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THE MUSIC TRADE REVIEW
14
ELECTRIC APOLLOj\S ENTERTAINER.
The Music of This Instrument as Heard by
Diners at the J. L. Hudson Co., Detroit,
Excites Admiration and Praise.
(Special to The Review.)
DETROIT, MICH., November 24.—The automatic
electric Apollo which stands near the door of the
office of E. P. Andrew, manager of the piano de-
partment of the J. L. Hudson Co., poses as an
orchestra during the luncheon hour each day. The
luncheon room of the big store is on the same
floor as the piano department, not very near to it,
but not so far away but that the notes of a player-
piano can be distinctly heard. Mr. Andrew con-
ceived the idea of entertaining the diners with
choice selections of player'music, and the plan was
liked so well that it was made permanent. It is
quite an advertisement for the Apollo, as hun-
dreds of shoppers take their luncheon at the store
and many afterward stroll over to the piano de-
partment to see the music-making instrument.
NEW PRATT READ_PLAYER FACTORY.
Magnificent
Action Edifice Rapidly
Completion.
Here is a Winner
We are now manufacturing one of the most attractive player-
pianos which has ever been put on the market. It is known as
Style 32—has a distinctive Colonial case and is but 4 ft. 6 inches
in height. Its size permits of its use in places where space is at
a premium.
You will never go wrong if you handle this player-piano.
For tone quality, responsiveness, ease of operation and repeti-
tion, there is no value like it. Let us hear from you at once.
Nearing
(Special to The Review.)
DEEP RIVER, CONN., November 23.—The new fac-
tory of the Pratt Read Player Action Co., is prac-
tically complete, so far as the external appearance
of the building is concerned, as will be seen by a
glance at the accompanying illustration. There re-
mains considerable, however, to be done in the way
of internal arrangement, including the installation
De RIVAS & HARRIS MFG. CO.
135th Street and Willow Avenue
Without doubt this new structure is the finest
in the world devoted exclusively to the manufac-
turing of p 1 a y e r - p i a n i)
actions.
The main building is 100
feet in length by 04 feet in
width, four stories, with a
substantial L addition. The
building is admirably ar-
ranged throughout, built of
steel and reenforced con-
crete. The sides are prac-
tically all of glass, thus
affording the operators the
best of light for turning out
good work.
The new building is situ-
ated in a most attractive spot,
as may be seen in the photo-
graph, and affords a beauti-
Pratt Read Player Action Co.'s New Factory,
ful home for the manufacture of the Pratt Read
of machinery—the adjustment of departments, and
player actions.
other details.
T
O make the biggest success the player-piano must be well
built, be durable and be the means of all musical ex-
pression. The Pneumatics and Pouches must work
easily and be of durable qualities. When you use Mutty
Rubber Cloths and Tubing, all trouble from this score is at an
end. Specify these goods in your player construction.
For Pouches and
Pneumatics
Mutty Fine Calender Coated SILKS
and NAINSOOKS.
For Bellows
Mutty No. 3-W made in three weights,
heavy, medium and light.
For Rubber Tubing
Excelsior for tracker and other small
sizes; larger sizes with heavy friction
twill.
Send for Sample Books
and Price Lists of the
entire Mutty line.
L. J. MUttV
BOSTON
-
MASS.
NEW YORK
THE AUTOTONEJN RECITAL.
Cressey & Allen, of Portland, Me., Features the
Visit of Ernest Hunter by Giving a Number
of Informal Recitals in Their Store.
(Special to The Review.)
PORTLAND, ME., November 21.—Cressey & Alien,
534 Congress street, the well-known piano house,
featured to excellent advantage last we.ek the visit
to this city of Ernest R. Hunter, traveling repre-
sentative for Hardman, Peck & Co., who spent
an entire week in Portland, giving informal re-
citals at the company's warerooms, and instruct-
ing prospective purchasers individually in the art
of playing the Autotone. Cressey & Allen handle
the complete line of products manufactured by
Hardman, Peck & Co., and have been particularly
successful with the Autotone, which ranks as one
of the foremost player-pianos manufactured.
To adequately announce Mr. Hunter's recitals
and his individual instruction, Cressey & Allen
used large space in all of the leading newspapers
calling attention to the importance which should
be attached to the week's demonstration in their
store, and the desirability of acquiring an intimate
knowledge of the unlimited musiical possibilities
of the Autotone. One interesting paragraph in
this advertising read as follows:
"But performing on a player-piano is just as an
artistic accomplishment as playing on the piano by
hand. It is no more mechanical than hand-play-
ing because of the facilities of expression that
permit of the most artistic rendition of the music."
CLEVER VIRTUOLO WINDOW.
A very effective Virtuolo window display is
made by the Hallet & Davis Co. on the second
floor of its handsome building in Forty-second
street, New York. By the clever utilization of
lights and colored strips of bunting the instru-
ment is so admirably set forth that it never fails
to win the attention of passers-by. It demon-
strates how a window can be effectively used
from an advertising standpoint.
"A man in my town," says a Toledo salesman,
"who was willing to have his neighbors think him
a fine musician, installed a mechanical piano near
a front window of his home and spent hours
pedaling out melodies. He received compliments
for a time, but his eight-year-old boy betrayed him
in the end.
" 'Your father is a great piano player, isn't he?'
asked a woman who lived across the street.
" 'Yes,' said the kiddie, 'but it makes his feet
awful sore.'"