Music Trade Review

Issue: 1915 Vol. 60 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Reason for This $5000.00 Advertising
Campaign for "Feist" Dealers!
It usually takes from 30 to 90 days after a song is first
issued, until it is "On Sale" generally throughout the country.
We believe (and we "back up" our belief with this big
$5000.00 advertisement) that a customer in the West should be
able to get a copy of a late song as soon as it is published, and
as soon as a customer in the East can get it.
For that reason, and to inaugurate this new plan in a way
that will be remembered, we have also arranged to supply you
with the beautiful "Art Prints" as reproduced on the other side
—on the basis of one Art Print Free with each copy ordered—
(first order only) of the songs.
"Down Among the Sheltering Palms"
AND
" I f We Can't Be the Same Old Sweethearts, Well lust Be
the Same Old Friends"
You can then present one of these "Art Prints" with your
compliments to each customer purchasing a copy of either of
above songs at your Music Counter.
Can you imagine the increased business this will mean for
you? Undoubtedly many people who do not ordinarily buy
songs will do so now—just to get the "Free Art Prints," which
are easily worth more than is asked for the songs alone.
These songs will be placed on sale on May 1st, and no
copies will be shipped by us until that date—thereby giving every
one an equal chance—as all orders will be filled in rotation as
received.
On May 9th the advertisement will appear—and on May
10th the proposition will be in full swing throughout the country
—allowing each dealer ample time to receive his stock and
arrange his displays.
YOU CANNUI AITOKD NOF TO TAKE ADVANTAGE OF THIS—THE BIGGEST
CAMPAIGN THE MUSIC BUSINESS HAS EVER SEEN ?
USE THIS COUPON
LEO.
F E I S T , I n c . , Feist Bldg., 231-5 West 40th St., N E W Y O R K .
Please send a t your Special 7c. price
copies " D o w n A m o n g t h e Sheltering P a l m s / '
copies " I f W e
Can't B e t h e S a m e Old Sweethearts, We'll J u s t B e t h e S a m e Old Friends." You a r e also t o send F R E E a s m a n y of t h e
" A r t P r i n t s " a s w e order of t h e songs—on t h e basis of o n e " A r t P r i n t " for each song ordered. These " A r t P r i n t s " w e
a g r e e t o give F R E E t o each of o u r customers purchasing copies of t h e songs, a s p e r your $ 5 0 0 0 . 0 0 advertisement.
THE FREE "ART PRINT" OFFER APPLIES ON FIRST
ORDER ONLY AND IS VOID UNLESS ORDER IS
MAILED ON OR BEFORE MAY 25th, 1915.
N A M E
AnnRFSS
JUJUKJLDO
ON OTHER SIDE IS EXACT COPY OF THE $ 5 0 0 0 . 0 0 ADVERTISEMENT
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
CENTURY advertisements in
national publications have reached
a circulation of over Ten Millions
in the best homes that's one rea-
son why CENTURY Edition is the
one best seller on the market!
"A WINDOW DISPLAY
HELPS THINGS SPLENDIDLY"
CENTURYMUSICPUBQ
2M-235Vest40«itMevYotk HELPING THE DEALER SELL MUSIC.
of dull times can be overcome, and are putting
forth great efforts in such a campaign.
As will be noticed in the advertisement, a
handsome picture in colors will be given with
each copy of the two songs featured, when pur-
chased at the regular price of ten cents from the
local dealer. In order to bring the trade to the
dealers direct the mail order coupon included in
the advertisement calls for twelve cents in stamps
to which must be added the two cents required to
mail the letter and the cost of the envelope ?nd
paper, or at least fifteen cents in ail. Most people
will be willing to buy from the home dealer to
save five cents.
The spirit of co-operation between music pub-
lisher and dealer is growing steadily, although it
is to be regretted that many dealers who believe
they are progressive fail to live up to their obli-
gations in thus particular. When a publishing
house conducts a campaign such as that planned
by Leo Feist, Inc., the dealer wio does not use
every effort to co-operate locally is working ab-
solutely contrary to his own interests. This fact
applies to every case where the publisher, no
matter who he is, is spending real money to ex-
ploit his songs, and creates a demand that the
dealer must fill. It is the dealer who is wide-
awake to such opportunities who makes a success
of his music store or department. If he fails to
co-operate with such a campaign'he not only faces
a loss of profits but actually loses that portion of
the cost of the campaign that is intended for and
belongs to him.
JEMH.REMCIKO
SSensationaJ Song Hits^
I'M ON NY WAY TO DUBLIN BAY
— Stanlev
— flurphv
ON THE 5:15
Mui-phv — Marshall
CHINATOWN MY CHINATOWN
COME OVER TO DOVER
OVER THE HILLS TO MARY
Bryan —We lis
WRAP
ME IN A BUNDLE
-Kahn —Van AlsVyne - L e s t
OH, WHAT A BEAUTIFUL BABY
Seymour Brown
ALABAMA
JUBILEE
-Yellen — Cobb-
WHEN OUR MOTHERS RULE THE WORLD
Brvan —Wells.
— '
EVERYBODY RAG WITH ME
(AND YOU WERE MY DREAM)
Lift le — Lew is —Van A Is t_yne
ROBERT TELLER SONS & DORNER
Mnsic Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
311 Wast 43d Street, New YorK City
s
"Elaine, My Moving |
Picture
I
Dedicated to Miss Pearl White,
Star of "The Exploits of
Elaine" Moving Picture
Film
7
cents a copy if you attach
t h i s advertisement t o
your order
!;:::::::• LEO FEIST, Inc., FEIST Bldg., New York ;»::::::sl
THE SONG OF SONGS
THAT the motion picture drama "When It
Strikes Home," for whicTi Charles K. Harris wrote
the scenario, was produced in New York for the
first time at the Hippodrome this week.
THAT Stanley Murphy appears to be a new rival
of Al Bryan for honors in the "divide-your-eggs
club" among the song writers.
THAT his numbers are heing featured by at least
three different concerns at the present time.
THAT Jack Glogau has increased his reputation
as a spender fully 100 per cent, since his picture
appeared on the front cover of a theatrical weekly.
THAT Jack secretly believes that a good strong
ad for "My Own Venetian Rose" would look quite
as well in the same space.
THAT Howard Johnson is winning quite a repu-
tation as a kicker, but the exercise is proving
rather hard on his trousers.
THAT dealers with grievances to be aired should
not fail to attend the convention of the Music
Dealers' Association in New York next month.
THAT some of the fellows may have the same
kicks to make, and numbers make for success in
any argument.
THAT the day of the real "season song" appears
to have passed by.
THAT the comment last week regarding the use
of a Boston-made song at a Confederate reunion
brings forth the information that "Carry Me Back
to Old Virginny," also to be sung in Richmond, is
by James Bland, a Bostonian, and is published by
Ditson.
BUY YOUR MUSIC
FROM
BOSTON
-Kahn — Lc Boy-
WHEN I WAS A DREAMER
JUST OUT!
We are the publishers of
Elaborate and Costly Campaign Inaugurated
by Leo Feist, Inc., for Benefit of Retail
Trade—Why Recailers Should Co-operate.
The advertisement of Leo Feist, Inc., which
is reproduced in The Review this week,
will appear on the back cover of the National
Sunday Magazine on May !>, and whiL'h through,
that means will enjoy a circulation of over two
million, is really something more than a sim >le
advertisement, for it marks a campaign of un-
usual proportions inaugurated by the house of
Feist for the benefit of dealers handling its pub-
lications, and which in advertising alone will cost
considerably over five thousand dollars. In he
first place, Leo Feist, Inc., are gong to t "y to
prove that by proper co-operation between the
publisher and the dealer, and the injection of
original features into a campaign, the lui';:iboo
••••••••••••••••••I
"Merry Madness'
DITSON
CHAPPELL & CO., Ltd.
41E. 34th St., NEW YORK
Canadian Branch
347 Yonge St., TORONTO
A "REEL" HIT
An Enormous Success in Conjunction with the
Wondeiful Motion Picture Serial
now being released at all the big picture houses
in every city, town and hamlet in America.
A REAL HIT
with the Best Profes-
sional B a l l a d and
Vaudeville Talent.
The Heart Song with
the
PUNCH
Return marvelous
for the short time
published
M. WITMARK & SONS
Chicago
London
A REAL HARRIS BALLAD
WALTER JACOBS
OLIVER
Send 12 Cents for Sample Copy
New York
8 Bosworth St.,
publisher
(Chanson du coeur brise)
Music by Moya
Three Keys: Ab, Bb and D
BOSTON, MASS.
Valse
Hesitation
COMPANY
BOSTON
NEW YORK
Nnttcipate and supply Every Requirement of Music Dealers
WHITE-SMITH MUSIC PUB. CO.
PUBLISHERS, PRINTERS, & ENGRAVERS OF MUSIC
Mai« Offices: 62-04 Stanhope St., Boston.
Branch Ho**es: New York and Chicago.
"Can You Pay For
A Broken Heart?"
By CHAS. K. HARRIS
SOLD WHEREVER MUSIC IS SOLD
CHAS. K. HARRIS
Broadway and 47th Street
MEYER COHEN, M*r.
New York

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