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THE
MUJIC TIRADE
V O L . L V I I I . N o . 7 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Feb. 14, 1914
S SINGLE
I
10 CENTS
* 2 E o o COPIES,
PER Y E A *
ASY money—'tis a delusion and a snare. There is no easy money route that is safe to
travel—too much dynamite and hidden explosives along the way.
Every young man should resolutely wipe out the poison of easy money practices from
his brain. The romances of easy money told in the papers give false views to readers.
Who can plan life soberly with moderate salary or wages after reading some of the statements
made concerning easy money?
One would think to read some of the stories that it was an ordinary occupation to playfully
heap up colossal fortunes as children heap up sands on the seashore.
Easy money!
How few there are who have a just conception of what a million dollars are, or what they
cost in stretched muscles, aching heads and burning hearts, and yet there are some who toss a million
dollars off the tongue as though they were but paper—syllables of everyday gossip.
The hope of easy money is not the right inspiration for any young citizen of this country.
It was not so long ago when the possession of money apparently covered every sin on the cal-
endar. If a man was a multi-millionaire he was accepted as one of the master minds of the world,
and was promptly invited by the periodical press to formulate a set of rules destined to teach the
young men of the country how they might go and do likewise. Teaching the young men of the
country how to get easy money instead of teaching them a square deal policy!
During the past few years, however, things have undergone some remarkable changes. We
are no longer satisfied to accept a man simply because he can draw sizable checks with a certainty
of having them honored.
Some of the men who once occupied the highest places in popular esteem have served in prison.
Others who have escaped the necessity of wearing the stripes have been tried at the bar of popular
opinion and are no longer recognized as worthy citizens.
It was only a few years ago that selfishness dominated everything in the business and social
world.
To succeed it was not against the law of commercial warfare for a man to ride roughshod
over others when his own ends were fostered thereby, and as a result huge fortunes were built
up out of the life blood of the weak.
Easy money! Easy for some, but how hard for others!
It was easy money which caused the wrecking of the New Haven system—easy money for the
powers who were interested in consolidating competing lines at exorbitant prices and in the flota-
tion of various bonds.
Easy money, but what a price the stockholders must pay! Still all this is changing, and noth-
ing indicates the changes that are taking place in business methods more clearly than modern
advertising.
#
The time was not so far back when the sole object of the average advertiser was to attract
people to his store. To do this unusual inducements were offered. Then the people began to learn
that the advertisements were untrue, and gradually the stores were compelled, by force of public
opinion, to install the "money back" l^inciple—the easy money plan had ceased to work smoothly.
E
(Cpntinttc4 on page 5.)