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THE MUSIC TRADE REVIEW
52
IMPORTANT_NEW CATALOG
REPORTS INCREASING DEMAND
HUNT'S EDUCATIONAL TRIP.
Just Issued by the Fred Gretsch Manufactur-
ing Co. of Brooklyn, Contains Illustrations
and Details of Its Own Line as Well as the
Imported Goods Handled by This House.
For Buegeleisen & Jacobson's Silent Salesman
String Showcase, Which Is Proving a Great
Trade Promoter Wherever Utilized.
Manager of Ditson's Musical Merchandise
Department Visits Important Points in
West, Including Lyon & Healy's Factory in
Chicago—An Instructive Vacation.
The Fred. Gretsch Manufacturing Co., Brooklyn,
N. Y., has issued its new big 1914-1915 catalog of
musical instruments, this being the first catalog
to be issued by manufacturers since the war started
in Europe cutting off the shipments of Euro-
pean merchandise. The compilation and publication
of a catalog, like this, requires a big outlay of
time and money; and, being first in the field with
a volume that is based upon the new discounts for
imported goods, the Fred. Gretsch Manufacturing
Co. performs a real service to the trade.
This house occupies a unique position, for not
only is it considered to be the largest musical in-
strument factory in the United States, but it also
ranks high as an importer, for the Fred. Gretsch
Manufacturing Co. controls for this country a num-
ber of the leading European lines. In addition, the
company owns the Eagle Tannery, which manufac-
tures skins and leathers for some of the instru-
ments made in the Gretsch plant.
All the Gretsch products are illustrated and de-
scribed in this new catalog, there being several
hundred pages of interesting matter. Hundreds of
illustrations are used and the descriptions are clear
and adequately present the merits of the goods. On
..the price end of the musical merchandise it is no-
ticed that only the imported goods have been raised,
the discount on all the merchandise made by the
Gretsch Co. in its plant not being increased in price.
It is clear to tb^ dealer as to just why this policy
will create more interest and a larger demand for
the. Gretsch-made-in-America goods.
Among the noted trade-marks owned by the
House of Gretsch are the following: "20th Cen-
tury," "Rex," "Eagle Brand," "La Tosca," "Gretsch-
Make," "Lazelle & Cie," "Ajaha," "Agrabuck" and
others.
Buegeleisen & Jacobson, 113 University place,
New York, are experiencing a steadily increasing
demand for their silent salesman string showcase
No. 6 that well illustrates the practical benefits
that the dealer is deriving from the use of this
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
WURUTZER
MUSICAL
Merchandise
Cincinnati
Chicago
EXCELSIOR
DRUMS ™ STANDARD
Some dealers may say that they cost more than
others.
Excelsior drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using- cheaper
material, use less care in making 1 them, and dis-
pense with the new patented improvements.
If we did, however, Excelsior Drums would not
be the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRUV1 WORKS
A. a. SOISTMAN, Vice-Pres. and Gen. Manager,
Tenth and Market Streets,
CAHDEN, N. J.
H. L. Hunt, manager of the musical merchandise
department of Charles H. Ditson & Co., 8 East
Thirty-fourth street, New York, returned to "his
desk late last week after a few weeks' vacation
spent in various parts of the country, in
accord with Mr. Hunt's usual methods of
enjoying his vacation.
Mr. Hunt's first stop was at Boston,
Mass., spending some time at the headquar-
ters of the Oliver Ditson Co., where he found
busineis very satisfactory for this time of
the year and keeping pace with last year's
sales totals. From Boston Mr. Hunt pro-
ceeded to Detroit, where he thoroughly in-
spected the city from a sight-seeing stand-
point, spending quite a little time at the
plants of some of the prominent automobile
manufacturers in that city. Mr. Hunt was
amazed at the marvelous perfection of the
Ford Motor Car Co.'s plant, where the pro-
duction of automobiles is maintained at a
rate that is well-nigh unbelievable. Mr.
Hunt was greatly impressed with the
hustling activity apparent everywhere in
Detroit, there being no signs of industrial
depression in this manufacturing center.
From Detroit Mr. Hunt journeyed to
Chicago, where he made his headquarters
Silent Salesman String Showcase.
for several weeks, enjoying both the vacation and
cabinet. Although only introduced a short while
business phases of life in the "Windy City." He
ago, this showcase has won the approval of deal-
ers from coast to coast, who in many instances spent several days in conference with the Lyon &
have written letters of praise to the company re- Healy sales and executive forces. As the Lyon &
ferring to the numerous advantages of the show- Healy harps are handled in the Ditson musical
merchandise department with marked success, Mr.
case and the sales assistance it renders.
As will be seen by the accompanying illustra- Hunt found a trip to Lyon & Healy's immense new
tion, silent salesman showcase No. 6 presents a factory at Healy Station keenly interesting. A trip
very attractive appearance entirely in keeping with to Petersburg, N. Y., the "Switzerland of Amer-
the quality of the products contained in it. It oc- ica," completed Mr. Hunt's vacation, and he re-
cupies very little room, measuring actually 1 2 ^ turned to New York to find that the Ditson sales
inches by 16% inches and 4 inches in depth. In staff in his absence had closed a nice August busi-
this very small space the dealer can display assort- ness and had equaled last August's sales totals.
ments of strings for the violin, mandolin, banjo Band instruments and mandolins in particular
and guitar. Buegeleisen & Jacobson are furnish-
ing the showcase free of- charge with the strings,
which are among the leading lines they handle.
AS TO REAPPRAISEMENTS.
The oldest ai\d
largest musical
merchandise house
in America
Judge Cooper, of the Board of General Ap-
praisers, filed an opinion recently holding that single
members of the board are not empowered under the
law to grant new trials in reappraisement cases.
He holds that only a board of three general ap-
praisers, or a majority of the members of such
board, is authorized to grant this relief.
Manufacturers, Importers
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
ATTRACTIVE
C.Bruno & Son,k
351-53 4? Ave. Newark
WEYMANN&SON
Modern
Service
SPECIALTIES
Incorporated
Manufacturers of
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLGS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
Largest Jobbers in America <
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG*