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THE MUSIC TRADE REVIEW
RETURNS TO ITS OLD HOME.
The New York Talking Machine
81 Chambers Street—Many
Installed—Great Achievement
Business While in Temporary
Co. Again at
Improvements
in Handling
Quarters.
The New York Talking Machine Co., Victor
distributer, which had been occupying temporary
quarters' at 77 Reade street, New York, since its
disastrous fire on June 21, moved back this week
to its building at SI Chambers street. Workmen
are still engaged in removing all traces of the con-
flagration at this latter address, although the prog-
ress that has been made in the past five weeks is
really remarkable.
In order to give its patrons every possible con-
venience, the New York Talking Madhine Co. took
advantage of the incidental renovating and re-
modeling to make several changes in the equip-
ment of their warerooms which should prove of
value to visiting dealers. One of these improve-
ments is the construction of additional demonstra-
tion booths for the use of the company's dealers.
These booths are being built along somewhat novel
lines, and when completed will be as soundproof
as human ingenuity can make them. The new
booths will give the warerooms an equipment of
ten rooms, all furnished and arranged in a digni-
fied, tasteful fashion.
The basement and sub-basement at 81 Chambers
street, which were practically destroyed by the fire,
have practically regained their normal appearance,
and Sales Manager Moody, assisted by a corps of
assistants, is busily engaged in refilling the thou-
sands of stock bins. According to present plans,
the company will retain its auxiliary stock rooms
in several buildings nearby, as it has in the past.
When it is considered that the New York Talk-
ing Machine Co. did not cease its shipments for a
single day after the fire destroyed its stock of
170,000 records and 1,500 machines, some idea of
the efficiency and calibre of its sales organization
may be gleaned.
The fire, as a matter of fact, had not been halted
in its ruinous course when Vice-President Geissler
secured temporary quarters for the executive and
sales departments. Since June 22 the company's
business has been conducted at these quarters with
thoroughness and dispatch, and Manager Williams
and Sales Manager Moody have worked indefatig-
ably to give the dealers every possible co-operation
in the face of terrific handicaps.
COLUMBIA BR1EFLETS.
NEW EDISON ARTISTS
To
Make Their
Amberol
Debut in the Edison
List for September.
Three prominent artists
in the Thomas A. Edison
September. The trio is
Liberati, the distinguished
A. Liberati.
Blue
will make their debut
Blue Amberol list for
headed by Alessandro
bandmaster and cornet
F. Martin.
Regular Semi-Annusl Catalog Issued—Another
Interesting Letter—New Records on Sale—
W. S. Scherman on Vacation—H. E. Parker
Returns—Big Demand for Dance Records.
The Columbia Graphophone Co. issued this week-
its regular semi-annual catalog of •Columbia double-
disc records. This latest book contains llil pages,
and 1,720 double-disc records are listed, which, to-
gether witli a few single-discs gives a total of
about ;i,r>(l(r musical selections. A number of new
Columbia artists are presented in the new catalog,
including Maggie Teyte, Miss Margaret Woodrow
Wilson, Oscar Seagle, Charles Clark and Louis
Kreidler. The indexing and cross-indexing is
simpler than ever, making for maximum efficiency
and convenience in handling.
The Columbia 'Co. received this week another in-
teresting epistle in praise of its dance product,
this latest testimonial being sent by Prof. L. Lin-
denberg, a prominent dance instructor of Mil-
waukee, Wis., and foremost in many organizations
devoted to the extension of dancing appreciations.
Prof. Lindenberg writes as follows:
"Knowing that you are always pleased to learn
of the success your machines give, I take great
pleasure in expressing my entire satisfaction in
your dance records. I use them on an average of
fourteen hours per day and would not be without
one for treble the price. The Columbia machine
is a blessing to the dancing instructor, and I can-
not see how anyone in this line can endeavor to get
along without one. Cordially, (Signed) L. Lin-
denberg."
In order to meet the tremendous demand for
dance records, the Columbia Co. is permitting its
dealers to place on immediate sale the five records
which were originally intended to be released to
the public the 20th of this month, and which should
prove instantaneous successes.
W. S. Scherman, of the Columbia advertising
department, left Monday for a few weeks' well-
deserved rest, which he will spend in the vicinity
of Kingston, N. Y. Mr. Scherman will be accom-
panied by his family, including W. S., Jr., which
we may safely say is "some" baby.
H. E. Parker, of the Columbia advertising di-
vision, is back at his desk after a two weeks' trip
to the city of Nohow in the land of Nowhere. In
any event, Mr. Parker looks fit and fine,' notwith-
standing that he refuses to state the location of
his whereabouts the past fortnight.
soloist, who has been touring the United States
with great success for the past thirty-six years.
In the September list Liberates Band is repre-
sented by "The March of the Inland Tribes," "La
Mia Speranza Waltz" and "The Suffragettes
March." These compositions of Liberatti are
played by his band with a finish and charm that
is inspiring. The instrumentation of the band, is
admirable for recording purposes.
Frederic Martin, who will make his debut in
September with the Edison talent, is a basso of
international fame, having appeared with all the
leading orchestras and musical festivals through-
out the country. He has a large and noble voice,
rich in quality and well controlled, notable, more-
over, for a wide range. Mr. Martin, who is basso
of the Fifth Avenue Presbyterian Church Quar-
tet, sings that notable song of Schubert's, "The
Wanderer."
Last but not least comes Samuel Gardner, a
clever young violinist,
who made his debut last
year in New York. He
is a pupil of Franz
K n e i s e1, and one in
whom he has taken a
great interest. Although
born in Russia, he is es-
sentially an American
CONDITIONS^ IN CUBA
product. Comparatively a
EDISON j^IELD DAY.
Are Generally Satisfactory, Says E. E. Robin-
youngster,
he
plays
like
Employes
of
Thomas A. Edison, Inc., Have Most
son of the Export Department of the Co-
a veteran, as is evidenced
Enjoyable Time—"The Old Man" Acts as
lumbia Co.—Robins & Co.'s Good Business.
in his rendition of
Honorary Referee—Stirring Trotting Race.
D v o r a k ' s exceedingly
E. E. Robinson, the well-known globe-trotting
popular "Humoresque."
The employes of Thomas A. Edison, Tnc, held
representative of the export department of the
There
is authority, their annual field day recently, and under the
Columbia Graphophone 'Co., returned to New York
S. Gardner.
charm and perfection in auspices of Mr. Edison ajid the officials of his
this week after a month's trip to Cuba. Mr. Rob-
inson was accompanied on this trip by 'Clyde Emer-
his playing that will make his records popular. several manufacturing interests a thoroughly en-
joyable time was passed. The guests present in-
son, of the Columbia record laboratories, and one
employes of the phonograph works at
of the veterans of the talking machine industry.
HAD ENJOYABLE AUTOMOBILE TRIP. cluded
Orange, members of the Edison Bronx studio and
"Business conditions in Cuba are generally satis-
J. Newcomb Blackman, president of the Black-
employes of the Edison Portland Cement Co. and
factory in view of the unsettled state of affairs
mail Talking Machine Co., 97 Chambers street,
those at Silver Lake, N. J.
throughout the world," said Mr. Robinson in a
New York, Victor and Edison cylinder distributer,
Mr. Edison played a prominent part in the day's
chat with The Review. "The sugar crop was un-
returned to his desk late last week after a very
proceedings, acting as honorary referee for the
usually good, but the decline of the tobacco crop
delightful automobile trip through New England,
games and pitching the first ball in the Edison
proved a disappointment to business men in Cuba.
and Mr. Blackman made this trip, which is called
League game, which was won by the Bronx studio.
The outlook is encouraging, however, in practically
the "ideal" tour, in his powerful "Buick" six, and
In addition to the various games, C. H. Wilson,
all lines of mercantile life.
although he escaped the talons of the constables
vice-president and general manager of the Edison
"Our representatives in Cuba, Frank G. Robins
along the route he had a number of close shaves
interests, and William Maxwell, second vice-presi-
& Co., are closing an excellent business, both in
in determining the exact reading of his speedome-
dent, indulged in a stirring race as drivers of
machines and records, and are increasing their
ter. Mr. Blackman, who is apparently in the best
speedy trotters. Mr. Wilson succeeded in taking
clientele day after day. Their progressive and en- of health and spirits, is optimistic in his predictions
two heats out of three after a close finish.
ergetic sales methods and extensive advertising
for general business this fall.
campaign are well calculated to produce far-reach-
The American Graphophone Co. has declared its
ing results. While in Cuba on this trip we secured
If you desire a man for any department of
quite a number of records by well-known artists
your service, either for your factory or for your regular dividend of 1% per cent, on its preferred
and prominent orchestras, which should prove very selling department, forward your advertisement capital stock, payable August 15 to stockholders
popular in Cuba."
to us and it will be inserted free of charge. of record at close of business on August 1.