Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
IMPRESSIVE NEW VICTOR CATALOG.
PATHE LINE WITH McARTHUR.
Latest Issue of This Publication Appearing
Semi-annually, Presents Every Record in
Convenient Manner for Dealer and Buyer.
The Patbe Freres Phonograph Co., 29 West
Thirty-eighth street, New York, closed arrange-
ments this week whereby the F. E. McArthur Co.,
The Victor Talking Machine Co. sent out to its Knoxville, Tenn., will handle the company's com-
dealers this week advance copies of its new No- plete line as jobbers in the State of Tennessee.
The products of the Pathe Freres Phonograph
vember record catalogue. This publication, which
Co. are receiving general publicity this week
is one of the most important issued by the Victor
through the Pathegraph again being offered by
Co., embodies several improvements which increase
the New York Tribune as a special prize in its
its tremendous value from the standpoint of both
school contest. One Pathegraph was offered last
the dealer and the patron.
week as a prize to the leading schools, and at-
The most important new feature of the cata-
tracted such commendation from educational au-
logue is the addition of a special pink section list-
thorities
that the Tribune decided to secure four
ing all red seal records in alphabetical order.
more Pathegraphs and offer them as additional
These records, which are also included in the gen-
prizes. The Pathegraph, in addition to embodying
eral catalogue, are repeated for the convenience of
all the principles of the Pathophone and playing
record customers interested in Red Seal records.
The catalog has a new cover, which is distinc- all Pathe discs, is equipped to teach languages by
means of a special attachment on the front of the
tive to a degree, and well calculated to attract the
attention of prospective record purchasers. In- machine.
stead of the former somber blue cover, there is a
FREIGHT AND EXPRESS TARIFFS.
bright red imitation leather cover with the famous
Victor trade mark in gold and the lettering on the Interesting Data Issued by the New York Talk-
cover in gold. The method of indexing is the
ing Machine Co. for the Use of Dealers.
same as in the past, the catalog being all index,
without the necessity of special indexes or page
The New York Talking Machine Co., 81 Cham-
numbers. Every title, subject, singer, organization
bers street, New York, Victor distributer, has just
and composer is listed in its proper place with all mailed out to its dealers a schedule of comparative
the records in each class set underneath the proper
freight and express tariffs in the form of a handy
heading, and each with its number, size and price sheet for reference purposes. An interesting fact
.printed plainly after the title—and in every case disclosed by this tariff sheet is that in practically
where a double-faced record is listed both titles are every State in the United States there are certain
given.
important cities, into which can be shipped from
Referring to the new publication, The Victor Co. New York, express packages ranging from thirty
writes its dealers in part as follows: '"No matter
to sixty pounds in weight, at a cost equal to 100
• what conditions confront you, just bear in mind pounds by freight, the minimum basis for charg-
the fact that your record business should grow
ing freight shipments.
bigger every month, for the very simple reason
For example, pointed out V. W. Moody, sales
that every time a Victrola goes into a home, there manager of the company, you can ship forty
is a new record customer.
pounds to Denver, Col., by express for $2.73, while
"For instance—looking back a year ago, we will
100 pounds by freight will cost $2.50 with an esti-
assume there were 500 Victrolas in your city. This mated charge for local drayage of 25 cents, giving
gave you just 500 record customers. During the a total of $2.75. Forty pounds may be shipped by
year, we will say the number of homes with Vic- express to St. Joseph, Mo., for $1.72, while 100
trolas has increased to six or seven hundred— pounds by freight will cost $1.48, with a drayage
then, your number of customers has increased ac- charge of 25 cents.
cordingly, and your business should show even a
The most interesting phase of these comparative
greater.percentage of increase, because these new
figures from the standpoint of the talking-machine
customers will want all the old standard numbers
dealer lies in the fact that, his shipments very sel-
listed in the catalogue, as well as the new records dom weigh more than sixty pounds, and express
that come out in the monthly supplements."
service is far more satisfactory than freight de-
liveries.
DISTRIBUTE TALKING MACHINES*
67
COLUMBIA CO. GLEANINGS.
H. A. Yerkes Tells Interesting Story of Growth
of Wholesale Business of Columbia Co.—Im-
pressive Saturday Evening Post Advertising
—Export Supplement for Cuban Trade.
11. A. Yerkes, manager of the Columbia Grapho-
phone Co.'s wholesale department, who is also dis-
trict manager of the New England wholesale ter-
ritory, now includes in his territory the important
trade centers of Washington, D. C, Atlanta and
Birmingham. Mr. Yerkes is one of the best-known
men in the industry, and possesses an intimate
knowledge of Columbia merchandising which has
proven invaluable in the development of Columbia
wholesale business.
Referring to the business outlook with the Co-
lumbia Co., Mr. Yerkes remarked as fol'ows: "Last
Thursday, the 19th of the month, our total busi-
ness equaled that of the entire month of last No-
vember. These figures are particularly significant
in view of the fact that November of last year was
the record-breaking November of our history, and
our splendid gain this month in the face of general-
ly unsettled condi'ions is naturally very gratifying."
Mr. Yerkes stated further that the new "Leader"
and "Mignonette," with th^ individual record ejec-
tor, were selling faster than the company had ever
anticipated.
R. F. Bolton, manager of the Columbia whole-*
sale headquarters at 89 Chambers street, New
York, and recently appointed district manager of
New York State territory, spent a few days last
week visiting the important cities up-S"tate, where
he found business steadily improving, and Colum-
bia dealers preparing for an excellent holiday busi-
ness.
The next Saturday Evening Post'advertisermnt
of the Columbia Co. will appear December 12, with
the distinctive heading, "A Columbia Gra'fonola will
complete the family circle Christmas morning."
This advertisement will occupy two pages, and the
full Columbia line will be featured, with special
selling emphasis being placed on six selected types:
the Leader, Eclipse, De Luxe, Favorite, Mignonette
and Meteor. Effective window display matter as
usual will be furnished for this advertisement.
The export department of the Columbia Co. has
just issued a record supplement for Cuban trade
that contains a splendid list of Columbia records
for this important market. Artists of national re-
nown in Cuba are featured in this supplement.
There has also been recently issued a four-page
booklet devoted solely to the Columbia records by
"Lovey's Band," a typical Trinidad orchestra, which
is very popular with Columbia export trade.
CREDITORS OF_DOYLE MEET.
The Rex Distributing Co., Goldsboro, N. C, has
been incorporated with capital stock of $25,000 for
A meeting of the creditors of Vincent J. Doyle,
the purpose of distributing talking machines and
a phonograph dealer, of Jersey City, N. J., who
engaging in other business in that State. F. K.
was adjudged bankrupt a few months ago, will be
THE U. S. TALKING MACHINE CO.
Borden and others are the incorporators.
held December 2, in the Bankruptcy Chambers, at
75 Montgomery street, Jersey City, N. J. R. B.
The U. S. Talking Machine Co. was incorporated
PURCHASE_THE STOCK.
Caldwell, vice-president of the Blackman Talking with the Secretary of State at Albany on Monday,
John R. Tipton has purchased the stock of
Machine Co., New York, one of the creditors, is with a capital stock of $5,000. Those interested
Edison and Victor talking machines of M. C. the receiver for Mr. Doyle's assets.
are L. Buchdrucker, O. Greenberger, H. Snider-
Beerbower, Steubenville, Ohio.
mann, 200 East 148th street.
LANDAY PUBLICITY WRINKLE.
EXTENDS HIS ACTIVITIES.
Landay Bros., Victor distributers, who opened
their fifth store at 23 West Forty-second street,
New York, last week, are introducing in all their
advertising an original character which they term
the "Music Master." This gentleman, dressed in
the recognized attire for an artist of his calling,
discusses with newspaper readers regarding
Landay service, resources, etc.
Edward N. Burns, vice-president of the Colum-
bia Graphophone Co., and manager of the com-
pany's export department, has been appointed head
of the-Columbia foreign record department. Mr.
Burns' splendid management of Columbia export
trade and his many years' experience in the in-
dustry well equip him to occupy his third im-
portant post.
Hanger & Croke is the title of a new company
just organized in Albuquerque, N. Mex.
An agency is wanted abroad for American talk-
ing machines. The consul states that all corre-
spondence should be in French or Portuguese.
Manufacturers interested in this inquiry should
address the Bureau of Domestic and Foreign
Commerce, Department of Commerce, Washing-
ton, D. C, referring to inquiry No. 14,483.
Consult the universal Want Directory of
The Review. In it advertisements are Inserted
free of charge for men who desire positions
of any kind.
Ws *
v
RECORDS
WICTORiUPPLIES
Largest Distributors
Chicago