Music Trade Review

Issue: 1914 Vol. 58 N. 24

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRUE
I
T
'4
HOTEL TOURAINK, BOSTON, NOV. 8, l!>i:t.
I'IIE AEOLIIAN COMPANY,
Aeolian IIall,
New York City.
Gentlemen: It is several years since the Pianola was
brought to my attention, and having been, if I am not
mistaken, the first one to indorse this ini[>ortant invention,
1 have since watched its development with the utmost
interest.
From the hrst the wonderful possibilities of a piano
technique immediately available to everyone, which should
yet be under the control of the performer, appeared to me
as the means to make music an accessible Art—just a^
accessible to the great public as literature, sculpture and
painting.
Your iirst Pianolas, one of which 1 myself own, con-
tained this possibility in embryo, and it has remained for
you, with gradual development during intervening years,
to realize it. Your success with the Pianola is therefore
well deserved, and 1 view the growth of your popularity,
both in America and in Europe, with satisfaction, as veri-
fication of my early opinion as to the future of the Pianola.
I cannot conceive of any reason why the Pianola should
not be in every home. As a pianoforte, when the key-
board is used, it leaves nothing to be desired, while for
acquiring a broad musical education, for the development
of the understanding of good music, which modern culture
demands, it is undoubtedly the most perfect and really
great medium.
There have appeared, in recent years, a great many me-
chanical devices for piano-playing. I have heard several
of them and, though not denying their certain qualities, I
have to maintain my former opinion: The Pianola is still
the best, unsurpassable, supreme.
Most cordially yours,
(Signed)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
of to 5ay
It is universally conceded that the contribution of
the House of Chickering to the science of acoustics and
the art of music has been remarkable.
It is further conceded that the Chickering piano has
always been known for its peculiar tonal delicacy and
sweetness. These qualities have been endorsed by the
greatest musicians in the world.
It is also conceded that the awards which the Chicker-
ing piano has received at the world's greatest exposi-
tions exceed those given to any other piano manufac-
turing house, the total being one hundred and twenty-
nine.
It is also conceded that the Chickering Piano of today
surpasses that of any other period during its history.
Is it any wonder when we consider these facts that the Chickering
piano has always been an instrument sought for by Americans of culture
and taste?
Is it any wonder that the possession of a Chickering piano has been,
and is today, the hall-mark of social distinction ?
Is it any wonder that its evenness of tone—its delicacy of touch—its
true responsiveness has evoked for it the most lavish praise from musical
people everywhere?
Is it any wonder that wise piano merchants find in its rich history an
asset which is of tremendous value to them?
- That Chickering goodness is strongly appreciated by progressive
piano merchants is clearly indicated in the fact that the demand for the
Chickering product during the past month exceeded that of any previous
May covering a period of many years.
(Div. American Piano Co.)
Boston, Mass.

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