Music Trade Review

Issue: 1914 Vol. 59 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
SOME VIEWS OF BUSINESS MEN UPON THE TRADE SITUATION—(Continued from page 7).
expectation of their being paid for, which has not
been the case in the past.
"The cheap factory and dealers who sell by-
means of all kinds of schemes are the ones suffer-
ing the most from present conditions, and are the
ones that will continue to suffer through the 'Deal-
ers House Cleaning.'
"There is hardly a piano merchant in the United
States, who, if he had repossessed as he should
one year ago, would not have had enough pianos
to last him for at least six months. Such a con-
dition should never have prevailed, and it will
never prevail again, as the entire trade will be on
a strong foundation within a few months, and it
will not require very much strength to place us
where we will remain in that position."
L. W. P. NORRIS, Lindeman & Sons Piano Co.,
New York:
"For some years general business in our country
has lacked pep. and ginger, capital has been shy,
and manufacturing sluggish. Too many have been
unemployed, giving the agitator material for new
recruits to his propaganda. I do not want to think
that nothing short of this greatest of all deplorable
wars was necessary to start our people into new
lines of industry, but the fact, however, is that it
has, and we are likely to learn the ways of thrift
for all our citizens, even as Europe did for its
greater density of population. Much that could have
been made in this country by our own people and
our own capital, we have insisted upon buying
abroad, for no better reason than custom and hab-
it. Our country's resources are wonderful, and
with proper care may be so manipulated that we
will be the greatest manufacturing country in the
world. 'Made in America' will have force and
weight, and mean profit. In thus 'being sufficient
unto ourselves' does not imply selfishness, nor non-
recognition of our brother, but a desire to con-
tribute to his comfort and pleasure, even as we
have been aided and helped in the past by him. I
am not a prophet or the son of a prophet, but the
most obtuse cannot but see that the next decade
.will see America's greatest prosperity, caused by
this European condition, the Panama Canal, South
America and great crops. Surely God is good to
us, and we must rejoice that we are citizens of the
Greatest Republic on Earth."
F. B. BEINKAMP, President Church-Beinkamp
Co., Cincinnati, O.:
"Your ideas on the present situation are much the
same as ours. While the demon hate seems to be
controlling the destiny of European countries, we
should not be mesmerized by it and fight a mental
war in this country and as you say, 'clear thinking
qualities' should be the first essential.
"Our business is fairly good and so are our
collections. We will continue to go after a good
class of business the same as heretofore. With best
wishes and hoping that your campaign will bear
good fruit."
HENRY DREHER, of the B. Dreher's Sons
Co., Cleveland, O.:
"No one can ever think of war without incur-
ring dire thoughts in contemplating conditions that
are bound to prevail while the fight is on. Victory
for one side or the other is sure to be very costly
for both. The millions in gold that the present
' struggle is costing, unfortunately hits hardest those
who can ill afford it, and the burden will doubtless
be carried by more than one future generation.
"Business all over the world has been staggered
temporarily, but we must remember that to 'every
cloud there is a silver lining.' The cessation of
hostilities is only necessary to call forth a flood of
orders that will tax our country to its capacity to
satisfy. Every shop and factory in the land will
be pouring its products into the holds of vessels
carrying goods of our manufacture. Resumption
of work of all kinds means more money for the
employes to spend, and we in the piano trade can
look for our reasonable share of the business.
"The fact is, dealers have been too eager in the
past in selling goods; not using enough discretion
in the character of those sold to, and often finding
out, after it was too late, that instead of a sale
with a neat profit attached to it he had really made
an undesirable deal, soon leading into repossession.
"Let us be more careful whom we sell to, get-
ting a down payment that will make our sale
'stick.' Making a monthly payment arrangement
that is not insane; following up our collections
with reasonable insistence upon promptness, and
we will, in this way, place upon our books a qual-
ity of business that will tide us over the period
of depression and put us in good condition for the
revival of trade. It is sure to come—may it come
speedily."
F. G. SMITH, Brooklyn, N. Y.:
"Your views expressed in that letter coincide
with my own views. Sharp collections, sales on
good terms at a fair margin and disposing of the
stock on hand rather than let it accumulate and
become dead stock, is the keynote to success in
the piano trade with the dealers."
C. M. SIGLER, Harrisburg, Pa.:
"We read your article of August 29 with much
interest, as ro the responsibility which rests upon
America.
"The war situation is surely a lamentable one, .
and we should not indulge in agitation as to the
cause, etc.; and we think it very commendable that
you should advise this in the columns of your
valued press.
"We feel very, optimistic as to the ultimate out-
come of business conditions.
"With the present awful situation the writer
cannot help but feel that God alone knows the
outcome. He has surely blessed our country with
abundance of everything, and this is the time that
every citizen should seek divine guidance for the
best policy to pursue.
"We should be very careful in our conversation
at all times, remaining neutral, and hope that peace
will speedily be restored."
ROSS P. CURTICE CO., Lincoln, Neb.:
"So far as Nebraska is concerned, we never had
so much to sell. Wheat was exceptionally good,
oats were exceptional and corn is fair.
"Something like $600,000,000, at the present
prices, will come into Nebraska when the present
crops are sold. That is a trifle less than $600 for
every man, woman and child in the State of Ne-
braska.
"It is all new wealth, and business ought to be
good, but the fact remains that at the present, at
least, business is not very good, but we have great
hopes that later on it will be much better.
"We are giving particular attention to our col-
lections, and the quality of new business is care-
fully scrutinized before the sales are O. K.'d."
E. PAUL HAMILTON, Mgr. Piano Department,
Frederick Loeser & Co., Brooklyn, N. Y . :
"Your editorial of the 29th ult. coincides so
much with my own views that I could not resist
the temptation of congratulating you on the able
way in which you have placed the subject before
your readers.
"While we all regret the terrible suffering and
losses caused by the stupendous war being waged
in Europe, it would indeed be more than foolish
if we failed to recognize the enormous advantage
the United States is bound to gain by the prostra-
tion of the manufacturing, merchandising and
banking interests of all Europe.
"The opportunities of America in the near fu-
ture will be phenomenal and it seems to me that
all we need is a healthy, optimistic feeling which
is undoubtedly justified, and if we can only arouse
enthusiastic co-operation and drown the whining
of the few pessimists who always seem to find joy
in calamity howling and looking for trouble, this
country will enjoy a greater boom, a greater pros-
perity than even the most sanguine optimist could
ever have prophesied.
"As your editorial of August 29 clearly proves,
America's responsibilities are great and America's
opportunities are even greater. All we need to-
day is optimism, enthusiasm, concerted effort to
do our best for the benefit of humanity, which
after all means for the benefit of each one of us.
"Such articles as yours and others which I have
lately read, will undoubtedly help to inspire the
much needed confidence, optimism and enthusiasm
and are worthy of the encouragement which I
trust that even my humble pen is able to convey."
M. S. W R I G H T , M. S. Wright Co., Worcester,
Mass.:
"We are very pleased to know that you have
taken a decidedly optimistic stand in connection
with the music trade in general. Surely, if your
recommendations are followed out it will help a
great deal in solving out the difficulties we now
have before us.
"In some ways I might say that the war has hit
us rather hard, but we expect to profit by it in the
long run. We are not looking for immediate re-
lief, but we are planning and shaping our move-
ments so that we can wait a considerable length
of time without losing our courage. Following
some of the advice of the present administration
in Washington, we proceeded some time ago to
apply for patents in many of the foreign countries
at a very large cost. We have also had repre-
sentatives in the larger foreign countries trying to
work up trade. We are pleased to say that we
have been allowed a great many foreign patents,
and about all of them have been issued. Just be-
fore the war started we congratulated ourselves
that we, would have a good business from this
source, but the war has completely killed the for-
eign trade where we had been working the hard-
est. We are now turning our attention to the
South American States, and, fortunately for us,
we obtained our patents in three of the principal
South American countries, and we will have the
right of way for our lines of goods in that direc-
tion. . The writer's motto for many years has been
'to be ready for any emergency at any time,' and
if nothing happens to call out a change of any
kind so much the better, but in this times we think
for anyone to be prosperous they must be able to
conform themselves to the changing conditions,
and this is what we have been doing for some
time, therefore we have not been caught napping.
The writer has also declared that we would not
in any way interest ourselves nor have anything
to do with a line of business that would not help
to elevate mankind in general, and if everyone
would strictly adhere to this policy, in our opinion
the world would be better. We can see no reason
why a man should work his brain to make a ma-
chine or an implement that is used only for de-
stroying life and causing '/nisery, and if we could
only get the public to see these things from this
standpoint it seems to us that it would be steps
in the right direction, as people would not succeed
in killing each other if they had no implements to
do it with. It is very true that all these things
may afford protection, but they would not be
needed if we would all consider life precious and
help to strengthen instead of tearing down."
R. O. FOSTER, Foster & Waldo, Minneapolis,
Minn.:
"East of America lies antiquity; that is as far
as civilization and development are concerned. West
of America lies another antiquity. Here at home
the robust child of modernity is being nursed and
rocked in the cradle of free America. Surely this
gives promise of a splendid manhood—a manhood
that is even now the brightest star in the galaxy
of nations.
"Our country is made up of many nationalities.
The process of assimilation is going on in the
making of the new American. How necessary it is
then to bear in mind the splendid words of our
President on the subject of neutrality.
"In looking over our organization we find the
following nationalities represented: Norwegian,
Norwegian-German, Norwegian-English, Dane,
Dane-Irish, Yankee, German, Swedish, Irish, Eng-
lish, Irish-Scotch, Canadian, Irish-German, French,
Jew, and Russian.
"From this melting-pot Foster & Waldo have
produced the type of salesmen that have assisted
them in creating their present business. Similar
conditions exist from one end of the country to
the other. This shows the bigness of America.
"The deplorable conditions in blood-stained Eu-
rope will intensify this bigness and make our coun-
try manyfold greater and more resplendent than
ever before. An era of unbounded prosperity and
eminence will soon be in the ascendant for our
glorious country."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SOME VIEWS OF BUSINESS MEN UPON THE TRADE SITUATION-(Continued from page 8).
A. L. JEWETT, President NationaJ Piano Co.,
Boston:
"Everyone should read your editorial 'Responsi-
bilities Which Rest Upon America,' appearing in
The Review of August 29. It is worth giving a
good deal of analytical attention.
"Personally I could not pretend to be a student
of history, yet I had no idea that such a condition
as now prevails in Europe could be possible, not-
withstanding actual reports that a war involving
most of Europe was only a question of time.
"Probably everyone, whether an immediate gainer
or loser, deplores the situation, and since it cannot
be helped, first looks to personal interests.
"The resources of the United States are so great
that its people could live pretty well for a long time,
or indefinitely, without imports or exports, yet be-
yond all doubt exports at least will not be reduced
to so large a point as so many have estimated at
first.
"The United States will find ways of producing
products which heretofore it has thought necessary
to import, and it will find ways of exporting prod-
ucts to places which have never been heretofore
opened largely to us. These benefits will be in-
estimable and permanent.
"The vital question of the moment before the
American people is how to conserve the best busi-
ness interests of all. General business has been
pretty nearly liquidated anyway. Nearly everyone
had been going carefully for one or two years.
This same carefulness should continue, yet every
business man should be alive to all opportunities
rather than to take the attitude that this is the time
to go on an indefinite vacation.
"Every uncertain enterprise should be delayed
for a time, for, first of all, the finances of this
country should be used for the safe, legitimate
needs of those who have honesty, ability and judg-
ment.
"Banks are sitting tight, so to speak, and it is
well that they are. Only in this way can they do
justice and care for the meritorious needs of all.
The observation seems to be that banks are doing
Jheir utmost to give favors wherever it is justified.
"The Government should put less theory into
operation than ever before, and do things for busi-
ness and not political reasons, for the good of the
whole people—not for bodies of individuals.
"It might be added that eminent men of affairs
suggest that it would be better were the stock ex-
changes to remain closed permanently. These men
say there is nothing in the general situation that
should give this country alarm—that it is just a
matter of handling things in a careful way."
HENRY CHRISTMAN, Christman Piano Co.,
New York:
"My views in regard to the present conditions
are that the United States is going to have ten
years of prosperity within a very short time. All
the material that has been imported heretofore will
have to be made in this country. My reasons in
regard to why they were not made here before are
that they could be purchased so cheap that it did
not pay the Americans to go into the manufactur-
ing of same, as it would take a certain length of
time experimenting to get these articles as perfect
and as good. Now the time is ripe and as it is
impossible to get these goods from any foreign
nations for a few years you will find a great many
men in this country manufacturing these articles,
which they will be able to perfect in time before
the European nations are again able to begin ship-
ments.
"At the present time it behooves every manufac-
turer to begin to clean house, clean up old debts,
and see that all collections are closely attended to,
and settlements made, and not to tanke any new
business, unless it can be done at reasonable terms,
and a fair profit. All those who will attend to this
will be financially stronger and able to handle the
enormous business which is bound to come in the
near future. I might state that, that is our policy,
and we have turned down a great many orders. In
doing so we may have lost some business; but, on
the other hand, it has been the means to help pro-
tect our regular people."
EUGENE REDEWILL, Manager
Redewill
Music Co., Phoenix, Ariz.:
"I take a rather optimistic view of the near future
of the piano industry. But our gain will come
through loss to our foreign neighbors. All of the
American musical industry should de dependent
solely upon America for its source of supply. Pro-
tective tariffs should be enacted as soon as possible
and factories erected for the manufacture of
thousands of articles now purchased abroad. Of
course this would raise the prices of musical instru-
ments from 10 to 25 per cent., but while everything
else has raised in recent years pianos have prac-
tically remained at old figures.
"This is the golden opportunity for perfecting
every branch of the American musical industry.
Manufacturers should get together in special ses-
sion and place their business on a sound basis, in-
cluding the adoption of the one-price system. The
piano business needs modernizing. The sewing ma-
chine business is probably one worse than the piano
business, but with right principles there is no reason
why every make of piano should not command the
same sale dignity as Victor talking machines or
National cash registers. I do not believe there is a
dealer in the United States who would object to
paying 10 to 25 per cent, higher for goods if his
competitor is paying the same, and the advance
would improve all musical conditions. But the one-
price system is necessary to accomplish much, and
if it cannot be adopted by all manufacturers now it
will have to wait for the younger blood to handle
it as they grow into the business. They will see
the advantage through existing examples, while the
'old fogey' will remain in the class of 'You can't
teach an old dog new tricks.'
"Piano materials, small instruments and trim-
mings can soon be manufactured in quantities suf-
ficient for local and even export trade right here in
America. Soon after the foreign difficulties are
over there will be a perfect hurricane of refugees
to America. Labor will be cheap and skilled work-
men to be had in any quantity. America has most
of her own raw materials necessary, and in a short
time foreign countries would need us far more
than we need them.
"The immediate outlook for the winter trade is
good. People spend more money for entertainment
in times of excitement and trouble than any other
time. They want the diversion of mind and will
almost spend their last cent to get it. Money de-
pression has no alarm for sound business houses
and there is endless capital for sound business en-
terprises. But I must confess that those who have
been living in that extravagant aroma of gasoline
are in rather tight circumstances, and they must
suffer a little until they get caught up."
B. H. JANSSEN, New York:
"I certainly do take an optimistic view of the
effect of the great war upon the varied interests in
America, but not immediately, and neither, can I
think, with a rush. Just as sure as the sun rises,
however, we here in this country will feel the many
wants of Europe; slowly at first as the stocks on
the other side are depleted, and increasing in de-
mand from day to day. There can be no other
way. And our whole country will feel the effect.
I think our people are doing wonderfully well under
the circumstances. Everyone and everything, as far
as can be judged, are normal, all quietly preparing
for the benefit that must come to all of us through
a revival of business, so long suffering under a de-
pression that can never be explained, or else ex-
plained in all kinds of ways.
"This war will not be over in sixty days, or
ninety, but will only cease when either one side or
the other is exhausted. It is a fight to a finish.
The only cause for anxiety will be the financial
situation, but if we all try and help one another we
will meet the problems as they come up and solve
them
"I predict an improvement from now on, and
good business in a few months from now."
A. HOSPE, of the A. Hospe Co., Omaha, Neb.:
"There is nothing to add to your business views
on quality piano sales. The point is well taken.
The war news hurts business. Readers get their
fill of reading when done with the details of the
European carnage, and are impressed so much with
the horrors of the war that it is impossible to get
them down to present surroundings, therefore piano
advertising is money wasted and the piano business
suffers because the foreign element is so largely
represented in the armies of the contending forces
through family relationship that it is a nervous
strain, which spreads to those not directly inter-
ested, making a situation hard to combat, everyone
hoping that, no matter who wins, it will soon be
over with. We refrain from discussing the war
news in our establishment as much as possible, but
the cloud is over us and in the atmosphere. How-
ever, we bend our energies to our task and look
forward for business, which should be highly pros-
perous with the big grain yield and big prices. '• My
opinion is that the war game will block itself and
they will trade Paris for Berlin."
H. EDGAR FRENCH, The Jesse French &
Sons Piano Co., New Castle, Ind.:
"Answering your inquiry of the 3d, regarding
business conditions, will say that beyond any ques-
tion of doubt the fearful disasters which Europe
now suffers will at least temporarily affect all inter-
ests in this part of the world. However, as they
must live while they fight, and cannot produce the
necessities of life while they are all engaged in the
business of war, it therefore devolves upon the
Western Hemisphere to feed them.
"To our way of thinking this means that, at the
close of the war, North and South America will
have a tremendous balance in their favor. The
increase in the cost of foodstuffs will be hard upon
some of our own people, but when the demand for
our manufactures sets in from South America and
Australia, which it is bound to do, we will reap a
rich harvest, and we should be prepared to take
care of it.
"American manufacturers are not going to get
this business by simply sitting down and waiting for
it; they must hustle for it, which of course requires
a certain amount of time, but if the war drags out
for one, two or three years New York should be
the center of the business universe.
"There is no tremendous boom really visible in
business right now, but nevertheless we feel so cer-
tain of a big trade this fall that our production de-
partment is now manufacturing 50 per cent, more
goods than we are shipping out, in preparation for
the fall business; and furthermore, we do not pro-
pose slackening our manufacturing so long as we
have any space at all available for storage.
"At such times as these it behooves labor and
capital to work in harmony and gather all of the
harvest they can possibly garner, instead of fighting
amongst themselves, and legislation which interferes
with business and makes it harder for large institu-
tions to get the benefit of their magnitude ought to
be postponed until we really settle down to a good
solid working basis.
"The piano trade for some time past has been
expanded beyond what it really should be by scare-
head methods which have robbed the business of a
great deal of its dignity, and done a lot to bring it
down below a good mercantile basis, when, accord-
ing to every ideal, it should be on an artistic plane.
I firmly believe that if it were not for the 'mud-
flinging' ads which characterize every competitor as
a 'high price' robber the entire industry would be
in better condition to-day."
J. G. CORLEY, The Corley Co., Richmond, Va.:
"I quite agree with you that we have no time
to waste regarding the events which have thrown
Europe into a horrible state of war. We have
work ahead of us that will require our best judg-
ment in conducting our own affairs. The music
trade throughout the United States must naturally
feel the effects of the war—if not now, later. So,
with this undisputable fact before us, we can fol-
low no better plan than the one outlined in your
paper, urging the piano merchants to follow their
collections closely, and cater for business that will
produce better first payments and better terms.
"While war will disturb conditions, people gen-
erally will exaggerate the effect, and they are dis-
(Continued on page 10.)

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