Music Trade Review

Issue: 1914 Vol. 59 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
49
Generally he is the first to arrive in the morning
and the last to leave at night, setting an example
Something of the Career and Personality of Henry Stadlmair, Vice-President and General Man-
of practice that portrays his personal activity. 1 As
ager of C. Bruno & Son, Inc., and the Progress of This House.
a rule, big men are the easiest to interview, for
they know how to deputize details, and Henry
Henry Stadlmair—"a while man." Back in the stood by Henry Stadlmair, for he was able to plan,
Stadlmair is no exception to this rule. Go in at
direct and execute business plays that increased the
seventies, when he first became associated with C.
any
time of the day, and he will always have time
Bruno & Son, Inc. (established 1834), New York, business, service and prestige of Bruno & Son to
such an extent that only recently the house had to to greet you with a cordial welcome and to chat
tfie foregoing expression was only said about men
who measured up to the highest standard, as "old double the size of its headquarters, in order to se- with you for a few minutes.
A man of gentle nature, but affable or firm, as
cure the facilities that the growth of the business
timers" will remember, so the writer of this per-
the occasion requires ; tall, well built and clean-cut
sonal sketch digs it up and applies it in this age demanded.
To keep tab on the countless details of an im- in appearance, of jocular disposition, without mood
as the most fitting and truthful classification of
or prejudice, Henry Stadlmair is a natural present-
this well-known and interesting figure in the
ment of the executive of to-day. Mis thirty-six
musical merchandise business.
years of activity with Bruno & Son have rested
That it belongs by eminent domain to Henry
lightly upon him physically, as his photograph
Stadlmair goes without saying, for he has earned
shows, and the trade can be prepared to see even
even more than this title during his thirty-six years
greater development and progress of this house in
of active work for this house. His first joib was
which his acumen and unwavering endeavor will
with Bruno, and as a boy he always had the fac-
be prominently identified and valued by the thou-
ulty of seeing something to do—and doing it. His
sands of merchants in this country who are, in the
initiative, enthusiasm and consumption of hard
correct sense, a part of this vast organization.
work soon attracted the attention and gained the
Now you have the truth about Henry Stadlmair,
admiration of the late Charles Bruno, founder of
truly a vital factor in the world's musical mer-
the house, and he took a decided interest in the
chandise industry.
youthful student of the business. So promotions
THIRTY-SIX YEARS IN THE MUSICAL MERCHANDISE TRADE.
came fast as the years passed.
Henry Stadlmair's career in the musical instru-
ment field might be likened to a mountain climber.
Starting in the valley, he blazed his own path, find-
ing a niche in the mountain of success, first for
one foot and then for the other, gradually ascend-
ing as he acquired the fundamental principles of
the purchasing, handling and distribution of the
hundreds of musical instruments and pieces of mer-
chandise that constituted the immense stock of The
House of Bruno. To this he added priceless data
•••1 information on credit systems; on the essen-
tials of salesmanship; on the art of scientific man-
agement ; on advertising and publicity methods,
and on countless other details of a business that
he was destined to be appointed to the highest po-
sition that the house could give—that of general
manager and vice-president—reaching the highest
peak of the commercial Pike's Peak.
Here the early study, training and experience
HAD NARROW ESCAPE FROM DAMAGE.
Shortly after midnight on Saturday the neigh-
borhood of Irving Place and Sixteenth street was
awakened by a loud explosion, caused by a bomb
which had been placed in the building at 114 to
116 East Sixteenth street. The plate glass window
on the ground floor, o.ccupied iby A. L. Tuska,
Sons & Co., Japanese art merchants, was shattered
and thousands of dollars' worth of bric-a-brac
Henry Stadlmair.
destroyed.
mense business of this character; to work out prob-
M. Hohner, the prominent harmonica and accor-
lems involving a future forecast of commercial ac- deon manufacturer, occupies the entire second
tivity covering years ahead with thousands of dol- floor of the building, but luckily no damage was
lars depending upon the accuracy of his deductions
caused his establishment outside of the destruc-
and decisions; to maintain and even improve the
tion of two large plate glass windows adjoining
high efficiency standard of the big staff comprising
Advertising Manager Haussler's desk. The police
the human element of this industry are all in the are busy trying to run down the perpetrators of
the outrage, the reason for which is absolutely no.t
day's work of Henry Stadlmair—and he does it
understandable.
with apparent ease.
Bell Brand Harmonicas
"Made in America"
Have won a national reputation because of their remarkable and durable
qualities. Thejr are not the best merely because they are American made,
and the only harmonicas made in this country, but they stand competition
with the products of the world, embodying the very best musical qualities
and workmanship.
BELL BRAND HARMONICAS
CAN BE PROCURED FROM THE FOLLOWING WHOLESALE HOUSES
C. BRUNO & SON, New York City, N. Y.
BUEGELEISEN & JACOBSON, New York City, N. Y.
OLIVER DITSON CO., Boston, Mast.
C. H. DITSON & CO., New York City.
W. J. DYER & BRO., St. Paul, Minn.
J. W. JENKINS SONS' MUSIC CO., Kansas City, Mo.
THE RUDOLPH WURLITZER CO., Cincinnati, O.
KOERBER-BRENNER MUSIC CO., St. Louis, Mo.
LYON & HEALY, Chicago, 111.
C. ME1SEL, New York City, N. Y.
SHERMAN, CLAY & CO., San Francisco, Cal.
TONK BROS. CO., Chicago, 111.
THE RUDOLPH WURLITZER CO., Chicago, 111.
64G379
The National Musical String Co,
New Brans wicK
N e w J e r s ey
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
ALL READY FOR CONVENTION.
OCCUPYING TEMPORARY QUARTERS.
COLUMBIA CO BRIEFLETS.
Record Breaking Attendance Looked for at
Atlantic City Convention of Talking Ma-
chine Jobbers—Interesting Program Com-
pleted by the Committee in Charge.
New York Talking Machine Co. Doing Busi-
ness with Usual Promptness from 77 Reade
Street—Hopes to Get Back to Old Building
on Chambers Street, Within a Month.
Messrs. Easton and Willson Sail for Europe—
Dancing Instructor Praises Columbia Ma-
chines and Records—Window Display for
Independence Day—News of the Travelers.
The annual convention of the National Associa-
tion of Talking Machine Jobbers at Atlantic City
is only two days off (July 6, 7 and 8), but Chair-
man Wiswell, of the arrangements committee of
the association, has no.t let the grass grow under
his feet even during the final hours of preparation.
During the week the association members received
from Mr. Wiswell an attractive booklet containing
the complete program and schedule for the three
days of the convention, together with the choruses
of a number of popular songs, in order that the
talking machine men will be well rehearsed in their
music before the big time. According to present
prospects, as gauged by the hotel reservations, the
attendance will be the largest in the history of the
association, and it is safe, to say that no one will
be disappointed with any detail of the convention.
The New York Talking Machine Co., Victor
distributer, whose establishment was almost de-
stroyed by fire a week ago last Sunday, is now
completely installed in its temporary quarters at
77 Reade street. New York, where it is conduct-
ing its business with the same promptness and
thoroughness that characterized its service before
the disastrous fire. The July records were sent
out to, the company's dealers on schedule time,
and the indomitable energy and aggressiveness of
the office and staff is well exemplified in the
hustling activity that is now apparent in the Reade
street quarters.
The record stock is rapidly being replaced, and
at the present writing it is almost as large as it
was before the fire. Machine shipments are being
received daily, and, in short, the company has re-
covered with exceptional rapidity from a fire
which would dishearten the most optimistic busi-
ness man.
The space now occupied by the company in-
cludes the store floor, cellar, sub-cellar, -third and
fourth floors of the building at 77 Reade street
and lofts in ibuildings at 63 Reade street and 9
Murray street. A portion of the executive staff
and the showrooms remain at 81 Chambers
street, the home of the company, where
a force of workmen are working day and night
to remove the wreckage from the three floors.
Judging from present indications, the building at
81 Chambers street will be ready for o.ccupancy
within a few weeks.

"TALKER" MUSICJVHILE YOU WAIT.
How
the Shoe Shining Parlors of Indian-
apolis Entertain Their Customers.
(Special to The Review.)
INDIANAPOLIS, IND., June 22.—Shoe shining par-
lors in Indianapolis are equipped with talking ma-
chines, and while the energetic Greek boys shine
and polish shoes the customers are entertained
with the latest music o.f the day. Some of the
better equipped parlors have talking machines of
which no person would need to be ashamed, while
others have the very small instruments. But
whatever the size, the music is there. The Greek
boys appear to enjoy this innovation as much as
does the customer. In one instance one. of the
boys stopped work long enough to put on a new
record and then he went back to work cleaning
and shining shoes, singing and humming the tune
being played on the machine.
REMODEL "TALKER" QUARTERS.
Rosenblatt Piano Co., Bristol, Tenn., Installs
New Soundproof Booths and Makes Other
Improvements of Importance.
EDISON LINE WITH MILLER BROS.
(Special to The Keview.)
BRISTOL, TENN., June 29.—The Rosenblatt Piano
Tho.mas A. Edison, Inc., closed arrangements
this week with Miller Bros., 726 Columbus ave-
nue, New York, whereby this well-known and suc-
cessful piano house will open a new department
for the exclusive presentation of Edison disc prod-
ucts. This department is now practically com-
pleted and includes all modern perfections for the
comfort and convenience of patrons. Miller Bros,
but recently moved into new quarters, which give
them increased space and facilities for handling
their fast growing business.
Co., of this city, which handles the products of the
Victor Talking Machine Co., has just completed
a number of changes in its Victor department
which greatly enhance the attractiveness and facil-
ities of this division of its business. Oscar Sim-
mons, well known in the local talking machine
trade, is manager of the Victor business of the
Rosenblatt Piano Co. and to date has achieved a
well-deserved success.
Among the improvements introduced by the com-
pany in its Victor department is the construction
of three sound-proof demonstration rooms for the
convenience of its patrons. This is especially note-
worthy as showing the rapid strides that the Vic-
tor products are achieving in the smaller cities of
the South, in company with the larger trade cen-
ters. As recently as two years ago sound-proof
demonstration rooms in a city the size of Bristol
were practically unheard of, but to-day they can
be found in small towns'from coast to coast.
BUDGET OF VICTOR POINTERS.
The Victor Talking Machine CQ. sent out to its
dealers this week its usual batch of monthly lit-
erature which accompanies its new record supple-
ments. The July supplement contains the selec-
tions of a number of new Victor artists, including
Margaret Romaine and George MacFarlane, the
popular light comedy stars. Margarete Over, the
prominent mezzo-soprano, also makes her first ap-
pearance in this supplement.. Another feature of
the July list is the recording of several selections
by the United States Marine Band, which is fa-
miliarly called "The President's Own," because it
plays at the White House functions. It very rare-
ly plays outside of Washington.
GRANT DRAWBACK ALLOWANCE.
The Treasury Depart'Tient has granted to the
Sonora Phonograph 'Corporation, of New York, a
drawback allowance on phonographs manufactured
with the use of impo.rted motors, sound-boxes,
tone-arms and automatic stops.
NEW OFFICE BUILDING FOR VICTOR CO.
The Victor Talking Machine Co. has just had
plans prepared for the erection o.f an eight-story
office building. 75 by 150 feet, which will house the
executive offices and clerical departments of the
company's business. The new office building is
expected to cost in excess of $50,000.

Edward D. Easton, president of the Columbia
Graphophone Co., accompanied by H. L. Willson,
assistant general manager of the company, and
Senator William F. Johnson, a prominent cap-
tain of industry, sailed Saturday on the steamer
"Imperator" for a four weeks' trip abroad.
The Boston branch of the Columbia Graphophone
Co. received last week the following interesting
letter from Don S. Ferguson, Beachmont, a prom-
inent dancing instructor, who is the owner of a
"Mignonette" machine and practically every dance
record in the Columbia library:
"I received my graphophone in good condition
and desire to thank you for the promptness in
delivery. While acknowledging receipt of machine,
I take pleasure in extending my appreciation for the
splendid results obtained by the use of this instru-
ment. There is nothing more worthy to receive
than praise that originates from complete satis-
faction. You are the receiver of my congratula-
tions upon the product you are now marketing for
dance records. My pupils and myself are unani-
mous in the opinion that they cannot be excelled.
The tempo is perfect, the music inspiring, the
tone inviting; three essentials for modern dancing.
May our future relations continue in accordance.
(Signed) Don S. Ferguson."
The wholesale headquaters of the Columbia
Graphophone Co. at 89 Chambers street, New
York, featured this week an attractive Independ-
ence Day window display which was commenced
upon very favorably by visiting Columbia dealers,
who expressed their intentio,n of presenting simi-
lar displays in their respective stores. This branch
of the Columbia Co. makes it a rule to design spe-
cial window displays for all the holidays, and
many of its suggestions in this direction have
proven very profitable for the dealers.
H. A. Yerkes, manager of the Cojumbia Co.'s
wholesale department, will leave to-day for his
summer vacation, which he will spend, as usual, at
his old home in Washington, D. C.
Clifford R. Ely, road ambassador for the Co-
lumbia Co., is at present making a short trip
through the New England States.
Geo.rge A. Baker, assistant manager of the Co-
lumbia Co.'s headquarters at 89 Chambers street,
New York, will leave to-day for a short rest at
Twin Lakes, in the Berkshires.
UNIQUE CABINET EFFECT.
The Victrola section of the New York store of
John Wanamaker, Eighth street and Astor place,
introduced something new this week in the nature
of a Victrola on wheels, designed especially for
•-.uminer use. This unique combination consists of
a Victrola IX, which retails at $50, with a wheel
cabinet that permits of the moving of the Victrola
from one part of the house to the other with maxi-
mum convenience and ease. The cabinet portion of
the arrangement contains racks for the usual num-
ber of records. The complete wheel-cabinet retails
at $75, and the store has sold a large number of
these new combinations in the last few days.
BURGLARS DESTROY STOCK.
A band o.f motor-car thieves visited Yonkers
and robbed several residences and a number of
stores last week. Among the stores visited .was
that of the Yonkers Talking Machine Co., where
The New Brighton Talking Machine Co. is the little was taken but considerable property wantonly
title of a new concern in Beaver Falls, Pa. Roy C. destroyed.
Veiock is the manager.
George Brown, Jr., has opened a talking machine
Lester L. Leverich, of the Columbia advertising store in Hillsboro, 111. He will handle Columbia
department, will spend his vacation at Beach City, and Edison machines and records, and use auto-
Pa., leaving for that place to-morrow.
mobiles for covering a wide territory.

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