Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
f
VICTOR CO. BUYSJMJCH COTTON.
BELIEVE IN PROGRESSIVE POLICY.
COLUMBIA CO^BRIEFLETS.
Arranges to Purchase a Bale Through Each
Dealer in the South—A Record Deal.
J. W. Knox & Son, of Springfield, Mo., Have
Built Up a Splendid and Growing Talking
Machine Business in Their Territory.
H. A. Yerkes Reports Conditions in New Eng-
land as on the Mend—Closes Important
Deals—More Praise for Columbia Dancing
• Records—Some New Representatives.
NEW
(Special to The Review.)
ORLEANS, LA., October G.—Philip
Wer-
lein, Ltd., the local distributer of the Victor Talk-
ing Machine Co., of Camden, N. J., has received
advices that the Victor Co. will purchase a bale
of cotton for every agency it has in the South.
This puts the company on record as the largest
buyer yet in the market, as the purchase will
amount to several thousand bales. The only stipu-
lation in the order is that the price must be ten
cents a pound and that the seller must be a pro-
ducer. The Werlein house alone will have direct
knowledge of the purchase of 600 bales by its
customers among the Victor agents.
(Special to The Review.)
SPRINGFIELD, MO., October 13.—A concern that
has won flattering success in the talking machine
field is J. W. Knox & Son of this city, who, start-
ing only four years ago with a small stock of
Victor goods have advanced to a point where they
are at present recognized as among the most pro-
gressive talking machine dealers in the State.
J. W. Knox, founder and head of the company,
has been in the sewing machine business since
1878. The present firm was started in 1903 and
handled sewing machines exclusively until 1910,
when the Victor line was added. A year later the
TO ENLARGE G1MBEL DEPARTMENT.
The space devoted to the talking machine depart-
ment of Gimbel Bros., New York, under the man-
agement of George W. Morgan, and under the
direct supervision of J. H. Dodin, will be consider-
ably enlarged by the addition of a number of
soundproof demonstration rooms.
ENLARGES V1CTROLA DEPARTMENT.
(Special to The Review.)
NEW ORLEANS, LA., October 12.—The Dugan
Piano Co. is featuring Yictrolas so successfully
that it has had to increase the capacity of its
demonstration and records rooms. The rooms
are all glass paneled and are handsomely ap-
pointed and absolutely sound-proof.
SPECIAL "FOXTROT" FOLDER.
In recognition of the widespread demand for the
new fox-trot records, the Victor Talking Machine
Co. has just issued a dance special featuring four
new fox-trots and two selections for the new Castle
Polka. These records, which are to be announced
to the public as soon as received, will enable the
Victor dealer to adequately handle all demands for
suitable music for the new and popular fox-trot.
DISTRIBUTES MODEL VICTROLAS.
DENVER,
(Special to The Review.)
COLO.,
October
10.—The
Knight-
Attractive Store of J. W. Knox & Son,
Columbia line was also taken on and the business
grew to such proportions that the sewing machine
end is now looked upon as a side line.
Knox & Son carry a complete line of both ma-
chines and records and are strong believers in
original and persistent advertising, both through
the medium of the newspapers and by cards and
circulars. The accompanying illustration of the
showrooms of the concern convey some idea of ex-
tent of the business handled.
H. A. 'Yerkes, manager of the wholesale depart-
ment of the Columbia Graphophone Co., returned
to his desk this week after an extended trip
through the New England States. Mr. Yerkes
states that conditions in this territory are steadily
improving, with every indication of the coming
fall and winter equaling if not exceeding the busi-
ness closed last year in most mercantile lines. The
Columbia products are gaining many new friends
in this section of the country, as evidenced by the
long list of representatives secured in the last few
months. Among the new deals clos3d by Mr.
Yerkes for the handling of
the Columbia line were the
Tilden, Thurber Co. and
J. A. Foster & Co., Provi-
dence, R. I. The former is
a high-class jewelry estab-
lishment with a successful
piano department, while the
latter is one of the oldest
established talking machine
houses in New England.
The Columbia Co. re-
ceived another letter of
praise this week from a
well-known instructor of
modern dances, referring to
the many qualities of Co-'
lumbia dance product. This
letter, written by Robert J.
Beattie, DeSoto Hotel, Sa-
vannah, Ga., reads as fol-
lows :
"I want to congratulate
you on the past and recent
Springfield, Mo.
dance recon , s y Q U h a y e
Campbell Music Co. has adopted an original and
most satisfactory method of advertising the Vic-
ORIGINAL PUBLICITY STUNT
trola through the medium of the children of Den-
ver. The show-window of the company was re- Inaugurated by the Landis Music Store,
Waynesboro, Pa., Brings Deserved Results.
cently piled high with several thousand miniature
Victrolas made of card-board about six inches
The proper use of the original and unique in
high which were given auray free to all children who
asked for them. The little Victrolas were perfect up-to-date publicity matters is the goal of every
models of the large Victrola XVI and were finished advertising man, and the unusual advertisements,
car cards and publicity stunts that are turned
in imitation mahogany.
out regularly bear eloquent testimony to this
search for the distinctive.
TALKING MACHINES IN FAVOR.
In line with this embodiment of the original
In an article on the trade and industries of
in advertising, the idea recently presented by the
Syria, published in a very recent issue of Daily Landis Music Store of Waynesboro, Pa., live
Consular and Trade Reports, Consul-General W. wire Victor dealer, is well worth attention. This
Stanley Hollis, stationed at Beirut, Asiatic Turkey, company sent out to its mailing list a letter ad-
gives a series of interesting figures relative to the vertising the Victor, and enclosed a check for
imports and exports at this port during 1911 and two cents "to pay for a minute of your time."
1912. These figures show that during 1911 talking The novelty of this plan was the subject of gen-
machines to the value of $2,650 were imported at eral comment, and was a material factor in the
Beirut, while in 1912 this total was practically sales success of the letter.
doubled, the value of these imports reaching the
sum of $5,140.
W. E. DEWELL JVUKES A CHANGE.
W. E. Dewell, who established and for some time
J. A. Ruwe, the talking machine and musical was manager of the successful Edison phonograph
merchandise dealer of Fremont, Neb., has leased the department of Martin & Co., Sioux City, Iowa,
building at 521 Main street, that city, and will move recently severed that connection to take charge of
his business to that location when alterations are the phonograph sales department of the Huse Pub-
completed.
lishing Co., Norfolk, Neb.
issued. Their rhythm, tempo and musical qualities
are paramount to all others. I am using four
Columbia Grafonolas in my studios, the excellent
satisfaction they have given me in the past has
induced me to introduce the Columbia grand at
my dansants and dinner dances. Columbia dance
records are used exclusively in my studios.
(Signed) Robert J. Beattie."
Among the many new agency deals consummated
the past week by the Columbia Graphophone Co. in
near-by territory were the following: Grand
Rapids Furniture Co., Bridgeport, Conn.; C. R.
Wheeler, Greene, N. Y.; Samuel R. Fruchtman,
Milburn, N. J.; Stark Bros., 3122 Fulton street,
Brooklyn, N. Y.; C. K. Brown, Deposit, N. Y.
GAVE RECITALJPOR TEACHERS.
Manager J. D. Bunce, of Grinned Bros. Branch
in Hillsdale, Mich., Takes Excellent Ad-
vantage of Excellent Opportunity.
HILLSIDE,
(Special to The Review.)
MICH., October 12.—At
the
recent
examination of the county school teachers, held in
this city, J. Dwight Bunce, manager of the local
branch of Grinnell Bros., took advantage of the
opportunity to place a Victrola in the auditorium
and give a recital that was much appreciated by
the 148 teachers present. The tones of the Vic-
trola filled the large auditorium and held the atten-
tion of the audience until the "Star-Spangled Ban-
ner" was played at the end. Following the recital
a twenty minute talk on the value of the Victor in
the schools was delivered by Mr. Bunce and
aroused much interest.
Any member of the music trade can forward
to this office a Want Advertisement and it will
be inserted free of charge.