Music Trade Review

Issue: 1914 Vol. 58 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
MEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILL A NE, Managing Editor
Executive and Reportorial Staff:
It. HRITTAIN WILSON,
CARLETON CHACE,
A. J. NICKLIN,
BOSTON OFFICE:
, O , , N II. W...SON. 324 W a s h i n g t o n St.
W M . 1$. W H I T E ,
K-, ^
1 eleplinne, Main 6950.
PHILADELPHIA:
I.. M. ROBINSON,
AUGUST J. TIMPE,
GLAD HENDERSON,
L. E. BOWERS.
CHICAGO OFFICE:
VAN ^A.LJKCE^ ^ £ ^ ^ " " ^ 7 .
HENRY S. KINGWILL, Associate,
MINNEAPOLIS and ST. PAUL :
\i. W. KAUFFMAN.
ADOLF EDSTSN.
SAN FRANCISCO: S. H. GRAY, 88 First St.
ST. LOUIS :
CLYDE JENNINGS,
DETROIT MICH.: MORRIS J. WHITE.
CINCINNATI, O.: JACOB W. WALTERS.
INDIANAPOLIS, IND.: STANLEY H. SMITH.
BALTIMORE, M D . : A. ROBERT FRENCH.
MILWAUKEE, W I S . : L. E. MEYER.
KANSAS CITY, M O . : E. P. ALLEN.
PITTSBURG, P A . : GEORGE G. SNYDER.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION
(inrliuling postagei. United States and Mexico, $2.00 per year; Canada,
$3.50; all other countries, $4.00.
ADVERTISEMENTS, $8.00 per inch, 'ingle column, per insertion.
On quarterly or
yearly contracts, a special discount is allowed. Advertising Page*, $00.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman I'm.
PiiinA iinii
Departments conducted by an expert wherein alt ques-
• l a i l U g regu-
g
t i o n s o f a technical nature relating g to the tuning,
fkpniirtmpntc
lating and repairing of pianos
and player-pianos
are
i
i
V C p d l IIIICUI^. d e a l t w i t h > w i , , b e f o u n d i n a n other section of this
paper. We also publish a number of reliable technical works, information concerning which
will lie cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900
Silver Medal- • .Charleston Exposition, 1902
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. . Lewis-Clark Exposition, 1905
DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON 1 SQ.
Connecting' all Departments
Cable address: "Elbill, New Tori."
NEW
YORK,
FEBRUARY
21,
1914
EDITORIAL
S
CIENTISTS and physicians have learned that the only suc-
cessful way to fight disease epidemics is to adopt preventa-
tive measures before the actual danger becomes apparent. Thus
have insurance companies and lire-fighting 1 organizations, as well
as wide-awake manufacturers and business men, come to realize
that the only way to cut down the enormous loss by fires in the
United States each year is to adopt preventative measures that
will serve to reduce the risk so far as it is humanly possible to
do so.
From the viewpoint of the insurance underwriters and the
fire departments, piano factories rank rather high in the list as
fire hazards, for the combination of dry wood and finishing shel-
lacs and varnishes stored on the premises have been found to
offer excellent material for the flames to feed upon.
Then, too, in the case of fires in piano or furniture factories,
where practically the same conditions exist, much has been made
by the authorities and the daily press of the fact that the inflamma-
ble character of the shellacs and varnishes prove instrumental
in aiding the fire to spread to large proportions and to cause
explosions that add to the difficulty in subduing the blaze.
Although in the majority of cases the danger has been
exaggerated, the fact that it is always mentioned in piano factory
fires should lead manufacturers to take every precaution, even
at a slight expense, to cut down the fire risk in their plants to
a minimum.
A number of local manufacturers have commented with
favor upon the report given The Review by K. S. Kennard, in-
spector of combustibles for the New York Fire Department,
regarding the risks attached to the storage of shellacs, varnishes
and "other finishing materials in piano factories, published last
week, and the means by which the risks may be reduced to a
minimum.
The inspector states that an excess of heat, ranging from 160
degrees Fahrenheit in the case of shellacs already mixed to from
138 to 300 degrees in the case of varnishes, is practically certain
REVIEW
to cause spontaneous combustion and result in explosion or fire,
whether the heat is caused by carelessness on the part of work-
men or comes from a fire starting in another part of the factory.
This serves to explain the explosive element that has caused such
great loss in numerous factory fires.
The section of the report that should make the strongest
appeal to piano manufacturers and dealers operating extensive
repair departments, which are in some instances really small
factories, is that which refers to the storing of finishes to mini-
mize the fire risk, and in connection therewith Mr. Kennard says:
"They should be stored and used in a fireproof compartment ; that
no open flame of any kind should be present either in the storage
room or in the workshop. Small quantities should be stored in
sealed containers, the largest of which should not be of more
than fifty gallons capacity. For quantities greater than fifty
gallons, it should be stored underground in an approved oil
storage system. Thorough ventilation should be provided in
both the storage room and also in the workroom. Automatic
closing doors and windows should be attached to such part of
the building, and auxiliary fire appliances, such as sand buckets,
fire extinguishers, and, in case where large quantities are used,
an automatic steam fire extinguishing system should be installed;
and lastly, the utmost caution should be observed to prevent the
employes from smoking."
In New York and other large cities the authorities have taken
active steps to enforce fire preventive methods in factories and
other structures, insisting, for instance, upon the installation of
automatic sprinklers, fire walls, automatic closing lire-doors and
other features that will prevent a fire from spreading or getting
beyond control before the arrival of tire-lighting apparatus.
Although some of the regulations have met with considerable
opposition, they will, in the end, revert directly to the benefit of
the factory owner or the manufacturer in the matter of lower
insurance rates, and. what is more important, making his plant
as nearly fireproof as possible. The manufacturer, therefore,
especially if his plant is located in a district where fire protection
is weak, should look after the handling and storing o f his finishes
in accordance with the advice of the expert just quoted.
Even a few hundred dollars spent in a fireproof room for the
storing of finishes and in apparatus calculated to control anv out-
break of lire from that department of the factory is to be con-
sidered in the light of a good investment when the loss that may
be occasioned by a lire that wipes out a factory, not only in stock
and machinery but in the more serious loss of trade through
cessation of output, is considered.
W
ITH the opening next Tuesday of the piano department
in the new Lord & Taylor store that section of Fifth
avenue bounded by Thirty-eighth and Thirty-ninth streets be-
comes one of the most popular high-class piano streets in this
city, and probably in the country. Fifth avenue has for many
years been recognized as New York's official Piano Row, and as
the trade has gradually moved northward Piano Row now in-
cludes Fifth avenue from Twenty-eighth street on the south to
Forty-second street on the north.
The opening of the new Lord & Taylor store, however, places
on this single short block on Fifth avenue four high-grade piano
stores, all catering to the very best class of trade, and all repre-
senting pianos that are known from one end of the country to
the other as essentially quality products.
At 427 Fifth avenue, one door north of Thirty-eighth street, is
the handsome retail establishment of the Behning Piano Co., which
recently was enlarged. Three doors north, at No. 433, is Hard-
man House, the home of Hardman. Peck & Co., and considered
by many as one of the most artistic buildings in the piano trade.
Another three doors north, at 439, we have the beautiful retail
warerooms of William Knabe & Co., located at the corner erf
Thirty-ninth street, and occupying a most important position.
Directly facing these three retail houses is the magnificent new
establishment of Lord & Taylor, which has a frontage that
extends almost the entire block between Thirty-eighth and
Thirty-ninth streets on the west side of the avenue. This piano
department will represent the celebrated Chickering piano as its
leader, and in addition will present such well-known lines as the
Vose, Kurtzmann, Wclte and others.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Fighting Harmful Legislation at Albany
F
OR the second time within a year the piano men of New
York, through the Xew York Piano Manufacturers' Asso-
ciation, have been called upon to go to Albany, at a considerable
expense of money and valuable time, to add their protest to that
of other organizations, whose members do business on the instal-
ment plant, in protesting against a bill that is designed to change
the provisions of the Personal Property Law as they are now set
forth, and which, it has been proven in court, are considered
fair to both the seller and the purchaser of goods on time, and
if anything a shade in favor of the latter.
It is confidently expected in business circles that the bill will
be defeated when the business men file their protest before the
State Assembly and state their reasons for opposing the measure;
but the fact remains that the effort has been made twice in one
year to tamper with the Personal Property Law, and one is
moved to inquire just how many more attempts are to be made
in that direction if the latest bill meets with defeat.
In outlining the provisions of the new bill introduced by
Assemblyman Sufrin, Max J. Bernheimer, an able attorney and
counsel for Hardman, Peck & Co., and who is working in con-
junction with the New York Piano Manufacturers' Association to
defeat the bill, states that the measure, if enacted into a law,
would practically confine the sale of pianos on the instalment plan
to those who have financial responsibility, as the sellers could no
longer look to the piano itself as security for any unpaid balance
of purchase price, and if the sellers at any time would retake the
piano, either by process of law or voluntarily, they would be com-
pelled, under the terms of the proposed bill, to repay to the pur-
chaser 80 per cent, of the total amount which he had paid on his
contract, and irrespective of the time that he may have had the
use of the piano.
In other States, notably Pennsylvania,* the piano men have
been called upon to oppose bills inimical to their interests, but
which, once defeated, rose like a Phoenix at more or less regular
intervals, and was only to be forced down again when the piano
men interested, and sometimes those in other lines who were
equally interested, gathered together a suitable fund to provide
an opposition lobby. Always the money, and frequently the
lobby, were never heard from again, and the same process was
repeated when the members of the Legislature thought the time
was ripe. It is sincerely to be hoped that the New York piano
men will not find themselves in the position of fighting legisla-
tion that reappears at intervals.
Organization, strongly emphasized, is the weapon to be used
against such measures as the proposed bill, and a strong associa-
tion of piano dealers throughout the Empire State would soon
be in a position to stop such legislation before it started. The
Connecticut Piano Dealers' Association maintains an attorney at
the State Capitol constantly, and so well known is its fighting
ability at the present time that a hint that the organization will
oppose a bill is frequently sufficient to stop it. Why should not
the piano men of the Empire State adopt a similar plan?
Need for Closer Credit Supervision
OME recent failures in the piano industry emphasize afresh
the absolute necessity of a credit or protective association
among manufacturers of supplies. The testimony given at the
hearings in connection with a couple of apparently inconsequen-
tial failures in the piano manufacturing field in the east recently
revealed some extraordinary conditions.
In one instance credit was given so lavishly that one manu-
facturer did not see the necessity of selling pianos at a profit,
but rather sold them from fifteen to twenty dollars below the
manufacturing cost, and openly admitted that he had indulged
in this practice for over a year.
. In so acting he was either profoundly ignorant of what it
Cost him to make pianos, or else he knowingly aimed, with the aid
of the very elastic credit system of the supply manufacturers, to
waste their money and to undermine his competitors and demor-
alize business generally.
He is only one, unfortunately, of a number of men who
are indulging in this practice, which must be curbed, if the music
trade is to be conducted on a sound and successful basis.
There is the greatest need of co-operation—of an exchange
of confidence—among the supply manufacturers so that this type
of man shall be eliminated for all time.
S
At various periods The Review has discussed this topic and
pointed out how this lack of supervision in giving credit tends
to demoralize business, and works a distinct injury to the indus-
try as a whole.
The key to the entire situation rests with the supply manu-
facturers. There must be a closer scrutiny of credits.
A duty also devolves upon piano manufacturers. They
should keep in touch, through their dealers and traveling men,
with trade movements, so that they may possess knowledge of
such concerns as are underselling the market—in other words,
those concerns that are selling below cost of manufacture.
Another rather remarkable happening in connection with the
bankruptcy hearings just referred to was the absence of many
creditors or their representatives at the meetings. In fact, it
would appear as if the creditors expected to lose money, and
were rather indifferent whether they did or not.
There should be an active personal interest in matters of
this kind. Bankrupts should be made feel that wasting other
people's money is a mighty serious matter, and where it has
been done illegally there should be such action as would teach
a lesson that might be effective in preventing others from under-
mining the confidence placed in them by reputable houses.
The Tendency Toward Conservatism
N
F
ROM various sections of the country, and especially from
the Pacific Coast, comes word that piano merchants are
displaying a tendency toward conservatism in business, and are
somewhat cautious in discounting the future. The attitude of the
piano men is not that of the pessimist, but rather the attitude of
the optimist who is careful not to place any more obligations on
the future than it can rightfully be expected to meet under normal
conditions. Strict attention to business and energetic piano sell-
ing are the proper means to business development, but the prac-
tice of forced selling, of doing business under a condition of
constantly expanding pressure, all too frequently leads the piano
man into danger, and retrenchment to the safety point is only
accomplished at a sacrifice of solidly-earned profits.
Piano dealers for the most part are beginning to realize .that
it is the quality and not the quantity of sales that should receive
the first consideration in the building of a business, for the quality
trade is the sort that will bear up under any unusual condition,
whether created by bad crops or by the disturbance of the money
market. A concentrated business may not appear so large and
prosperous as that of the dealer who believes that progress means
the opening of many branches and the selling of vast quantities
of instruments at any sort of prices. When the final summing
up takes place, however, the concentrated business will not have
a lot of loose strings hanging to it, the pulling of any one of
which may wreck the foundation of the entire structure. With
crop and industrial prospects really excellent, and with careful
management the piano dealers of the country should be in a most
satisfying condition at the end of IO < T 4-

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