Music Trade Review

Issue: 1915 Vol. 60 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
NOTED MEN TO BE HEARD
On the Subject of the Country's Hopes of
Foreign Trade—Secretary of Commerce to
Open Important Convention of Business Men
in St. Louis—The Program Outlined.
James A. Farrell, president of the United States
Steel Corporation, gave out recently in his capacity
as chairman of the National Foreign Trade Coun-
cil the program for a foreign trade convention,
to be held in St. Louis on January 21 and 22.
John Bassett Moore, formerly counselor of the
Department of State, will read a paper on "Prob-
lems Arising in the War and Commerce." Among
other subjects to be formally presented will be
"Foreign Banking, Loans and Credits," "Govern-
ment Regulation of Commerce as Affecting For-
eign Trade," "Problems of the Smaller Manufac-
turer and Merchant in the Development of Foreign
Trade," "Commercial Education for Foreign
Trade" and "Merchant Marine."
Secretary of Commerce Redfield will make the
opening address, and among the speakers will be
E. A. S. Clarke, of the Lackawanna Steel Co.;
John D. Ryan, of the Amalgamated Copper Co.,
and Prof. Edwin F. Gay, of the Graduate School
of Business of Harvard University.
PIANO MEN AID THE NEEDY.
Detroit Dealers Take Active Interest in "Big
Brother" Movement to Relieve Poverty—
Music Publisher Aids in Furthering Cause.
( Special to The Review.)
DETROIT, January 12.—The music trades section
of the Detroit Board of Commerce is taking an
active part in the "Big Brother" movement of the
Board. This movement is an organized effort of
the Board of Commerce to relieve as many cases
of poverty in the city as can be found. Each sec-
tion of the board is assigned a certain number
of families to take care of, and that section goes
about the work assigned to it in its own way.
C. A. Grinnell is chairman of the music trades
section. He and his associates are paying the gro-
cery bills and coal bills of a number of families
whose bread-winners are out of work just now.
Some of the work is done by subscription, some
by personal donation. Chairman Grinnell has sent
out letters to all the prominent music trades men
who are members of the Board of Commerce, re-
questing their co-operation. One of the early re-
sponses he received was from Jerome H. Remick,
the music publisher, who wrote that it was a grand
idea and that he would do all he could to fur-
ther it.
SMOKER FOR EDMUND GRAM FORCE.
Staff of Retail Store in Milwaukee Entertained
by Head of Edmund Gram Piano Co. as Re-
ward for Successful Efforts.
(Special to The Review.)
MILWAUKEE, WIS., January 12.—Edmund Gram,
head of the Edmund Gram Piano House, carrying
the Stein way, Everett, Weber, Stcck and Hardman
lines, and president of the Edmund Gram Piano
Co., was host last week to the men employes of the
retail store and to C. H. Jackson, superintendent of
the Gram factory, at an enjoyable smoker and
luncheon held at the handsome Gram residence at
3811 Highland Boulevard.
The past year developed the best trade in the
history of the Gram retail house, as well as in the
manufacturing end of the business, and the gather-
ing was in the nature of a jollification meeting.
Plans for the coming year were also outlined.
E believe that the
big player indus-
try of this coun-
try is resting directly
upon the music roll and
that its future success
hinges upon the music
roll.
This fs "Why the Tietbett
"Square-cut" music roll
is a quality product
throughout, and as su£h,
Ave imfst get a fair price.
Remember, that your
player sales will be nb
better thah "yoxir hitfeic
roll service and we fur-
thermore say broadly,
that success with player-pianos
only cotoes after the cjre&ti'on
of a good music roll depart-
ment.
Or w e could have said: 4 -of a
Herbert music roll dejparttaieiit.%
RESIGNS AFTERJ.ONG SERVICE.
E. R. Bellows, for the past eight years manager
of the branch store of Grinnell Bros, in Marquette,
Mich., resigned that position on January 1 to as-
sume the Michigan State agency for a publishing
house with headquarters in Gladstone.
Any member of the music trade can forward
to this office a Want Advertisement and it will
be inserted free of charge.
NEWARK,N.3.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FORMAL LAUNCHING OF THE AEOLIAN VOCALION.
The New Product of the Aeolian Co. Attracts Attention of Music Lovers and Wins Much Fa-
vorable Criticism—Some Special Features—The Graduola Device—Plans for Exploitation.
I he announcement made in these columns some
time ago that the Aeolian Co. had entered the talk-
ing machine manufacturing field naturally caused a
good deal of comment in music trade circles, for
Aeolian moves are always of interest to piano
merchants and allied enterprises everywhere.
This great music trade organization has received
most favorable criticism upon its new product,
termed the Aeolian Vocalion.
This new claimant for talking machine patron-
age possesses individual characteristics. The tonal
effects are most satisfying. In fact the tone of
the Aeolian is surprisingly clear and musical and
entirely free from discordant and detracting influ-
ences. Perhaps KS most remarkable feature is a
device termed the Graduola, which enables the
user to control, or modify, tone volume. Musicians
and artists have b^en particularly interested in
this new device, and they have not hesitated to
comment most favorably upon i:. A special fea-
ture is the Symphone ic horn, which is made up
of a series of wood sounding-boards under tension.
Also a new sound box. In fact, no one after hear-
ing the Aeolian Vocalion can deny its origin.il
features. It shows that Aeolian trial experts have
accomplished distinct results in the realm of tone.
The illustrations which accompany this article
will show two styles of the Aeolian Vocalion. The
company, however, proposes to put out a large
policy of close energetic co-operation with the
dealer will be followed.
Views are also shown of the Vocalion Salons
11
earnestly advised him to show his model to the
Aeolian Co.'s London house, assuring him of con-
sideration and courteous treatment if nothing else.
This advice he followed, and A. J. Mason, head
of the Aeolian Co.'s European business, was so im-
pressed that he secured an option on the patents
and sent Mr. Kmpson to the home office in New
The Vocalion Salon on Third Floor of Aeolian Hall.
York, where the Empson invention appeared so
at Aeolian Hall. This new department was opened
to the public shortly before the holidays, and has obviouslv valuable to the officials in New York
handled an unprecedented large volume of busi-
ness—a volume which • has been surprising, and
which indicates that when any product has Aeo-
lian backing it necessarily receives the attention
of v. large proportion of the musical public in th's
city.
The history of the product will be interesting:
In the latter part of 1012 F. J. Empson, of Sydney.
Australia, appeared in London, England, with an
invention for controlling phonographic tone. He
Aeolian Vocalion, Style L.
expected the English manufacturers would jump
number of models, so that there will be a wide at the chance to buy his patents. Instead he met
with a series of rebuffs which so discouraged him
range of prices in the finished product.
The Aeolian Co. is planning to build the new that he purchased his return ticket and made prep-
instruments in great quantity. They will be mar- arations to sail for home. Just before leaving,
keted throughout the Aeolian organization in however, he called to say "good-bye" to II. S*
America and abroad. The methods will be con- Spottiswoode, chairman of the famous old English
s.ruetive and creative, typical of the Aeolian Co. linn of piano manufacturers, Hroadwood & Sons,
Extensive advertising is being prepared, and a with whom he was acquainted. Mr. Spottiswoode
Aeolian Vocalion, Style K.
The
Aeolian Vocalion Quarters on Second Floor Aeolian Hall.
that exclusive rights for the entire world were
secure 1 and Mr. Empson returned to Australia
not only enriched financially, but highly pleased
with the recognition and courteous treatment he
had received.
In the two years that have elapsed Aeolian ex-
perts have been intensively at work developing the
mechanical principles of phonographic construc-
tion, bringing to the task the wide knowledge of
the science of sound which lias enabled these men
(Continued on page 13.)

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