Music Trade Review

Issue: 1915 Vol. 60 N. 3

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . LX. N o . 3
COPIES, 10 CENTS
Published Every Saturday by Edward Lyman BUI at 373 Fourth Ave., New York, Jan. 16, 1915 SINGLE
$2.00 PER YEAR.
HE lack of a definite system governing credit conditions has caused the loss of vast sums to
members of the piano trade.
That fact is admitted, and the editorials which have appeared in The Review suggesting
concerted credit action have attracted a good deal of attention.
One prominent manufacturer, in a communication to me, states: "The condition of credits that
exists in our trade is absolutely the fault of the manufacturer, but for many years manufacturers
were striving each to have a larger factory than his neighbor; and, in order to have llicse big facto-
ries and keep them going, they were lead to make extravagant credits, and in this way the dealers
were encouraged to buy beyond their needs and beyond their ability to pay. I believe, however,
to-day that i\\eve has been some change for the better and that manufacturers are scanning credits
more closely and insisting that agreements be not made unless the intent is to keep them. But we
still have men who solicit business on anything but business lines. As you state in your editorial,
there is no use of mincing matters, and the trade press should make continual effort to educate
the dealer."
" ** 7
Here is an excerpt from a letter from a former president of the Piano Manufacturers' National
Association: "I am in hearty sympathy with your views, as expressed in your editorial 'Need of
Definite Action.' It requires no comment. To do so would be but to repeal your own words, every one
of which is, alas! too true. All of us have made terrible errors. There must be a change. The re-
tailer must be more conservative. You have covered the ground, have stated the situation clearly,
have diagnosed the disease and have prescribed the only means of cure."
Another ex-president of the Piano Manufacturers' Association writes: "I thoroughly agree
with you in your editorial. Also that the music trade is lacking in that it has neither a systematic
selling nor collection basis. If every dealer would sell his respective piano in its class, at a fair
profit, and on such terms as he elects, but in each and every instance insisting that the buyer pay
promptly instalments as agreed and would keep his expenditures inside of his profits, the piano trade
could pay its bills for merchandise. So, between the manufacturer and the dealer, the sooner the
note-renewal basis of settlement is eliminated, the better it will be for the trade. If the dealer iin-
ders,tands that, each note he may give in settlement for merchandise must be met at maturity and
manufacturers are careful not,to sell a dealer more than he can afford to pay for, he will soon find
that banks will deem this class of paper most desirable."
Here is another expression from a prominent Western house. The directing head expresses his
views as follows: "We are ready to join in any movement that will be productive of good and has
elements of success back of it."
Xhe president, of a great corporation writes: "There is no doubt but that this editorial comes
very close to all members of the trade, and should be given very serious consideration."
The directing head of another great institution gives his views: "I cordially approve of your
efforts to restrict and regulate unwise credits given in the piano business and in the piano supply
business. The man who encourages other people to do business beyond the reasonable reach of
their capital incites trouble and aids competition, by unscrupulous persons, against the honest mer-
chants who are the best of his customers."
A l i ^
%qrn^eyer^ paj;t,of the country I have received communications from indus-
T
'
{Continued on page 5.)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
B. BBITTAIN WILSON,
A. J. NicKxiN,
^AKLETON CHACE,
AUGUST J. TIMPE,
L. M. ROBINSON,
WM. B. WHITE,
GLAD HENDERSON,
L. E. BOWEBS.
BOSTON OFFICE
CHICAGO OFFICE:
in__ir WiTsnM *94 Wa«hinirtnn St
E. ' • ^' AN HARLINGEN, Consumers' Building
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S20 So. State Street. Telephone, Wabash 6774
Telephone, Main (J950.
HENRY S. KINGWIIA, Associate,
LONDON, ENGLAND: 1 Gresham Buildings. Basinghall St., E. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year; Canada,
$3.50; all other countries, $5.00.
ADVERTISEMENTS, $3.50 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $110.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman Bill.
Departments conducted by an expert wherein all ques-
PlaVPP
Jinn and
• lOJCl Pi
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t i o n s o f a technical nature relating g to the tuning, regu-
l
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d repairing
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d player-pianos
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flpnsirtmpntc
lating
and
of f pianos
and
are
v e p d i i i i i e i u a . d e a l t w i t h i w |jj b e f o u n | i n a n o t h e r section of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1000 Silver Medal- • .Charleston Exposition, 1901
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medml..Lewis-Clark Exposition, 1905
LOVO DISTANCE TELEPHONES—NUMBERS 6983—5983 KADISON SQ.
Connecting* all Department*
Cable address: "ElblU, H«w York."
NEW
YORK,
JANUARY
16,
1915
EDITORIAL
T
HE growth and development of the talking" machine industry
has been phenomenal, and it was only a few years ago that
the talking machine—and we use it as a generic term covering all
creations of the phonographic type—was viewed in the nature of
a novelty, having perhaps an ephemeral existence. Developments,
however, have brought about entirely new conditions, and instead
of being regarded as a passing whim, it has become a powerful
adjunct to the development of music in the life of the nation. It
is not only an entertainer of marked powers, but it has carried
the cause of music into thousands of places where it would have
been impossible to have reached the people by any other means.
Some of the largest dealers in the United States have suc-
cessfully sold the talking machine in such quantities that their
annual sales have exceeded those of pianos.
It has brought new money into the business and has helped
piano merchants to carry their overhead expenses in a satisfactory
manner.
It has been known for some time past that the Aeolian Co.,
having purchased the control of certain valuable rights and pat-
ents, was about to enter the talking machine field as a manufac-
turer. The mechanical experts of this great corporation have been
experimenting and investigating until at the close of last year the
new product, the Aeolian Vocalion, was placed on sale at Aeolian
Hall. It met with almost instantaneous favor and the Christmas
sales were exceedingly large. Shortly after the first of the year
formal announcement of the new move was made in the New York
papers. Elsewhere in this issue some amplified facts are given con-
cerning this product, which becomes a matter of material interest
to piano merchants.
The Aeolian Vocalion possesses attractive features which are
new and original, and no one can question that its tonal powers
are of a surprising character.
With the forces of this great music trade organization behind
the hew product, it is but fair to assume that its commercial de-
velopment will be rapid, because with the progressive policy of
Aeolian exploitation it means that the attention of millions of
people will be drawn to it.
.
" . ••'
- , .••,". '•,
It might be we,ll to remark that this is the first time that a"
music trade institution has entered the talking machine field as
manufacturers, and the development of this enterprise will be
watched with exceeding interest.
I
N The Review recently. J. Henry Ling, the prominent-piano
merchant of Detroit, set forth a suggestion which he has
placed before some members of Congress, and which may lead to
a revision of the Eederal laws which prohibit, price maintenance.'*
The suggestion i< that as the law against price fi.ving is to guard
against unfair prices, fixed by combinations in restraint of trade,,'
the Interstate Commerce Commission be empowered to, .grant to ,
manufacturers the ri-jht to fix prices provided the prices are
fair. He would have the manufacturers who apply for license
to fix a price upon their product submit a detailed cost.statement.
1o the Interstate Commerce Commission, and have the commission '
investigate that statement and if the price the manufacturer has
decided upon is found to be fair authorize him- to establish it, -
If at any time the manufacturer desired to change the price of
his product, he would have to submit detailed reasons and another
cost statement before being given permission. If at 1 any time «
the commerce commission believed that the price had ceased to be :
a fair one, owing to changed conditions and ought to be lowered,
it could institute an inquiry on its own initiative.
Such a plan, Mr. Ling contends, would make the one-price
system a guarantee to the public that the price was equitable.
Any manufacturer who might'decline to submit'a'cost statement
to the commission and fix a price upon his product would b? at
least suspected of attempting to sell his goods at unfair prices,
even if he would not actually be confessing it by his tactics.
For this reason Mr. Ling believe that nearly every manufacturer
would apply for the right to fix a price upon his goods, and that
none would dare to try to fix too high a price when he knew that
his price was to be investigated. Thus no elaborate investigations
would be necessary, and the bureau to be established within the
commission to handle the licensing need not b? large or expensive
even though hundreds of thousands of manufacturers came in
under the law. A small license fee would easily pay the expenses.
Mr. Ling believes that some such law as this would tend to
prevent much of the misrepresentation that now prevails in the
way of selling cheap pianos as high-grade instruments, thus in-
juring the reputable product as well as doing an injury to the
purchaser.
........
C
ONSIDERABLE opposition is springing up in well-informed
patent circles against a bill drawn up for presentation to
Congress by the American Patent Law Association providing for
the temporary extension of the time of filing applications for letters
patent and registration in the Patent Office and fees therefor.
This bill is broadly drawn, in order to cover all possible contin-
gencies growing out of the war, and purports to follow closely a
law passed in Germany since the outbreak of hostilities for ap-
proximately the same purpose. It has already been considered
and favorably reported by the House Committee on Patents, prin-
cipally because it is liked by the Patent Commissioner.
The present wording of the bill, however, affords to the Ger-
mans, as well as other foreigners, more definite advantages than
are given to American inventors, or other interested persons, by
the German act. In addition to this, the wording of the bill is
said to discriminate in favor of foreigners in that it offers them
the chance of pleading that, owing to their financial condition on
account of the war, they were unable to file their applications in
good time, whereas citizens of this country, who are also adversely
affected in a financial way by the war, might not be granted simi-
lar privileges.
So apparent are the advantages offered to foreigners by the
present bill that the Merchants' Association has appointed a sub-
committee to consider a more satisfactory wording of it.
I
N view of conditions in the piano trade bearing particularly on
the trade-in or used piano, it is interesting to note how our
friends in the automobile industry are handling- the trade-in or
used-car problem. For the used car, like the used piano, is rapidly
assuming an important position in the automobile field, and a
prominent automabile man, in discussing this vital situation, said:

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