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THE MUSIC TRADE REVIEW
NEW VICTROLA DEPT. IN BUFFALO
Opened in Store of Neal, Clark & Nea!—Special
Sound-Proof Demonstration Booths Provided.
(Special to The Review.)
BUFFALO, N. Y., January 26.—The Victrola de-
partment of the store of Neal, Clark & Neal, at
045-649 Main street, has just opened. All the
modern improvements and artistic designs are em-
bodied in the new addition to the store, which has
been located on Main street for many years. One
of the features of the new department is the in-
stallation of soundproof demonstration booths,
which enable the purchasers of Victrolas to hear,
without interference, the machine they wish to
purchase, W. J. Bruehl is manager of the new
department.
FEATURING DANCE RECORDS.
Columbia Graphophone Co.'s Store in Boston
Makes Capital Out of the Run of "The Sun-
shine G i r l " and Sells Many Records of Argen-
tine Tango from That Play—Miss Sanderson
Uses the Grafonola—An Interesting Letter.
NEW LIST OF EDISON DISC RECORDS
COLUMBIA CO. BRIEFLETS.
Contain Many Numbers That Promise to Win
a Large Degree of Favor.
H. L. Willson Makes Pleasing Report on West-
ern Conditions Upon Return from Trip—
Larger Quarters in Toledo—Co-operation in
Educational Work Gets Results—Additions
to the Company's List of Dealers.
Thomas A. Edison, Inc., Orange, N. J., has just
issued a January supplement of Edison disc records
that makes a valuable addition to the disc library.
Over forty double-disc records are presented in
this supplemental list, many of which are among
the popular hits of the day. Local Edison disc
dealers state that the new list is being received
with popular favor wherever it is introduced; own-
ers of Edison disc phonographs availing themselves
of this opportunity to considerably enlarge their
record library.
VICTOR LINE FORJ1ALLET & DAVIS.
This Line to Be Presented in Pleasing En-
vironment in New Forty-second Street Store
of the Hallet & Davis Co.
Arthur D. Geissler, vice-president of the New
York Talking Machine Co., 81 Chambers street,
New York, the prominent Victor distributer, in a
chat with The Review this week stated that Hallet
& Davis Piano Co., one of the best-known piano
(Special to The Review.)
BOSTON, MASS., January 26.—The Columbia houses in the country, will carry a complete line
Graphophone Co., 174 Tremont street, is closing a of Victor products in its attractive building at 18
splendid dance record (business, which has been East Forty-second street, New York. Hallet &
aided considerably by the testimonial given in Davis already handle the Victor line in their
store by Julia Sanderson, the prominent actress, Harlem store, and the excellent results they
appearing in the successful play, "The Sunshine achieved in this uptown branch prompted their
Girl." One of the most successful records in the decision to handle the Victor products in their
Columbia catalog is the one featuring the Argen- new building.
When the Victor line is installed in the Forty-
tine Tango from Miss Sanderson's play, and this
second
street building there will foe constructed sev-
dance was rehearsed by Miss Sanderson with the
eral attractively furnished demonstration booths
assistance of a Columbia Grafonola.
Miss Sanderson's letter to the Boston store or the main floor, which will display the Vktrolas
reads as follows: "It may please you to know to excellent advantage. There will also be con-
that the Columbia Grafonola I am using at my structed in the basement of the building a number
hotel and theater is a wonderful help to me and of record-demonstration rooms which will be fur-
Mr. Mudie in rehearsing before each performance nished and decorated to completely harmonize with
the Argentine iango. The music as rendered on the prestige of the store and the Victor line.
your instrument is of better tempo than that fur-
nished by the average orchestra. You are to be BIG TALKING PICTURE CO. FORMED.
(Special to The Review.)
commended on the splendid tango selections made
DOVER, DEL., January 27.—The Talking Machine
by the Municipal Band of the Argentine Republic.
1 should like to see more Bostonians learning this Film Co. of America, with capital of $2,500,000,
new dance, as it is especially beneficial to their was chartered here to-day. The incorporators are
health and figure. Anyone seeing my dance in E. J. Forhan, F. B. Knowlton and D. A. Cassin,
'The Sunshine Girl' at the Hollis Theater would all of New York. The incorporation papers say
kr;ow I liked 'The Tango/ but the beautiful grand the concern will manufacture, buy, sell and deal in
opera selections and instrumental records made films, photographs and other reproductions of
scenes and dramas.
by your company give me an equal amount of
pleasure."
PLEASING NEW_YEAR'S SOUVENIR.
JANUARY'S GOOD SHOWING.
From 30 to 40 Per Cent. Increase Reported by
the New York Talking Machine Co. as Com-
pared with Same Month Last Year.
"Our general business is from 30 to 40 per cent,
better than last January," stated Arthur D.Geissler,
vice-president of the New York Talking Machine
Co., Victor distributer. "This figure seems almost
unbelievable in view of the fact that the first four
months of 1913 were exceptional months and con-
siderably bigger than any of our previous Novem-
bers and Decembers.
"We are still in the position of not being able
to get enough machines to satisfy the demands of
our trade, while our record business is reaching a
figure that is almost uncanny."
IMPERIAL PHONOGRAPH CO. FORMED.
The Imperial Phonograph Co. has been organ-
ized at Portland, Me., with a capital of $50,000.
The officers of the new corporation are as follows:
Hiram Knowlton, president; W. J. Knowlton,
treasurer; Hiram Knowlton, W. J. Knowlton and
Bertha B. Huston, directors.
The International Phonograph Co., a successful
Victor and Columbia dealer, with stores at 101 Es-
sex street, and 196 East Houston street, New York,
is sending out to its many patrons a very attractive
1914 calendar that should serve as a year-round
reminder of the company's establishments. The
calendar shows the trade-marks of both the manu-
facturers the company represents, together with an
appropriate center illustration in several colors.
HOLD ANNUAL CONCERT AND DANCE.
(Special to The Review.)
BRIDGEPORT, CONN., January 26.—The fire depart-
ment of the American Graphophone Co. held its
third annual concert and dance Wednesday evening
at the Colonial Hall in this city. A number of
prominent Columbia artists were in attendance, in-
cluding Fred Van Epps, Ada Jones, Byron G. Har-
lan and Henry Burr.
INCORPORATED.
The LaGrange Talking Machine Co., LaGrange.
111., has been incorporated with a capital stock of
$25,000, to manufacture and deal in talking ma-
chines. The incorporators are O. Q. Holman and
others.
IT. L. Willson, assistant general manager of the
Columbia Graphophone Co., returned recently from
a short trip to the most important trade centers of
the Middle West, is well pleased with the general
business outlook. Mr. Willson discussed business
conditions with a number of prominent financial*
and industrial men, and the consensus of opinion
vas decidely encouraging. While in the West Mr.
Willson closed arrangements for the leasing of a
larger store at Toledo, to be located a few doors
above the present one, and also renewed the other
leases. The Toledo business has shown a splen-
did growth that merited leasing a new store.
The Saturday Evening Post advertisement of
the Columbia Co. which appeared this week was
one of the most impressive and well conceived
advertisements that has been published for some
time. The special Columbia record was the basis
of the display, and a coupon was conveniently at-
tached in order to produce immediate results.
A recent example of the co-operation offered by
the educational department of the Columbia Co.
was evidenced in an advertisement that was staged
last week in Public School 23, Jersey City, N. J.,
under the auspices of the Columbia educational
division. This school had for some time been de-
sirous of purchasing a Columbia outfit, but no
funds being available, the purchase was necessarily
deferred. The Columbia Co., however, lent as-
sistance by preparing an excellent record concert
which, by the charging of a small admission price,
produced sufficient funds to buy a Columbia ma-
chine and a goodly supply of records.
To further assist Columbia dealers in developing
their dance record clientele, the Columbia Co. has
just issued a very attractive dance record hanger
that will make an attractive addition to the deal-
er's showroom. The popular Columbia dance se-
lections are listed in prominent type under their
respective headings, while the widely-known Co-
lumbia panel dancing illustrations are shown in
several colors.
A. Lasus, of New Rochelle, N. Y., is a recent
addition to the lists of Columbia representatives
in near-by territory. He has placed a substantial
initial order and has perfected plans for the de-
velopment of an extensive clientele.
Other recent additions to the lists of Columbia
dealers in near-by territory, include: William Dam-
rau, Jr., 96 Flatbush avenue, Brooklyn, N. Y., and
A. Hammel & Son, Suffern, N. Y.
SELL 16 VICTOR^ IN ONE HOUR.
This Was the Achievement of Benesch & Son,
of Annapolis, Md., During a Recent Day.
(Special to The Review.)
ANNAPOLIS, MD., January 24.—The enterprising
Victor representatives in this city, Isaac Bensch &
Sons, closed the best year in their history. The
company maintained a consistent advertising cam-
paign from one end of the year to the other, and
this publicity, coupled with the unceasing efforts
of the capable sales staff resulted in the closing of
this banner year's business.
Some idea of the splendid business closed by this
aggressive dealer may be gleaned from the fact
that in one hour on a Saturday recently, Wm.
McCurdy, manager of the store, sold sixteen Vic-
trolas, a record to be proud of, considering the
size of the city, and its population, which totals
about 9,000. The company's clientele is going a
pace, and judging from the record business closed
so far this month, the machines sold during the
past fall season are giving perfect satisfaction.