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THE
MUSIC TRADE REVIEW
T
EDWARD LYMAN BILL - Editor and Proprietor
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PljlVPP PiiHIA 21 fill
Departments conducted by an expert wherein all ques-
[lajU'Iiauv ami
t j O p S o f a technical nature relating to the tuning, regu-
Ti>4*hniP9l flpnartmpnte
lating and repairing of pianos and player-pianos are
ICllIllllal VCUdl UircUK. d e a l t w i t h i w i n b e f o u n £ i n an( >ther section of this
paper. We also publish a number of reliable technical works, information concerning which
will be cheerfully given upon request.
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NEW
YORK,
DECEMBER
19,
1914
EDITORIAL
R
EPORTS from retail centers throughout America show that
there has been a quickening of the trade pulse with the
approaching holidays. Rush orders have been coming in to fac-
tories and some have been working overtime to supply the demands
which came in upon them.
There has been an accentuated call for player-pianos, and from
present indications the king of musical instruments will occupy its
favorite position as a Christmas gift.
It looks now as if a new era of confidence and reassurance
for business men has begun. Important words were these in
President Wilson's message to Congress last week:
"Our program of legislation with regard to the regulation of
business is now virtually complete. It has been put forth, as we
intended, as a whole, and leaves no conjecture as to what is to fol-
low. The road at last lies clear and firm before business. It is a
road which it can travel without fear or embarrassment. It is the
road to ungrudged, unclouded success. In it every honest man,
every man who believes that the public interest is part of his own
interest, may walk with perfect confidence."
Through the long period of anti-trust agitation the spokesman
of the great business interests of the country repeatedly said that
business could adjust itself to any conditions if it only knew what
those conditions were to be. It now knows.
The tariff is out of the way. A panic-proof Banking and
Currency Law has been enacted. The program of trust regulation
has been completed. Every business man who wants to obey the
law knows what the law means so far as he is concerned, for it has
not only been interpreted repeatedly by the United States Supreme
Court, but it has been clarified by Congress. The period of sus-
pense is over, and if business honestly tries to conform to the law
the period of agitation is not likely to be resumed.
The stable conditions that trade and commerce and finance
petitioned for have been achieved so far as it is within the province
of an Administration to achieve them. As the President says, "the
road at last lies clear and firm." Everything else depends upon the
initiative and enterprise of the American business men.
It is time to forsake the gloom for the sunlight.
HOMAS A. EDISON, who has frequently been termed the
greatest living American, has proven his greatness in many
ways, for the world i., indebted to Edison for his marvelous brain
products. But not only in the field of invention is he great, but
in meeting tremendous reverses.
On December 9 he saw his magnificent plant swept by fire.
When he beeaire satisfied that his laboratory was saved, he seemed
the least perturbed of anyone over the loss of his immense fac-
tories. While the walls of concrete were crumbling he said, almost
smilingly: "I'll start all over to-morrow and there will be some
rapid mobilizing here. When this debris cools off and is cleared
away I'll go right to work to build the plant over again. It is just
a temporary setback, don't forget that."
That reveals another side in this wonderful man, and shows
to the world the indomitable will power of Edison, calm and un-
disturbed wlun his plant was fire swept.
The day following the great fire he spent the larger portion
of it in going over his plans for repairing and rebuilding. That
mental force >hows why Edison has succeeded. When he met
obstacles that seemed unsurmountable he stuck to them until he
found a solution of the problem.
Indeed, this latest chapter in Edison's life should furnish in-
spinitiou for every man in time of adversity.
\ PPEARINd in this issue of The Review is a new feature
t \
entitled, "Who's Who In the Piano Industry." This will
appear at regular intervals and we believe that it will be found
convenient as a reference authority by readers. It contains con-
siderable data regarding piano manufacturing institutions located
in all sections of the country. It embodies statistical news in
tabloid form. It presents special information regarding firms and
corporations and instruments created by them. It also gives the
prices at which various products are sold at retail.
Piano merchants and salesmen will find this of particular in-
terest. It is simply another feature of Review service which will
appeal to readers.
11" there are omissions, or if any of the facts stated are incor-
rect, changes will be made upon written application to the office
of publication.
The purpose back of this is to render a distinct reference serv-
ice to the trade and to clear the atmosphere regarding matters which
have been more or less enveloped in doubt.
Briefly, it locates pianos of direct and traceable origin. It
gives the location of piano producing institutions. It gives all
manufacturers an opportunity to go squarely on record as to the
names or trade-marks controlled by them.
It is a well-known fact that some piano manufacturing insti-
tutions place names on instruments for which they will stand
responsible, and it is presumed that all of such will gladly supply
The Review, provided they have not already done so, with correct
information as to the names of these instruments. The informa-
tion is sought for no other purpose than to benefit all departments
of the trade. If any have failed to supply this information and
will send it on later, changes will be cheerfully made.
Prices of pianos also in some instances have not been supplied.
All changes, if found to be necessary, can be made from time to
time, so that the lists will contain the valuable data concerning
every piano manufacturing house in America.
It naturally follows that names and trade-marks not listed
must be of a class whose origin is not traceable. The lists are
not made up to include all of the special brand pianos made for
dealers, but includes names put forth by manufacturers and for
which they stand directly responsible.
J
OHN WAN A MAKER is a great merchant and a very wise
man. And one of the wisest things he ever said, when dis-
cussing courtesy as a business asset, was this: "The customer is
always right." ?>y this he meant that no matter how wrong a cus-
tomer was, his complaint should be received and acted upon
courteously, for since your profits can only come from satisfied
customers, you should watch the "little things" as well as the big
ones, for it is the "little things'' that count in building up business
success.
Every merchant should remember—and impart to his em-
ployes—that jt costs more to sell a customer his first order than