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THE MUSIC TRADE REVIEW
48
Conducted by B. B. Wilson
PLANNING FOR RECORD MEETING OF MUSIC DEALERS.
Over 2,000 Invitations Sent Out for Annual Convention of National Sheet Music Dealers' Asso-
ciation to Be Held in New York on June 10-12—Important Discussions Programed.
Every effort is being made by the officers of the
National Association of Sheet Music Dealers to
have a record gathering of music dealers at the
annual convention of that organization, which will
be held at the Hotel Breslin, New York, on June
10-12, and at which a number of highly important
subjects of direct trade interest will come up for
discussion. Over 2,000 invitations have been sent
to music dealers all over the country to attend the
meetings and present prospects are that a sur-
prisingly large proportion of the dealers will take.
advantage of the invitation.
Among the matters to be considered at the
meetings, as announced by E. VV. Heffelimger, sec-
retary of the association, are :
1. Is the sheet music business on a legitimate
basis? If not, what is necessary to put it there.
Under this to consider:
(a) The average cost of conducting a retail
music business.
(b) The average margin of profit, both for
standard and popular music.
(c) The question of selling the "cheap" edi-
ti< ns at one-third off; also of retailing net works
at 10 per cent, and the possibility of securing the
co-operation of the publishers to these ends.
(d) The formation of local associations of the
sheet music dealers and the securing the closer co-
operation between the dealers in their respective
cities; also the matter of publishers' discounts to
such houses, as frankly state, or so conduct them-
selves as to admit, that they regard their music
departments as mere advertisements for their other
business and refuse to abide by the ordinary cus-
toms and usages required by common sense and
business ethics.
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2. Methods best adapted to secure success in
the sheet music 'business, together with the ex-
change of experience and ideas of the various
dealers.
(a) The best method of keeping a stock record.
(b) The disposal of unsalable stock.
(c) Discussion as to how to eliminate the un-
profitable "on-selection" customer and yet retain
the profitable one.
(d) The question advocated last year of se-
curing from the publishers permission to return
damaged or soiled copies of music for exchange
for fresh copies of the same, the dealer to pay the
printing cost and transportation.
(e) Steps to be taken toward the formation of
co-operative credit bureaus, either national or local.
3. Special and individual problems connected
with the business.
(a) The question of new issues, in which to
include consideration of the plan adopted by G.
Schirmer, of charging a fixed sum per year for
new issues; whether it would not be advisable to
recommend to the various publishers that some
similar plan be adopted by them, especially if the
amounts issued would be thus reduced by any
material extent.
(h) Orchestra music—To consider the prob-
We are the publishers of
THE SONG OF SONGS
(Chanson du coeor briie)
Music by Mora
Three Keys: Ab, Bb and D
Send 12 Cents for Sample Copy
CHAPPELL & CO., Ltd.
41E. 34th St., NEW YORK
Canadian Branch
347 Yonte St., TORONTO
lems in this line of business, especially the action
of certain publishers in advertising to the retail
trade publications at from seven and one-half cents
to fifteen cents per copy, when they charge dealers
50 per cent, to 300 per cent, more than the price
at which they are selling to the retail trade.
(c) Popular music—To consider whether or
r.ot the music dealers of the United States are not
important enough to justify the creation of a line
of popular music which shall be retailed at from
fifteen cents to twenty cents and so wholesaled
that it cannot be sold by the ten-cent stores. Your
secretary feels that the additional royalty that
could be paid under such an arrangement would
secure writers who could produce real hits, and
the creation of such a class of numbers, in addi-
tion to the popular items now sold at one-half off,
would go a long way toward putting the popular
business back into the hands of the music dealer.
CANADIAN DEALERS MEET.
Sheet Music Trade Association Holds Second
Meeting—Adopts Constitution and By-Laws.
(Special to The Review.)
TORONTO, ONT., June 1.—The second meeting of
the Canadian Music Trade Association (the first
meeting, of which a report was given in these col-
umns) was held the past week in the Board of
Trade Hotel, Toronto, when details of organiza-
tion were completed. The members had a 6 o'clock
dinner together, after which the business meeting
was held, with President John Hanna in the chair.
The chief item of business was the reception of
the report by the executive committee, instructed
at the initial meeting in April, to draft a suggested
form of constitution and by-laws for general ap-
proval.
The draft submitted was gone over,
clause by clause, and the resulting form of consti-
tution and by-laws was adopted unanimously. A
number of questions brought up for discussion
were dealt with. Secretary W. J. Roberts was
asked to convey by letter to the B. F. Wood
Music Co., Boston, the association's deep regret
at the passing away of their C C Durgin, who was
held in high esteem by the sheet music men in
Canada. Although no action was taken upon a
suggestion to have an afternoon's outing during
the summer, for the members and their families,
the idea seemed to lie generally approved.
A commendable spirit of fraternity and a will-
ingness to be progressive in instituting and pur-
suing various policies adopted are being displayed
by the members on every hand, so that there is
every promise of the Canadian Sheet Music Trade
Association maintaining the status of a going
concern.
Charles M. Passmore, of Boosey & Co., has been
appointed organist of College Street Baptist
Church, Toronto, and recently took up his duties.
TEN COMPOSERS HARMONIZE.
Apparently Impossible Feat Accomplished at
the Lambs' Gambol When They Kept Terr
Pianos Going at Once—Some Record, Truly.
The most interesting musical feature of the an-
nual Lambs' Gambol, held at the Century Opera
House yesterday and to-day, was the appearance
of ten of the popular composers, seated at as
many pianos and playing in harmony. Each com-
poser played one of his own compositions and then
led the other nine while they played the chorus.
The composers taking part in the great piaiiologm-
were Victor Herbert. Bert Green. Alfred Kobyn,
Silvio Hein, Ray Hubbell, Max Hoffman, Gustav
Kerker, A. Baldwin Sloane, Irving Berlin and
John Golden.
ONE MILLION COPIES
will be told of these 3 big instrumental lilt*, Wa picked
then as our "Big 1 " ones for 191S and we are going after
"good and forte," You know what that means.
SILVER FOX
FOX TROT
Aa instantaneous sure fire Ragqy Fox Trot
bit by Henry Lodge. We are having calls for
it everywhere.
A LA CARTE
ONE STEP
Abe Hoizmann'i jingling, tingling, rinsing!
one itep. A sensational instrumental number,
wmmmmmmmmmmmmmmmm^mmmmmmm^mmmmmmmmmmmmmmmmmmmmmmmm
GERALDINE
VALSE HESITATION
The catchiest, most melodious and charming
waltz published. A musical masterpiece by
Henry Lodge,
JEROME H. REMICK & CO.
THB HOUSE THAT MADE INSTRUMENTAL
MUSIC FAMOUS IN AMERICA
^DETROIT, MICH.
NEW YORK, N.
REMICK NUMBERjN^'PASSINQ SHOW."
One of the successful numbers in the new Win-
ter Garden show, "The Passing Show of 1!)15,"
which was presented for the first time on last Sat-
urday evening, is "My Trilby Maid," a love song
of the lighter variety, by Harold Atteridge. Bobby
Jones and Billie J. Morrissey. The number is
featured by Howard and Howard and is published
by Jerome H. Remick & Co.
NEW WERBLOW=F1SCHER SONG.
The Werblow-Fischer Co., which has met with
considerable success since entering the music pub-
lishing field about a month ago, with offices in the
Strand Theater building, has recently added to its
list o'f publications the already successful num-
ber, "1 Want to Be Loved Like the Girls on the
Film," by Hank Hancock and Tom McNamara
The song is being used to a considerable extent.
McKINLEY'S WONDERFULLY PATHETIC
BALLAD, IN GREAT DEMAND JUST NOW
HE THOUGHT OF THE GIRL WHO LOVED HIM
HE THOUGHT OF THEIR WEDDING DAY