Music Trade Review

Issue: 1915 Vol. 60 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Automatic Versus the Personal Control of the Player-Piano Considered
—Player Business Approaching Cross Roads and the Question is Which
Road to Take—Views of Manufacturers and Dealers on This Subject.
There is no getting away from the fact that
the player business is approaching a cross-roads.
Its progress has up till now been pretty nearly
along one line of march, but the ways are divid-
ing just ahead, and it will soon be necessary for
each one to consider which road he will take for
the future.. Not only are these roads divergent,
but they diverge along lines almost diametrically
opposite, so that there seems to be little, if any,
reason for hope that any future time will re-
veal them to have come together again. The
player business is, in fact, virtually at a crisis.
The nature of the dilemna, between the horns
of which we are beginning to find ourselves, may
be understood from consideration of past his-
tory. Put in a few words, it is the conflict be-
tween two opposing theories of expression con-
trol, called respectively the Automatic and the
Personal. In what follows we have endeavored
to summarize the views and opinions of a great
many men in the player business, with a view to
presenting some general view of the situation
that may be of value of those who are still in
doubt. In doing so, however, we must first
briefly investigate the general idea of expression
control as applied to the player-piano.
Why Is the Piano Player?
We reveal no secrets when we say that the
hopes of the earlier player pioneers have been
largely disappointed, at least so far as concerns
the reception which the world has given to the
piano playing mechanism. When these mecha-
nisms were first put on the market, their inventors
and promoters were undoubtedly inspired by sin-
cere motives, and when they built their first in-
struments in such a way as to give some latitude
to personal control, they most certainly believed
that their action was well conceived and entirely
correct. They thought that a purely automatic
piano playing mechanism would not succeed. And
they believed this on well-reasoned psychological
grounds. For some years after the advent of the
first piano players and player-pianos, all the tend-
ency of invention seemed to turn in this direction.
When, therefore, we ask ourselves why is a
player-piano, we are bound to conclude that the
pioneers thought that it was because men needed,
and would buy and pay for, means for expressing
personally their musical feelings.
The Neglected Factors.
But it began to be realized early in the game
that some of the original calculations were, to
put it mildly, incomplete. The elements of mu-
sical performance, when the mechanical technic is
put out of consideration, as may be done in the
case of the piano player, are three in number, and
may be set forth as (1) tempo control (2) accent
control (3) general dynamic control. The first is
sometimes called phrasing, the second relates to
the general distribution of emphasis among the
tones of a piece and the third has to do with the
general level of soft or loud playing at any one
time existing. The early players were built so
that such measure of control as they exerted or
permitted to be exerted over these three elements
must be furnished entirely by the human performer.
The first break came in the first element. It
was found that a great many people will not take
the trouble to learn even the simple trick of re-
*arding or accelerating the speed of playing so as
to introduce contrast. It was found, in short,
that even the little musical thinking required for
this is viewed with dislike by many owners of
players. So, first we had the various devices for
guiding the hand of the operator in control of
the tempo lever, and latterly we have had the so-
called "hand-played roll, a record of the phrasing
employed by an artist in the rendition of a piece
of music. This marked the first concession to the
difficulties of the situation, and the first recogni-
tion of the neglected factor—musical indifference.
The second neglected factor was discovered and
recognized when it was seen that the accentuation
control of music is too big a job for the operator,
so that it became necessary to find some way of
picking out the notes of a melody and empha-
sizing them against the accompaniment, automat-
ically and in a manner outside human control. It
was, in fact, discovered that the player trade had
been neglecting the factor of finger independence,
which enables the pianist to accent one note in a
chord or one note against its accompaniment.
The third factor came into the limelight when
dealers began to say that people did not want to
pump the player pedals, and when, therefore, we
began to see players equipped with electric mo-
tors to run the bellows, thus destroying the last
vestige of the human control feature. This third
neglected factor was human desire to be amused
rather than to accomplish.
At the Parting of the Ways.
We have come in sight of the cross-roads. Some
manufacturers are holding out against the various
changes which we have described, and in spite of
their attitude continue to do a good business. The
question of supremacy is still open; in fact, su-
periority has not by any means been decided. But
the present superficial opinion of the trade inclines
without doubt in the direction of further extend-
ing the automatic idea. Upon the decision of the
majority will ultimately depend the entire future
destiny of the piano player.
What Manufacturers Say.
Opinions differ in details and there are some
manufacturers who cling stoutly to the idea of
controlled tempo and controlled accent and who
have, in fact, deeply committed themselves to
such systems; but the fact remains that the ma-
jority, and a large majority at that, continues to
produce a player unequipped with any such de-
vices. When we take the last step and consider
the motor-driven bellows, we find scarcely any
manufacturer enthusiastic about it. The general
opinion which we have gained from talking with
many manufacturers within the last few weeks is
simply that they are not at all believers in the
purely automatic player-piano. Nobody can, we
are sure, entertain seriously any different notion if
he will but listen to what manufacturers are saying.
What Dealers Say.
The retail trade is responsible, without a doubt,
for the automatic trend. No one can doubt this
who has access to the facts. Nor can anyone
doubt either that fear of the talking machine has
more than anything else caused this state of mind.
The claim is most commonly made that the talk-
ing machine attracts because there is nothing to
do but put in a record and wind a spring. The
opposite claim is that the player-piano is losing its
attractiveness because people are tired of pumping
it. It need scarcely be insisted, we suppose, that
neither claim has real foundation. It is our com-
plete conviction that intelligent presentation of the
player-piano on its merits would soon reveal the
fact that the talking machine is not actually a
rival to it, but that it is parallel in its progress,
instead of being at right angles. No one can seri-
ously doubt that talking machines and player-
pianos do not interfere with each other. The
dealer, however, who will not take the trouble to
present the player-piano sanely naturally finds that
he is not selling player-pianos, and so when he
does sell some talking machines, falls into the
error of supposing that the latter are more nat-
urally attractive than the former, which is simply
nonsense.
A Pumped Player Not Essential.
Let it be understood that we do not attack the
motor-driven player. On the contrary, we know
quite well that a player can be made without foot-
driven bellows, and yet be placed under personal
control, quite as delicately as, if not much better
than, the ordinary player-piano. The point is that
the cry for abolition of pumping has come about
through other reasons entirely, as we have stated
above. The gravamen of it is not the abolition of
pumping half so much as the abolition of neces-
sity for personal control, and this because it is
supposed to be easier to sell a player which runs
by itself than one which you have to teach people
to operate.
What the Consumer Thinks.
If you ask intelligent people not in the piano
trade what they think about player-pianos you will
not find much enthusiasm among them. You will
usually find, indeed, that they consider the player-
piano impossible from the purely musical point of
view. Their interest therefore is simply that
anything likely to improve it is likely to be re-
garded as good. So far as concerns personal con-
trol, we have very seldom heard any intelligent
comment on this question from laymen. In short,
it would be absurd to say that the question of
pumping, of personal control, or of anything else,
has been or is likely to be decided by public opinion.
To Summarize.
Our own observations lead us to the following
quite definite conclusions:
1. Manufacturers would, on the whole, be just
as glad if the player remained as it has always
been, a personally controlled instrument.
2. Dealers have raised the cry for the purely
automatic piano largely out of a misunderstanding
of the reason for the slowness of player sales.
This reason really lies entirely in intelligent as
against non-intelligent exploitation.
3. The public as a whole is profoundly indif-
ferent.
The Decision.
In the circumstances, we feel very much in-
clined to the belief, emphasized by the apparent
majority opinion of the trade, that the player
business, if it looks to its own future wisely, will
not rush too hastily away from the features of
personal control on which it has built up its pres-
ent standing.
Store Rack for 500 Music Rolls-$12
6J-2 feet high, 3 feet wide, holding 500 rolls. Made of metal with
bright copper finish. Keeps rolls properly classified and displays
them so you SELL rolls instead of storing them. Send the $12
today on a money-back-unless-satisfied plan.
/ / you tvant more details
before sending the $12,
ask for Folder No. 6.
The
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
musical library of about 300 carefully selected rolls.
About a year ago I came across a piano with your
President H. J. Warner of the American Photo
new player mechanism and I saw at once that it
Player Co. Makes Encouraging Report.
was superior to any I had ever played. After put-
ting
it to various tests on several occasions I de-
H. J. Werner, president of the American Photo
Player Co., Berkeley, Cal., was a visitor to the cided that I must have one, so I disposed of my
Eastern headquarters of the company, 62 West player and got one of yours. I have used it now
for nearly a year and am better pleased with it
Forty-fifth street, this week. Mr. Werner had
than
ever. Indeed, it is a source of constant de-
left the company's factory on the Coast several
light to me.
weeks ago, visiting Chicago en route. He left
"The advantages of your player over any I ever
Wednesday for the West after a few days in New
saw are its delicacy, promptness, sympathy, re-
York.
sponsiveness and power. The operator finds it
Referring to general conditions Mr. Werner
possible to pass from pianissimo to fortissimo, or
said: "Taking everything into consideration, and
vice versa, more quickly, can use his pedals for
in spite of the peculiar conditions that surround
business as a whole, we have closed a very satis- better expression, can get a more prompt and sym-
factory business the past few months and are well pathetic response to every variation of movement
pleased with the immediate outlook. Our business or power than with any mechanical player I have
ever tried. Sincerely yours,
to date is considerably in-advance of last year and
(Signed)
"H. S. BRADLEY."
we are arranging for better terms on our sales
than ever before. Our representatives have closed
several important deals whereby the Fotoplayer
"PLAYING TO THE PICTURE."
has been installed in some of the finest photoplay
houses in the country, and t 1 ie satisfaction these How the Work of the Pianist or Organist in the
Motion Picture Theater Can Add to the Gen-
instruments are rendering is reflected in the healthy
eral Effectiveness of the Pictures Shown—
growth of our business."
auditory nerves and the optic nerves vibrated har-
moniously, and the brain received a unified im-
pression. As a matter of fact, the pictures were
not remarkable, but they were made to seem won-
derful by the skilful aid of the musicians.
"No exhibitor would let his orchestra play
'Deutchland Uber Allies' when he was showing a
Scottish Highland regiment in kilts and busbys on
dress parade, nor would a series of evolutions by
a Uhlan battalion or a German infantry regiment
entraining for the front be accompanied by 'It's a
Long Way to Tipperary.' Neither would Schu-
bert's Serenade nor 'Hearts and Flowers' add to the
effectiveness of either series. Yet much these same
things are clone every day in the picture houses
which maintain expensive orchestras. Good pic-
tures and good music are both excellent things,
and will both pull, but they will not pull well unless
they pull together.
''The answer is—Play the picture. Much of the
effectiveness of the closing scene is one of Miss
Clara Kimball Young's latest successes, 'The Deep
Purple,' as presented in a certain Middle Western
theater, was due to the fact that the man at the
Wurlitzer orchestra, as it happened to be, sounded
some bars of real church music when Doris was
at the new organ and 'The Rosary' was played as
Some Interesting Illustrations.
Doris fingered the keys during the last few feet
SINGLE*VALVE PLAYER MECHANISM.
Salesmen handling players and other automatic of the film. Whether people noticed it or not, the
instruments for use in moving picture shows music and the picture were in keeping. The picture
Details of Patent Just Granted to William A.
must analyze the problems that the exhibitor has produced an impression on the mind which was
Watson, of Maiden, Mass.
to contend with in order to attain any degree of
heightened by the impression produced by the
(Special to The Review.)
sales success. The following opinions of a writer music. If an orchestra had been doing Dvorak's
WASHINGTON, D. C, June 21.—Patent No. 1,142,- in the Motion Picture World should furnish good 'Humoresque,' just because it could, the resulting
863 was last week granted to William A. Watson, talking points for numerous automatic instruments impression would have been extremely conflicting.
Maiden, Mass., for a single-valve player mecha- that are on the market to-day. The writer says in The brainstorm caused by the efforts of the senses
nism, which relates especially to what are known part:
to classify and harmonize the different impressions
as single-valve devices intended for use in con- "When the Hearst-Selig feature showing views would have sent people home in a state of mind
nection with self-playing musical instruments, al- o' German soldiers in drilling camps was put on, not particularly favorable to either the film or the
though the present invention is not limited there- the orchestra struck up 'Un Peu D'Armour.' For theater.
to, but may be employed in connection with other the love of Mike, what has 'A Little Love, a Little
"There are very few people given to any sort of
than musical ones which employ devices actuated Kiss,' got to do with a battalion of raw recruits
introspection. They hear and see and receive im-
by "pneumatics."
learning the 'goose-step' or limbering up their
Fn mechanisms of this character it is desirable, muscles in running broad jumps? 'Jump Me Up pressions, and are governed accordingly, without
as will be readily understood, to restrict to the and Down, Bob,' would have been a hundred times thinking or without knowing why. But the point
is they are affected in this way, and the exhibitor
minimum the number of cubic inches of air that better.
who appreciates this fact and turns it to his own
must be held under tension. It will be understood
"In direct contrast in another case there was a account can extract profit therefrom. It does not
that any construction which enables a reduction
series of views along the Danube and the music mean that the musical program must be worked out
of capacity in the wind chest and shells will en-
was Strauss' waltz, 'The Beautiful Blue Danube.' A expensively, either, though it is probable the more
able a corresponding reduction to be obtained in
news picture showed the French army passing in artistic attention, up to a degree limited by the in-
the force necessary to be expended when operating
review and 'The Marseillaise' was the music. When telligence and standing of the audience, the better
the pumping pedal to obtain the maximum force
a British dreadnought was steaming out from the will the results be."
of blow.
harbor, the orchestra played 'The Girl I Left Be-
In carrying out this invention the wind chest hind Me.' The funeral of a celebrity brought the
Frank P. Anderson, formerly head of Anderson
and the connections therewith, as far as possible, 'Dead March' from 'Saul.' This was playing the
& Co., Brooklyn, which went into bankruptcy re-
are made of metal, so that air cannot leak there- picture. Both pictures and music contributed to
cently, has opened new warerooms of his own at
through. In some piano player mechanisms there the enjoyment. They were in harmony. The
283 Livingston street, that city.
are no less than 524 cells and passageways. By
making the cells and passageways of metal and
reducing to the minimum the capacity of the wind
chest and shells there is provided a structure in
which a minimum amount of atmosphere needs
to be kept under tension.
One of the objects of the present invention is
to provide such a structure as above explained.
Another object of the invention is to provide a
wind chest and valve shell construction of such
material and so made that possible leakage is re-
duced to the minimum.
CLOSE SATISFACTORY BUSINESS.
Racine
Combination
PLAYER AND PIANO
AN UNSOLICITED TRIBUTE
To the Wright Metal Player Action from H. S.
Bradley Who Has Tried Many Mechanisms.
The M. S. Wright Co., Worcester, Mass., manu-
facturer of the well-known Wright metal player
action, recently received the following interesting
letter from'a player-piano owner relative to the
service which this action is giving:
"I am prompted to write you an absolutely un-
solicited but very hearty expression of satisfaction
over my player-piano. For the last nine or ten
years I have taken a great deal of interest in
player-pianos. My friends have regarded me as a
sort of player faddist. I have tried every make I
could find.
"Several years ago I bought a player because I
regarded it as the best instrument on the market,
but I have continued to examine the new makes
of player-pianos as they appeared. I collected a
Bench
Here is the ideal seat for the playing
of both piano and player, saving
bother to -the player owner when
changing from manual to mechanical
playing. It is much better to sell a
Good Combination Bench at a profit
than to give away so.mething which is
liable to reflect upon the player itself.
Sold at a popular price.
Ask for Copy of Our
Catalog No. 8
Racine Stool
Showing Style 370
Height for piano use, 20^ in. Height for player use, 22
in. in front, 23 in. in back. Size of seat, 12x24; 5-ply
veneer. In Mahogany, Walnut and Oak.
. Co., Racine, Wis,
Chicago Offices and Wat-erooms, Room 3O-4-339 South Wabash Ave.

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