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THE MUSIC TRADE REVIEW
NO INTERFERENCE WITH BUSINESS.
New York Talking Machine Co. Making Large
Shipments from Its Temporary Quarters—
Making Many Improvements in Chambers
Street Store—Excellent Summer Business.
CHAS. F. THAYER BECOMES MANAGER
Of the New Columbia Department of the Tel-
Electric Co., New York City.
Charles F. Thayer has been appointed manager
•o.f the new Columbia department in the ware-
The New York Talking Machine Co., Victor
rooms of the Tel-Electric Co., 299 Fifth avenue,
distributer, which, as announced in The Review,
New York. This department will probably be
ready for formal opening in a week or two, and
experienced a very disastrous fire last month, is
conducting its business with usual promptness in the meantime a number of sound-proof demon-
and dispatch at its temporary wholesale and ex- stration booths are being erected and every pos-
ecutive headquarters, 77 Reade street, New York. sible detail being embodied in the decorations and
furnishings to conduce to the comfort and con-
A number of the company's dealers have visited
venience of visitors to the department.
these quarters during the past few weeks, and one
and all are unanimous in their praise of the effi-
Mr. Thayer is well known in the local trade
cient and thoroughly co-operative service that the and thoroughly familiar with the Columbia product,
company is rendering in the face of the most
having been connected with the Columbia
Graphophone Co. for the past three years
serious handicaps and obstructions.
His first Co-
The home of the New York Talking Machine in various sales capacities.
Co.. at 81 Chambers street, New York, which was lumbia connection was under the capable
visited by the fire, is now in the hands of carpen- guidance of Hayward Cleveland, the veteran
ters, masons and decorators, and it is planned to Columbia retail manager. Mr.-Thayer also accom-
panied Frank R. Roberson, the noted travelogue
install a number of improvements which will en-
hance the attractiveness of the warerooms and still lecturer, on a country-wide tour with the Columbia
product, and subsequently joined the sales depart-
further perfect the service to be rendered the
ment of the Columbia educational division under
dealers.
In the absence of Vice-President Geissler, who Prof. Goodwin.
sailed for Europe last week, Manager Williams is
aiming to. break all previous sales records, and
MONTHLY BUNCHJ)F LITERATURE.
the latest figures would indicate that Mr. Geissler
The Victor Talking Machine Co. sent out .to its
will be most agreeably surprised upon his return
trade this week its usual monthly bunch of litera-
home to find that the 1914 summer season has ex- ture to accompany its new records for August.
ceeded all* his expectations.
Hangers, posters, etc., form a part of this liter-
ature, together with copies of Victor national ad-
NARROW ESCAPE FROM FIRE.
vertising during the month of August, which will
be unusually strong and impressive. The August
The lumber yards of the Victor Talking Ma- supplement contains the records of a number of
chine Co., Camden, N. J., had a narrow escape
new, and important artists, including Christine
from fire at the fo.ot of Market street last week,
Miller, a contralto of country-wide popularity.
causing damage to the amount of $10,000. The
firemen battled for nearly four hours with the
Don't judge by appearances. The fellow who
flames before they were subdued.
indulges in hot air usually lacks steam.
company closing a constantly increasing business.
As will be seen by the accompanying illustra-
Is a Progressive House Which Believes in High
tion, the Dahlberg Talking Machine Co. thoroughly
Class Advertising and Gets Results—Handles, appreciates the sales value of attractively furnished
the Columbia Line with Marked Success.
wareroo.ms, and the atmosphere of comfort which
is apparent even in this photograph is character-
(Special to The Review.)
istic of the entire warerooms.
MONTGOMERY, ALA., July 27.—One of the suc- The company handles the complete Columbia
cessful talking machine stores in the South is the line, making a specialty of developing the trade in
DAHLBERG TALKING MACHINE CO.
COLUMB1AJSRIEFLETS.
H.
A. Yerkes, Wholesale Manager, Makes
Cheery
Report
of
Business—Interesting
Letter from Hazel Townsend—Street En-
largement Causes Annoyance to F. G. Smith
Warerooms—Vacation Notes for Week.
"Our business is keeping up very well for this
time of the year," said H. A. Yerkes, wholesale
manager of the Columbia Graphophone Co.., who
returned to his desk last week after a fortnight's
rest. "As a matter of fact, we are enjoying quite
a spurt at the present time, and the outlook for
fall trade is distinctly encouraging. All types of
machines are going well, with dance records in
particularly heavy demand."
The Co.lumbia Co. received this week the fol-
lowing interesting letter from a prominent dancing
instructor of New Rochelle, N. Y., in praise of
Columbia dance product:
"1 have the most successful school of modern
dancing in New Rochelle, and I want to tell yo.u
that your records have been a big factor in build-
ing up that success. My patrons prefer them—in
fact many of them are insisting on them. You
know by the time a pup 1 has had a couple of les-
sons or so he begins to kno.w what he wants in
music, and it is naturally to my profit to let him
have it. It is, I think, a significant fact that prac-
tically every one of the records in big demand is
a Columbia double-disc record. Very truly yours,
(Signed) Hazel Townsend."
The Columbia department in the F. G. Smith
piano warerooms at 335 Fifth avenue, New York,
is experiencing considerable annoyance and incon-
venience through the action of the city authorities
in widening the sidewalk on Thirty-third street
by eight inches, with a consequent narrowing of
the store's windows. The large amount of window
space that the store has on Thirty-third street will
probably necessitate the department's enduring
several weeks of. disagreeable dust and dirt.
R. F. Bolton, manager of the Columbia Co.'s
wholesale headquarters at 89 Chambers street,
New York, spent the second week of his summer
vacation at Copper Hill, N. J. In his absence
Assistant Manager Baker directed the sales force
at top speed, with the result that the past week
was an unusually gratifying one.
NORTHERN OHIO DEALERS ORGANIZE.
Form Organization at Meeting Held in Cleve-
land and Elect Officers—Plan to Hold Month-
ly Meetings to Discuss Trade Promotion.
(Special to The Review.)
CLEVELAND, O., July 25.—The Victor talking ma-
chine dealers of northern Ohio have organized an
association, and held their first meeting in the Ad-
vertising Club rooms at the Hollenden Hotel re-
cently. There were twenty of the local dealers and
jobbers present. The following officers were
elected: W. G. Bowie, president, of the B. Dreh-
er's Sons Co.; O. E. Kellogg, vice-president, of the
H. E. McMillin & Son Co.; G. F. Smith, secretary,
o,f the Euclid Music Co., and R. W. Schirring,
treasurer, of the Caldwell Piano Go. The exec-
utive committee consists of the officers and Phillip
Dorn, of the Collister & Sayle Co.; P. J. Towell,
of the Eclipse Musical Co., and James Card, of the
W. H. Buescher & Sons Co. The association will
meet the second Monday of each month and dis-
cuss plans for the promotion and elevation of trade
interests, and for social intercourse.
Emanuel Blout, the prominent Victor distributer
of 2799 Broadway, New York, who does a large
and growing retail business in the exclusive resi-
View of Attractive Showrooms of Dahlberg Ta'king Machine Co., Montgomery, Ala.
dence section in which he is located, has found it
Dahlberg Talking Machine Co., of this city. This - the higher priced Columbia machines. In the pic- necessary to secure the store immediately south of
house is a consistent advertiser in the local news-
ture, reading from left to right, are seen E. W. his present quarters on Broadway for the housing
papers, which, coupled with energetic sales ef- Dahlberg, manager; Miss Clara Patterson, secre- of additional demonstration booths to the number
forts along progressive lines, has resulted in the tary; M. T. Ansley, assistant manager.
of five, making twelve booths in all now in service.