Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
62
TALKING MACHINE EXPORTS.
ENJOYS LON^AUTO TOUR.
Archie Matheis, with Mrs. Matheis, Covers Sev-
eral Thousand Miles on Trip East—Visits
Victor Factory—Says Western Crops Are in
Fine Shape—Reports Fine Summer Business.
The
Figures for June Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C , August 2o.—In the summary
of the exports and imports of the commerce of
(Special to The Review.)
the United States for the month of June (the latest
MINNEAPOLIS, MINN., August 24.—Archie Ma-
theis, of the Talking Machine Co., on Nicollet ave- period for which it has been compiled), which has
nue, and Mrs. Matheis, returned recently from an just been issued by the Bureau of Statistics of the
extended automobile tour through the East. Start- Department of Commerce and Labor, the follow-
ing from Minneapolis they went south to the Lin- ing interesting figures relating to talking machines
and supplies are set forth:
coln Highway at Cedar Rapids, la. Passing through
The total exports of talking machines, records
various towns en route from Cedar Rapids their
route went by way of Chicago, then through In- and supplies for June, 1914, amounted to $102,303,
diana to Ft. Wayne, to Lima, O., and Columbus, as compared with $216,478 for the same month of
to Zanesville, back to Columbus, then to Cleveland, 1913.
and on to Buffalo and Rochester, N. Y. They
NEW VICTOR SILENT SALESMAN.
then took a train to the Victor Talking Machine
Co.'s factory, and spent the week end at Atlantic
City, and after making a study of all the new Special Swinging Frames Now Provided for the
Convenient Display of Record Lists.
methods, etc., in the construction of Victor talking
machines and records, returned to Rochester. Mr.
The Victor Co. has recently produced a new-
and Mrs. Matheis toured back in their car to Min-
feature to act as a silent salesman of records. The
neapolis via Buffalo, Cleveland, Toledo, South
Bend, Chicago to Cedar Rapids, to Austin, Minn., Victor Multiplex is, in its simple elements, a huge
catalog with each page presenting the new rec-
and home.
ords for the month. Each page is set into a frame
Quite a number of jobbers and retail stores were
and the frames swing at the slightest touch. The
visited. Mr. Matheis says that he found everyone
prospective purchaser beholds the record list in a
reporting business better than usual during tne
magnified form which is decidedly legible and com-
summer months, and all are looking for a big fall
prehensible, and which certainly offers the record
and winter. All through Indiana, Iowa and Minne-
titles in a form more convenient than the regular
sota farmers were cutting grain, and in dozens of
Victor record catalog.
The Victor people re-
places threshing crews were busy and the promises
gard the Victor Multiplex, figuratively as well a 1 ?
of a good return should make good times in the
literally, as a "record salesman"—nor do reports
Northwest. In parts of Indiana and Ohio things
belittle their opinion.
were very hot and dry, but the corn, which was
about two feet high when they went down, was
L. F. OEISSLER HOMEWARD BOUND.
over six feet tall on their return.
Louis F. Geissier, general manager of the Victor
Talking Machine Co., is expected in New York
RECENT VICTORJJTERATURE.
to-day, as he sailed from Europe August 19 on
Dealers Urged
to Prepare
Properly for
the steamer "Olympic," after having been in the
Handling a Fall and Winter Business of
center of hostilities abroad for several weeks.
Large Proportions—Patriotic Records in
September List Both Timely and Appropriate.
The Victor Co. sent out this week its usual
monthly batch of literature to be used by the deal-
ers in conjunction with the new records for Sep-
tember. A paragraph of the letter accompanying
this publicity matter, and reading as follows, urged
the trade to start after fall business with vim:
"Summer is nearly over. September is upon us,
and that means the beginning of big business. Just
how much business you will do this fall depends
upon you. Do no.t simply let time and opportunity
slip by until there are but a few weeks or a few
days left. Begin right now. The volume of your
business will be limited only by the amount of
goods you have on hand to do business with, and
that depends on the size of your orders and how
early you get these orders in."
One of the features of the Victor list of Septem-
ber reeo.rds is the issuance, under the auspices of
the Victor educational department, of a series of
patriotic selections recorded in recognition of the
one hundredth birthday of "The Star Spangled
Banner," which will be celebrated on September 14.
The majority o.f these patriotic records contain the
words of the selections as standardized by the
music section of the National Education Associa-
tion, which has been engaged in this important
work for some time.
HOPELESS.
'"Quarreled with Reginald? Why, deah boy,
what fo.ah?"
"He's the most unpatrotic rotter, old chap, the
bahnd played 'God Save the King,' and he didn't
even keep step."
TO ENJOY WELL=EARNED VACATION.
R. B. Caldwell, vice-president of the Blackman
Talking Machine Co., 97 Chambers street, New
York, Victor and Edison cylinder distributer, will
leave to-day for a few weeks' well-deserved rest.
Before assuming his vacation role proper, Mr.
Caldwell will superintend the removal of his home
from Rutherford, N. J., to Queen's Station, Long
Island, N. Y., where he will be domiciled in the
future. Subsequent to the moving, Mr. Caldwell
will take an automobile tour in nearby territory.
A STRIKIN^VICTOR AD.
A striking double-page spread in colors in the
August 22 issue of the Saturday Evening Post
forms a part of the publicity used this month.by
the Victor Talking Machine Co. This advertise-
ment fairly teemed with the vacation spirit, follow-
ing in design and arrangement the preceding ad-
vertisements in the Victor summer series of na-
tional publicity. This high-grade advertising in
times of comparative dulness well illustrates the
aggressive and co-operative policies of the Victor
advertising department.
A MELBA ANECDOTE.
Madame Melba is fond of telling a curious story
of her school days at the High School at Mazawat-
tee, which foreshadowed her success on the lyric
stage. On her arrival at the school with several
other newcomers, the head mistress asked, "Which
of you is Nellie Mitchell?" and the future prima
donna replied with ungrammatical emphasis, "Me,
me." As a result she was at once nicknamed "Mi-
mi," in accurate anticipation of her ultimate iden-
tification with the heroine of Puccini's opera.
COLUMBIA CO. BRIEFLETS.
Edward N. Burns Now on Way Home from
Europe—Wholesale Business Reported Ex-
cellent—Full List of Columbia Dance Rec-
ords Published in September Bulletin.
Edward N. Burns, vice-president of tlu Columbia
Graphophone Co. and manager of the company's
export department, sailed for New York Saturday
on the steamer "Franconia," after being marooned
abroad since the advent of the European war.
Mr. and Mrs. Burns, in common with other Ameri-
can tourists, experienced many annoying and dis-
concerting inconveniences while in Europe, which
in several instances were close to the danger zo.ne.
When war was declared Mr. Burns was in Ger-
many, and passed through numerous difficulties in
proceeding from Berlin to Paris and then to
London.
H. A. Yerkes, wholesale manager of the Colum-
bia Graphophone Co.., anent general domestic trade
conditions remarked as follows: "To our surprise
and gratification, this month's business has been
very satisfactory, showing a gain over last August,
and thereby maintaining our sales record so, far
this year, which has returned every month of 1914
ahead of the corresponding month of 1913. In
view of the general industrial and financial condi-
tions, together with the unsettled status of affairs
abroad, this mo.nth's business is certainly encour-
aging."
A feature of the September bulletin of new rec-
ords issued by the Columbia Co. is the listing of all
the dance records which the company has produced
to date. Aside from giving the prospective purchaser
an adequate idea of the extent and scope of Co-
lumbia dance product, this list of records furnishes
the dealer with practical and handy information
regarding any suitable music for the modern
dances which may be requested by his patrons.
Pro.f. Frederic Goodwin, the popular head of the
Columbia educational division, is back at his desk
after a fortnight's stay at his home in Westfield,
Mass., where he acquired renewed energy and vigor
for the exigencies of the 1914 fall and winter cam-
paign.
"Jack" Ray, of the Columbia executive offices,
left Monday for a week's vacation at a well-kno.wn
place in the Berkshires, the name of which, for
diplomatic reasons, he refuses to divulge.
NEW COLUMBIA AGENCY.
One of the latest additions to the fast-growng
lists of Columbia representatives up-State is Mark-
son Bros., Utica, N. Y., who this week closed ar-
rangements to handle Columbia products with the
intention of concentrating their activities on the
development of foreign record and machine busi-
ness. The present wars abroad have created an
increased field for the sale of foreign records of
various languages.
TO MOVE TO LARGER QUARTERS.
The Lucker Music House, St. Paul, Minn., han-
dling talking machines and records, will move from
its quarters on Seventh street to a much larger
home in the new Raudenbnsh building at Sixth
and St. Peter streets.
PLANS FOR NEWJMNING ROOM.
Architects are now preparing plans for a large
two-story dining room building as an addition to
the plant of the Victor Talking Machine Co., Cam-
den, N. J.
If you desire a man for any department of
your service, either for your factory or for your
selling department, forward your advertisement
to us and it will be inserted free of charge.