Music Trade Review

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THE MUSIC TRADE REVIEW
A VERSATILE SOUTH AMERICAN.
Getting Down to
Plain Player Facts
The education of the public
along player lines is a neces-
sity for the expansion of the
player business.
There is no doubt of that;
and education of the piano
merchants and salesmen is
also a vital necessity, because
through them will come a pow-
erful force in the education
of the public; and right here
we wish to remark that we
have produced a line of books
upon the player-piano which
comprehensively covers the
entire player situation.
In this respect this trade
newspaper stands alone, for it
has been the principal source
from which player informa-
tion has been available for
piano merchants and sales-
men for a period of years.
Our latest book,
"The
Player-Piano
Up to Date"
is the best of the series. It
contains upwards of 220 pages
of matter bearing directly
upon the player.
Every piano merchant and
piano salesman should have
a copy of this book within
easy reach. It gives to read-
ers a fund of information not
obtainable elsewhere.
It contains a series of
original drawings and a vast
amount of instructive and
educational matter, as well as
a detailed description of some
of the principal player mech-
anisms.
It costs $1.50 to have this
book delivered to any address
in the United States, and your
money will be refunded if
you are not satisfied with the
book after examination. No
one yet has availed himself
of this opportunity.
Foreign countries, 15c. ad-
ditional should be added.
EDWARD
LYMAN BILL
PUBLISHER
373 Fourth Avenue
New York
How a Panamanian Utilized a Wheelock Pi-
anola Case as Residence.
The musical possibilities of the Pianola have
been set forth in various parts of the world, but
the use of a Pianola box as a house and home
hardly entered into the Aeolian Co.'s calculations
when it constructed the exceptionally strong Pi-
anola case it employs for export use. The accom-
panying photograph, received last week by Miss
Lucy A. Goldsmith, head of the Aeolian export
department, presents the unique use of a Pianola
box as a permanent residence by a gentleman
named Zink, of Panama City, Panama.
Mr. Zink, who makes his home in this zinc-lined
the trade and its needs. Needless to say that this
activity is prolific of good results and that l^he
plant, at 347 Rider avenue, is busy.
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DISCOUNTS ON LEASES
NEGOTIATED FOR WELL RATED DEALERS.
A practical banking proposition, on reasonable terms,
for obtaining funds on leases for those who wish to
take advantage of manufacturers' discounts, enlarge
business, and strengthen general credit position. The
banks which purchase these loans through us charge
the market rate for this class of paper, and we re-
ceive a brokerage for our services. Plan radically
different from the "security companies' " method of
so-called "purchase." Get terms and compare cost.
PER CENT. PER ANNUM PAID FOR THE MONEY
ACTUALLY RECEIVED IS THE ONLY REAL TEST
OF COST TO APPLY.
Particulars and trade references sent on request.
WILLIAM A. LAMSON & CO.
Established 1904.
CommeroiaJ Paper and Investment*.
6O Wall Street, New York
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3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
Mr. Zink
in His Summer Home.
case, is the man-of-all-work on a large estate at
Panama City, and as a reward for certain special
labors his employer presented him with this
Wheelock Pianola case, to be used for his per-
sonal effects. Mr. Zink accordingly furnished it
to supply all his immediate wants as an indefinite
residence, and takes a keen pleasure in the com-
fort he derives from his unusual abode. Inci-
dentally Mr. Zink claims three countries as his
home country, being a combined Jamaican, Indian
and Panamanian.
QABLERS FORjUJSTRALIA.
Shipments Made Last Week to Melbourne, via
Panama Canal—Business Is Active.
E. Gabler & JJro., the well-known New York
manufacturers, are building up a very excellent
export trade and last week made a large shipment
of Gabler and Faber uprights and players to Mel-
bourne, Australia, by way cf the Panama Canal.
This, however, is only the first of a number of
shipments which will follow not only to this coun-
try, but to other points to which European piano
manufacturers formerly catered * before the war
troubles abroad.
President J. A. Coffin is miturally pleased at this
mark of appreciation of the merits of the Gabler
pianos on the part of the trade of Australia and
looks lorward to an increasing business with that
country.
Mr. Coffin has been carrying on an active domes-
tic campaign for the past two months and is al-
most continually traveling, keeping in touch with
We fix " o n e p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
Davenport Treacy
is a name that is only found on pianos
of high quality, where the highest skill
of piano building is shown inside and
outside of the case; where the design
is of unusual character and where the
tone may be likened to the silvery peal-
ing of bells. That is the Davenport-
Treacy—a piano that you should sell in
your city. Ask us for catalog.
The Davenport-Treacy Piano Co.
1907 Park Avenue
NEW YORK, N. Y.
THE BEST AND MOST CONVENIENT PIAN01I0VER ON THE MARKET
For prices write to
SELF'UFTING PIANO TRUCK CO,, FIND LAV, 0 .