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THE MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BSITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE,
AUGUST J. TIMPE,
L. M. ROBINSON,
W I I . B. WHITE,
GLAD HENDERSON,
L. E. BOWERS.
BOSTON OFFICE
CHICAGO OFFICE:
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LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
NEWS SERVICE I S SUPPLIED WEEKLY BY OUR CORRESPONDEN1S
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
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Lyman Bill.
REVIEW
natural readjustment within a very short time. With the precau-
tions which are now being taken by the Government to safeguard
our monetary interests there is no reason for business men
"losing their heads."
In the music trade industry, the houses importing supplies
and musical merchandise will be severely inconvenienced, par-
ticularly where stocks are low, but from inquiries we find that
unless the war is very protracted—and general opinion is that
it will be short and swift—the majority of the houses can supply
their trade for some time to come with a requisite stock for their
needs. Of the future it is impossible to speak. Much depends
upon whether the factories in Europe from which exports cannot
now be made are well stocked and can supply demands immedi-
ately the war is over.
In this city and country, where the sons and daughters of
the great nations now at war have found a home and newer and
greater opportunities for themselves and their families, this great
war comes as a shock. For here, free of racial prejudices and
animosities, one can get a fairly clear perspective of "cause
and effect," and the more one dwells on the situation the more
one's imagination is bewildered as to the enormity of the sacri-
fice and the appalling results.
T
HE wonderful growth of the moving picture in the industrial
sphere is one of the marvels of the age. Large factories arc
now .using the moving picture film most successfully for the pur-
pose of bringing their products to the attention of the merchant,
through the aid of the traveling man. The various processes of
Exposition Honors Won by The Review
manufacturing are revealed, and in the case of piano's, the exact
Grand Prix
Paris Exposition, 1900
Silver Medal- • .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
styles, finish, and coloring of woods are shown in a manner to edu-
Gold Medal. .Lewis-Clark Exposition, 1905
cate the dealer to the exact appearance of the instrument on the
J.OVQ DISTANCE TELEPHONES—NUMBEBS 5983—5983 MADISON SQ.
floor.
Connecting- all Departments
Cable address: "Elbill, Naw York."
Films are also being used now to show employes and stores
the correct methods of salesmanship—a sort of educational ca : -
NEW Y O R K , A U G U S T 8 , 1914
paign, as it were—in which the salesman sees himself as others
see him, the aim being to promote more efficient methods.
The motion picture is also being utilized for solving some of
the
perplexing
questions of young men desirous of securing posi-
EDITORIAL
tions that are best suited to their special qualifications in spreading
information on the different kinds of work that the world needs to
HE entire world is horrified at the developments in Europe
have done.
the past week, where five great nations are virtually at
This new. movement in industrial educatio'n has been started
each other's throats.
under the Bureau of Commercial Economics, with offices at Chi-
Never before has war upon such a tremendous scale been
cago. The bureau is an association of the leading institutions,
possible, and one staggers at the destructive effects to life, prop-
manufacturers, producers and transportation lines in this country
erty and business in this gigantic conflict.
and abroad to engage in spreading industrial and vocational infor-
Our advanced civilization seems, after all, but a veneer, and
mation by the graphic method of motion pictures.
we are again having recourse to the brute side of man instead of
The work erf the Bureau will be maintained through endow-
to his reason.
ment funds and annuities. No expense is involved for any insti-
It seems sad to think that our progress intellectually and
tution to whom these lecturers or reels are sent; they are available,
the efforts of great men toward a peaceful adjustment of differ-
however, only when admittance to the public is free. The bureau
ences between nations amount to nothing when blood is smelled.
will display its reels and slides not only in universities, ccrlleges,
At the present time business in this country is seriously
technical and agricultural schools, high schools, public institutions,
upset by conditions abroad, but a notable demonstration of the settlement houses, missions, commercial clubs, and at trade conven-
fundamental soundness of American finance has been furnished
tions, but also with powerful projectors, operated from auto trucks,
by the manner in which the Government and the financial author-
in parks, playgrounds and other centers for the general public.
ities have met the situation.
A broad field of subjects and trades is covered in the films and
The closing of the securities markets as a precautionary
lectures which the bureau is prepared to provide. They are ten
measure was wise but tardy, and the Government and the finan-
headings, as follows: Mineral; agricultural, horticultural and
cial interests are now coping successfully with the national crisis
forestry; animal husbandry; industrial; commerce and transporta-
which Europe has inflicted on the United States. At a confer-
tion ; public health and service; social; domestic economy; his-
ence held on Sunday and Monday the agreement reached that
torical ; scientific; religious; travel. Under these headings prac-
there must be a suspension of specie payment to countries which
tically every occupation is treated of in detail.
have gone on a paper basis on account of the European war was
The films which can be supplied give opportunity to see men
of the utmost timeliness.
in all sorts of actual work, from mining and refining ores to culti-
Gold exports from the United States must be stopped if the vating fields and orchards or carrying on the many activities
automatic checks already set up are not a sufficient obstacle.
planned to improve the life of the poor of the cities. It is only
The country has a large store of gold, but none available for
necessary to run through the bulletin of the bureau to find pictures
flinging on the hoarded piles in Europe nor for wasting in a cm almost any theme that is desired. The bureau has already
futile discharge of debts to the nations which have brought
arranged for courses in eighteen States which will reach a student
trouble on the American people. The gold which the country
body of over 30,000.
has will enable the United States to keep its credits and currency
on a sound basis. It must be conserved for that purpose.
HE difference between evolution and revolution is that one
That business will be temporarily effected in all lines of
works steadily toward an aim and the other aften jumps
trade in this country goes without saying, but there will be a clear over it.
Piann 21 till
'I imiu ami
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regti-
lating 8 and repairing of pianos and player-pianos are
d e a ] t w j t h i w jn b e found in another section of this
paper. We also publish a number of reliable technical works, information concerning, which
will be cheerfully given upon request.
t ; O p S o f a
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