Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
FRANK DORIAN HONORED.
FITZPATRICK WITH VICTOR CO.
COLUMBIA BRIEFLETS.
Dinner Given by Mr. and Mrs. Easton to Mark
Mr. Dorian's Twenty-five Years of Service
with
Columbia
Graphophone
Co.— Mrs.
Dorian Also Present.
Becomes Traveling Representative of the Victor
Talking Machine Co. in Wisconsin, Northern
Illinois and Northern Michigan—Victor Line
with Shuster Co. and F. H. Hochmuth.
New Accounts Added During Week—Issue List
of War Music—Pierce Co.'s Campaign.
Mr. and Mrs. Frank Dorian were the guests
of honor at a dinner given on September 3 at
the Arcola Country Club, Arcola, N. J., by Mr.
and Mrs. Edward D. Easton, to commemorate the
completion 6f the twenty-fifth year of Mr.
Dorian's connection with the Columbia Grapho-
phone Co. Other guests at the dinner included
Mr. and Mrs. George W. Lyle, Mr. and Mrs. C.
W. Woddrop and Mr. and Mrs. Mortimer D.
Easton. Mr. Dorian entered the service of the com-
pany when a lad of nineteen, and during the last
quarter of a century has held responsible posts in
all parts of the world, where his signal ability
won for him well-deserved recognition as a suc-
cessful organizer and executive. He is at pres-
ent manager of the Dictaphone division of the
company's business, and his indefatigable work in
this field has been an important factor in Dicta-
phone progress. Mr. Dorian's youthful appear-
ance makes it difficult to realize that outside of
President Easton he is the oldest member of the
Columbia Co.'s staff in point of years of service.
NEW EDISON ARTISTS
To Be Represented in the October List Are
Dan Beddoe, the Famous Tenor, and Red-
ferne Hollinshead—Both Artists Are Repre-
sented by Some Admirable Records.
Two new artists, both singers of national fame,
will make their debut in the list of concert records
to be issued by Thomas A. Edison, Inc., in Oc-
(Special to The Review.)
MILWAUKEE, WIS., September 8.—Harry R.
Fitzpatrick, manager for several years of the Wis-
consin Talking Machine Co., recently succeeded
as Victor jobber in Wisconsin and northern Mich-
igan by the Badger Talking Machine Co., has been
made traveling representative of the Victor Talk-
ing Machine Co. in Wisconsin, northern Illinois
and northern Michigan. Mr. Fitzpatrick has a
host of friends among the dealers in this territory
who will be glad to meet him. Mr. Fitzpatrick
formerly traveled for the Victor Co. before coming
to Milwaukee a few years ago.
The Victor line will be carried by the Edward
Schuster Co. at its third new department store,
which the company will open on the South Side next
month. The Victor goods are featured at the
concern's other two department stores very en-
ergetically.
F. H. Hochmuth, music dealer, who will open
about September 15 in a newly remodeled build-
ing which he has purchased at 347 Third street,
has secured the Victor agency and is arranging
handsome Victor quarters in his new store.
A LIVE SELLING SYSTEM.
Capable Saleswoman Places Victrolas in Homes
of Prospects and Finds That tha System
Leads to Many Sales—Uses Automobile to
Advantage in Covering Territory.
As indicative of the progresssiveness and up-
to-date methods that characterize the sales methods
of many live-wire Victor dealers, the plan utilized
by Miss Hanley, a capable saleslady connected with
the Kelly Music Co., of Jersey City, N. J., is well
worth attention.
Realizing that the placing of a Victrola in the
home of a prospect is one of the best available
means of closing a sale, Miss Hanley called into
play an automobile which she owns and decided to
employ it in the pursuit of Victrola business. She
invariably carries machines with her for demon-
strating purposes and the novelty of the plan has
enabled Miss Hanley to achieve a marked success
since she inaugurated the idea in May.
Miss Hanley has found that wherever she can
Dan Beddoe.
R. Hollinshead.
get a machine into the home of a prospective buyer
tober. The first artist is Dan Beddoe, widely the sale is about 75 per cent, made, and it is hardly
known in the concert and oratorio field as a tenor necessary to state that Miss Hanley experiences no
of distinction. He has a voice of unusual charm, difficulty whatever in supplying the 25 per cent,
range and quality, which he uses like a true artist. salesmanship necessary to give the proposition a
His number for the cylinder list for October con- 100 per cent, average. The use of an automobile
sists of that ever popular duet, "Home to Our in soliciting machine sales has long been advanced
Mountains," from "II Trovatore," which he sings by the majority of Victor jobbers and the most
with Margaret Keyes, a contralto, who is also successful dealers, and Miss Hanley's successful
widely known and appreciated for her charming experience well evidences the practicability of such
aggressive methods.
personality and beautiful quality of voice.
The second artist in evidence is Redferne Hol-
linshead, a newcomer among Edison artists, who
A STRIKING DOUBLE PAGE AD.
has a voice of excellent range and sweet timbre.
The Victor Talking Machine Co. inaugurated
He is represented by two numbers, the Buzzi Pec-
its 1914 fall national advertising campaign through
cia "Lolita," a typical Spanish serenade, and Tos-
the medium of a striking center two-page spread
ti's "Parted," a love song
in the September oth issue of the Saturday Even-
ing Post. Illustrated in colors, this advertisement
was easily the most impressive in this magazine
In an article on the trade and industries of
and served to attract the attention of readers from
Syria, published in the September 7 issue of Daily
Coast to Coast.
Consular and Trade Reports, Consul-General W.
The advertisement featured the Victrola as
Stanley Hollis, stationed at Beirut, Asiatic Turkey, used for dancing, the scene being laid in the ball-
gives a series of interesting figures relative to the room of a home, with a Victrola XVI. furnishing
imports and exports at this port during 1911 and the music. Conceived in the customary high-
1912. These figures show that during 1911 talking grade Victor way, this $12,000 advertisement well
machines to the value of $2,650 were imported at
illustrated the aggressiveness which will charac-
Beirut, while in 1912 this total was practically terize the Victor campaign during the fall of
doubled, the value of these imports reaching $5,140.
1914.
TALKING MACHINES IN FAVOR.
The past week has been a busy one for the
Columbia Graphophone Co. in near-by territory,
a number of important new accounts being added
to the company's extensive list of local repre-
sentatives. These new agencies include Ludwig
Baumann & Co., 49-51 Market street, Newark,
N. J.; F. C. Kraemer, 8 Lincoln street, Jersey
City, N. J.; L. W. Caklwell, Troy, N. Y.; J.
Solow, 1116 Avenue J, Brooklyn, N. Y.; Daniel
Cantor, 917 Freeman street, New York, N. Y.
Several of these new accounts are active piano
dealers who thoroughly understand the most suc-
cessful methods of introducing the Columbia prod-
uct to their patrons.
The advertising department of the Columbia
Co. issued this week a very tamely and appropriate
window-poster in the nature of a list of patriotic
music of the nations now at war in Europe. The
flag of each nation with its national anthem and
the number of the record are featured promi-
nently on a strip which may be detached from the
entire list if the dealer does not handle that par-
ticular language in his foreign record department.
The Pierce Music House, of Eureka, Cal., is
carrying on a successful newspaper campaign on
behalf of Columbia products which is achieving
fine results. The company features both machines
and records prominently, occasionally devoting a
good-sized advertisement to one record only, mak-
ing it very simple to trade the results of its ad-
vertising.
1915 MODEL COLUMBIA "LEADER."
The Columbia Graphophone Co. has just placed
on the market a new addition to its machine line,
designated as the 1915 "Leader, Equipped with the
Columbia Individual Ejector," which will retail at
$85.
This 1915 model is the same as the popular
New Columbia Style.
"Leader" machine which has scored a pronounced
success the past year, except that it presents a
more attractive appearance by reason of a more
artistic cabinet and is euipped with the Columbia in-
dividual ejector, which is a record filing interior.
This provides for a separate compartment for each
record, keeping the record clean at all times and
thereby prolonging its usefulness. Each compart-
ment has an automatic cleaning device or brush
which cleans the record when it is taken out and
again when it goes back to the compartment.
The Columbia Co. is equipping all its upright
cabinet machines with this individual record ejec-
tor as rapidly as possible, and the next machine to
be placed on the market containing it will be the
"Mignonette," the $100 model, which will retail
at $110 with this new filing device.