Music Trade Review

Issue: 1915 Vol. 60 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
OCCUPYING NEW PATHE PLANT.
New Factory
at Bel I vi lie, N. J., Is Being
Tested as to Its Resources as a Record Press-
ing Plant—Business Is Very Active—Plan-
ning Big Advertising Campaign for Fall.
COLUMBIA CO. NEWS BR1EFLETS.
John C. Ray, of Executive Staff of Company,
Married—Canadian Business Shows Remark-
able Vitality—Some Interesting and Attract-
ive Summer Literature.
The Pathe Freres Phonograph Co., 29 Wesl
Thirty-eighth street, New York, is now in posses-
sion of its n>w factory at Belleville, N. J., which,
as announced in The Review recently, was purchased
John C. Ray, of tlie executive staff of the Co-
lumbia Graphophone Co., and a son of II. B. Ray,
advertising manager of the company, was married on
Wednesday to Miss
Marguerite Latham,
prominent in Brook-
lyn society circles.
The wedding was
held at the home
of Miss Latham's
parents, 1820 Cor-
telyou road, Brook-
lyn, N. Y., and was
attended by the rela-
tives and friends
of the bride and
New Record Pressing Plant of Pathe Freres Co., Belleville, N. J.
"room
as a record pressing plant. It is a modern, up-to-
date two-story building, and with the additional
manufacturing facilities it affords the Pathe Freres
Co. is in a position to materially increase its record
output. According to present arrangements, the
factory at Belleville, N. J., will be worked to ca-
pacity and additional machinery installed as quickly
as possible.
The demand for the Pathe discs has increased so
rapidly in recent months that the officials of the
company found it absolutely imperative to pur-
chase another record pressing plant, and the build-
ing at Belleville, N. J., was found to be ideal for
the purposes required. The general Pathe business
is growing rapidly, and the company has completed
plans whereby an extensive advertising campaign
will lie inaugurated in August.
67
HOLD FIRST ANNUAL OUTING.
Employes of New York Talking Machine Co.
Spend Enjoyable Afternoon—Interest in Ball
Game and Other Sports, Followed by Dancing.
The first annual outing and games of the em-
ployes of the New York Talking Machine Co.,
119 West Fortieth street, New York, Victor dis-
tributer, took place Saturday at Duer's Estate,
Whitestone Landing, L. I., and was attended by
eighty-five of the employes, their wives, friends
and a number of invited guests. The outing was
a success in every detail, and was so thoroughly
enjoyed by all present that it will be a fixture in
the future.
The proLjran prepared for the outing was a
comprehensive one, and the committee in charge
of the occasion, c )mprising Messrs. Garber, Davin
and Kelly are deserving of considerable praise for
the regularity and smoothness with which each
division of the day's fun proceeded. The pro-
gram included a ball game, athletic sports of a
diversified character, dancing, and incidental
amusements in addition to dinner and luncheon
at the pavilion.
The main feature of the day's sport was the
annual game between the married men and the
single men, this combat on the diamond being an
important topic of discussion the year round.
Last year the benedicts were returned victors after
a nip and tuck struggle, and this year the bache-
lors were keen for revenge, and they got it. The
game was well-played by both sides, but the single
men triumphed on the long end of a 10—8 score,
due to an air-tight infield and opportune hitting.
Th? batteries for the winners were Miller and Pre-
celler and for the losers, Damon and A. D. Geiss-
ler.
Subsequent to the ball game an interesting series
of athletic contests were held, these events in-
dicating conclusively that the New York Talking
Machine Co. numbers quite a few real athletes
among its staff. A. D. Geissler, vice-president
of the company, demonstrated his ability as an
all-around athlete, capturing the shot-put handily.
Other prize-winners included Davin, Damon,
Craig, Garber and Miss Eva Edinger. Handsome
medals suitably engraved were presented to the
winners as a reward for their efforts in the contests.
Dancing to a Victor Auxetophone and Victor
records was the center of attention from 8 until
10.30, General Manager Morey being a leader in
this branch of the program. At the close of the
fun two specially chartered automobile busses
conveyed the party to Forty-second street and
Broadway after a day that was memorable for
the camaraderie and good-fellowship which it
promoted.
H. B. Ray, Jr., acted as best man, and Harry C.
Latham and Lester L. Leverich, of the advertising
department of the Columbia Co., officiated as
ushers. Mr. and Mrs. Ray are now away on a
three weeks' honeymoon, and upon their return
will reside in Brooklyn. John C. Ray has been
connected with the Columbia Co. for a number
of years and is a popular member of the executive
office staff.
"Our Canadian business is remarkable, consider-
ing general conditions in that country, which are
somewhat below normal," remarked James P
Bradt, sales manager of the Columbia Co., who re-
turned late last week from a short Canadian trip.
"The splendid crops in the northwestern section
of Canada are responsible for a general feeling
of optimism in financial and industrial circles,
which is very encouraging. Our Canadian branch
is closing a better business for this season of the
VICTOR OFFICIALS TO ATTEND.
year than ever before, and even greater than we
had thought possible."
President Eldridge R. Johnson, General Man-
ager Louis F. Geissler, and Other Officers and
Summer literature recently issued by the adver-
Department Heads of Victor Co. to Be
tising department of the Columbia Co. includes
Present at Jobbers' Convention Next Month.
an attractive four-page folder intended for dis-
tribution among prospects for summer outfits, and
One of the interesting features of the coming a series of lantern slides directed particularly
convention of the National Association of Talking toward developing business during the hot weather.
Machine Jobbers in San Francisco on July 22 to The new folder contains a number of attractive
24 will be the presence of Eldridge R. Johnson, outdoor scenes, and the text used is brief and to
president of the Victor Talking Machine Co., this the point, emphasizing the desirability of owning
being the first convention he has attended in per- a Columbia outfit at the summer home, camp or
son, and t*ie jobbers will probably hear his in- any outdoor place of amusement.
teresting annual message from his own lips. Other
Victor Co. officials who will attend the convention A BLACKMAN=COLUMBIA BALL GAME
include Louis F. Geissler, general manager, and
Two ball teams, representing the Blackman
Belford G. Royal, director of the company, and
Talking Machine Co., 97 Chambers street, New
Jeffrey A. Wissner has purchased the Edison
George D. Ornstein, head of the sales department; York, Victor distributer and the wholesale head-
F. K. Dolbeer, chief of the credit department; quarters of the Columbia Graphophone Co., 8'i diamond disc phonograph business of J. I). Russell
Henry C. Brown, advertising manager, and W. B. Chambers street, New York, crossed bats Satur- in Warwick, N. J.
Fulghum, of the order department.
day at Van Cortlandt Park, and played a splendid
game.
The Columbia team, through heavy hitting, was
returned the victor by a 15 to 8 'score, the
(Special to The Review.)
Blackman team fighting every inch of the way,
ORANGE, N. J.. June 19.—More than 60,000 per- and leaving three men on base in their half of the
sons lined Main street in Orange, East Orange ninth. General Manager Oliver of the Blackman
and West Orange this afternoon to view the in- forces played a star game at first base, accepting
dustrial parade arranged by the Orange Board of
all chances perfectly. The batteries for the Co-
Trade. More than 200 vehicles, floats, automo- lumbia Co. team were Carew and Russell and f ir
biles, etc., were in the procession, to say nothing the Blackman Co. Thau and Bishop, pitchers, and
of thousands of men representing the industries Hanley, catcher.
in which they were employed. The companies of
Thomas A. Edison had six large automobile
TAKES CHARGEJ)F DEPARTMENT.
floats, the float with an exhibit of storage batter-
Samuel Smith, an experienced talking machine'
ies being awarded second price.
man, has been placed in charge of the new Colum-
The Boston Phonograph Co., Boston, Mass., has bia department at the Smith Piano Co. store in
Milwaukee and is meeting with a brisk business.
been incorporated with capital stock of $50,000 by
Special quarters for the Columbia line have been
Elbridge J. Eames, Oliver A. Wyman and Helen
arranged.
E. Harrington.
INDUSTRIAL PARADE IN ORANGE.
wofas
For Best Service, write to
LYON & HEALY
Largest Distributors
CHICAGO
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
68
Conducted by B. B. Wilson
WHAT THE RECENT TRADE CONVENTIONS ACCOMPLISHED.
Broad Discussion of Business Problems, Including Formerly Tabooed Question of Prices, Should
Prove of Benefit to Everyone Concerned—The Suggestion of a Twenty Cent Popular Edition.
The sessions of both the music publishers and
the dealers at the Hotel Breslin last week were
especially noteworthy for the manner in which
matters of prime business importance, such as dis-
counts, prices, new issues, etc., were discussed.
There has been in the past some hesitancy about
bringing up such matters at the meetings and
among competitors in the same line of business,
but the resolution presented by the dealers on the
discount question and the views expressed by the
dealers who attended the meeting of the publishers
served to bring matters to a head and force their
discussion.
In all ways this general and open consideration
of trade matters is to be heartily indorsed, for it
will serve to remove many little snags that, were
they to continue unnoticed, might develop into
trade evils. The discussions may not have
achieved the desired results or reforms at the out-
set, but it is evident that all those who attended
the conventions have gone home with new business
ideas, and the working out of those ideas should
prove of benefit to the trade in general.
The individual dealer and the individual pub-
lisher cannot accomplish much for trade better-
ment unaided, for he too often is inclined to view
his own system and his own grievances as some-
thing private and apart from the systems and
grievances of the trade as a whole. When a
score of dealers and as many publishers get to-
gether, however, it soon develops that the
troubles of the individual are widespread and gen-
SUGGESTS ARTICLES ON TRADE.
In Bulletin to "Get Together Club," President
Woodman, of Oliver Ditson Co., Outlines
Plans for Dessimination of Trade Information
Through
Association
and Trade
Paper
Channels and Urges Interest of Ditson Em-
ployes and Others in the Subject.
( Special to The Review.)
BOSTON, MASS., June 21.—C. A. Woodman,
president of the Oliver Ditson Co., has issued the
following interesting bulletin to the members of
the "Get Together Club," made up of employes
of the Ditson Co., regarding the preparation of
special articles for publication in the trade papers,
in accordance with the arrangements made by the
National Association of Sheet Music Dealers at
its recent convention in New York.
The Review and other trade papers have assured
co-operation with the dealers in all matters look-
ing toward the development of the business and
which include the publication of special articles
of trade subjects of value and interest and news
in general regarding the retail trade as supplied
by the dealers' association through its publicity
committee appointed at the convention. Mr. Wood-
man's bulletin reads:
The National Association of Music Dealers, at
its convention held in New York City June 10,
Two Sensational English Ballad
Successes
"Somewhere a Voice is Calling"
'The Sunshine of Your Smile"
T. B. Harms & Francis, Day & Hunter
62 West 45th Street
NEW YORK
eral and they therefore are more likely to receive
the proper attention.
The members of the trade who really seek to
benefit by the work of the associations should
make it a point to attend the regular conventions
and enter in person into the various discussions
and debates. Only by that method can satisfac-
tory results be obtained, for under other condi-
tions the dealer is unable to offer his personal
opinion in support of or in variance to the opinions
offered by others. The oral or printed report can
only tell of what happened and offers no chance
for direct argument.
The ''popular" music received little consideration
at the meetings inasmuch as, despite the con-
demnation of certain phases of that business, it
offers few of the problems connected with the
publication and retailing of standard music. The
suggestion to the effect that a popular edition be
issued to retail at a minimum price of twenty
cents was about the only noticeable action taken
regarding that class of music, although there was
no plan outlined for the carrying out of the idea.
Just what demand there would be for an edition
of that kind is doubtful inasmuch as the ten-cent
popular music would still be issued by many pub-
lishers and the dealer with his twenty-cent edition
would be compelled to compete with the ten-cent
stores, just as he does at present. As a matter
of fact, the local publishers of popular music are
not in the least impressed with the practicability
of the idea.
11 and 12, made arrangements with the trade papers
to issue editions devoted to the interests of sheet
music and music books four times a year and
offered a prize of $25 for the best article sent in
during the year on a matter of interest to our in-
dustry.
There is no restriction as to topic, but articles
on such subjects as window dressing, how to con-
duct a successful music store, etc., will be of in-
terest. Doubtless topics of your own choosing
will be the best.
All are cordially invited to compete and to send
items that will interest and help brother clerks in
other cities.
A publicity committee of five has been ap-
pointed by the association to which items and
articles for publication may be sent, as follows:
C. A. Woodman, Oliver Ditson Co., Boston; J.
M. Priaulx, Charles H. Ditson & Co., New York;
T. F. Delaney, Lyon & Healy, Chicago; Harold
Orth, Denver Music Co, Denver, and E. P. Little,
Sherman, Clay & Co., San Francisco.
Do not be backward in sending in articles and
items for publication. Here is a sample item of
interest to every music dealer:
"I LOVE YOU."
Mr. Heffelfinger told a story at the recent con-
vention about one of his friends. Requests kept
coming in for "I Love You," but the author was
We are the publishers of
THE SONG OF SONGS
(Chanson du coenr briie)
Music by Moya
Three Keys: Ab, Bb and D
Send 12 Cents for Sample Copy
CHAPPELL & CO., Ltd.
41E. 34th St., NEW YORK
Canadian Branch
347 Yonce St., TORONTO
unknown and the title only could be given. After
losing about twenty-five sales, someone remem-
bered that the words "I Love You" are the con-
cluding ones in Cadman's immensely popular "At
Dawning," and our copyright. After that no more
sales were lost. We here know it and supposed
everyone else did, but we were wrong. It is items
of this kind, as well as short pretty articles of
universal interest, that are desired.
A PAIR OF EXCELLENT SONGS.
'Somewhere a Voice is Calling" and "The Sun-
shine of Your Smile," Included in Catalog of
T. B. Harms and Francis, Day & Hunter.
T. B. Harms and Francis, Day & Hunter have
two ballad publications that have achieved unusual
success for publications of that character. One of
the numbers requires no explanation, being too well
known. It is "Somewhere a Voice Is Calling,"
with words by Eileen Newton and music by Arthur
F. Tate, and has been sung on this side of the
water by many artists of prominence. It is the
sort of ballad that will live and hold interest in-
definitely. The song is supplied in four keys, and
may also be had in various instrumental arrange-
ments.
The second song is "The Sunshine of Your
Smile," with words by Leonard Cooke and music
by Lillian Ray. It is a delightful type of love bal-
lad, and the demand for it is the best indication of
its popularity at present.
NEW MUSICALfARCE FINISHED.
" F i f t y - F i f t y " the Title of New Piece by Charles
Dickson, Will B. Johnstone and Will R.
Anderson to Be Produced in the Fall.
The finishing touches have just been applied to
"Fifty-Fifty," a new musical farce which will be
produced in the fall, and is the work of three
prominent writers. The book is by Charles Dick-
son, author of the "Three Twins" and other suc-
cesses ; the lyrics are by Will B. Johnstone, who
was responsible for the versification of "Betty"
and "Miss Princess," and the music is by Will R.
Anderson, who in the new work makes his first
serious attempt at a musical score, although he
has a number of song successes to his credit, in-
cluding "Tessie, You Are My Only, Only," "Just
Someone" and '*Good-Night, Dear."
The new piece is declared to be unusually ex-
cellent and is now being considered by a promi-
nent firm of producers for early production.
McKINLEY'S WONDERFULLY PATHETIC
BALLAD, IN GREAT DEMAND JUST NOW
HE THOUGHT OF THE GIRL WHO LOVED HIM
fit THOUGHT OF THEIR WEDDING DAY

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