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THE MUSIC TRADE
REVIEW
THE THROW-INS RENDER PRICE STABILITY IMPOSSIBLE.
(Continued from page 3.)
The surest way to stagnate business collectively and to make it unprofitable is to stagnate indi-
vidually and proceed along antiquated lines.
If every individual keeps moving, the crowd must keep moving, and those inclined to stand
still should get outside on the fringe of the crowd and not block the progress.
The throw-iners are the road blockers. The business crowd is moving strongly onward, and
we should realize that fact to the fullest extent of our present opportunities.
There is no use of digging trenches when nobody is firing at you, and it is needless to fall
down when you have not been hit.
It is get ready now for the most tremendous business boom that
any nation ever had, and while we are moving along, why cripple our-
selves with throw-ins? Let us throw into the scrap heap a lot of these
ancient business policies and methods which have been bequeathed
to us and which have, in every sense, hampered the onward march of
progress and profit.
any following. Therefore, you must treat him so well that he will
patronize you again and again, and tell his friends about your store.
This is the only sure and solid foundation for any business.
T
H E R E was described in last week's Review a solution to the
problem of utilizing upright pianos traded-in for new player-
pianos. This improvement, which has come in for much commen-
dation from the trade, takes the form of a cabinet player, to be
placed directly over the keys of the piano, the cabinet resting from
key-block to key-block, each pneumatic having an individual finger
resting above each key. The device, moreover, is primarily de-
signed to be a coin-controlled and coin-earning attachment for
pianos that have previously been neither coin-controlled, coin-earn-
ing nor music-making.
Credit for this development is due Louis M. Severson, presi-
dent of the Operators Piano Co., Chicago, and his plan of making
an automatic instrument out of an upright is both novel and
effective, and the modus operandi as set forth in The Review last
week is most interesting.
"We think we have found the long-sought outlet for the used
piano," said Mr. Severson, in discoursing on his latest important
contribution with The Review, "and believe that the Coinola Cabinet
Player will be used not only with used pianos, but also with the
new ones. There are thousands of pianos around which are never
used, and whose owners would gladly pay the price of our cabinet
player merely for the music it can make, to say nothing of the
nickels that we know it will take in, and in this last respect we
believe it will prove to be as profitable as any automatic instrument
upon the market. Our friends tell us that we have a winner, and
I think so, too."
PEASE PIANO
COMPANY
Factory:
Leggett Avenue and Barry Street
Warerooms:
128 West Forty-Second Street
NEW YORK
STYLE 24.