Music Trade Review

Issue: 1914 Vol. 59 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
One of the most important divisions of the
Steinway week celebration is the exhibition of a
Is Progressing—C. M. Sigler Secures Orders for
group of Aeolian instruments showing the de-
Piano Players in the West.
velopment of the player idea from the earliest
type of thirty years ago to the finale of this de-
(Special to The Keview.)
HARRISBURG, PA., November 23.—Work on the velopment—the Steinway grand Duo-Art Pianola.
new Sigler piano player factory is proceeding rapid- This exhibit, which had been prepared after
ly. C. M. Sigler, the president of the company, has extended effort and trouble, was visited by a large
been taking a trip visiting a number of important number of interested music lovers, who readily
appreciated the wonderful progress that has been
points as far West as St. Paul.
He said in a recent interview: "The Sigler achieved in the player field in the short space of
piano player has been received thus far with much thirty years.
favor and I am pleased to state I have made con-
NEW SIGLER PLAYER BUILDING
15
SUCCESSFUL DEMONSTRATIONS.
• C. Bergland, general manager of the Mueller &
Haines Player Piano Co., Chicago, 111., is having
great success with the demonstrations which he is
giving of the Style C Mueller & Haines player-
piano in Cleveland, Cincinnati, Dayton and other
cities. As before referred to in The Review, Style
C is the latest addition to the Mueller & Haines
line and it is notable for its many individual fea-
tures of excellence, which are appreciated by
player-pianists.
A Player Success Untouched By
Circumstances
N At the present moment, when so many are talking about
what they call depression, it is interesting to know that the suc-
cess of the
Showing Progress of New Sigler Plant,
nections with the best houses in every town and
city.
"We are now ready to put on the market, in
addition to our 'adaptable' action, which can be
put in any piano, our player action, which will be
sold to piano manufacturers, and I have already
taken advance orders from several prominent
manufacturers in the trade, who are quite willing
to adopt it on the quality as shown in our 'adapt-
able' action.
"Our new factory will soon be ready for us, and
we will have a strictly modern equipped plant in
every way. We have applied for an increase in
capitalization to $1(M),IM)|).
"Upon completion of this big initial trip, I can
with pleasure state that the foundation for a
thorough representation in the East, Middle West
and Northwest will be laid and every indication
points to a busy factory to fill orders.
"The quality of our article is acknowledged
wherever I have displayed it. I am carrying by
express a sample and showing same in the larger
cities."
The company has recently issued a catalog show-
ing views of the Sigler action.
STEINWAY PIANOLA'S BIRTHDAY.
Fifth Anniversary of the Introduction of That
Instrument Celebrated During "Steinway
Week" at Aeolian Hall—Special Concerts.
A special event this week at Aeolian Hall is
the commemoration of the fifth anniversary of
the Steinway Pianola. "Steinway Week," as this
anniversary period is termed, is being featured by
a number of special public recitals prepared by
the Aeolian Co.'s concert department to feature
the Steinway Pianola grand.
One of these concerts took place Wednesday
afternoon at Aeolian Hall, while a second one is
scheduled for this afternoon, November 28, also
at Aeolian Hall. Wednesday's recital presented
the Max Jacob's String Quartet as soloists, with
Gerard Chatfield at the Steinway Pianola. To-
day's recital will present Miss E. Gordon Patter-
son, contralto, and Joseph Mathew, tenor, in con-
junction with the Steinway Pianola.
M. Schulz Co. Player-Piano
is to-day greater than ever; commercially, mechanically, music-
ally.
From the day it was announced, this exclusive player prop-
osition has been steadily progressing in refinement, in effi-
ciency, in reliability, in commercial reputation and success.
To-day the M. Schulz Co. Player-Piano is at the height of
its repute, strong in the respect of the trade and the satisfac-
tion of its users.
There Are Four Principal Reasons for This
The First:
The Second:
Mechanical Rightness.
Tried and Approved EXCLU-
SIVE Features.
The Third:
The Fourth:
The High Quality of the
Piano.
Add to this the MODERATE PRICE and you have a selling
combination unbeatable.
LET US SEND YOU THE SCHULZ PLAYER BOOK.
M. SCHULZ COMPANY
Executive Offices:
711 Milwaukee Avenue
CHICAGO
WRIGHT
Sales Offices at
437 5th Ave., New York
George H. Beverly. Manager of Sales
The Complete Guarantee.
Southern Wholesale Branch
Candler Building
ATLANTA, GA.
METAL PLAYER ACTION
About 100% in advance of any action ever offered. Investi-
gate the Wright. You will be astounded at its many exclusive
features, its simplicity of construction, its wonderful respon-
siveness, its absolute durability and its beauty. Can easily
be installed in seven hours.
M. S. W r i g h t C o m p a n y
worccstcr,°Mass.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Rudolf
Player-Pianos
Absolutely Reliable
INSTRUMENTS
MIIII
Worth Dollar For Dollar
What We Ask For Them
RUDOLF PIANO CO.
721 E. 137th Street
NEW YORK
FOR CHRISTMAS PUBLICITY.
Some Valuable Helps in Prepared Display Ad-
vertisements Issued by the Autopiano Co.
The Autopiano Co., Fifty-first street and
Twelfth avenue, New York, in its usual progres-
sive manner, has issued some very attractive news-
paper display advertisements for the use of its
dealers. Each advertisement takes up some par-
D
URING the past year a
big change has been seen
in the method of selling
music rolls. More and more
is the player merchant realiz-
ing that the sale of Herbert
"Square-cut" music rolls helps
his profits and even actually
helps collections. It is main-
taining the interest in the
player that is responsible for
continuous payments.
Herbert "Square-cut" rolls are
made accurately; in fact, they
are known as the "apology-
less" rolls, for you never say
"it's funny, this roll doesn't
play."
And we co-operate with you
to the limit, too. Ask us for
the entire story.
What Christmas
Presents Shall
We Give?
*-J*S=i5§S«7=
J i K "*'" Pi * n<> Le ^*
Autopiano Christmas Ads.
ticu'ar thought regarding die Christmas holidays
and all have a touch of human interest which im-
mediately attracts the reader's eye. A very at-
tractive folder in colors showing these new adver-
tisements has just been sent to the retail trade.
MEXICAN MUSICJ^OR PLAYERS.
El Paso Piano Co. Makes Arrangements to Cut
Music
Rolls of Popular Mexican Band
Music at New Plant in El Paso.
(Special to The Review.)
EL PASO, TEX., November 23.—The El Paso
Co., of this city, has announced that it has ar-
ranged with a number of prominent Mexican com-
posers to reproduce their compositions of player-
piano rolls, which means that some of the most
popular airs played by the leading bands in Old
Mexico will be available to player-piano owners on
this side of the border.
The company will receive special hand-written
manuscripts of the Mexican band music and the
music rolls will be made therefrom at a plant re-
cently established in this city for that purpose.
The new rolls will be marketed in the United
States through the El Paso Piano Co. exclusively.
THE HERBERT ft.
NEWARK.N.J.

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