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THE MUSIC TRADE REVIEW
"PIANO BUILDING DE LUXE"
Is How Many Visitors Describe the Lauter
Co.'s Home in
Newark—Atmosphere
of
Quality Dominant—Dealers Visiting New
York Invited to Call—Many Pointers.
(Special to The Review.)
NEWARK, N. J., October 13.—What impresses
one first hand is the magnificence of the Lauter
building, both from the exterior and the interior
aspects. "A piano building de luxe" is a more
appropriate description, for its design and richness
are of such character as to make passers-by al-
ways exclaim "What a beautiful building!" Just
this value of public opinion is of tremendous help
in spreading tKe quality story of the Lauter piano
od of handling music rolls; how Lauter-Humana
concerts are held, and many other pointers on re-
tail problems that are most valuable. This invita-
tion is extended to all piano merchants.
9
A CONCORD OF SWEET SOUNDS
BOLINGER INCORPORATES.
New Corporation Organized in Jacksonville,
Fla., with Capital of $25,000—To Retail
Musical Instruments and Publish Music.
(Special to The Review.)
JACKSONVILLE, FLA., October 12.—The Bolinger
Music Co., 2!) West Adams street, with a capital of
$25,000, has filed a certificate of incorporation in
the office of the clerk of the Circuit Court. This
company has been identified with musical interests
of the city since 11)0."$, at which time a partnership
was formed, the place of business being at 420
Main street.
In September, 1907, the firm bought out the sheet
music and musical merchandise of Ludden & Bates,
then located at 23 East Bay street, and occupied
part of their lower floor. On November 1, 1910,
the firm moved to 214 Main street and began sys
teming the business for a permanent stay.
The object of the new corporation is to publish
music, music books and deal in musical merchandise
and pianos and players. A musical bureau will be
established. The officers of the company are well
known in local musical circles and are as follows:
C. J. Bolinger, president; T. T. Elmore, vice-presi-
dent; C. D. Bolinger, secretary and treasurer.
CONCORD
PIANOS
Style "K" Concord Piano
DEMAND FOR ^VAR MAPS.
Kohler & Campbell Have Several Left for
Piano Merchants Who Send for Them at
Once—Supply Being Fast Used Up.
The New Lauter Building.
and the Lautcr-Humana, for it is evident to
the residents of this teritory that the product is
always in keeping with the home of the piano.
Naturally the business of the Lauter Co. is
growing all the time, and the player percentage
of retail sales is considerably over the 50 per cent,
mark. And what may be accomplished by the
company themselves is proof that any enterprising
dealer can make a similar proportion of profit in
his own location by working in harmony with the
company and featuring the Lauter-Humana in
the way that he will be shown.
Many visitors to the metropolis always include
a trip to Newark to look over the Lauter building,
there being quick railroad service on a fifteen-min-
ute schedule with the Pennsylvania terminal, al-
most opposite the Lauter building. Here can be
seen the most efficient methods for the merchan-
dising of pianos and playeripianos; the proper
ways of utilizing display windows; practical meth-
RUDOLF
PIANOS
are conscientiously made,
good instruments; in other
words, the sweetest things out.
C. A. Stein, advertising manager of Kohler &
Campbell, Inc., Fiftieth street and Eleventh ave-
nue, New York, stated this week that the demand
for the Kohler & Campbell war maps which were
issued to dealers a short time ago for window dis-
play purposes, had gone beyond his expectations
and that dealers are making use of them in vari-
ous sections of the country with great effect. He
also said that he has several of these maps at
present and piano merchants who desire them
should send at once before the supply is used up.
TO MOVE PLANT TO SAN JOSE, CAL.
(Special to The Review.)
SAN JOSE, CAL., October 10.—Among the recent
proposals made to the local Board of Trade was
one from the Ackerman-Lowe Piano Co., of
Marion, O., a concern with a capital stock of from-
$60,000 to $100,000, turning out many pianos a year.
A letter from A. J. Moan, representing the firm,
stated that the company desires to move from its
present location and suggests that San Jose submit
inducements with a view to securing the plant for
this city. The matter was referred to the com-
mittee on manufactures.
A Pleasing Combination of
Tone, Beauty,
Durability and
Reliability
They have been carefully brought
up to a standard and are sold at
the very lowest prices consistent
with dependable material, high
grade workmanship and a fair
profit to the maker.
HANDLES THE STARR PIANO LINE.
A. K. Silvernail, piano dealer of Jacksonville,
Fla., has taken the agency for the Starr Piano
Co.'s line.
LOOT SAFE INJMANO STORE.
The safe in the piano store of Robert L. Loud,
509 Main street, Buffalo, I\ T . Y., was broken open
by burglars last week and $400 in cash and $500
worth of jewelry taken. Other stores in the neigh-
borhood were also entered.
LEASE NEW QUARTERS IN FRESNO.
The Hockett-Bristol Co., the prominent piano
house of Fresno, Cal., has leased new quarters
in the Shaver building recently erected at the
corner of J and Merced streets and plans to move
to the new warerooms as early this month as pos-
sible.
Style "M" Concord
Player
Our "Sale* Plant" will help you build.
Write for them.
Geo.P.Bent Co.
MANUFACTURERS OF
RUDOLF PIANO CO.
172 East 137th St.
NEW YORK
Any member of the music trade can forward
to this office a Want Advertisement and it will
be inserted free of charge.
CROWN&CONCORDMANOS
Chicayo. US.A.