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52
THE MUSIC TRADE REVIEW
department of the Hanff-Metzger, Inc. Popular re-
ports credit these gentlemen with concentrating
Expected to Follow Lead of Piano Dealers in
their efforts down South on the capture of "wild-
The Victor Co-operative Beneficial Association
That City—Said to Be Badly Needed.
oysters."
Makes Excellent Record During First Few
Louis Hurwitz, Cedarhurst, Long Island, is one
Months—An Example of Victor Co. Gener-
(Special to The Review.)
of
the latest additions to the lists of Columbia
osity—Big Increase in Membership.
BUFFALO, N. Y., February 16.—Spurred on by
representatives in near-by territory. Mr. Hurwitz
the actions of local piano dealers and manufac-
The manner in which the Victor Talking Ma- is planning an energetic personal campaign on
turers in forming a protective organization, an as-
behalf of Columbia products.
chine Co., of Camden, N. J., has the interests of
sociation of dealers in talking machines and sup-
One of the most consistent and successful ad-
its
thousands
of
employes
at
heart
is
indicated
by
plies is being contemplated in this city. Thus far
the first report of the Victor Co-operative Bene- vertisers of Columbia products in the Northwest
the project has only been discussed and no definite
ficial Association, covering the period from its or- is the Stone Piano Co., Fargo, N. D., a prominent
actions have been taken in the matter. However,
and prosperous piano house. Th?s company is
ganization, on April 15 of last year, to December
it is likely that before long the organization of
using large space in the Fargo newspapers featur-
31, and the best proof of the success of the new
talking machine dealers will be realized, as its need
ing Columbia machines and records, and this high-
is being distinctly felt in this section of the State. venture and its appreciation by the employes of
When the organization is formed it will be for the company is found in the fact that the member- grade publicity is producing excellent results.
ship in the association, commencing at 1,647, dur-
the protection of all local dealers in the talking
ing the first weeks following the organization,
THREE NEW EDISON ARTISTS
machine trade. This association will, if organized,
rapidly increased until at the end of December
promote not only the trade in this city, but also
To Make Their Debut in the Edison Blue Am-
there were 4,210 employes enrolled.
in this entire section of the State. It is hoped by
berol Record List for April—The Three Have
Since the launching of the association, the Vic-
local men that the project will be a success.
Long Been Prominent in Church, Oratorio
tor Co., as per its agreement with its employes,
and Concert Work in the United States.
has contributed to the treasury, dollar for dollar
NEW VICTOR WINDOW HANGER
in proportion, the amount-paid by the employes
Month after month Thomas A. Edison, Inc., is in-
Designed to Emphasize in Attractive Manner
up
to December 31 being $8,359.50, and by the creasing the roster of artists who are making Blue
the Testimonial of Richard Strauss.
company an equal amount. With accrued interest
Amberol records. The April list will contain three
The Victor t o . has just announced to its trade the amount raised last year for the association
newcomers in Beulah Gaylord Young, Grace Couch
was nearly $17,000, all of which was devoted ex- Embler and Frederick Gordon MacLean. The
the publication of a very attractive window hanger
presenting a testimonial from Richard Strauss, the clusively to requirements of the association, the
first named of the three singers has been a mem-
Victor Co. paying all the operating expenses of
celebrated composer, in which he pays a tribute
to the musical qualities of the Victor. This hanger
the association, which amounted to nearly $2,000.
is designed in a distinctive manner, showing an
In less than nine months the association paid to
excellent portrait of Strauss, together with his 208 sick members, benefits totaling $5,861.75, and
praise of the Victor in both German and English.
paid death benefits aggregating $900 for six mem-
The attention of the trade is called to the fact
bers, leaving nearly $10,000 in available funds in
that Mr. Strauss speaks of the Victor as the
the treasury. All cases of sickness are carefully
gramophone, which is the name by which it is
investigated by the proper officer of the association
known in Europe.
and when any doubt exists as to the right of the
The text of Richard Strauss' testimonial is as
member to receive benefits, the matter is placed
follows: "The gramophone which was demon-
before the trustees. Where possible the member
strated to me to-day reproduced with approximate
is given the benefit of any doubt that may exist.
perfection, worked faultlessly and was very pleas-
All concerned acknowledge the Victor Co-opera-
ant in tone and volume of sound, so that I can tive Beneficial Association as a powerful factor in
conscientiously bear witness to the fact that it pro-
cementing the cordial relations existing between
vided a most delightful treat to a'very sensitive
the Victor Co. and its employes.
ear.—Dr. Richard Strauss."
The officers of the association appointed for 1914 Beulah Gaylord Young.
Grace C. Embler.
are: Trustees—A. W. Atkinson, I. F. Burton. C.
her
of
the
Victoria
Ladies'
Quartet, popular in
STRONG EDISOJS_AD. CAMPAIGN.
S. Wickes, E. T. Kieffer, E. K. Smith, W. B.
club, concert and church work, and is also soloist
Persistent and Attractive Publicity in Behalf
Fulghum; president, R. L. Freeman; vice-presi-
at the Thirty-third Street Collegiate Baptist
of New Disc Phonographs and Records Get-
dent, E. F. Haines; treasurer, G. W. Jaggers; sec-
Church, New York. Her voice is of beautiful
ting Results Throughout the Country.
retary, E. K. MacEwan; visiting secretary, M. \V. quality, perfectly placed and her first number for
IT. Holden.
the Blue Amberol list is "My Chain of Memories,"
Thomas A. Edison, Inc., is continuing its splen-
by
Mrs. Herbert Ingraham, a pleasing selection.
did newspaper campaign on behalf of the new
COLUMBIA CO. NEWS BRIEFLETS.
The second artist, Grace Couch Embler, has
Edison disc phonographs and records. These ad-
Recent Visitors to Headquarters—New Dance
long been popular as a singer in prominent churches
vertisements, which are designed along somewhat
Records Featured—Staff Members Hunt the
in New York and Brooklyn, and has also done
different lines than the average talking machine
"Wild Oyster"—Additions to List of Dealers.
oratorio and festival work with Nordica, Blauvelt
newspaper ads, are producing excellent results for
the dealers mentioned in the copy, and many of
Among the visitors this week at the executive and other noted singers. She has also been head
of the large glee club in
the Edison disc representatives are enthusiastic in offices of the Columbia Graphophone Co. in the
Brooklyn
called "The
their reports of the inquiries which are being re- Woolworth Building was S. Pollack, an enter-
Embler Glee." She makes
ceived from the individual advertisements. The prising Columbia dealer of Poughkeepsie, N. Y.,
her debut in the Edison
present newspaper campaign is based along invita- who at the present time is planning to display
Blue Amberol list in Wm.
tion lines rather than any attempt at direct sales. Columbia machines and records in various stores
R. Chapman's "Lullaby."
No prices are mentioned, but an invitation is ex- in his territory, and call the attention of the resi-
tended to the public to visit any of the dealers dents in these towns to the displays. Mr. Pollack
The third artist, Fred-
listed on the lower part of the advertisement to makes a specialty of foreign record trade, and
erick Gordon MacLean,
hear the new Edison disc phonograph and records. closes an excellent business with Columbia for-
is a New Yorker whose
musical career started
The list of Edison disc representatives presented
eign records in twelve different languages.
when a boy, having been
in the latest advertisements is an imposing one,
The Columbia Co. has just issued a very at-
associated with some of
and in addition to the large number already men- tractive leaflet devoted to five new dance records
the leading boy choirs up
tioned in the columns of The Review include the which are introduced to take care of the phe-
to the time he commenced
following new ones: Schultz Novelty & Sporting nomenal demand for this class of music. These
to study singing. In recent
Goods Co., 118 Nassau street, New York; Spector records, which were all recorded under the super-
years he has been con-
& Son, 904 Prospect avenue, New York; Richard vision of G. Hepburn Wilson, the prominent dance
Frederick G. MacLean. nccted as a soloist with
W. Olsen & Co., G17a Fifth avenue and 113 Flat- expert, are being ordered by Columbia dealers in
bush avenue, Brooklyn ; B. Poehland, 1592 Broad- unusually large quantities. Hesitations, tangos and prominent churches in all parts of the country, and
way, Brooklyn; Fred TT. Ponty, Port Chester, N. one-steps are all among the five records just issued. has been prominent in quartet and concert work,
Y.; Edward Waters, Oyster Bay, N. Y.; Hugo
William S. Scherman, a popular member of the and as a director. At the present time he is the
Traeger, 01 Wright street, Stapleton, S. I., N. Y.; Columbia advertising department, returned to his baritone soloist in St. Gregory's R. C. Church,
William Ricker, 658 Newark avenue, Jersey City, desk Tuesday with renewed energy and vigor after Brooklyn. He will make his debut in the Edison
N. J.; W. K. Muchmore, Morristown, N. J.; W. a short visit to Old Point Comfort, Va., in com- April list, with an old favorite, "My Love Nell,"
which he sings with verve and charm.
H. Morehead, 141 Main street, Somerville, N. J.
pany wi'th W. D. Baker, head of the production
BUFFALO T. M. DEALERS TO ORGANIZE
EMPLOYES' ASSOCIATION A SUCCESS.