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THE MUSIC TRADE REVIEW
THE AEOLIAN CO. TAKES ON COLUMBIA LINE.
COLUMBIA NEWS BUDGET.
Columbia Graphophone Co. Announces That Its Products Will Be Handled Not Only in the
Aeolian Co.'s New York Headquarters but in Its Branch Houses Throughout West.
Business Continues to Show Expansion—Mar-
riage of Miss Easton—Wm. C. Thompson's
Good Work in Coatesville, Pa.
The Columbia Graphophone Co. announced this
week that it had closed a deal with the Aeolian
Co. whereby this prominent piano house will carry
a complete line of Columbia products in Aeolian
Hall, New York, and in all its branch houses
throughout the mdidle West. The initial order,
which has already been placed, is said to be one
of the largest single orders ever placed on record,
and the machines and records are now being
shipped.
The Aeolian Co. is the largest manufacturer of
musical instruments in the world, and its prestige
and fame are recognized m every civilized coun-
try. Its high standing in the piano and business
worlds gives added significance to the closing of
this important deal, aside from the tribute it pays
to Columbia quality and progressiveness.
When seen at his office in the Woolworth build-
ing, George W. Lyle, general manager of the Co-
lumbia Graphophone Co., stated to The Review:
"The order for Columbia products placed with this
Aeolian contract is one of the largest initial orders
ever placed, and it is pleasing enough to the Co-
lumbia Co. as an order for merchandise, but it
is even more pleasing as carrying a very distinct
and unmistakable significance of the change in the
talking machine industry, which has been so notice-
able during the past two or three years, namely,
a desire on the part of the dealer to handle any
line of merchandise that is in demand and has
quality behind it. A change for the better in every
way—for the customer whose convenience is best
served, for every dealer in the business and for
the industry as a whole."
He said he would have other important an-
nouncements to make in the near future concern-
ing this movement whereby the talking machine
business is rapidly reaching a merchandising basis.
NEW RECORD CUTOUT DISPLAY.
SILVERMAN WITHJLANDAY BROS.
The New York Talking Machine Co., 81 Cham-
bers street, New 'York, Victor distributer, an-
nounced to the trade last week a new record cut-
out display card which presents many features that
make it decidedly attractive and valuable. It is
planned to furnish these easels with an outfit of
title strips for the new records in the Victor sup-
plements, the strips being sent to the dealers month-
ly at a cost of 75 cents per month on a yearly
basis, while the easels will be supplied free of
charge.
Every new selection will have its own strip,
thereby making it possible for the dealer to fea-
ture two selections on one record if they are suf-
ficiently popular, there being an average of sixty
new selections and only forty new records. Title
strips for standard selections will also be sent out,
and Sales Manager Moody has perfected his plan
so that detailed co-operation will be extended the
.ealer in the use of this display card.
Well Known House Planning to Materially Ex-
tend Its Wholesale Business This Fall.
J. N. BLACKMAN VERY ILL.
J. Newcomb Blackman, president of the Black-
man Talking Machine Co., 97 Chambers street,
New York, Victor and Edison cylinder dis-
tributer, is confined to his home with typhoid
fever, which may necessitate his remaining away
from his office for another six weeks. Although
Mr. Blackman's condition is in no sense alarm-
ing, he has not yet recovered sufficiently to re-
move all worry from the minds of his many
friends in the trade.
THE ELECTRO-PHONOGRAPH CO.
The Electro-Phonograph Co. filed a certificate
of incorporation this week with the Secretary of
State at Albany, N. Y., , to manufacture an at-
tachment for cranking or winding graphophones.
The capital is given as $200,000 and the incorpo-
rators are B. B. and C. R. Johnson and F. Meyers,
New York.
VALUABLE ADJUNCT FOR DANCERS.
Louis Silverman, well known in the local trade,
this week joined the sales force of Landay Bros.,
563 Fifth avenue, New York, Victor distributers,
as wholesale representative. Mr. Silverman, who
was connected with Thomas A. Edison, Inc., for a
number of years, is personally acquainted with the
great majority of local dealers. Landay Bros, are
planning to extend their wholesale business, com-
mensurate with greatly increased facilities which
were recently completed at their establishment.
THE VICTROLA IN SONG.
"They Start the Victrola," the Title of a New
Popular Song That Is Now Going the Rounds.
The recognized pinnacle of popularity for any
article is to have a cigar named after it or to
have a popular song written about it. In this con-
nection it is interesting to note that there is a
"Victor" cigar, and, what is more important, a
new popular song entitled "They Start the Vic-
trola" (and go dancing around the floor) is now
being whistled around town. The song, which
is tuneful in a sort of way, is written entirely
around the pleasure given by the music of the
Victrola, the words being by Grant Clark and
music by Maurice Abrahams. The song is being
used extensively on the vaudeville and burlesque
stages and is an original, interesting, although
unsolicited, advertisement for the Victrola.
NEW TALKINGJUCHINE CO.
In another part of The Review, in the page en-
titled "Just Before Going io Press," will be found
an interesting news item from Chicago in regard
to the incorporation of the Cheney Talking Ma-
chine Co., with a capital of $100,000, the majority
ot stock of which is held by the emporium ot
Marshall Field, and who also handle the products
of this company in Chicago.
(Special to The Review.)
DAYTON, O., September 14.—The Soward Music
Co., of this city, Victor representative, recently
loaned a Victrola and some Victor records to the
International Association of Dancing Masters for
use at their convention, which was held in Dayton.
In thanking the company for the use of the ma-
chine and records, Benjamin B. Lovell, president
of the association, wrote in part as follows: "We
find the Victrola a very necessary adjunct in teach-
ing the latest dances, as the time is absolutely cor-
rect and their (the Victor Co.'s) collection of new
dance records is wonderful."
SENSIBLE.
Small boy (in awed tones)—Pa, do you know
I looked into the parlor just now and what do
you think I saw?
Father—Can't guess, my boy.
Small Boy—Why, sister Polly was sitting on
the piano stool and her her young man was kneeling
in front of her holding her hands like glue.
Father—Ah! sensible young fellow that. He
was holding her hands to prevent her playing the
piano.
H. A. Yerkes, manager of the wholesale depart-
ment of the Columbia Co., is enthusiastic regard-
ing; the company's 1914 business to date, as not-
withstanding the unsettled conditions now prevail-
ing every month's business this year has shown a
gain over the corresponding period of last year.
Mr. Yerkes states that the new "Meteor" machine,
retailing at $17.50, is creating a most favorable im-
pression wherever it is introduced, and all indica-
tions point to its achieving a marked success
throughout the country.
The marriage of Miss Helen Easton, youngest
daughter of Edward D. Easton, president of the
Columbia Graphophone Co., to Norris McAllister
Mumper was solemnized Saturday evening at the
home of the bride, Arcola, N. J. The wedding
was an informal one, the invited guests consisting
mainly of relatives and several officials of the Co-
lumbia Co. and their wives. Hewlings Mumper,
brother of the groom, officiated as best man, and
the ushers were Donald Hosie, Paul Renn, Ogden
Hewitt and Mortimer D. Easton, manager of Dic-
taphone advertising. Mrs. Mortimer D. Easton
acted as matron of honor, while the bridesmaids
were Miss Barbara Bispham, Miss Alice Mumper,
Miss Barbara Trego and Miss Elizabeth Terhune.
Edward N. Burns, vice-president of the Colum-
bia Co. and manager of its export department, who
recently returned from a strenuous siege in Eu-
rope, is now recuperating at the Thousand Islands,
subsequent to which he will visit a few Canadian
trade centers before returning to New York.
A consistent advertiser of Columbia products is
Wm. C. Thompson, Coatesville, Pa., a live-wire
Columbia dealer, who, to evidence his belief in
forceful advertising, recently used an entire full
page in Coatesville's leading newspaper to present
the merits of Columbia goods. Mr. Thompson il-
lustrated his advertisements with cuts of the
"Grand," "Mignonette," "Regent" and "Eclipse"
machines, together with a portrait of Bond, the
famous tenor.
R. F. Bolton, manager of the Chambers street
wholesale headquarters of the Columbia Co., is
spending the week visiting trade up-State.
C. J. IANNELL WITH LOESER & CO.
Now in Charge of Talking Machine Depart-
ment of Prominent Brooklyn Store—Fall
Prospects Excellent—Good Stock on Hand.
C. J. Iannell, formerly manager of the talking
machine department of the Simpson-Crawford
Co., is now in charge of the talking machine de-
partment of Frederick Loeser & Co., under E. Paul
Hamilton. Mr. Iannell stated that the prospects
for fall business in the Loeser department are de-
cidedly bright, with the higher-priced machines
selling well. Careful ordering has also placed the
record stock on a basis where it is possible to fill
all record orders on close to a hundred per cent,
basis.
TO HANDLE EDISON DISC LINE.
The Pianostyle Music Co., 238 Livingston street,
Brooklyn, N. Y., which recently started in business
in the retail selling of music rolls, has added Edi-
son disc phonographs to its line. Frederick Harlan
is vice-president, while A. R. Learey is treasurer.
Both men have had considerable experience in the
various lines which they are now specializing in,
and this bids well for the success of the house.
Fred Wagner recently sold his Victor agency in
Battle Creek, Mich., to C. Roat and E. C. Fischer.