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THE
VOL. LX. No. 6
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Feb. 6, 1915
S1NG
$ 2E OOPE I RIEA£ ENTS
The Value of Friendship.
ET me see, was it Ruskin who said: "No man ever got nervous prostration pushing his business.
You only get it when the business pushes you. The doing thai makes commerce is born of
j the thinking that makes scholars"?
Work is a joy and a blessing, and the man who is physically able has no right to complain
that he has to work.
It is a mighty difficult thing for a man who works only part of the time to beat the other fellow
who works all the time and works intelligently.
Some men have a deep-rooted belief in the fact that something outside helps them in the accom-
plishment of certain aims. Perhaps it does, but I think it can usually be traced back to intelligent,
persistent work.
Some call it luck, fortune or destiny, but back of so-called luck is plenty of good, hard, practi-
cal, sound work as a fundamental.
I know 7 some men who work hard along one particular line. They work for personal popularity
and develop a genuine system for making friends.
I sometimes wonder if all of us realize just what it means to us in our business to make friends
—then to keep in touch with them in a friendly way so that they won't forget us!
It is much easier for one in the retail business to do this than in the manufacturing business, be-
cause the retailer, especially in the small town, has a chance to meet his acquaintances face to face a
good deal oftener than the man doing business in all parts of the country. And that is why a good
many of the retailers in the lesser cities have a tremendously strong following, and it is almost impos-
sible to dislodge them from the business vantage ground which they enjoy.
Perhaps it is not a good plan to capitalize friendship, but good friends are capital to any man and
any business just the same. The closer they are knitted the greater the capital.
The man who is a friend has an interest in your welfare and in your business just in proportion to
that friendship. Therefore, the higher you can keep the mercury in the tube of friendship the better,
and to do this you have got to keep the heart warm and not let it get chilled through forgetfillness.
I know the heads of several successful enterprises, who, while they find it impossible to meet
their friends frequently, yet, at regular intervals, they will send a postal card, a special letter, a little
souvenir, a bit of information—something which they think will interest them, showing that the per-
sonal feeling is still there.
It gives it a little touch of humanness which counts. There is where the personal element
comes in.
There are a lot of people who fail to realize just what friendship means in life from every view-
point—just how dependent we are upon each other.
It is really interesting to see how all of the elements blend, and all make for advance, but we
must all do our part.
Success is not handed us in a pretty little enameled pink box tied with silk ribbons, but comes
by entering the fight fairly and confidently. It comes by developing every point which may be a con-
tributing factor to our success and surely friendship is a factor in all
our lives
The world is usuallv good to us when we are good to the world!
"Friendship, mysterious cement of the soul,
Sweetener of life, and solder of society."
L