Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
RE™
flUJIC TIRADE
V O L . L I X . N o . 2 1 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Nov. 21, 1914
SING
$' 2E OO CO PE I R S VE5I£ ENTS
Some Practices That Have Hurt,
T
RADE conditions on the Pacific Coast have steadily improved for the past two or three weeks,
and business betterment is distinctly noticeable in all parts of the country as far south as
the cotton belt and as far east as the manufacturing districts of Pennsvlvania and New
York.
In portions of New England many factories have started up, and from the way foreign orders
are coming in at the present time there is every reason to believe that the holiday Irade, while not
of a most expansive character, will reach a substantial volume, so that the effects of the depression
of the past two months may be materially lessened.
There is distinctly noticeable a better condition existing in trade and financial circles through-
out America than at any time since the outbreak of European hostilities.
There are some lines which are not deemed necessities which show a substantial increase over
1913.
The manufacturers of talking machines have shown an increase of nearly one-third over Sep-
tember and October a year ago, and the increase is largely for the higher priced machines, a condi-
tion which shows that the people are continuing to purchase in large quantities something besides
the actual necessities. The question is, are piano manufacturers making the most of the opportuni-
ties which are round about them in the manner they should? There is no mistaking the fact that
some of them have severe attacks of the glooms.
No business battle was ever won by a man whose depressed state has foredoomed him to defeat
before the fray really started.
Personal equation, backed by buoyancy and determination, is a mighty factor in business accom-
plishment. All battles worth the winning require sacrifice—require energy, and success is won
usually by those who are willing to put enthusiasm, well stimulated with ginger, into the accom-
plishment.
There are some mighty good fundamentals in this country that are worth while studying.
The November Government report shows a harvest yield of wheat, corn, oats and barley of
practically 5,000,000,000 bushels, and the valuations have risen to $3,329,000,000. A record-break-
ing wheat crop is the leader in this wonderful movement, with a yield greater than last year of 128,-
000,000 bushels, and an increase in value of $271,000,000. Corn has also surpassed 1913 by $155,-
000,000 and reached a new record in point of value.
The total of 5,000,000,000 bushels for twelve important cereal crops combined is $104,000,000
above last year, in spite of the startling decline of November cotton from $880,000,000 in 1913 to
$462,000,000. Surely with such fundamentals men should be encouraged to go ahead with their
business plans with reasonable assurance.
The farmer's gain does not stand alone. The influence of heavy crops upon railroad activity
and the effect of profit prices upon the return flow of trade goods to the farm are tremendous ele-
ments in returning confidence in all around prosperity.
Conditions in the money market have materially improved, and the swing of the international
credit index is in favor of the United States.
Europe has placed orders here for something over $350,000,000 in supplies. Probably that
amount will be materially augmented as time moves on.
{Continued on page 5.)
.
.
.
. . . . .