Music Trade Review

Issue: 1914 Vol. 58 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BKITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE,
AUGUST J. TIMPE,
L. M. ROBINSON,
WM. B. WHITE,
GLAD HENDERSON,
L. E. BOWERS.
BOSTON OFFICE:
CHICAGO OFFICE:
r n i l l , H Wnenw *24 Wa«hin E- P. VAN HARLINGEN, Consumers' Building.
JOHN H. WILSON, 8^4 Washington M.
^ T e , hone> W a b a s h 5774 .
mQ g Q g ^ ^
Telephone, Main 6960.
HENRY S. KINGWILL, Associate,
PHILADELPHIA:
MINNEAPOLIS a n d ST. PAUL :
ST. LOUIS :
R. W. KAUFFMAN.
ADOLF EDSTEH.
CLYDE JENNINGS,
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT MICH.: MORRIS J. WHITE.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE, M D . : A. ROBERT FRENCH.
INDIANAPOLIS.IND.: STANLEY H. SMITH.
MILWAUKEE, W I S . L. E. MEYER.
KANSAS CITY, M O . : E. P. ALLEN.
PITTSBURG, PA.: GEORGE G. SNYDER.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year; Canada,
$8.60: all other countries, $5.00.
ADVERTISEMENTS, $3.00 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $90.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman Bill.
PlAVPI* Pfiinn
flilfl
• lajvl -I lailv allU
Tpf»finil*al n o n a i * f m o n t c
t j O p S o f a
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
i t x i i i u i d i u t p a i iiutiiiN.
dealt with) w i u b e foun< j i n an( , ther secti £ n o f t h i s
There is no mistaking the trend of trade thought, and that is,
toward favoring national action in the treatment of trade-ins.
I
N the present issue of The Review is incorporated a map and
directory of the New York piano trade which undoubtedly
will be preserved by readers everywhere. This is the first accurate
and authentic map of Xew York City which has ever been pre-
pared, showing the location of every piano factory and music trade
establishment therein. For months past this has been in the course
of preparation by the best firm of map makers in America, and it
will not take rea'ders long to see that a work of this kind requires
exceeding care in its preparation.
The Review map is well worth preserving on account of the
valuable data which it contains. At a glance one can see the entire
retailing and manufacturing districts of New York. The location
of every factory and its distance from adjoining factories is clearly
shown. Then accompanying it is a directory showing exactly what
car routes to take from the principal hotel district of New Yo'rk
to reach the desired factory. Also the time ordinarily consumed
in transit, as well as the telephone number.
It will be seen that this directory has a permanent value, for
it will be convenient for every visitor trf New York to use for years
to come.
Should any of our readers desire additional maps and will so
advise us, we shai! be pleased to supply same as long as they last.
T
RADF journalism, like every other human enterprise, must
either go forward or backward, for there is no standing still.
paper. We also publish a number of reliable technical works, information concerning which
The trade newspaper institution must show enterprise and pro-
will be cheerfully given upon request.
Exposition
Honors Won
by The Review
gressiveness as well as permanency, else it has no' legitimate right
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
to ask for trade support.
Gold Medal. .Lewis-Clark Exposition, 1905
Steadily this trade newspaper has advanced, delivering greater
!LOXrO DISTANCE TELEPHONES—NUMBEBS 5982—5983 MADISON SQ.
Connecting' all Departments
service to advertisers and subscribers. It covers the entire country
Cable address: "Elbill, New York."
in a complete manner, and the present issue will serve to show
NEW Y O R K , M A Y 2 3 , 1914
some of the resources o'f the organization.
National advertisers understand thoroughly that their interests
are served in a most comprehensive manner by The Review. The
advertising pages reflect the increased regard and esteem in which
EDITORIAL
it is held by business builders.
Men should exercise the same degree of intelligence in select-
ANY months ago The Review began to advocate a national
policy which should be adopted by the piano men of ing their trade publications that they do in buying supplies or any-
America in their treatment of used pianos which were taken in as thing else, and because the trade is becoming more critical is one
part payment on new instruments. These we termed trade-ins, of the reason why The Review is in receipt o'f a vastly increased
advertising support. Tt is a question of values pure and simple.
and that designative term has now been accepted everywhere, in
trade circles, as a particularly fitting one. It has really replaced the
GREAT many of the piano manufacturers are beginning to
term "used pianos."
realize that the surface has barely been scratched in the work
The result of our campaign has been to arouse widespread in-
of
providing
suitable outlets for their products, and as a result are
terest in the necessity of concerted action. We have by logical
sending
their
travelers out into the country districts for the purpose
argument endeavored to show the fallacy of holding to the old
of
getting
in
touch with the small dealers who are so plentiful in
system of making absurd valuations on trade-ins. As a result of
most
States.
The big traveler, the man who hits the big cities and
the campaign, hundreds of dealers have written to The Review
puts
through
noteworthy deals with large concerns, is still, and
favoring national action.
always
will
be,
an active factor in the trade, but the State traveler,
In this the policy of The Review has been warmly supported
by trade sentiment. It will be recalled that a long time ago we the man who gets into' the small towns of TO.OOO population and
less, is the man who is developing the new business right now.
stated that the matter should be put up squarely to the two national
The small town dealer may only buy two pianos at a time and
associations, which organizations could accomplish a great deal if
maybe only a dozen or so of one make in a year, but in most in-
they would go squarely on record as supporting this move toward
stances he meets his obligations promptly, he has even been known
trade betterment.
to discount his bills, and that twelve pianos per year per dealer,
The Connecticut State Dealers' Association passed resolutions
multiplied by enough dealers in a State and then by a number of
favoring national action.
States, means real business. The energetic small town dealer sees
The piano merchants of San Francisco have been deeply in-
few wholesale travelers representing piano manufacturers, but the
terested in the subject and they propose to adopt a serial system
indications are that he is going to see more of them. The little
as the basis for valuations.
dealer is a big factor in his own town and its environs and manu-
The Indiana State Dealers' Association last week passed similar
resolutions to tho'se adopted by the Connecticut piano men, and facturers in all lines have already acknowledged the fact, or are
recognizing it now.
next month it is believed that the two great national associations
will discuss the subject and will favor a unified national move in
The immense retail piano stores in the big cities are well worth
the treatment of trade-ins.
all the attention they are getting, but the fact must not be forgotten
that a large proportion of the population, even in these days of
Some opinions presented in another part of The Review will
automobiles and interurban electric cars, live beyond easy reaching
serve to show how different members of the trade view this prob-
distance of the cities and must depend upon the small town dealer
lem. It has been impossible to present all of the communications
to fulfill their requirements. There are a number of States in
which have been received at this office, and it has, therefore, been
which a traveling man could keep busy continuously visiting dealers
considered possible to present only a number of views fairly repre-
within the confines of tho'se States.
senting the sentiments of the whole.
M
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
A GETTING TOGETHER PROGRAM.
(Continued from page 3.)
Some men watch the different plays upon the chess board of life and profit by the operations
which they observe. They see and learn and apply the results obtained lo Ihe conduct of their
own affairs.
Others listen to the arguments and suggestions made by others. They can frequently, through
mental contact, ascertain views of other men, and profiting by history they are able to separate
the wheat from the chaff. In other words, to reject what seems to them impracticable and to accept
that which they can easily accommodate to their own particular line.
As a matter of fact, no man lives to himself alone. We are a part of all we have met, and
the man who grows will grow in the manner which I have instanced above.
Contact with men and with live affairs stimulates the ambition—creates inspiration—encour-
ages work, and while the man who works does not always win, it may be safely asserted that the
man who does not work rarely ever wins.
Our present civilization is but the growth of centuries—the meeting of men—the development
of ideas, and the conventions are the meeting places where men absorb new ideas, all of which
may not be of benefit to them, but in my opinion no man ever came in contact with a body of his
fellowmen engaged in the same line of trade, or any other line if you will, without gaining some-
thing of advantage to himself.
I have been somewhat of a traveler and a fair observer, and T have never returned from a
trip in my y life—and I cover many y thousands of miles every y year—without
feeling g that I had added
y
t my store
t
f
k
l
d
d
id
gd
t
h
i
g
by
observation
and by contact with
to
of knowledge and acquired a good many things
my y fellowmen which were of advantage to me in my own particular profession. I think what is
true in my case is true in every other individual case. Hence, I should say to the piano merchants,
by all means try to make your plans so that you can be present in New York during the conven-
tion meet. I believe that you will get rich dividends on your investment.
New York will warmly welcome the music trade hosts, and every man should feel that he is
as deeply interested in convention work as any other man, for it is only by increased interest that
the convention can be made more and more successful.
If everyone sits back and views them in a purely superficial manner, the work of the associa-
tion immediately drops down to a mediocre level; but if all the members are actuated by the spirit
to make their associations more valuable to them, and a greater power for trade weal, they will
unquestionably accomplish much which is desirable.
It is not always large memberships which count, but it is the active memberships. It is the
men who take an earnest part in the workings of the associations which make for advancement.
It follows naturally that when you get a number of men thinking upon one subject you will
draw forth views and suggestions which will be of value.
One man may see things from a different angle, and while he may not be willing to admit that
his views are wrong, he will at least be broadened by a knowledge of the views of the other side.
There are many subjects which can be taken up and handled to the advantage of the entire
music trade.
The most vital, I have contended for a long time, is the trade-in problem, and I am pleased
to know that the efforts put forth by this publication have been instrumental in arousing a wide-
spread interest and a closer knowledge of the dangers which threaten the piano merchant wbo
pursues the old, fatal policy of allowing abnormal valuations upon instruments which are traded
in as part payment on new piano and player sales.
I affirm that more failures in the piano industry are traceable to this one source than to any
other, and I claim that with the growing ascendancy of the plaver-piano the conditions will grow
materially worse, unless they are changed by a definite stand taken by all dealers in forcing a new
attitude in estimating trade-in values. There should be a minimum and maximum standard of
allowances for trade-ins.
Go out into hundreds of warerooms over the country and investigate the stocks carefully, and
you will find a large number of instruments which have been taken in at very high rates and are
still carried on the books of the companies as assets at the same figures which were allowed when
they were traded-in. In this way the dealers are fooling themselves by figuring their assets much
higher than an analysis of their business would demonstrate.
Again, their deals are not profitable, and there is hardly a day passes that some communica-
tion does not reach this office wherein we are informed of an absurd transaction by some compet-
ing piano merchant, where he has made an allowance for a traded-in instrument at many times its
actual worth.
Some of the local associations have taken up this subject and have passed resolutions favoring
national unity in this particular.
I believe the two great national music trade organizations should do the same—then behind
the resolutions should be the spirit which makes for their general adoption.
Resolutions are meaningless unless the spirit is there. Beautifully
worded phrases fall pleasantly upon the ear, but the real test is their
adoption and incorporation into trade laws.
By all means come to New York, attend the conventions and
profit thereby.

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