Music Trade Review

Issue: 1915 Vol. 60 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Concensus of Opinion of the Wholesale Trade Regarding the
Player-Piano as Brought Out at the Convention in Chicago Last
Week—Demands of the Retail Trade—Various Types of Actions Shown.
Although we call it the National Piano Manu-
facturers' Association, the senior of our trade
•organizations might almost as well be called the
National Piano and Player-Piano Manufacturers.
For everybody knows that every piano factory is
also a player-piano factory, or, at least, every
known piano is associated somewhere or some
time with some player. Hence, the annual meet-
ings of the association nearly always display, not
only oratory and good fellowship, but also player
news and novelties. In short, many go to conven-
tions to see the new players that are exhibited as
much as to see anything else. We may not admit
it, but that is partly, at least, the truth.
Now, the convention of last week did, indeed,
indicate the presence everywhere of interesting
ideas in the way of players; and. what is more to
the point, it indicated that certain very definite
conclusions regarding the whole player proposi-
tion are coming to be regarded by the manufac-
turers as axiomatic, if not inevitable.
During the meeting of last week the writer of
the present article took upon himself to talk with
as many manufacturers of pianos and of players
a.* would talk with him. By dint of making him-
self a general nuisance during the two days of
the convention, he succeeded in obtaining enough
information to enable him to set forth with some
approach to accuracy what may be called the point
of view of the wholesale trade as regards the
player-piano.
thusiastic thought on the whole proposition. In
fact, a decided lack of an enthusiasm was char-
acteristic of the attitude adopted by the vast ma-
jority of the manufacturers whose views we under-
took to obtain.
About
Improvements.
We took pains to seek from a number of player
men some information concerning their general
attitude towards the questions of improvements.
It would not be in the least unfair to say that
the majority of the views we obtained expressed
the general notion that the retailers are not
clamoring for improvements in anything except
maintenance of qualities. They recognize the
player of to-day as a mechanical wonder. They
want a player fool-proof, and one that cannot give
trouble, even if every ignorant tuner within ten
miles meddles with it. But they are not clamor-
ing for new expression devices, except they be
(1) automatic and (2) available without any in-
crease in price.
As regards the general trend of progress in the
ni?chanical development of the player, it was plain
that those whose players have already made a
good record are simply standing pat, while tltfc
newer men are all hustling to turn out something
of the very lat.st with new and extreme develop-
ments in construction. All the new players we
saw had some special difference in them from
what we call the "standard type."
Metal Actions.
There is no doubt whatever that there is a dis-
What the Retail Trade Wants.
Tn the first place, "not to put too fine a point tinct tendency this way among player men. Piano
manufacturers are naturally attracted, if they are
on it." as the law stationer in Bleak House used
to say, there is a very general idea prevailing making high-grade instruments, by the appearance
of something that looks exclusive, and they are
throughout the wholesale trade to the effect that
the dealers want electric-driven players. It can- often willing to pay a high price for it. But it
remains to be proved whether the metal action
not be said for a moment that there is any en-
thusiasm among the wholesalers over the pro- will justify the faith put in it. On the face of
position, but the demand is there just the same, what could be seen exhibited during the conven-
ft is plain that the retail trade is demanding the tion the thing ought to work out well, and it is a
fact that most of the piano men present confessed
electric motor player-piano, and every effort is
themselves greatly interested in this development.
being made to supply the want.
The Fifty Dollar Player.
Tf you arpproached one of the player or player-
It was actually there at last, a player sold
piano manufacturers whom you might have found
in Chicago last week at the Congress, the wholesale, in given quantities, of course, at some-
thing around this figure. Be it understood this
Auditorium or the Stratford hotels, and had asked
player is not intended to compete with actions of
him whether he liked the idea of putting electric
motors into player-pianos, he would have answered high-grade and proved excellence. It appears to
you in all probability that he did not like it at all, be candidly put forth as something made to fit a
but that it had to be done. If you had then per- price. And yet, it is really very good, considering
everything. It is much better than the average
sisted in seeking information further, and had
asked "why," you would have been told "because player of ten years ago, and even better than
many players were five years ago. And that is a
th? dealers were yelling for it"
fact. Of course, it is the idea "player" reduced to
Why are the dealers yelling for the electric
lowest terms, but it works, and works not at all
motor players? They say that people would rather
buy talking machines than players, simply because badly, with the probability that it will have a place
you don't have to pump the talking machine. of its own in connection with pianos of parallel
Hence they argue that if you give the public a grade.
The Music Roll Situation.
pumpless flayer, they will like it. The manufac-
Curious to ?ay, we were unable to discover that
turers seem to think almost anything except en-
anybody in particular felt greatly exercised over
the general situation of the music roll business.
All the music roll men were on hand, but although
they went so far as to erect the foundation for
an association of their own, no one could observe
that they were bothering with any specific prob-
lems. The ten-cent roll seems to have concluded
to die quietly, while the various other difficulties
that have arisen within the year declined to show
their heads. Nor did one hear much about hand-
played versus straight-cut rolls, except that the lat-
ter seem to be in less favor for the moment than
the former. Music rolls, however, were not among
the really live topics.
Attachable Players.
Players intended to be attachable to any piano
were in evidence in two exhibits, with rumors that
others were to have been shown. But it may be
said that there was no enormous amount of in-
terest in them anywhere displayed. For some rea-
son or oth T this proposition does not take hold,
and the various piano men to whom we talked
were somewhat inclined to pooh-pooh it. Perhaps,
though, this is because the attachable player i;
really a retail and even a tun:r's proposition. Yet,
it one stops to think of it, what a solution of the
trade-in question can be found here! Convert the
trade-ins into player-pianos at a low figure and
sell them off that way! Sounds alluring, doesn't
it?
We asked some piano men about this, but they
presented one and all a variety of objections to
the idea. Yet, the attachable play TS we saw were
very good, one of them especially so, and it really
seemed as if something quite practical had been
devised.
What They All Thought.
One thing we can say that they all thought.
They all thought that the piano business was doing
mightily well and that the player would be a bigger
factor this year than ever before. Nobody was
very fervid, but everybody was calm and apparently
ready to face the coming year in confidence. There
was little repining over the past but much inten-
tion to push for the future.
One other thought we heard expressed every-
where among 'the wholesalers, and it was this:
"THE RETAIL PLAYER TRADE NEEDS
MORE INTELLIGENCE. AN EDUCATION
CAMPAIGN AMONG THE DEALERS AND
TUNERS IS EVER MORE IMPORTANT
THAN AMONG THE MEMBERS OF THE
GENERAL CONSUMING PUBLIC."
Fine; but who is going to start it? Don't all
sj eak at once !
IN HIS OLD LOCATION.
II. E. Bell, piano dealer, Cameron. Mo., is again
at his old location on East Third street. Mr. Bell
is boosting the Ilobart M. Cable and Schiller lines.
The Master Player-Piano
is now equipped with an
AUTOMATIC TRACKING DEVICE
Which guarantees absolutely correct tracking of even the most imperfect music rolls
W I N T E R & CO., 220 Southern Boulevard, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
PROFITS THAT LIEJN MUSIC ROLLS
Set Forth Interestingly in Article in the Cur-
rent Issue of the National Co. Monthly
"The Arrow"—Opportunities for the Dealer
—Player-Piano Owners Want Music Rolls.
That there are opportunities for profits in the
handing of music rolls in connection with player-
pianos, provided they are handled properly, is em-
phasized in an interesting manner in the current
issue of The Arrow, the bright little monthly pub-
lished by the National Piano Co., Boston, Mass.,
under the caption "Why Bar the Door?" It reads:
It is often said, "Opportunity knocks but once
on any man's door."
This belief, if it is a belief, has without question
Jone much harm, for how often do we hear men
complain of their hard luck, saying that they had
waited so long for opportunity and she had not
come, while, as a matter of fact, when she had
come they were out just around the corner, and,
as opportunity did not leave any card, the'r chance
was gone.
These kind of people are right in saying that that
chance is gone, for they never gave opportunity an
opening—they would not know her if they were to
meet her. She is not going to dynamite their
houses to get in the door, neither does she often
go around ringing a bell, saying, "Here am I,
embrace me."
However, opportunity is never asleep; she is
jternally knocking on doors, and, best of all, she
is hard to discourage, but keeps coming back again
and again.
Sometimes her rap is gentle, and we must have
keen ears to hear her, but often it is like the blow
of a sandbag. It hits us so hard we do not recog-
nize it.
An example of that which comes immediately to
PROGRESSIVE PIANO
BENCH BUILDING
Involves a sense of the prac-
tical as well as originality.
Martin benches are beautiful and
also practical in both price
and use.
THE PONY GRAND COMBINATION
THE PONY GRAND—
An adjustable bench suited to
Piano, Player and Children's
height, in mahogany, walnut
and oak.
STYLE A COMBINATION. Piano
and Player Bench and Music
Roll Cabinet. Holds 40 rolls.
Mahogany, Walnut and Oak.
MARTIN £&' COMPANY
730 N. Franklin St.
Chicago
mind is the attitude of the average piano dealer
to his player roll sale. About the quickest way to
become unpopular with this gentleman is to men-
tion player music rolls to him.
What is the reason for this? Why is it that he
A Two-Shelf Action
Our SINGLE VALVE WIPPEN ACTION for Manu-
facturers' use in Player Cases is small, strong, well
finished, best material, wind tight. Price reasonable.
I
N
E
A Three-Shelf Action
O Our DOUBLE VALVE WIPPEN ACTION for Manu-
facturers' use in Player Cases is absolutely unique, com-
pact, differs from any Double Valve action on the market
and is made of the best material, being exceptionally
tight, wind joints are eliminated.
Something altogether different. Ask us about it.
E
R
C
T
I
O
N
Our ADAPTABLE ACTION that can be put into any
piano without extending the case is the one Action in the
world of its type. Strictly speaking it can be truthfully
said is the only adaptable action that can be installed in
any ordinary piano without extending case.
STYLE A CABINET COMBINATION BENCH
makes no appreciable profit on music rolls, and
why is he so apparently indifferent to the possi-
bilities of a lucrative source of income from roll
sales ?
This same dealer, in his talking machine depart-
ment not only figures as his real profit his imme-
diate profit on the sale of the machine itself, but
also his eventual profit on the sales of records to
his various kinds of customers.
The man selling a player looks on rolls as a
sort of necessary evil, and something to be for-
gotten as soon as the sale, is over.
Here is opportunity actually pounding on the
door. The player buyer wants music—otherwise the
sale would never have been made. He will buy
what he likes and a great dear of it if it is brought
to his attention in the proper manner. Especially
is this true in the early stages of his ownership.
As rolls go, there seems to be no regular price
for them; many dealers have not come to the
proper realization of the case. There should be
a process of education iby the roll makers jointly
or severally, and a one-price plan established, so
that everyoae would have an equal chance in that
respect. Then dealers should every month write
their player customers, telling of the new numbers,
the same as they do with their talking machine
customers.
An added reason which in itself ought to keep
the dealer on the job is the way in which the ma-
jority of players are sold. When a customer buys
a player on the instalment plan he will only pay
promptly as long as he is really enjoying it. How
can he thoroughly enjoy his player if he only has a
dozen or two of rolls, and can't conveniently get
more of the kind he wants?
Keep your customers interested via the roll
route, and you have welcomed' Miss Opportunity
with open arms. Best of all, she will reciprocate.
AUTOMATIC THROTTLING MACHINE.
(Special to The Review.)
Hence the most complete line of Player Actions in
the world.
Sigler Piano Player Co.
..,, ,
HARRISBURG, PENNA.
WASHINGTON, D. C, May 21.—Patent No. 1,139,-
478 was last week granted to Gustav Rudolf
Borner, Leipzig-Eutrizsch, Germany, which he has
assigned to the firm of Ludwig Hupfeld Aktien-
Gessllschaft, same place, and which relates to an
automatic throttling mechanism, and especially to
mechanism fo'r automatically operating the throt-
tle valve or slide in pneumatic, key-operated mu-
sical instruments for varying the intensity of tone,
said mechanism being controlled by the note sheet
whereby said slide can be positioned within greater
limits and held in position for time desired.

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