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THE MUSIC TRADE REVIEW
54
pear regularly, and the copy is so planned that
the demand that will naturally result from the
advertising will revert directly to the benefit of
the local dealer. In connection with the national
campaign the Century Co. has also arranged to
supply dealers with an attractive series of elec-
trotyped advertisements for insertion by the dealer
in his home paper, and with a space mortised
out of the cut for his name. The electrotypes range
from one inch single column to six inches double
column, newspaper size, and the copy is cleverly
written and arranged to attract immediate atten-
tion.
The dealers who have been made acquainted
with the details of the campaign planned by the
Century Music Publishing Co. have become de-
cidedly enthusiastic regarding its extent and pos-
sibilities
HARDMAN, RECK & COMPANY
Manufacturers of
The HARDMAN Grand Piano
The HARDMAN Autotone
The HARDMAN Upright Piano
The Parlor Grand, The Baby Grand,
Made in three sizes and a variety
The Perfect Player-Piano
The Small Grand
of artistic cases.
Owning and Controlling E. G. Harrington & Co., Est. 1872, makers of
The HARRINGTON Piano
and
The HENSEL Piano
Supreme among moderately priced instruments
An admirable instrument at a price all can afford
and also owning and controlling the Autotone Co., makers of
The AUTOTONE
The only Player-Piano of reputation made throughout "Player" as well as "Piano" by Piano makers of acknowl-
edged reputation. The Autotone has only two Basic Pianos, the Hardman and the Harrington.
433 FIFTH AVENUE, NEW YORK
Founded 1842
724-730 REPUBLIC BUILDING, CHICAGO, ILL.
HAL L E T
CD. DAVIS
PIANOS
Endowed by Leading Artists for more than Half a Century
JSecher
JSroe.
fiigD 6rade Pianos and Player Pianos
STERLING
It's what is inside of the Sterling that has made its repu-
tation. Every detail of its construction receives thorough
attention from expert workmen—every material used in itt
construction is the best—absolutely. That means a piano
of permanent excellence in every particular in which a
piano should excel. The dealer sees the connection between
these facts and the universal popularity of the Sterling.
MEHLI1SJ
Tenth AY.
PIANO
New York
Factory and
Warerooms:
767-769
10th Are.,
NEW YORK.
"A LEADER
AMONG
LEADERS"
Factories:
Broadway from 2 0 t h to 2 1 st Streets
Main Office and Wararoom:
452456
MASS
PAUL G. MEHLIN & SONS
THE STERLING COMPANY
Derby, Conn.
BOSTON
27 Union Square, NEW YORK
WEST NEW YORK, N. J .
JOHN H. LUDDEN, Western Traveling Representative
6 1 3 9 GREENWOOD AVENUE, CHICAGO, ILL.
DE RIVAS & HARRIS
MANUFACTURERS OF
NIGH GRADE UPRIGHT and PLAYER PIANOS
New Faotory, 1 34th to 1 3Sth Sta. and Willow Ave.
(Capedtr MM Fiuet * M I H I B )
NEW YORK CITY
The H. P. Nelson products have Dealers who are forced to meet
risen to their present high position heavy competition in the commer-
in the trade because of strict ad- cial grades will find the Gerhard
herence to the policy on which the business line ideal. Of the Gerhard it can be truthfully
was planned, Le.: The greatest value for the said that it is the "most" piano in the country
for the money.
least money.
SEND FOR INFORMATION AND CATALOGS ON BOTH THESE LINES
H. P . N E L S O N C O M P A N Y , Factory, Administration Bldg., 3232 West Chicago Avenue, C H I C A G O
"Theory and Practice of Pianoforte Building"
(Copyright)
The above is the title of a technical work which is the result of years of careful study and research by one of
the most skilful technical writers in this country. It covers in a comprehensive manner all essentials of pianoforte
building and scale draughting, together with the principles of acoustics. It should be in the hands of every man in-
terested in piano development. The work is profusely illustrated with original designs.
The price for single copies, delivered to any part of the United States and Mexico, is $3. All other countriea
on account of increased postage, |2.20.
EDWARD LYMAN BOX, Publisher. 373 Fourth Avenue. NEW YORK CITY
THE
fr m R A D L E
UNIFORMLY GOOD
ROGART
PIANOS
PIANOS PLAYER
PIANO
ESSENTIALLY A HIGH GRADE PRODUCT
MANUFACTURES BY
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JYbu/ m
i&ni/JVot IlsG HTHG
ALWAYS RELIABLE
BOGART
9-11 Canal Place
PIANO
CO.
NEW YORK
HThat nTolls the Stovi/
C o n s t r u c t i o n C?ovmts
and J~(aj/
NEW
( YOAK
CITY
Wm.J.Keeley
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