges from $3,000,000 to $6,000,000 a day. At this
rate the total value of exports passing through this port for the
year 1915 will reach $1,350,000,000. The port of New York
handles about 40 per cent, of the export trade of the country."
This means an increase of four hundred million dollars in
exports and indicates enormous demands upon producing plants of
various kinds in this country. It tells a story of extension of busi-
ness, employment of more labor in a hundred fields, all of which
has a tonic effect upon thousands of minor and contributory in-
dustries.
A country with such a prospect must be roused in spite of
itself. No depression can spoil the start, no doubts retard the pace.
Sooner or later millions of individuals will find themselves better
off, and this means better times in the music trade industry.
F
^OR many years this publication has urged the standardization
of retail piano prices. There is no good reason why piano
manufacturers should not fix prices at which the public may pur-
chase their instruments in any section of the country.
If price standardization became general, the status of the
special brand—misnamed stencil-—piano would become perfectly
clear, and it would settle conditions in so far as selling instru-
ments out of their class is concerned.
It is known that some dealers to-day secure abnormal prices
for instruments of a very cheap or mediocre grade. But, here
again comes the question of the trade-ins, and until that matter is
cleared up satisfactorily, some dealers affirm that they must charge
prices for pianos of certain grades in order that they may make
good the allowance made for traded-in stock.
And so it goes!
Will the time ever come when there will be a fair standardi-
zation of piano prices? Until that time arrives there must neces-
sarily be a percentage of misrepresentation and over-charging.
conditions in the music trade industry, as indeed in all
v_^ lines of trade, are being given the closest consideration to-
day by individual houses as well as by trade organizations. Long
time credits are apparently doomed, for not only in the piano trade,
but in the musical merchandise and music publishing fields, the
leading men in these branches of the industry having decided on a
definite policy of doing all business in future on a shorter time
basis and along lines that will be in conformity with the new con-
ditions prevailing in the business world.
"POOLE PLAYER-PIANO PERFECTION"
This was the remark made by one of the most
prominent dealers in the country after testing
and playing our new Style 22 Player-Piano,
illustrated herewith. And his views have
been supplemented by those of many others
who extol its remarkable player action, its
constructive completeness throughout, and
more important still, its amazing volume and
quality of tone.
This is due in a very large degree to the
fact that this style contains the new improved
scale which by reason of its evenness in all
registers has added further to the high repu-
tation of the Poole Piano Co. as originators
and developers.
With this new style Poole Player-Piano
the dealer is furnished with an instrument
STYLE 22
which enables him to appeal with absolute
confidence to his constituency, for wherever it has been introduced to purchasers it has won out. Its
ease in operation; its reliability and simplicity of construction; its tone quality, and its architectural
attractiveness gives this latest Poole creation a pre-eminence that insures its being one of the best
sellers of the present year.
POOLE PIANO COMPANY,

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