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THE
MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
B. BKITTAIN WILSON,
A. J. NICKLIN,
CARLETON CHACE,
AUGUST J. TIMPE,
L. M. ROBINSON,
WM. B. WHITE,
GLAD HENDERSON,
L. E. BOWERS.
BOSTON OFFICE:
CHICAGO OFFICE:
r n i l l , H Wnenw *24 Wa«hin
E- P. VAN HARLINGEN, Consumers' Building.
JOHN H. WILSON, 8^4 Washington M.
^ T e , hone> W a b a s h 5774 .
mQ g Q g ^ ^
Telephone, Main 6960.
HENRY S. KINGWILL, Associate,
PHILADELPHIA:
MINNEAPOLIS a n d ST. PAUL :
ST. LOUIS :
R. W. KAUFFMAN.
ADOLF EDSTEH.
CLYDE JENNINGS,
SAN FRANCISCO: S. H. GRAY, 88 First St.
DETROIT MICH.: MORRIS J. WHITE.
CINCINNATI, O.: JACOB W. WALTERS.
BALTIMORE, M D . : A. ROBERT FRENCH.
INDIANAPOLIS.IND.: STANLEY H. SMITH.
MILWAUKEE, W I S . L. E. MEYER.
KANSAS CITY, M O . : E. P. ALLEN.
PITTSBURG, PA.: GEORGE G. SNYDER.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year; Canada,
$8.60: all other countries, $5.00.
ADVERTISEMENTS, $3.00 per inch, single column, per insertion. On quarterly or
yearly contracts, a special discount is allowed. Advertising pages $90.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman Bill.
PlAVPI* Pfiinn
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• lajvl -I lailv allU
Tpf»finil*al n o n a i * f m o n t c
t j O p S o f a
Departments conducted by an expert wherein all ques-
technical nature relating to the tuning, regu-
lating and repairing of pianos and player-pianos are
i t x i i i u i d i u t p a i iiutiiiN.
dealt with) w i u b e foun< j i n an( , ther secti £ n o f t h i s
There is no mistaking the trend of trade thought, and that is,
toward favoring national action in the treatment of trade-ins.
I
N the present issue of The Review is incorporated a map and
directory of the New York piano trade which undoubtedly
will be preserved by readers everywhere. This is the first accurate
and authentic map of Xew York City which has ever been pre-
pared, showing the location of every piano factory and music trade
establishment therein. For months past this has been in the course
of preparation by the best firm of map makers in America, and it
will not take rea'ders long to see that a work of this kind requires
exceeding care in its preparation.
The Review map is well worth preserving on account of the
valuable data which it contains. At a glance one can see the entire
retailing and manufacturing districts of New York. The location
of every factory and its distance from adjoining factories is clearly
shown. Then accompanying it is a directory showing exactly what
car routes to take from the principal hotel district of New Yo'rk
to reach the desired factory. Also the time ordinarily consumed
in transit, as well as the telephone number.
It will be seen that this directory has a permanent value, for
it will be convenient for every visitor trf New York to use for years
to come.
Should any of our readers desire additional maps and will so
advise us, we shai! be pleased to supply same as long as they last.
T
RADF journalism, like every other human enterprise, must
either go forward or backward, for there is no standing still.
paper. We also publish a number of reliable technical works, information concerning which
The trade newspaper institution must show enterprise and pro-
will be cheerfully given upon request.
Exposition
Honors Won
by The Review
gressiveness as well as permanency, else it has no' legitimate right
Grand Prix
Paris Exposition, 1900
Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
to ask for trade support.
Gold Medal. .Lewis-Clark Exposition, 1905
Steadily this trade newspaper has advanced, delivering greater
!LOXrO DISTANCE TELEPHONES—NUMBEBS 5982—5983 MADISON SQ.
Connecting' all Departments
service to advertisers and subscribers. It covers the entire country
Cable address: "Elbill, New York."
in a complete manner, and the present issue will serve to show
NEW Y O R K , M A Y 2 3 , 1914
some of the resources o'f the organization.
National advertisers understand thoroughly that their interests
are served in a most comprehensive manner by The Review. The
advertising pages reflect the increased regard and esteem in which
EDITORIAL
it is held by business builders.
Men should exercise the same degree of intelligence in select-
ANY months ago The Review began to advocate a national
policy which should be adopted by the piano men of ing their trade publications that they do in buying supplies or any-
America in their treatment of used pianos which were taken in as thing else, and because the trade is becoming more critical is one
part payment on new instruments. These we termed trade-ins, of the reason why The Review is in receipt o'f a vastly increased
advertising support. Tt is a question of values pure and simple.
and that designative term has now been accepted everywhere, in
trade circles, as a particularly fitting one. It has really replaced the
GREAT many of the piano manufacturers are beginning to
term "used pianos."
realize that the surface has barely been scratched in the work
The result of our campaign has been to arouse widespread in-
of
providing
suitable outlets for their products, and as a result are
terest in the necessity of concerted action. We have by logical
sending
their
travelers out into the country districts for the purpose
argument endeavored to show the fallacy of holding to the old
of
getting
in
touch with the small dealers who are so plentiful in
system of making absurd valuations on trade-ins. As a result of
most
States.
The big traveler, the man who hits the big cities and
the campaign, hundreds of dealers have written to The Review
puts
through
noteworthy deals with large concerns, is still, and
favoring national action.
always
will
be,
an active factor in the trade, but the State traveler,
In this the policy of The Review has been warmly supported
by trade sentiment. It will be recalled that a long time ago we the man who gets into' the small towns of TO.OOO population and
less, is the man who is developing the new business right now.
stated that the matter should be put up squarely to the two national
The small town dealer may only buy two pianos at a time and
associations, which organizations could accomplish a great deal if
maybe only a dozen or so of one make in a year, but in most in-
they would go squarely on record as supporting this move toward
stances he meets his obligations promptly, he has even been known
trade betterment.
to discount his bills, and that twelve pianos per year per dealer,
The Connecticut State Dealers' Association passed resolutions
multiplied by enough dealers in a State and then by a number of
favoring national action.
States, means real business. The energetic small town dealer sees
The piano merchants of San Francisco have been deeply in-
few wholesale travelers representing piano manufacturers, but the
terested in the subject and they propose to adopt a serial system
indications are that he is going to see more of them. The little
as the basis for valuations.
dealer is a big factor in his own town and its environs and manu-
The Indiana State Dealers' Association last week passed similar
resolutions to tho'se adopted by the Connecticut piano men, and facturers in all lines have already acknowledged the fact, or are
recognizing it now.
next month it is believed that the two great national associations
will discuss the subject and will favor a unified national move in
The immense retail piano stores in the big cities are well worth
the treatment of trade-ins.
all the attention they are getting, but the fact must not be forgotten
that a large proportion of the population, even in these days of
Some opinions presented in another part of The Review will
automobiles and interurban electric cars, live beyond easy reaching
serve to show how different members of the trade view this prob-
distance of the cities and must depend upon the small town dealer
lem. It has been impossible to present all of the communications
to fulfill their requirements. There are a number of States in
which have been received at this office, and it has, therefore, been
which a traveling man could keep busy continuously visiting dealers
considered possible to present only a number of views fairly repre-
within the confines of tho'se States.
senting the sentiments of the whole.
M
A