Music Trade Review

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THE MUSIC TRADE REVIEW
58
APPOINTED SALES MANAGER.
The Columbia Co. Announces the Appointment
of James T. Bradt to This Important Po-
sition for the United States and Canada.
James T. Bradt has been appointed sales mana-
ger of the Columbia Graphophone Co. for the
United States and Canada. His return to the Co-
lumbia fold a few weeks ago at the time John
Cromelin became general manager was a pleasing
announcement to his many friends in the trade.
Mr. Bradt has been connected with the Columbia
as well as the accomplishments and possibilities of
the association, were of a most optimistic char-
acter.
FIRE CAUSESJUJCH DAMAGE.
Smoke and Water Cause Considerable Loss to
Pardee-Ellenberger Co., Stook in Boston—
Orders Being Filled from New Haven.
(Special to The Review.)
BOSTON, MASS., January .11.—The Pardee-Ellen-
berger Co., the prominent 'jobbers of Edison disc
and cylinder phonographs and records, sustained
a h'.avy loss to rheir stock through water damage
a- :: result of a fire which swept through the upper
floors of the building at Oliver street, in which
the company occupied the ground floor. The heat-
ing and lighting plant of the building was put out
oi commission as a result of the fire, and it was
some time before they were in operation again and
permitted the drying out of the Pardee-EHen-
berjicr Co.'s quarters. Mr. Pardee came on from
New Haven immediately upon receipt of a mes-
sage from Manager Silliman, but was unable to
eslimate the damage at the time. The demands
upon the Boston quarters of the company will be
met + rotn the large stock in New Haven.
they will be offered at less than half price. The
prices staled with the advertisement were about 4U
per cent, of the list price. Special terms were
offered. It was prominently urged that these ma-
chines were desirable because they would "play
any disc record."
COLUMBIA HAPPENINGS.
Sales Staff and Executive Officers Entertained
at Dinner—New Columbia Agents—T. K.
Lyle to Baltimore—Paul Hayden with Ad-
vertising Department—Other Gleanings.
The New York sales district of the Coainbia
Graphophone Co. on Tuesday night gave an infor-
mal dinner to the members of the sales staff and a
number of the company's executive officers. The
uKiin purpose of the dinner was in the nature of a
get-acquainted and get-together affair, 1 • and the
spirit which prevailed was typical of C6lumbia har-
mony and co-operation. R. F. Bolton district man-
ager of New York territory, who arranged for the
dinner, which was given at the Arkwright Club,
JVJll Broadway, New York, was delighted with its
success and the enthusiasm it evoked. Among those
who made short impromptu addresses were John
Cromelin. general manager; James T. Bradt, sales
manager; 11. L. Willson, assistant general manager;
PLANS FOR NEwlSpSON CO. STORE. Edward N. Bruns, vice-president; Louis S. Ster-
Detroit Department Store Arranges for Sep-
ling, general European manager; Frank Dorian,
arate Quarters for Pianos and Talking Ma-
Dictaphone manager; R. F. Bolton, New York dis-
chines—E. P. Andrew,, the Manager, East
trict manager; rt. A. Yerkes, wholesale manager,
After Ideas—To Be Handsomely Equipped.
and Nathan Milnor, Dictaphone sales manager.
James T. Bradt.
Among the many new accounts opened by the Co-
(Special to The Review )
Co. in various important capacities for many
DETROIT, MICH., January 12.—E. P. Andrew, lumbia Co. in local territory are the Goldburg Fur-
years. His long and wide experience will be of manager of the piano department of the J. L. Hud- niture Co., Yonkers, N. Y., and the Frank Cordts
great value in getting results as sales manager. son Co., has gone to New York to look over some Furniture Co., Hobbken, N. J. The first named
Mr. Bradt gave up newspaper work seventeen of the fine piano stores and therein absorb ideas concern has complete Columbia lines in its two
years ago to join the Columbia Co. He was as- for the outfitting of the new J. L. Hudson piano New York City establishments, and the success of
sistant manager in Phildelphia before being ap- store in Detroit. The present occupants of the these departments prompted the opening of the
pointed manager for the Southern States, with building will be out of it on February 1, and at that Yonkers department.
headquarters at Baltimore. After three years of
T. K. Lyle, a nephew of Vice-President Lyle, and
time Mr. Andrew will have to undertake the task of
very successful administration in the South Mr. transforming it into an up-to-the-minute piano formerly a member of the New York Dictaphone
Bradt was sent to Berlin as director of the Colum- house. The plans of the company are to occupy it sales staff, has been appointed manager of the
bia operations in Germany, Austria-Hungary and about the first of April.
Dictaphone business at the Baltimore distributing
Russia. England next claimed him, and for three
headquarters
of the Columbia Co. Mr. Lyle suc-
The piano store of the J. L. Hudson Co. will be
years he was manager of the Columbia business entirely separate from the rctna'nder of the mon- ceeds Harold Duble, who has been placed in charge
in Great Britain.
ster establishment. This change in plans was made of the Dictaphone interests at Detroit.
When the Canadian business began to assume upon observation of the trend of the piano busi-
Paul Hayden, formerly a member of the Colum-
proportions, Mr. Bradt was put in charge, with ness when conducted as a department in the main bia advertising department, who resigned sohie
headquarters in Toronto. His thorough knowledge store. A good many disadvantages, as compared time ago to enter the advertising agency business,
of Columbia products, his long experience and with the conditions in the former separate store, has rejoined the Columbia advertising staff. Mr.
strong personality soon won for him a splendid cropped up. For one thing, a piano store required
Hayden is very popular among the Columbia forces,
reputation among Canadians. Under his regime high salaried salesmen, in sharp contrast to the and his return was very pleasing.
a factory was opened in Toronto, and the sales other departments of a department store. Also, it
of Columbia goods increased wonderfully.
is impossible to merchandise pianos in the ordinary
^
INCORPORATED: 1 * ^
His talking machine experience in different parts way. In short, the piano business constitutes a
of the world has been successful far beyond the business unto itself, and must be managed in a
The Atlantic Talking Machine Co., Boston,
commonplace. The executive offices of the Co- manner different from other retail businesses. So Mass.. has been incorporated, with a capital stock
lumbia Graphophone Co. are strongly reinforced immediately the J. L. Hudson Co. purchased out- of $!i. r ),000. The incorporators are O. S. Wyrnan
by Mr. Bradt's appointment. He brings large right a five-story building on Woodward avenue and A. A.. Wyman, of Boston.
abilities to a large position.
two stores north of the Hudson building, for the
sole use of the piano and talking machine depart-
ments.
The company promises to make it the last
BUFFALO ASSOCIATION DINES.
word in utility and elegance. Therefore it is be-
Talking Machine Dealers' Association of Buf-
lieved that when the new home of the Chickering,
falo Holds First Annual Banquet at the Ho-
McPhail, Apollo, Emerson-Angelus, Kurtzmann
tel Statler—W. H. Poling, Toastmaster.
and Brambach is finished it will be well worth an
hour of anv man's time to drop in and look it over.
(Special to The Review.)
BUFFALO, N. Y., January 23.—The first annual
banquet of the Talking Machine Dealers Associa-
HOLD MACHINE SALE IN ST. LOUIS.
tion, of Buffalo, was held at the Hotel Statler this Famous & Barr Department Offers Keen-O-
evening, with a large majority of the members of
Phones at Reduced Prices in That City.
the association, together with many outsiders.
Talking machine dealers within a radius of fifty
(Special to The Review.)
miles of this city were invited to be present and
ST. LOUIS, MO., January 12.—The Famous & Barr
For Best Service, write to
a large number accepted the invitations.
talking machine department sprung a surprise on
President Wade H. Poling, of the association, the local dealers by an advertisement, printed Janu-
ary 10, announcing a special sale of Keen-O-
presided as toastmaster, and various officers of
CHICAGO
the association as well as representatives of the Phones, the first of this make offered in St.
Larg
stributors
factories made brief addresses. The general feel-
Louis. It states that 150 of the machines have been
ing regarding the trade conditions and the outlook, obtained "at a fraction of their worth'' and that
LYON & HEALY